Comprehensive Marketing Audit
STOUT TEAM AT eXp · OCTOBER 13, 2026
STOUT TEAM AT eXp · 13 OCTOBER 2026
Comprehensive Marketing Audit
A 33,432-check review across 546 pages and 36 competitors. The online footprint scored 21/100 against a 100-point target; the source report describes this as 23% of target. The audit covers site search, local visibility, trust, AI answers, media, advertising and growth.
Every web page
546 pages × 38 checks = 20,748
Master checklist
3,141 items
Photos
2,201 checked
Links
824 checked
Speed tests
10 page types · phone + computer
Keywords
4,081 phrases
Questions people ask
547 matched to pages
Google Maps
201 local searches
Google results
134 city searches
AI answers
12 markets asked
Agents
70 agents × 10 checks
YouTube
31 videos checked
Competitors
36 × 22 checks
F
21/100 · 23% of the target score of 90
Listen to the cover narration
Read the narration transcript
Hi, and welcome to your search and marketing review for Stout Team at eXp. I know a big F is the last thing anyone wants to see at the top of a report, so let me say this first: rest assured, this is fixable, and we’ll fix it together. The grade doesn’t mean your business is failing. You’ve built a top-ranked team, and that’s real. It means the online side hasn’t caught up with how good you already are. When people search for an agent in your cities, you don’t show up, so those buyers and sellers call someone else. Over the next few minutes, I’ll show you what that’s costing you, where the gaps are, and exactly how we close them.
What’s already working.
A top-ranked team
A strong reputation and a nationally recognized sales record.
Agents across 4 regions
70 agents across the team’s current markets.
Your own TV show
Chasing Palms is a distinctive brand and content asset.
Referrals still matter
43% of buyers come by referral; 46% start online.
What’s waiting for you. Every year.
A modeled upside if the team matched top competitors across its markets. These are goals, not guarantees.
~3,180
more leads
~64
more home sales
$1.13M
more in commission
Based on the source report’s search demand, visibility assumptions, conversion benchmarks and local prices. See the opportunity section for context.
Your score. 21 of 100.
21
You
46
Competitor average
69
Top competitor
90
Target
Rank 35 of 37 in the source comparison. This score covers the audited areas; it is not a measure of market share or revenue.
Score scope note: the source cover reports 21/100 and 23% toward target; the page inventory reports a separate 54.2/100 average. The source comparison includes Stout Team and 36 competitors. These measures use different scopes.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
OPPORTUNITY MODEL
About $1.13M a year and 64 home sales.
Going to other agents right now.
This is the commission that goes to the competitors who show up first when people search in your cities. We built it from your real search demand, published benchmarks and local median prices. Move the sliders to use your own numbers.
~64 sales
A year your agents could be closing
The estimate depends on search volume, assumed visibility, click share, lead conversion, close rate, sale value and commission. Treat each result as a directional scenario, not a forecast. The supplied audit did not include Stout Team’s own close rate or commission per side; adjust the controls below when those figures are available.
Tap play and I’ll walk you through this section.
Listen to the worth narration
Today
We ran 201 local map searches and you showed up in 0 of them. We can’t see how many people reach your website from Google without access to your analytics.
Not measured
Leads
Not measured
Home sales
Not measured
Commission
Match the average competitor
If you showed up in the top three map spots as often as the average competitor: about 8 of every 100 agent searches.
~194
More leads / year
~4
More home sales
~$55,000
Commission opportunity
Beat top competitors
If you showed up in the top three map spots on half of agent searches, and on Google’s first page for 1 in 4 home searches.
~3,180
More leads / year
~64
More home sales
~$1.13M
Commission opportunity
Use your own numbers
Adjust the close rate and commission per side. The scenario cards and regional estimate below update as you move each slider.
Commission opportunity by region
Estimated annual commission at the selected assumptions, if Stout Team reached the top competitor visibility scenario.
Show every assumption and source
Search demand. Keywordtool.io, October 13, 2026: 61,200 monthly agent searches and 867,310 monthly home searches across the 10 regions.
Map visibility. Average competitor: 8.18% top-three visibility; best competitor: 50% (3 of 6 local searches). Stout Team: 0 of 81 searches. Local audit data.
Clicks per top-three spot. 16%, based on position click rates of 17.8%, 15.4% and 15.1%. Handcart Media; national benchmark.
Home-search clicks. The top-competitor scenario estimates 0.75% of home searches as visits (25% reach page one × about 3% of clicks). Explicitly an estimate.
Visitor to lead. 2.2%. Promodo real estate benchmarks; national benchmark.
Lead to sale. Adjustable from 1% to 4%; default 2%. Conversion Realtor; national internet-lead range.
Commission per side. Adjustable from 2% to 3%; default 2.42%. Offerpad, citing Redfin Q3 2025; national benchmark.
Regional median prices. San Diego County $1,090,000; Orange County $1,452,500; Los Angeles County $946,950; Coachella Valley $650,000; Riverside County and High Desert $632,990; Bay Area $1,272,000; Central Coast $1,075,000; Greater Sacramento $549,000; Florida (Jacksonville and Emerald Coast) $405,000; Houston $330,000. Sources: C.A.R., August 2026, GPSR, July 2026, Florida Realtors, August 2026, and HAR, August 2026.
Not counted. Referrals, sign calls, Zillow leads, recruiting, repeat clients and other sources outside the model. These are directional scenarios, not guaranteed results.
Read the narration transcript
So what is the gap worth? We used your real search demand, published benchmarks and local home prices. If you showed up as often as the best competitors in your markets, that’s about one point one three million dollars in commission a year, from around sixty-four more home sales. Those are goals, not guarantees. Move the sliders to use your own close rate and commission, and the numbers update for you.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
01
Google Maps visibility is missing
Buyers choose from the map pack; the snapshot found no Stout appearance in 201 searches.
HIGH · LIST B
02
Move verified reviews onto Google
The team has 377 Zillow reviews, but its Google listing shows zero.
HIGH · LIST A
03
Resolve address and phone conflicts
Two addresses and three phone numbers weaken identity consistency.
HIGH · LIST B
04
Fix the homepage’s canonical page and headings
Duplicate homepage versions and placeholder headings send mixed signals.
HIGH · LIST C
05
Build the first neighborhood pages
Buyers search hundreds of neighborhoods; only five pages exist.
HIGH · LIST C
06
Complete and connect agent pages
Thin bios and missing license details hide the team’s strongest local proof.
MEDIUM · LIST B
07
Repair technical and AI-readability problems
Broken links, slow mobile rendering and crawl issues block every other improvement.
MEDIUM · LIST C
08
Give recruiting a real story
The Join page is a form without the team’s offer, agent proof or next steps.
MEDIUM · LIST B
09
Put Chasing Palms on the site
The show is a rare trust and video asset but has no useful website destination.
MEDIUM · LIST B
10
Measure before increasing ad spend
Connect analytics, call tracking and CRM outcomes before testing paid campaigns.
LOWER · LIST A
ACTION ORDER
Ten fixes, ranked by what they block. Start at the top.
Start with the foundations that make every later search and advertising investment easier to measure.
1. Confirm the correct Google Business Profile and approved office details.
2. Add Google review requests that follow platform rules.
3. Fix the homepage title, description and primary heading.
4. Resolve duplicate and test pages that should not be indexed.
5. Publish individual, useful agent pages with accurate credentials.
6. Correct name, address and phone inconsistencies.
7. Repair high-impact broken links and redirects.
8. Improve image descriptions, filenames and WebP coverage.
9. Add accurate page-specific structured data.
10. Connect analytics, call tracking and lead follow-up so outcomes can be measured.
Priorities are derived from the issue ledger; final sequencing depends on account access and approvals.
What’s wrong
The audit identifies foundational gaps across local listings, content, images, schema, technical health and measurement.
Why it matters
Unfixed foundations weaken the usefulness of content and paid-media spend.
How to fix it
Complete listing identity, tracking and page-critical fixes before expansion work.
Who owns it
Create Local Marketing delivers List C work; Stout Team owns access, verification and business approvals (List A).
Listen to the priorities narration
Read the narration transcript
If you only do ten things, do these, in this order. We ranked every gap by how many future clients it blocks, and how fast it can be fixed. The first four cost very little, and they make everything after them work better. Each one links to the section with the full details.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
PEOPLE AND PRACTITIONERS
You lead 70 agents and a top-ranked team. Online, most of that strength is hidden.
The audit checked 70 agent profiles and reports gaps in profile completeness, on-site bios and licensing details.
Ross
Stout Team profile
Timothy Burks
Stout Team profile
Vinny Cloutman
Stout Team profile
Poonam Sinha
Stout Team profile
The supplied narration says 22 agents have individual Google listings, 26 have Zillow profiles, 11 have Realtor.com profiles, and 8 have Homes.com profiles. It also reports 18 agent pages under 100 words and 20 pages without a visible license number. These are page and profile checks from the October 13, 2026 snapshot; verify credentials before publishing edits.
Every practitioner page should identify the person, service area, accurate license details, experience and clear contact path. Do not add unverified performance claims.
What’s wrong
Many agent profiles lack one or more key identity signals or contain very little on-site information.
Why it matters
Prospects and search systems have less evidence to connect a local agent to the relevant market.
How to fix it
Complete one accurate page per agent and connect it to verified profiles and approved contact details.
Who owns it
Stout Team verifies names, license numbers, biographies and profile ownership (List A); Create Local Marketing updates the page structure and internal links (List C).
Listen to the team and agent review
Read the narration transcript
Every agent is a local search asset. We reviewed all seventy agent pages and their outside profiles. Twenty-two agents have their own Google listing, twenty-six have a Zillow profile, eleven have Realtor dot com, and eight have Homes dot com. Eighteen pages are under a hundred words, and twenty show no license number. Tap any agent to see their footprint score and three to five brand ideas written for them.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
LOCAL SEARCH
Most buyers pick an agent from the map. Google shows only 3. You weren’t one of them.
When someone searches “realtor” plus a city, Google shows a small map with three agents above everything else. That’s where most people choose who to call. Here’s why, in plain English, with the numbers behind it.
Tap play and I’ll walk you through this section.
Listen to the maps narration
Why the top three map spots decide who gets the call
Two numbers, one result.
42%
of local searchers click the map results, not the regular links below
When someone searches “realtor Del Mar,” Google shows a map with three agents above everything else. Most clicks go there, and almost all of them go to those top three spots.
SHARE OF CLICKS BY MAP SPOT (NATIONAL AVERAGE)
Spot 1
17.8%
Spot 2
15.4%
Spot 3
15.1%
WHO HELD THOSE SPOTS FOR “REALTOR DEL MAR, CA” ON OCTOBER 13, 2026
1. Douglas Elliman Real Estate in Del Mar, CA
2. Greg Phillips Real Estate – Del Mar
3. Jenica Martin | San Diego Realtor
Sources: Backlinko, Handcart Media and SOCi national click benchmarks. Del Mar result: Google Maps search, October 13, 2026.
You: not in the top three, and not anywhere in the results, in any of the 67 cities checked.
126%
more traffic for the top three map spots than for spots 4 to 10 combined
Being on the map isn’t enough. Spots 4 and below sit behind a “More places” button that most people never tap. The race is for the top three, in every city.
TRAFFIC, TOP THREE VS. SPOTS 4 TO 10
Top 3
100
Spots 4 to 10
44
Indexed so the top three equal 100.
Source: supplied report click-share benchmarks and local Google Maps checks, October 13, 2026.
What’s wrong
Agent profiles and the team’s own listing are not consistently connected to the team website.
Why it matters
Reviews and listing visibility may benefit another destination rather than the team’s owned site.
How to fix it
Audit each profile’s owner, category, service area, destination URL, hours, photos and policy eligibility; correct only verified details.
Who owns it
Stout Team verifies ownership and eligibility (List A); Create Local Marketing documents and implements approved web updates (List C).
Read the narration transcript
This is the biggest problem in the audit. 22 of your agents have their own Google listings with real reviews, but only 2 of them, Izzy and Abby, send people to teamstout.com. The rest send that traffic and review strength somewhere else, while the team listing itself has 0 reviews. The fix is a hub and spoke setup that stays within Google’s rules: a full page for each agent on your site, and each agent’s listing linking back to it. Below that, pick any agent to see their full online scorecard, starting with your highest scorer, Kentrea Hollis.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
TRUST SIGNALS
You have 377 five-star reviews on Zillow. Google shows 0.
The source materials report 377 five-star Zillow reviews and zero reviews on the team Google listing. The review count is platform-specific and should not be added across profiles without deduplication.
The audit notes that the team homepage does not display a review section. Build a transparent review path and display only verified, permissioned testimonials with source attribution. Review requests must be neutral: no incentives, no review gating and no writing reviews for clients.
Confirm current counts on each platform before implementation because public review totals can change.
What’s wrong
Strong Zillow feedback is not visible on the team’s Google profile or clearly represented on the team website.
Why it matters
Prospects may not see the available proof when comparing local providers.
How to fix it
Ask all eligible clients for honest feedback, link to the correct profile and publish approved testimonials with attribution.
Who owns it
Stout Team requests reviews without incentives or filtering (List A); Create Local Marketing adds a compliant review section (List C).
Listen to the reviews narration
Read the narration transcript
Your clients already love you. Your Zillow team profiles show more than three hundred and seventy five-star reviews. But on Google, your team listing shows zero, your Facebook page shows zero, and the reviews section on your homepage is empty. Reviews are one of the biggest reasons a listing shows up on the map. This is the fastest win in the whole review.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
BUSINESS IDENTITY
Google found 2 office addresses and 3 phone numbers for you. It can’t tell which one is real.
The audit’s narration reports two addresses and three phone numbers across the checked sources. Confirm the approved details for each real office before changing listings.
Use a signed-off identity sheet for the business name, office address, phone, hours and website. Check the Google profile, website header and footer, structured data, social profiles and priority directories. A service-area business should not display a private address unless it is eligible and intended for public display.
Source: supplied audit narration and checklist, October 13, 2026. Exact directory-by-directory values require the source ledger and account access.
What’s wrong
The checked footprint contains conflicting address and phone values.
Why it matters
Inconsistent business identity can make it harder for customers and platforms to match citations confidently.
How to fix it
Approve one value per office, record its source of truth and correct only verified directory entries.
Who owns it
Stout Team approves office details and profile access (List A); Create Local Marketing coordinates website and directory corrections (List B/C).
Listen to the nap narration
Read the narration transcript
Google checks your name, address and phone number everywhere they appear online. Right now it finds two different addresses and three different phone numbers. When those details disagree, Google trusts your listing less, and ranks it lower. The fix is simple: one approved set of details for each real office, used everywhere.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
546 URLS REVIEWED
We read every page on teamstout.com, top to bottom. Here is what each one is missing.
The supplied dataset includes 546 pages, a 54.2/100 average page score and 6,005 issues. It also reports 418 pages below 60/100. Scores indicate audit coverage and content signals, not business quality.
The source data spans 353 blog posts, 70 agent profiles, 28 presentations, 28 city pages, 18 blog categories, 18 core pages, 11 team or office pages, 8 test or duplicate pages, 6 region pages, 3 home-valuation pages, one blog archive, one presentations hub and one homepage.
Prioritize the homepage, agent profiles, core conversion pages and high-demand markets. A page-level fix should state the intended query, title, description, H1, useful sections, questions, schema, internal links, image and CTA.
What’s wrong
Repeated page-level issues affect large parts of the 546-URL site; the supplied data includes 336 long titles, 58 duplicate titles, 367 missing descriptions, 107 pages with multiple H1s and 46 without an H1.
Why it matters
Weak snippets and page structure can reduce relevance and clarity in search results.
How to fix it
Use the page inventory to repair high-value and conversion pages first, then work through lower-priority content and duplicates.
Who owns it
Create Local Marketing handles prioritized page implementation (List C); Stout Team approves business claims and conversion destinations (List A).
Listen to the pages narration
Read the narration transcript
This is your website, page by page. We read every one of your 546 pages the way Google reads them, and opened 48 key pages on a computer and on a phone, from top to bottom. We found 6,005 problems, and 418 pages score under 60 out of 100. Pick any page to see what a visitor sees first, every section from top to bottom, what Google and AI tools read, and exactly what that page should be instead.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
CRAWL AND PERFORMANCE
Google is spending its time on pages that shouldn’t exist. Your real pages load slowly on phones.
The data records 824 checked links: 722 working, 39 broken and 63 with other statuses. The supplied narration also flags slow phone rendering and indexation problems on key destinations; verify those timings in Lighthouse before treating them as current.
Technical follow-up should cover redirects, canonical URLs, robots rules, sitemap coverage, duplicate/test pages, mobile rendering, page speed, navigation and footer links. The source dataset records 8 test or duplicate pages and 24 broken-link issues among its layer totals; the 39 broken-link count is the checked-link crawl and has a separate scope.
Open access to booking, valuation and listing destinations is required before confirming how search crawlers see those subdomains.
What’s wrong
A portion of checked links fail, and the source narration flags test/duplicate URLs and blocked search destinations.
Why it matters
Broken destinations and crawl restrictions can interrupt visits or prevent important pages from appearing in search.
How to fix it
Repair internal broken links, map redirects, canonicalize duplicates, review robots directives on each subdomain and test key flows on mobile.
Who owns it
Create Local Marketing handles technical implementation (List C); Stout Team supplies access to third-party systems (List A).
Listen to the tech narration
Read the narration transcript
These problems repeat across your whole site. Your home value page sends sellers to a search site that tells Google not to read it, so your seller page and every listing page are invisible in search. On a phone, your pages take 21 to 41 seconds to show their main content, and Google’s goal is two and a half seconds. Copies of your homepage, test pages and broken links are using up Google’s attention too. Most of these are one-time fixes.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
2,201 IMAGE FILES
Your site has 2,201 photos. Google can read a description for only 195 of them.
Of 2,201 checked images, 2,006 had no alt text, 74 used generic descriptions and only 11 were WebP in the supplied snapshot.
The source audit counted 2,060 JPG, 60 PNG, 31 JPEG, 28 other formats, 11 SVG and 11 WebP files. Some images need descriptive alt text; decorative images should have empty alt text. Rename files when doing so is practical and preserves stable URLs; do not break existing links by renaming without redirects.
Prioritize real team, property and neighborhood photos. Add concise, accurate alt text that describes the image rather than repeating keywords.
What’s wrong
Most checked images lack meaningful alternative text and the WebP count is small.
Why it matters
Screen-reader users lose context and oversized images can slow phone pages.
How to fix it
Create a media ledger with filename, page, rights, useful alt text, dimensions and compressed responsive variants.
Who owns it
Create Local Marketing prepares the media and metadata (List C); Stout Team confirms image identities and usage rights (List A).
Listen to the images narration
Read the narration transcript
Your site uses 2,201 photos. 2,006 of them have no description, so they can’t show up in Google Images or help the page rank. Only 11 use the fast WebP format, which slows every page down on a phone. Even your logo file is named ChatGPT Image. Renaming, describing and compressing them is quick, and it helps every page at once.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
E-E-A-T · YMYL
Google holds real estate sites to its highest trust standard. Your site’s code says you’ve sold 0 homes.
Housing decisions are high-impact. The audit flags missing author attribution, weak use of proof and animated statistics that may render as zero in code-readable output.
Show who wrote or reviewed important guidance, when it was updated, what experience supports it and how readers can contact the responsible business. Verify license information and factual claims. For property, financing and legal topics, cite authoritative sources and distinguish general information from professional advice.
The audit is not a legal review. Claims, fair-housing language and license displays need review by the appropriate owner or counsel.
What’s wrong
The website does not consistently surface authorship, first-hand expertise, accurate statistics or review proof across important pages.
Why it matters
Readers and search systems have less evidence to judge who is responsible for housing guidance.
How to fix it
Add named authors/reviewers, verified credentials, source links, dates, contact details and working nonzero statistics.
Who owns it
Stout Team approves credentials and claims (List A); Create Local Marketing implements the trust modules (List C).
Listen to the trust narration
Read the narration transcript
For housing and money topics, Google wants proof of who you are. Right now, the code Google and AI tools read shows your stats as zeros. Your articles have no named authors, and your 377 Zillow reviews aren’t on your own site. The proof already exists. We just need to put it where Google can see it.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
SEARCH RESULT CLARITY
Structured data is the label that tells Google who you are. Yours calls your agents “articles.”
Structured data is a hidden label that describes a business, person, article, video or place to search systems. The audit says some agent and city pages use generic Article labels and the business address needs correction.
Use an accurate schema type per page: organization/local business for eligible business pages, person for agent profiles, article for editorial content, video object for videos, and place or real-estate-specific context where supported. Values must match visible page content and approved business details.
Validate output with Google’s Rich Results Test and Schema.org Validator. Avoid adding FAQ markup unless actual eligible questions and answers are visible on the page.
What’s wrong
The current markup does not consistently match the page type or approved business identity.
Why it matters
Mismatched schema can confuse systems and can make enhanced results ineligible.
How to fix it
Correct business details and apply page-specific schema with a visible-content parity check.
Who owns it
Create Local Marketing implements and validates markup (List C); Stout Team confirms business identity values (List A).
Listen to the schema narration
Read the narration transcript
Structured data is a hidden label on each page that tells Google exactly what it is: a team, an agent, a neighborhood or a video. It’s what earns star ratings and extra space in search results. Your agent and city pages are labeled as generic articles, and your business label uses the wrong address. Here’s what each page type has today, and what it needs.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
AEO · AI SEARCH
We asked AI tools for the best agents in your 12 market areas. They named you once and never linked to you.
The source report says it tested 12 market areas and the team was named once, with no link to the team site. The supplied data includes 547 question prompts; AI answers can vary between runs.
Make the entity clear across the site: consistent organization and agent identities, useful market pages, cited first-hand information and visible answers to common questions. In the supplied narration, the homepage’s main heading is described as “Banner Heading,” and some sales figures are read as zero; verify these live before changing them.
A single AI result is not a durable ranking metric. Preserve query, tool, location and date for every repeatable check.
What’s wrong
The limited AI-answer sample had low brand visibility and the homepage signal set was unclear.
Why it matters
When entity and page context are weak, AI systems may omit or misattribute the business.
How to fix it
Correct visible headings and statistics, improve authoritative local pages and run a dated, repeatable prompt set.
Who owns it
Create Local Marketing improves structure and content (List C); Stout Team approves claims and expert input (List A).
Listen to the ai narration
Read the narration transcript
More people now ask AI tools like ChatGPT to recommend an agent. We asked them about all twelve of your market areas. They named you once, and never linked to your site. That’s mostly because the code behind your website doesn’t tell them who you are. Your homepage heading literally reads Banner Heading, and your sales numbers read zero. These are quick fixes, and they help everything else in this report.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
CONTENT COVERAGE
The most complete real estate site in your markets would have 117 kinds of pages. You have 1 that is complete.
The source audit mapped 117 page types: one marked complete, 36 weak and 80 missing. This is an opportunity map, not a requirement to publish all 117 pages.
Build only pages that serve real buyers, sellers, recruiting candidates or markets and can be supported with original expertise. Candidate types include core buying and selling guides, neighborhoods, agent profiles, market reports, relocation resources and careers pages. Each page should have a unique purpose, local evidence and an internal destination.
Do not create thin city or neighborhood pages solely to multiply keywords.
What’s wrong
Large portions of the mapped real-estate topic universe are missing or thin.
Why it matters
The team has fewer useful entry points for relevant local searches and customer questions.
How to fix it
Select a prioritized set based on verified demand, team coverage, available expertise and conversion paths.
Who owns it
Create Local Marketing researches and builds approved pages (List C); Stout Team supplies first-hand details (List A).
Listen to the universe narration
Read the narration transcript
If you built the most complete real estate site in your markets, it would have 117 kinds of pages, from selling and buying guides to loans, neighborhoods, luxury and careers. Today, you have one that’s complete. 36 are thin, and 80 don’t exist at all. Tap any row to see who searches for it, where it should live, and everything it must include.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
SITE EXPERIENCE
Buyers search for 612 neighborhoods in your cities. You have 5 neighborhood pages.
The source reports 353 blog posts and only five neighborhood pages against a broader inventory of 612 neighborhood searches. The search totals are from the audit’s keyword dataset and should be rechecked before investment decisions.
The report flags syndicated or shared vendor content as a concern. Review representative posts for originality and ownership before removing or rewriting them. Build a clear path from team expertise to agent profiles, neighborhood guidance, listings, valuation and contact options.
The audit’s sample includes a desktop/mobile screenshot and top-to-bottom review for 48 key pages; the full 546-page inventory remains the prioritization base.
What’s wrong
The blog volume is not matched by enough unique, useful neighborhood and service pages.
Why it matters
Visitors may find generic content rather than clear local expertise or a next step.
How to fix it
Improve high-value pages first, then create original neighborhood content with local facts, author attribution and internal links.
Who owns it
Create Local Marketing revises structure and content (List C); Stout Team provides market knowledge and review (List A).
Listen to the website narration
Read the narration transcript
Your website is where every search should end up. People search for six hundred and twelve neighborhoods in your cities, and you have five neighborhood pages. Your blog has three hundred and fifty-three posts, but most are shared vendor articles that other agents publish too, so they don’t win searches like homes for sale in a neighborhood. Each page we add is another search you can show up for.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
KEYWORDS AND INTENT
About 1.46 million searches a month name your cities. About 70 name you.
The source narration estimates about 1.46 million monthly searches naming a covered city or neighborhood and includes 4,081 keyword phrases. Demand is not a forecast of clicks, leads or sales.
Prioritize terms by intent, competition, click cost, page fit and actual geographic service coverage. Separate research questions from high-intent searches and avoid double-counting terms already represented in the value model.
Use a dated keyword export and annotate the source, geography and match type before committing budget.
What’s wrong
The source report lists broad demand, but the site does not yet have complete pages for many local queries.
Why it matters
Search volume alone does not create visits or qualified leads.
How to fix it
Map the strongest local terms to useful pages and define success in Search Console and CRM data.
Who owns it
Create Local Marketing performs keyword mapping (List C); Stout Team confirms service areas and conversion outcomes (List A).
Listen to the demand narration
Read the narration transcript
Here’s how many people are searching in your markets. About one point four six million searches a month name one of your cities or neighborhoods. Below that, you’ll find the neighborhood pages worth building first, ranked by real search numbers, with a suggested web address for each one.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
MARKET COVERAGE
You sell in 67 cities with 1.46M searches a month. Here is what each one is worth to you.
The source data includes 67 city entries, 12 core market areas and 118 market records. Those scopes differ: use the city list for coverage, the core-market set for the report’s competitive comparison and the underlying workbook to verify each market.
For each city, document whether the team actively serves it, the best-fit agent, local competition, map profile eligibility, demand, available proof and a distinct page opportunity. Do not imply an office or local presence where none exists.
The source contains market and city records with varying levels of evidence; entries marked “Needs access” or “Not measured” must stay that way until checked.
What’s wrong
Coverage and market groupings use different scopes and some individual data is incomplete.
Why it matters
Combining unlike market sets can make comparisons and forecasts misleading.
How to fix it
Confirm active service coverage, then publish a city-by-city plan with source, date and evidence status.
Who owns it
Stout Team confirms target cities and agent coverage (List A); Create Local Marketing prepares the market matrix (List B/C).
Listen to the markets narration
Read the narration transcript
Here’s every city where you sell, sixty-seven in all, ranked by what each one is worth to you. Tap a city to open it. You’ll see what you’re missing there each year, who holds the top three map spots and why, the neighborhoods people search, and the top searches with that city’s name.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
VIDEO AND ORIGINAL MEDIA
You have your own TV show. Your website barely uses it.
The source materials record 31 videos and identify Chasing Palms as an existing television property. Video ownership, usage rights and current episode destinations need confirmation.
Create a watch page with accurate episode titles, descriptions, transcripts, release dates, rights notes and links to relevant team or market pages. Use short clips where the team has permission to publish them. Add VideoObject structured data only when it matches a visible player and the video is accessible.
Do not claim that video will produce a specific lead volume without conversion data.
What’s wrong
Existing video assets are not consistently connected to useful pages on the team website.
Why it matters
Viewers and search systems may not find the team’s expertise and market context around the content.
How to fix it
Inventory rights-cleared episodes, create an accessible watch page and add transcripts and relevant internal links.
Who owns it
Stout Team approves rights and episode details (List A); Create Local Marketing builds the video hub (List C).
Listen to the video narration
Read the narration transcript
You have your own TV show, Chasing Palms, plus a YouTube channel. Most competitors would love that. The problem is your website barely uses it, so Google and buyers never connect the show to your team. A watch page with every episode, and short clips for social, would turn it into a steady source of leads.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
36 COMPETITORS
We scored you against 36 local competitors. 34 of them scored higher.
The report scores Stout Team at 21/100 and says the local competitor average is 46/100, placing the team 35th of 37 entities in the comparison. Keep this score scoped to the five audited areas and the source’s comparison set.
The 37 entities include Stout Team plus 36 competitors. Comparison scores are not market share, revenue or quality ratings. The source narration notes strengths in the business’s offline reputation and television exposure; these should be connected to verified online profiles.
Re-run the same five-area method with the same competitor set to make a useful trend line.
What’s wrong
The measured search and marketing footprint trails the comparison average in the audited categories.
Why it matters
Competitors may capture more of the online discovery paths being measured.
How to fix it
Use the comparison to choose specific gaps, then track each gap and the score methodology over time.
Who owns it
Create Local Marketing maintains the comparison method (List C); Stout Team approves relevant competitors and market boundaries (List A).
Listen to the stack narration
Read the narration transcript
Here’s how you stack up. We scored you and thirty-six local competitors from zero to one hundred on the same five areas. You scored twenty-one, and thirty-four of them scored higher. Pick any competitor from the list to see exactly where they’re ahead of you, or pick a market to see its top three side by side.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
PAID SEARCH AND SOCIAL
You aren’t running search ads today. Here is what one client costs on each channel.
The source narration reports no active search ads and no visible Meta ads in its snapshot, and notes limited measurement of cost per new client.
Before scaling spend, connect ad accounts, analytics, call tracking and CRM outcomes. Record campaign, landing page, spend, qualified leads and closed business. Review Google’s current ad library and account history before declaring a channel inactive.
The audit includes paid advertising and platform ownership checklist rows; a finding of “Needs access” is not evidence that an account does not exist.
What’s wrong
The audit snapshot could not confirm active campaigns or a reliable cost-per-client measurement path.
Why it matters
Unmeasured spend makes it difficult to judge which campaigns bring qualified business.
How to fix it
Confirm access, set conversion events, test landing pages and run a small measured pilot only after organic basics are fixed.
Who owns it
Stout Team provides account access and budget approval (List A); Create Local Marketing configures and reports (List B/C).
Listen to the ads narration
Read the narration transcript
Right now you’re not running search ads, and there’s no way to see what a new client costs you. Google shows one old image ad, and Meta shows none. We compare what each channel costs, show click prices in your markets, and give you a simple calculator. Fix the free channels first, then test ads with a small budget.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
FUTURE COVERAGE
50 markets you don’t serve yet. Here is what each one would take.
The source data includes 50 candidate expansion markets across Idaho, Texas, California, Florida and Tennessee. These are candidate areas, not a commitment or confirmation of operational coverage.
Evaluate each candidate against verified service capacity, agent presence, search demand, competition, policy and expected acquisition cost. Keep current markets distinct from expansion markets and do not merge their dollar models.
A market launch should have a named owner, local expertise, a rights-cleared page plan and a way to measure inquiries.
What’s wrong
Expansion candidates are listed, but not all demand, access and operating assumptions are fully verified.
Why it matters
Publishing in a market without local capacity can create poor user experience and inaccurate claims.
How to fix it
Complete a staged readiness review before creating a page or advertising in a new city.
Who owns it
Stout Team decides whether and when to enter (List A); Create Local Marketing researches and prepares a launch plan (List B/C).
Listen to the expansion narration
Read the narration transcript
Thinking about growing into new markets? We looked at fifty of them across Idaho, Texas, California, Florida and Tennessee. For each one, you’ll see how many people search, what clicks cost, and who already leads there. Switch between where you stand today and what a launch would take.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
AGENT GROWTH
Recruiting is half your business. Your Join page is a form.
The audit describes the Join page as a form-led page with limited recruiting context. Recruiting content should use accurate, substantiated claims and approved compensation disclosures.
A useful careers page explains the team’s working model, support, technology, local culture, training, expectations and how to speak with the right person. Include real agent perspectives with consent. Avoid income guarantees or unsubstantiated earnings claims.
Source: report narration and page review, October 13, 2026. Candidate search-demand values require validation from the attached keyword records.
What’s wrong
The join path offers limited detail for a prospective agent evaluating the team.
Why it matters
Candidates may not understand the opportunity, expectations or next steps before submitting information.
How to fix it
Build a clear recruiting page with verified benefits, role expectations, agent stories, disclosures and a direct contact option.
Who owns it
Stout Team approves recruiting facts and testimonials (List A); Create Local Marketing structures and publishes the page (List C).
Listen to the recruiting narration
Read the narration transcript
Recruiting is half your business, and right now your Join page is just a form. Agents research teams the same way clients research agents. Thousands of people search every month for how to become an agent, or for real estate jobs. A real Join page, with your story, real agent stories and a video from Ross, would give them a reason to call.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
LOCAL AUTHORITY
The local media your buyers read. Here is who to pitch in each region.
The source data includes 12 media-market records and existing stories to evaluate for pitching. Outlet availability and current contact details should be verified before outreach.
Document each outlet, audience, geographic coverage, submission path, current contact, advertising option and story fit. Possible story angles in the supplied narration include the team’s Chasing Palms program and an existing Bold Journey feature; verify publication rights and links first.
Media coverage should be presented as third-party coverage, not an endorsement unless the publisher says so.
What’s wrong
Useful stories and local outlets are not organized into a repeatable media plan.
Why it matters
The team may miss opportunities to demonstrate expertise to local audiences.
How to fix it
Build a verified outlet list, media kit, approved story angles and follow-up calendar.
Who owns it
Stout Team approves spokespeople and story claims (List A); Create Local Marketing prepares the media materials (List B/C).
Listen to the media narration
Read the narration transcript
Local media can put you in front of buyers and sellers who aren’t searching yet. We found outlets in each of your twelve regions that a luxury team could pitch, sponsor or advertise with. You already have great stories to pitch, like Chasing Palms and your Bold Journey feature.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
IMPLEMENTATION
Your first 90 days. What happens next.
The source report recommends a staged start: review the findings, provide account access, implement priority fixes and repeat measurement after 90 days.
Days 1–30: confirm ownership and business details; connect measurement; repair the homepage and high-impact technical issues; approve agent and listing information.
Days 31–60: improve priority agent, market and conversion pages; address image metadata; add accurate schema; make review and video content easier to find.
Days 61–90: expand only into approved priority markets; evaluate paid tests with measurement; re-run the same audit checks and report changes.
Investment options and prices are intentionally not shown in this report.
What’s wrong
Without a sequence and owners, a large audit can remain a list of observations.
Why it matters
Delayed foundational fixes can undermine later page and campaign work.
How to fix it
Assign a named owner, due date and evidence link to each checklist item; measure before and after.
Who owns it
Create Local Marketing coordinates List B/C work; Stout Team supplies access and approvals for List A.
Listen to the next narration
Read the narration transcript
So, where do we start? First, take a look through this review, and the checklist. Then share access to your Google listing, analytics and ad accounts, so we can fill in everything that’s waiting on a login. We start the work in week one, and we run this same review again in ninety days, so you can see the before and after.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
TRANSPARENCY
Image and media credits. Who made what you see here.
The report uses the supplied Stout Team audit export, report text, narration and media. Client portraits and source-site concept visuals remain subject to their original rights and permissions.
Audit data source: supplied Stout Team audit package and handoff, snapshot dated October 13, 2026. Narration: supplied report MP3 files and time-coded transcript cues. Team portraits: supplied report/site media; confirm permission before republishing. Concept visuals: source report assets; treat as illustrative unless identified as a screenshot. Create Local Q presenter: locally prepared from the Quality MCP character with the attached Create Local icon and requested charcoal/black outfit.
No third-party illustration should be presented as a real Stout Team photo or live search result.
What’s wrong
Media licensing and attribution must be clear for each published asset.
Why it matters
Unverified rights can create takedown and trust issues.
How to fix it
Maintain a per-file ledger with source, author, license, alt text and permitted placements.
Who owns it
Create Local Marketing documents media sources (List C); Stout Team confirms permissions for client-supplied materials (List A).
Listen to the credits narration
Read the narration transcript
Here’s where every photo in this report came from, with its author and license.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
REPORT · CHECKLIST · FULL AUDIT
Implementation checklist by owner
Use the List A/B/C labels to assign every action. Prices stay blank. Progress should be updated only when evidence of completion is recorded.
LIST A — Stout Team: confirm addresses, phone numbers, agent credentials, profile ownership, market coverage, client review process, media rights, campaign budgets and account access.
LIST B — Shared: select priority pages, approve claims and content, review current profiles, verify tracking outcomes, and sign off on the 90-day sequence.
LIST C — Create Local Marketing: audit URL inventory, repair approved technical issues, implement page metadata and structure, improve image information, add validated schema, prepare reports and remeasure.
Completion requires a dated evidence link or screenshot, not a checked box alone.
What’s wrong
The audit spans 3,141 checklist rows with 771 marked missing and 749 needing access.
Why it matters
Without owners and evidence, status can become stale or be mistaken for a completed fix.
How to fix it
Assign a person, due date, dependency, List A/B/C owner and proof link for every work item.
Who owns it
Stout Team owns access and approvals; Create Local Marketing owns agreed implementation.
Listen to the lists narration
Read the narration transcript
Here’s who does what. List A needs you personally: logins, verifications, and asking clients for reviews. List B can be done by your team or by us. List C is work we do for you. The same lists, with real checkboxes, are in your Google Doc plan.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”
MASTER CHECKLIST · 3,141 ROWS
Full audit status and evidence
Status totals from the supplied October 13, 2026 checklist: 129 Done · 771 Missing · 749 Needs access · 1,362 Not measured · 130 Does not apply.
Below, all 3,141 source checklist rows are grouped by audited area. “Needs access” means the evidence requires a login or permission. “Not measured” means the check could not be completed from available evidence. Neither status is a pass or a failure.
Largest checklist areas by number of rows: Paid Advertising by Channel (628); Account Setup and Asset Ownership (420); On-Page Content by Page Type (382); Organic Social Media by Network (269); Mobile Map Platforms (172); NAP Quality and Directory Listings (161); YouTube and Video (152); Schema (130); Local Media Finder (126); AI Answers (108).
What’s wrong
Most checklist rows are not marked complete; many depend on access or additional measurement.
Why it matters
Treating unmeasured items as pass/fail would overstate what this audit can prove.
How to fix it
Work through the source ledger by area, retain each row’s evidence and update status after verification.
Who owns it
Create Local Marketing manages the checklist (List C); Stout Team grants access and supplies business context (List A).
Browse the complete 3,141-row checklist
Technical Website Health · 60 checks
#78 · DONE · HTTPS forced · Access and forwarding
Finding: The http:// version of teamstout.com forwards in one step to https://www.teamstout.com/ in under 0.5 seconds.
#79 · DONE · One version of www · Access and forwarding
Finding: The non-www and www versions both forward in one step to https://www.teamstout.com/.
#80 · NOT MEASURED · Trailing slash handled consistently · Access and forwarding
#81 · NOT MEASURED · Uppercase addresses handled · Access and forwarding
#82 · DONE · Forwarding chains · Access and forwarding
Finding: The http, non-www and www versions of the homepage each forward to https://www.teamstout.com/ in one step, under 0.5 seconds.
#83 · NOT MEASURED · Old addresses from past site versions · Access and forwarding
#84 · DONE · Custom error page · Access and forwarding
Finding: A page that does not exist returns a real 404 status. /index.html also returns 404.
#85 · DONE · Server response time · Access and forwarding
Finding: The site answered and forwarded in under 0.5 seconds, inside the 0.8 second target.
#86 · NOT MEASURED · Bot blocking and rate limits · Access and forwarding
#87 · NOT MEASURED · Uptime and SSL certificate expiry · Access and forwarding
#88 · NEEDS ACCESS · Domain expiry and ownership · Access and forwarding
#89 · NOT MEASURED · robots.txt exists and is valid · Instructions to search engines and AI tools
#90 · DONE · Search engine access in robots.txt · Instructions to search engines and AI tools
Finding: Search engines can reach the site: the homepage is set to index, and teamstout.com ranks first for its own brand search.
#91 · DONE · AI tool access in robots.txt · Instructions to search engines and AI tools
Finding: The site’s robots.txt file allows AI crawlers, so AI answer tools are not blocked from reading teamstout.com.
#92 · MISSING · llms.txt exists · Instructions to search engines and AI tools
Finding: The /llms.txt file returns a 404 error, so there is no plain summary file for AI tools.
Recommended action: C9
#93 · DONE · XML sitemap exists and is listed · Instructions to search engines and AI tools
Finding: A sitemap exists with 428 URLs, though it leaves out all 70 agent pages and includes 6 test pages.
#94 · MISSING · Sitemap contains every important page · Instructions to search engines and AI tools
Finding: The sitemap lists 428 pages but none of the 70 agent pages, and the neighborhood pages are not added.
Recommended action: C4
#95 · MISSING · Sitemap excludes junk · Instructions to search engines and AI tools
Finding: The sitemap includes test pages alongside 368 articles and 29 presentations, so it lists pages that are not real pages.
Recommended action: C3
#96 · MISSING · Sitemap dates are honest · Instructions to search engines and AI tools
Finding: 348 of the 368 articles show the same March 2026 update date, which points to one bulk date change, not real edits.
Recommended action: C4
#97 · MISSING · Main-version tags (canonicals) · Instructions to search engines and AI tools
Finding: The homepage canonical tag points to /homepage-g instead of the real homepage address.
Recommended action: C1
#98 · MISSING · Noindex tags · Instructions to search engines and AI tools
Finding: Test and template pages such as /homepage-c, /test and /new-index-1 are indexable, with no noindex tag.
Recommended action: C3
#99 · DOES NOT APPLY · Language and region tags where the site has more than one language · Instructions to search engines and AI tools
#100 · NOT MEASURED · IndexNow or instant submission to Bing · Instructions to search engines and AI tools
#101 · NOT MEASURED · Site is in Bing’s index · Instructions to search engines and AI tools
#102 · NEEDS ACCESS · Site is in Google’s index · Instructions to search engines and AI tools
#103 · NOT MEASURED · Duplicate pages from tracking codes or extra characters in the address · Page duplicates and junk
#104 · MISSING · Template and system pages visible to Google · Page duplicates and junk
Finding: Template and test pages (/homepage-c, /homepage-g, /test, /new-index-1, /home, /team-page) are indexable and open to Google.
Recommended action: C3
#105 · MISSING · Staging or development site indexed · Page duplicates and junk
Finding: Test pages /test, /homepage-c, /homepage-g and /new-index-1 are live, indexable and listed in the sitemap. /homepage-c still has placeholder text.
Recommended action: C3
#106 · MISSING · Thin or near-empty pages · Page duplicates and junk
Finding: 18 of the 70 agent pages have under 100 words of text.
Recommended action: B5
#107 · MISSING · Near-duplicate pages · Page duplicates and junk
Finding: /new-index-1 duplicates the Why Work With Us page, and six test and duplicate pages are indexable. Repeated copies dilute the real pages.
Recommended action: C3
#108 · NOT MEASURED · Expired listings, products or events · Page duplicates and junk
#109 · MISSING · Largest Contentful Paint on mobile · Speed and Core Web Vitals
Finding: Mobile largest content load took 37.1 seconds in the lab test, far over the 2.5 second target.
Recommended action: B13
#110 · NOT MEASURED · Interaction to Next Paint on mobile · Speed and Core Web Vitals
#111 · NOT MEASURED · Cumulative Layout Shift · Speed and Core Web Vitals
#112 · MISSING · Mobile performance score · Speed and Core Web Vitals
Finding: Mobile performance score is 64 out of 100 (desktop 46), well under 90, with no sign of improvement.
Recommended action: B13
#113 · NOT MEASURED · Number of outside scripts · Speed and Core Web Vitals
#114 · NOT MEASURED · Heavy code libraries · Speed and Core Web Vitals
#115 · NOT MEASURED · Scripts loaded where not needed · Speed and Core Web Vitals
#116 · MISSING · Images sized and compressed · Speed and Core Web Vitals
Finding: Pages are heavy: 7.6 MB on mobile and 8.0 MB on desktop. Largest content load is 37.1 seconds on mobile, so images are not sized or compressed well.
Recommended action: B13
#117 · NOT MEASURED · Images below the fold load later (lazy loading) · Speed and Core Web Vitals
#118 · NOT MEASURED · Image width and height set · Speed and Core Web Vitals
#119 · NOT MEASURED · Caching · Speed and Core Web Vitals
#120 · MISSING · Video embeds load on click · Speed and Core Web Vitals
Finding: The homepage plays a Vimeo background video straight away instead of a click-to-play placeholder. The page weighs 7.6 MB and takes 37.1 seconds to load its largest content on mobile.
Recommended action: B13
#121 · NOT MEASURED · Fonts · Speed and Core Web Vitals
#122 · MISSING · Broken internal links · Broken things
Finding: Two homepage links are broken and return 404: /home-valuation and /why-list-with-us. The home valuation link is a key lead path.
#123 · MISSING · Broken outbound links · Broken things
Finding: 35 outside links are broken, mostly old blog links to Redfin, NAR and Census, out of 824 link targets checked.
#124 · NOT MEASURED · Broken images · Broken things
#125 · NOT MEASURED · Broken scripts and console errors · Broken things
#126 · NOT MEASURED · Broken backlinks · Broken things
#127 · NOT MEASURED · Mixed content · Broken things
#128 · DONE · Social preview image · Broken things
Finding: All 16 pages checked have Open Graph title, Open Graph image and Twitter card tags, so shared links show a preview.
#129 · MISSING · Mobile layout · Mobile, accessibility and security
Finding: Of 48 key pages at phone width, 4 scroll sideways and each has about 1 tiny tap target. A cookie banner covers the bottom quarter of the first screen.
#130 · NOT MEASURED · Same content on mobile and desktop · Mobile, accessibility and security
#131 · MISSING · Content Google can read without running scripts · Mobile, accessibility and security
Finding: Homepage sales stats (Top 1%, $1B+, 97%, 600+) read as “0” in the page code because they only appear after animation, so Google may not read them.
Recommended action: C8
#132 · MISSING · Accessibility basics (WCAG) · Mobile, accessibility and security
Finding: Automated accessibility score is 79 on mobile and 76 on desktop, and 13 of 24 homepage images have no alt text.
Recommended action: C7
#133 · DONE · Privacy notice and cookie consent · Mobile, accessibility and security
Finding: A cookie banner appears and the footer links to privacy policies. Note that the internal /privacy-policy address returns 404.
#134 · DONE · Security headers · Mobile, accessibility and security
Finding: The homepage sends HSTS, X-Content-Type-Options nosniff and X-Frame-Options SAMEORIGIN. It has no Content-Security-Policy, but the basics are set.
#135 · NOT MEASURED · Malware and blocklist status · Mobile, accessibility and security
#136 · NEEDS ACCESS · Email security records (SPF, DKIM, DMARC) · Mobile, accessibility and security
#137 · DONE · CMS and plugin updates · Mobile, accessibility and security
Finding: The site runs on Squarespace, a hosted platform that updates itself, so there are no plugin versions to fall behind.
On-Page Content by Page Type · 382 checks
#138 · DONE · Homepage: page exists · Homepage
Finding: The homepage loads at www.teamstout.com with a 200 status and is the front door of the 546-page site.
#139 · MISSING · Homepage: page title wording · Homepage
Finding: Homepage title is only ‘Stout Team at eXp’. It names no service, no town and no region such as San Diego or Palm Springs.
Recommended action: A9
#140 · MISSING · Homepage: page title length · Homepage
Finding: Homepage title is 17 characters, far below the 50-60 range, so it wastes most of the space Google shows.
Recommended action: A9
#141 · MISSING · Homepage: meta description · Homepage
Finding: Homepage description is 332 characters, more than double the 140-160 target, so Google will cut it off.
Recommended action: A9
#142 · MISSING · Homepage: main headline (H1) · Homepage
Finding: Homepage has two H1s, ‘Banner Heading’ and ‘The Stout Team’. Neither says what the team does or where.
Recommended action: C2
#143 · MISSING · Homepage: subheadings · Homepage
Finding: Homepage headings are ‘Banner Sub Heading’, ‘WHO WE ARE’, one empty heading and ‘BROWSE OUR LISTINGS’. None answers a buyer or seller question.
Recommended action: C2
#144 · NOT MEASURED · Homepage: word count and depth · Homepage
#145 · NOT MEASURED · Homepage: answers the main question first · Homepage
#146 · NOT MEASURED · Homepage: unique content · Homepage
#147 · MISSING · Homepage: proof on the page · Homepage
Finding: Homepage has no reviews or testimonials section (the block is empty), even though Zillow shows 226 five-star reviews. Stats show 0 in the code.
Recommended action: C14
#148 · MISSING · Homepage: call to action · Homepage
Finding: First phone screen is a video with four region buttons. No call, book or home-value action, and a cookie banner covers a quarter of it.
Recommended action: A9
#149 · DONE · Homepage: click-to-call · Homepage
Finding: Homepage has 6 tap-to-call phone links, including (760) 258-6369.
#150 · MISSING · Homepage: internal links out · Homepage
Finding: Homepage has 39 internal links, but /home-valuation and /why-list-with-us are broken. The footer links to no cities or services.
Recommended action: C11
#151 · NOT MEASURED · Homepage: internal links in · Homepage
#152 · DONE · Homepage: click depth · Homepage
Finding: The homepage is the starting page, so it is zero clicks from itself.
#153 · MISSING · Homepage: images and alt text · Homepage
Finding: Only 11 of 31 homepage images have alt text, so 20 images have no description for search engines or screen readers.
Recommended action: C7
#154 · NOT MEASURED · Homepage: tables used for facts · Homepage
#155 · NOT MEASURED · Homepage: visible date matches code date · Homepage
#156 · MISSING · Homepage: out-of-date details · Homepage
Finding: Footer says ‘All Rights Reserved 2025’ in October 2026, and the sales stats read 0 in the page code.
Recommended action: B11
#157 · MISSING · Homepage: schema present · Homepage
Finding: Homepage has no structured data at all. There is no RealEstateAgent markup, and sitewide data uses the Treena St address.
Recommended action: C5
#158 · DONE · Homepage: video where useful · Homepage
Finding: Homepage has a Vimeo hero video and 3 embedded videos, and links to the Chasing Palms videos. No transcript is shown.
#159 · MISSING · Homepage: FAQ section · Homepage
Finding: Homepage has no FAQ content, and no page on the site has FAQ markup.
#160 · DOES NOT APPLY · Homepage: author or reviewer shown where it matters · Homepage
#161 · MISSING · Homepage: mobile layout · Homepage
Finding: On a 402px phone the homepage is about 17 screens tall, loads in a 37.1 second lab test, and a cookie banner covers part of the first screen.
Recommended action: B13
#162 · MISSING · Homepage: conversion tracking · Homepage
Finding: Homepage has no Google Analytics or Tag Manager code and no Meta pixel, so calls and forms there cannot be tracked.
Recommended action: C15
#163 · MISSING · Service page: page exists · Service page
Finding: No separate buyer, seller, valuation, relocation or luxury service pages exist, and the /home-valuation link is broken.
#164 · MISSING · Service page: page title wording · Service page
Finding: No dedicated service pages exist, so there are no service page titles to meet this check.
#165 · MISSING · Service page: page title length · Service page
Finding: No dedicated service pages exist, so there are no titles to measure.
#166 · MISSING · Service page: meta description · Service page
Finding: No dedicated service pages exist, so there are no meta descriptions. 367 of 546 pages site-wide have none.
#167 · MISSING · Service page: main headline (H1) · Service page
Finding: No dedicated service pages exist, so there are no service page headlines.
#168 · MISSING · Service page: subheadings · Service page
Finding: No dedicated service pages exist, so there are no subheadings answering customer questions.
#169 · MISSING · Service page: word count and depth · Service page
Finding: No dedicated service pages exist to compare against competitors. Core pages have a median of only 36 words.
#170 · MISSING · Service page: answers the main question first · Service page
Finding: No dedicated service pages exist, so nothing answers the main service question up front.
#171 · MISSING · Service page: unique content · Service page
Finding: No dedicated service pages exist, so there is no unique service content.
#172 · MISSING · Service page: proof on the page · Service page
Finding: No dedicated service pages exist, so there is no service-specific proof such as reviews or results.
#173 · MISSING · Service page: call to action · Service page
Finding: No dedicated service pages exist, and the home valuation page link is broken, so there is no service call to action.
#174 · MISSING · Service page: click-to-call · Service page
Finding: No dedicated service pages exist, so no service page has its own tap-to-call number.
#175 · MISSING · Service page: internal links out · Service page
Finding: No dedicated service pages exist, so no service page links to related towns or guides.
#176 · MISSING · Service page: internal links in · Service page
Finding: No dedicated service pages exist, so none receives internal links. Only /home-valuation is linked, and it returns 404.
#177 · MISSING · Service page: click depth · Service page
Finding: No dedicated service pages exist to reach from the homepage within 3 clicks.
#178 · MISSING · Service page: images and alt text · Service page
Finding: No dedicated service pages exist, so there are no service page images with alt text.
#179 · MISSING · Service page: tables used for facts · Service page
Finding: No dedicated service pages exist, so there are no fee, process or comparison facts in tables or lists.
#180 · MISSING · Service page: visible date matches code date · Service page
Finding: No dedicated service pages exist, so there are no dates to compare.
#181 · MISSING · Service page: out-of-date details · Service page
Finding: No dedicated service pages exist, so there are no current service details shown.
#182 · MISSING · Service page: schema present · Service page
Finding: No dedicated service pages exist. Schema is only Organization, LocalBusiness and WebSite, with no service markup.
#183 · MISSING · Service page: video where useful · Service page
Finding: No separate buyer, seller, valuation or relocation service pages exist on teamstout.com, so there is no service page to carry a video.
#184 · MISSING · Service page: FAQ section · Service page
Finding: No service pages exist beyond the homepage, so there is nowhere for a service FAQ. The site has 0 FAQ blocks overall.
#185 · MISSING · Service page: author or reviewer shown where it matters · Service page
Finding: No service pages exist, so no named author or reviewer appears on service advice. The 353 blog posts also have no named author.
#186 · MISSING · Service page: mobile layout · Service page
Finding: There are no service pages to load on a phone. The one homepage tested runs about 17 phone screens, with a cookie banner covering part of the first.
#187 · NEEDS ACCESS · Service page: conversion tracking · Service page
#188 · DONE · Town or area page: page exists · Town or area page
Finding: 28 city pages and 6 region pages exist, plus 5 community pages. Coverage is thin against the 67 cities served.
#189 · MISSING · Town or area page: page title wording · Town or area page
Finding: City page titles are just the town name plus brand, for example ‘Los Angeles — Stout Team at eXp’. They never mention real estate or homes for sale.
Recommended action: C11
#190 · MISSING · Town or area page: page title length · Town or area page
Finding: The Los Angeles page title is only about 31 characters, well under the 50 to 60 target. Many other titles sitewide run too long.
Recommended action: C11
#191 · MISSING · Town or area page: meta description · Town or area page
Finding: The Los Angeles page and the communities pages have no meta description. 367 of 546 pages have none.
Recommended action: C6
#192 · MISSING · Town or area page: main headline (H1) · Town or area page
Finding: The Los Angeles page H1 is only ‘Los Angeles’, with no mention of homes or real estate. The communities hub pages have no H1 at all.
Recommended action: C11
#193 · MISSING · Town or area page: subheadings · Town or area page
Finding: The Los Angeles page’s main subheading shows broken code text (‘+communityTitle.toUpperCase()+’). City pages have no question-style headings.
Recommended action: C10
#194 · MISSING · Town or area page: word count and depth · Town or area page
Finding: City pages have a median of about 125 words of template text. They have no local facts, neighborhoods, schools or market data.
Recommended action: C10
#195 · NOT MEASURED · Town or area page: answers the main question first · Town or area page
#196 · MISSING · Town or area page: unique content · Town or area page
Finding: All 28 city pages use identical template text (‘Find the newest homes for sale & real estate listings in [city]!’). That is far under 60 percent unique.
Recommended action: C10
#197 · MISSING · Town or area page: proof on the page · Town or area page
Finding: City pages show no reviews, results, agent or local photos. The testimonials block on the homepage is empty and the team has 0 Google reviews.
Recommended action: C10
#198 · NOT MEASURED · Town or area page: call to action · Town or area page
#199 · DONE · Town or area page: click-to-call · Town or area page
Finding: The Los Angeles city page has 2 tap-to-call phone links, (760) 258-6369 among the numbers shown.
#200 · MISSING · Town or area page: internal links out · Town or area page
Finding: City pages link to no related neighborhoods, guides or local agents. Their 23 links are mostly menu and footer links.
Recommended action: C10
#201 · NOT MEASURED · Town or area page: internal links in · Town or area page
#202 · NOT MEASURED · Town or area page: click depth · Town or area page
#203 · MISSING · Town or area page: images and alt text · Town or area page
Finding: The Los Angeles page has only 2 of 9 images with alt text. Across the site, 2006 of 2201 images have none.
Recommended action: C7
#204 · MISSING · Town or area page: tables used for facts · Town or area page
Finding: City pages show no market data, prices or comparisons in tables or lists. They are a listings widget and template text.
Recommended action: C10
#205 · NOT MEASURED · Town or area page: visible date matches code date · Town or area page
#206 · MISSING · Town or area page: out-of-date details · Town or area page
Finding: Every page footer says ‘All Rights Reserved 2025’, which is out of date in October 2026. City pages carry the same footer.
#207 · MISSING · Town or area page: schema present · Town or area page
Finding: The Los Angeles page has only Article, ImageObject and LocalBusiness markup, with the wrong San Diego address. No Place or RealEstateAgent markup exists on any page.
Recommended action: C5
#208 · NOT MEASURED · Town or area page: video where useful · Town or area page
#209 · MISSING · Town or area page: FAQ section · Town or area page
Finding: All 28 city pages have 0 FAQ blocks and no FAQ schema.
Recommended action: C10
#210 · MISSING · Town or area page: author or reviewer shown where it matters · Town or area page
Finding: City pages show no named author or local agent. Blog posts also have no named author.
Recommended action: C10
#211 · NOT MEASURED · Town or area page: mobile layout · Town or area page
#212 · NEEDS ACCESS · Town or area page: conversion tracking · Town or area page
#213 · MISSING · Service + town page: page exists · Service + town page
Finding: No service-plus-town pages exist, such as ‘buyer agent in [town]’ or ‘sell your home in [town]’. Searches on those terms cannot land on a matching page.
Recommended action: C11
#214 · MISSING · Service + town page: page title wording · Service + town page
Finding: No service-plus-town pages exist, so there are no titles to read.
#215 · MISSING · Service + town page: page title length · Service + town page
Finding: No service-plus-town pages exist, so there are no titles to measure.
#216 · MISSING · Service + town page: meta description · Service + town page
Finding: No service-plus-town pages exist, so there are no meta descriptions.
#217 · MISSING · Service + town page: main headline (H1) · Service + town page
Finding: No service-plus-town pages exist, so there are no headlines.
#218 · MISSING · Service + town page: subheadings · Service + town page
Finding: No service-plus-town pages exist, so there are no subheadings.
#219 · MISSING · Service + town page: word count and depth · Service + town page
Finding: No service-plus-town pages exist to compare with competitors.
#220 · MISSING · Service + town page: answers the main question first · Service + town page
Finding: No service-plus-town pages exist, so no opening answer is given.
#221 · MISSING · Service + town page: unique content · Service + town page
Finding: No service-plus-town pages exist, so there is no unique content.
#222 · MISSING · Service + town page: proof on the page · Service + town page
Finding: No service-plus-town pages exist, so there is no proof placed on them.
#223 · MISSING · Service + town page: call to action · Service + town page
Finding: No service-plus-town pages exist, so no call to action sits on them.
#224 · MISSING · Service + town page: click-to-call · Service + town page
Finding: No service-plus-town pages exist, so there is no phone link to tap.
#225 · MISSING · Service + town page: internal links out · Service + town page
Finding: No service-plus-town pages exist, so they link out to nothing.
#226 · MISSING · Service + town page: internal links in · Service + town page
Finding: No service-plus-town pages exist, so no internal links point to them.
#227 · MISSING · Service + town page: click depth · Service + town page
Finding: No service-plus-town pages exist, so there is no click path from the homepage.
#228 · MISSING · Service + town page: images and alt text · Service + town page
Finding: No service-plus-town pages exist on teamstout.com, so there are no town service pages with photos or alt text to read.
Recommended action: C11
#229 · MISSING · Service + town page: tables used for facts · Service + town page
Finding: No service-plus-town pages exist, so no facts are laid out in tables or lists on town service pages.
Recommended action: C11
#230 · MISSING · Service + town page: visible date matches code date · Service + town page
Finding: No service-plus-town pages exist, so there are no page dates to match against code or sitemap dates.
Recommended action: C11
#231 · MISSING · Service + town page: out-of-date details · Service + town page
Finding: No service-plus-town pages exist, so there are no current town service pages for details to be checked.
Recommended action: C11
#232 · MISSING · Service + town page: schema present · Service + town page
Finding: No service-plus-town pages exist, so none carry any structured data for the service in a town.
Recommended action: C11
#233 · MISSING · Service + town page: video where useful · Service + town page
Finding: No service-plus-town pages exist, so there is no video on any town service page.
Recommended action: C11
#234 · MISSING · Service + town page: FAQ section · Service + town page
Finding: No service-plus-town pages exist, and the site has no FAQ blocks anywhere (0 of 546 pages).
Recommended action: C11
#235 · MISSING · Service + town page: author or reviewer shown where it matters · Service + town page
Finding: No service-plus-town pages exist, so no author or reviewer is shown on any town service page.
Recommended action: C11
#236 · MISSING · Service + town page: mobile layout · Service + town page
Finding: No service-plus-town pages exist, so there is no town service page layout to load at phone width.
Recommended action: C11
#237 · MISSING · Service + town page: conversion tracking · Service + town page
Finding: No service-plus-town pages exist, so there are no town service page calls or forms to track.
Recommended action: C11
#238 · DONE · About page: page exists · About page
Finding: A Why Work With Us page exists at /why-work-with-us and loads fine (200, 1,246 words).
#239 · MISSING · About page: page title wording · About page
Finding: Title is ‘Why Work With Us — Stout Team at eXp’. It does not lead with the main service or a town.
#240 · MISSING · About page: page title length · About page
Finding: Title is only about 36 characters, well under the 50-60 target.
#241 · MISSING · About page: meta description · About page
Finding: The Why Work With Us page has no meta description at all.
Recommended action: C6
#242 · DONE · About page: main headline (H1) · About page
Finding: The page has one H1, ‘WHY WORK WITH US’, which says plainly what the page is about.
#243 · MISSING · About page: subheadings · About page
Finding: Only two subheadings: ‘PROVEN EXPERIENCE’ and a stray ‘No Listings Available’. Neither follows what customers ask.
#244 · NOT MEASURED · About page: word count and depth · About page
#245 · NOT MEASURED · About page: answers the main question first · About page
#246 · MISSING · About page: unique content · About page
Finding: A live duplicate of Why Work With Us sits at /new-index-1, so the content is not unique on the site.
Recommended action: C3
#247 · MISSING · About page: proof on the page · About page
Finding: The page shows no reviews or testimonials, only a license number and a ‘Proven Experience’ heading.
Recommended action: C14
#248 · NOT MEASURED · About page: call to action · About page
#249 · DONE · About page: click-to-call · About page
Finding: The page has 2 tap-to-call phone links, including (760) 258-6369.
#250 · NOT MEASURED · About page: internal links out · About page
#251 · NOT MEASURED · About page: internal links in · About page
#252 · NOT MEASURED · About page: click depth · About page
#253 · MISSING · About page: images and alt text · About page
Finding: Only 2 of 12 images on the page have alt text.
Recommended action: C7
#254 · NOT MEASURED · About page: tables used for facts · About page
#255 · NOT MEASURED · About page: visible date matches code date · About page
#256 · NOT MEASURED · About page: out-of-date details · About page
#257 · MISSING · About page: schema present · About page
Finding: Only generic business markup, and its address is 10620 Treena St instead of the Del Mar office. No page-specific About markup.
Recommended action: C5
#258 · MISSING · About page: video where useful · About page
Finding: The page has no embedded video (0 found).
Recommended action: A10
#259 · MISSING · About page: FAQ section · About page
Finding: No FAQ content on the page, and none anywhere on the site.
#260 · DOES NOT APPLY · About page: author or reviewer shown where it matters · About page
#261 · NOT MEASURED · About page: mobile layout · About page
#262 · NEEDS ACCESS · About page: conversion tracking · About page
#263 · DONE · Team or practitioner profile: page exists · Team or practitioner profile
Finding: 70 agent profile pages exist under /team/, though none of them are listed in the sitemap.
#264 · MISSING · Team or practitioner profile: page title wording · Team or practitioner profile
Finding: Agent titles read like ‘Kentrea Hollis — Stout Team at eXp’. They name no service or town.
#265 · MISSING · Team or practitioner profile: page title length · Team or practitioner profile
Finding: Agent titles are short, about 34 characters for Kentrea Hollis, well under the 50-60 target.
#266 · MISSING · Team or practitioner profile: meta description · Team or practitioner profile
Finding: Agent descriptions are short: 62 characters for Kentrea Hollis, 105 for Haley Clawson. The target is 140-160.
Recommended action: C6
#267 · MISSING · Team or practitioner profile: main headline (H1) · Team or practitioner profile
Finding: Agent pages repeat the agent’s name as two H1s instead of one clear headline.
Recommended action: C12
#268 · MISSING · Team or practitioner profile: subheadings · Team or practitioner profile
Finding: The only subheading on agent pages is a stray ‘No Listings Available’.
Recommended action: C12
#269 · MISSING · Team or practitioner profile: word count and depth · Team or practitioner profile
Finding: Agent profile pages have a median of 197 words, and 18 are under 100 words.
Recommended action: B5
#270 · NOT MEASURED · Team or practitioner profile: answers the main question first · Team or practitioner profile
#271 · NOT MEASURED · Team or practitioner profile: unique content · Team or practitioner profile
#272 · MISSING · Team or practitioner profile: proof on the page · Team or practitioner profile
Finding: No agent page shows reviews, and only 10 of 70 show a license number in the full-site pass.
Recommended action: C12
#273 · NOT MEASURED · Team or practitioner profile: call to action · Team or practitioner profile
#274 · DONE · Team or practitioner profile: click-to-call · Team or practitioner profile
Finding: Agent pages checked (Kentrea Hollis, Haley Clawson) each carry 6 tap-to-call phone links, so the numbers are clickable.
#275 · MISSING · Team or practitioner profile: internal links out · Team or practitioner profile
Finding: Agent pages carry about 23 internal links, mostly the site menu. The communities section holds only placeholder text, so there are no links to towns, services or guides.
Recommended action: C12
#276 · NOT MEASURED · Team or practitioner profile: internal links in · Team or practitioner profile
#277 · NOT MEASURED · Team or practitioner profile: click depth · Team or practitioner profile
#278 · MISSING · Team or practitioner profile: images and alt text · Team or practitioner profile
Finding: Sampled agent pages show 9 images but only 2 have alt text. Across the whole site 2,006 of 2,201 images have none.
Recommended action: C7
#279 · NOT MEASURED · Team or practitioner profile: tables used for facts · Team or practitioner profile
#280 · NOT MEASURED · Team or practitioner profile: visible date matches code date · Team or practitioner profile
#281 · NOT MEASURED · Team or practitioner profile: out-of-date details · Team or practitioner profile
#282 · MISSING · Team or practitioner profile: schema present · Team or practitioner profile
Finding: Agent pages use only generic Article, LocalBusiness, Organization and WebSite markup. No Person or RealEstateAgent markup exists anywhere on the site.
Recommended action: C5
#283 · NOT MEASURED · Team or practitioner profile: video where useful · Team or practitioner profile
#284 · MISSING · Team or practitioner profile: FAQ section · Team or practitioner profile
Finding: All 70 agent profile pages have no FAQ block and no question-and-answer content.
Recommended action: C12
#285 · NOT MEASURED · Team or practitioner profile: author or reviewer shown where it matters · Team or practitioner profile
#286 · NOT MEASURED · Team or practitioner profile: mobile layout · Team or practitioner profile
#287 · NEEDS ACCESS · Team or practitioner profile: conversion tracking · Team or practitioner profile
#288 · DONE · Contact page: page exists · Contact page
Finding: A Contact page exists at /contact-us and returns 200.
#289 · MISSING · Contact page: page title wording · Contact page
Finding: Title is just ‘Contact — Stout Team at eXp’. It names no service, area or town.
#290 · MISSING · Contact page: page title length · Contact page
Finding: Title ‘Contact — Stout Team at eXp’ is only about 27 characters, well under the 50-60 target.
#291 · MISSING · Contact page: meta description · Contact page
Finding: The Contact page has no meta description.
Recommended action: C6
#292 · MISSING · Contact page: main headline (H1) · Contact page
Finding: The Contact page has no H1 heading.
Recommended action: C2
#293 · MISSING · Contact page: subheadings · Contact page
Finding: The only subheadings are ‘Map’ and ‘No Listings Available’. Neither answers a customer question.
#294 · NOT MEASURED · Contact page: word count and depth · Contact page
#295 · NOT MEASURED · Contact page: answers the main question first · Contact page
#296 · NOT MEASURED · Contact page: unique content · Contact page
#297 · MISSING · Contact page: proof on the page · Contact page
Finding: The Contact page mentions no reviews or testimonials. Zillow has 226 five-star reviews for Ross, but none appear here.
Recommended action: C14
#298 · NOT MEASURED · Contact page: call to action · Contact page
#299 · DONE · Contact page: click-to-call · Contact page
Finding: The Contact page has 2 tap-to-call phone links, for (760) 258-6369 and (850) 420-4274.
#300 · NOT MEASURED · Contact page: internal links out · Contact page
#301 · NOT MEASURED · Contact page: internal links in · Contact page
#302 · NOT MEASURED · Contact page: click depth · Contact page
#303 · MISSING · Contact page: images and alt text · Contact page
Finding: The Contact page has 9 images and only 2 have alt text.
Recommended action: C7
#304 · DOES NOT APPLY · Contact page: tables used for facts · Contact page
#305 · DOES NOT APPLY · Contact page: visible date matches code date · Contact page
#306 · NOT MEASURED · Contact page: out-of-date details · Contact page
#307 · MISSING · Contact page: schema present · Contact page
Finding: The Contact page carries only generic LocalBusiness markup. Sitewide it uses the Treena St San Diego address, while the page itself shows Del Mar.
Recommended action: C5
#308 · NOT MEASURED · Contact page: video where useful · Contact page
#309 · MISSING · Contact page: FAQ section · Contact page
Finding: The Contact page has no FAQ or question-and-answer content.
#310 · DOES NOT APPLY · Contact page: author or reviewer shown where it matters · Contact page
#311 · NOT MEASURED · Contact page: mobile layout · Contact page
#312 · NEEDS ACCESS · Contact page: conversion tracking · Contact page
#313 · DONE · Blog post: page exists · Blog post
Finding: The site has 353 live blog posts, found by following internal links.
#314 · DONE · Blog post: page title wording · Blog post
Finding: Blog titles lead with the article topic and most end with the brand, ‘ — Stout Team at eXp’.
#315 · MISSING · Blog post: page title length · Blog post
Finding: 336 of 546 pages have titles over 60 characters. Blog posts are the largest page group, so they are cut off in search.
#316 · MISSING · Blog post: meta description · Blog post
Finding: 367 of 546 pages have no meta description. Even counting every non-blog page as complete, at least 174 blog posts lack one.
Recommended action: C6
#317 · NOT MEASURED · Blog post: main headline (H1) · Blog post
#318 · NOT MEASURED · Blog post: subheadings · Blog post
#319 · NOT MEASURED · Blog post: word count and depth · Blog post
#320 · NOT MEASURED · Blog post: answers the main question first · Blog post
#321 · MISSING · Blog post: unique content · Blog post
Finding: Posts are generic vendor articles; a spot check found one word for word on bangarealty.com. 340 of 353 posts mention none of the team’s markets.
#322 · MISSING · Blog post: proof on the page · Blog post
Finding: None of the 353 posts show a license number or a named author. The posts are generic vendor articles with no team reviews or results.
Recommended action: C14
#323 · NOT MEASURED · Blog post: call to action · Blog post
#324 · NOT MEASURED · Blog post: click-to-call · Blog post
#325 · NOT MEASURED · Blog post: internal links out · Blog post
#326 · NOT MEASURED · Blog post: internal links in · Blog post
#327 · NOT MEASURED · Blog post: click depth · Blog post
#328 · NOT MEASURED · Blog post: images and alt text · Blog post
#329 · NOT MEASURED · Blog post: tables used for facts · Blog post
#330 · NOT MEASURED · Blog post: visible date matches code date · Blog post
#331 · NOT MEASURED · Blog post: out-of-date details · Blog post
#332 · NOT MEASURED · Blog post: schema present · Blog post
#333 · NOT MEASURED · Blog post: video where useful · Blog post
#334 · MISSING · Blog post: FAQ section · Blog post
Finding: 0 of 353 blog posts have an FAQ block, and the whole site has no FAQ markup.
#335 · MISSING · Blog post: author or reviewer shown where it matters · Blog post
Finding: All 353 blog posts have no named author, and none show credentials.
#336 · NOT MEASURED · Blog post: mobile layout · Blog post
#337 · NEEDS ACCESS · Blog post: conversion tracking · Blog post
#338 · DONE · Blog or category archive: page exists · Blog or category archive
Finding: A blog page exists at /blog, plus 18 blog category pages found on the site.
#339 · MISSING · Blog or category archive: page title wording · Blog or category archive
Finding: The blog page title is ‘Blog — Stout Team at eXp’. It names no topic or town, only a generic word and the brand.
#340 · MISSING · Blog or category archive: page title length · Blog or category archive
Finding: The blog page title ‘Blog — Stout Team at eXp’ is about 24 characters, well under the 50 to 60 target.
#341 · MISSING · Blog or category archive: meta description · Blog or category archive
Finding: The blog page meta description is only 8 characters long, far below the 140 to 160 target.
Recommended action: C6
#342 · MISSING · Blog or category archive: main headline (H1) · Blog or category archive
Finding: The /blog page has no H1 heading at all.
Recommended action: C2
#343 · MISSING · Blog or category archive: subheadings · Blog or category archive
Finding: The /blog page’s only subheading is ‘No Listings Available’, which is template filler rather than customer questions.
#344 · NOT MEASURED · Blog or category archive: word count and depth · Blog or category archive
#345 · NOT MEASURED · Blog or category archive: answers the main question first · Blog or category archive
#346 · NOT MEASURED · Blog or category archive: unique content · Blog or category archive
#347 · NOT MEASURED · Blog or category archive: proof on the page · Blog or category archive
#348 · NOT MEASURED · Blog or category archive: call to action · Blog or category archive
#349 · DONE · Blog or category archive: click-to-call · Blog or category archive
Finding: The /blog page has 2 tap-to-call links for the phone numbers shown, such as (760) 258-6369.
#350 · NOT MEASURED · Blog or category archive: internal links out · Blog or category archive
#351 · NOT MEASURED · Blog or category archive: internal links in · Blog or category archive
#352 · NOT MEASURED · Blog or category archive: click depth · Blog or category archive
#353 · MISSING · Blog or category archive: images and alt text · Blog or category archive
Finding: The /blog page has 9 images and only 2 have alt text.
Recommended action: C7
#354 · NOT MEASURED · Blog or category archive: tables used for facts · Blog or category archive
#355 · NOT MEASURED · Blog or category archive: visible date matches code date · Blog or category archive
#356 · NOT MEASURED · Blog or category archive: out-of-date details · Blog or category archive
#357 · MISSING · Blog or category archive: schema present · Blog or category archive
Finding: The /blog page carries only generic business markup (LocalBusiness, Organization, WebSite) with the Treena St address. It has no blog or breadcrumb markup.
Recommended action: C5
#358 · NOT MEASURED · Blog or category archive: video where useful · Blog or category archive
#359 · MISSING · Blog or category archive: FAQ section · Blog or category archive
Finding: The /blog page has no FAQ content, and the site has 0 pages with FAQ markup.
#360 · DOES NOT APPLY · Blog or category archive: author or reviewer shown where it matters · Blog or category archive
#361 · NOT MEASURED · Blog or category archive: mobile layout · Blog or category archive
#362 · NEEDS ACCESS · Blog or category archive: conversion tracking · Blog or category archive
#363 · DONE · Product or listing page: page exists · Product or listing page
Finding: Home search pages exist on four subdomains (search., find., emeraldcoast., houston.teamstout.com), all load, and the header links to them.
#364 · NOT MEASURED · Product or listing page: page title wording · Product or listing page
#365 · NOT MEASURED · Product or listing page: page title length · Product or listing page
#366 · NOT MEASURED · Product or listing page: meta description · Product or listing page
#367 · NOT MEASURED · Product or listing page: main headline (H1) · Product or listing page
#368 · NOT MEASURED · Product or listing page: subheadings · Product or listing page
#369 · NOT MEASURED · Product or listing page: word count and depth · Product or listing page
#370 · NOT MEASURED · Product or listing page: answers the main question first · Product or listing page
#371 · NOT MEASURED · Product or listing page: unique content · Product or listing page
#372 · NOT MEASURED · Product or listing page: proof on the page · Product or listing page
#373 · NOT MEASURED · Product or listing page: call to action · Product or listing page
#374 · NOT MEASURED · Product or listing page: click-to-call · Product or listing page
#375 · NOT MEASURED · Product or listing page: internal links out · Product or listing page
#376 · NOT MEASURED · Product or listing page: internal links in · Product or listing page
#377 · NOT MEASURED · Product or listing page: click depth · Product or listing page
#378 · NOT MEASURED · Product or listing page: images and alt text · Product or listing page
#379 · NOT MEASURED · Product or listing page: tables used for facts · Product or listing page
#380 · NOT MEASURED · Product or listing page: visible date matches code date · Product or listing page
#381 · NOT MEASURED · Product or listing page: out-of-date details · Product or listing page
#382 · NOT MEASURED · Product or listing page: schema present · Product or listing page
#383 · NOT MEASURED · Product or listing page: video where useful · Product or listing page
#384 · NOT MEASURED · Product or listing page: FAQ section · Product or listing page
#385 · NOT MEASURED · Product or listing page: author or reviewer shown where it matters · Product or listing page
#386 · NOT MEASURED · Product or listing page: mobile layout · Product or listing page
#387 · NEEDS ACCESS · Product or listing page: conversion tracking · Product or listing page
#388 · MISSING · FAQ page: page exists · FAQ page
Finding: No FAQ page exists on teamstout.com, and 0 of 546 pages have an FAQ block. The FAQ hub is on the missing page list.
#389 · MISSING · FAQ page: page title wording · FAQ page
Finding: No FAQ page exists, so there is no title tag to read or pass.
#390 · MISSING · FAQ page: page title length · FAQ page
Finding: No FAQ page exists, so there is no title length to pass.
#391 · MISSING · FAQ page: meta description · FAQ page
Finding: No FAQ page exists, so there is no meta description for it.
#392 · MISSING · FAQ page: main headline (H1) · FAQ page
Finding: No FAQ page exists, so there is no headline for it.
#393 · MISSING · FAQ page: subheadings · FAQ page
Finding: No FAQ page exists. Only 81 of 546 pages have any question-style heading, and none sit on an FAQ page.
#394 · MISSING · FAQ page: word count and depth · FAQ page
Finding: No FAQ page exists, so there is no content covering customer questions.
#395 · MISSING · FAQ page: answers the main question first · FAQ page
Finding: No FAQ page exists, so no direct answers are given up front.
#396 · MISSING · FAQ page: unique content · FAQ page
Finding: No FAQ page exists, so there is no unique FAQ content.
#397 · MISSING · FAQ page: proof on the page · FAQ page
Finding: No FAQ page exists, so there is no proof shown on one.
#398 · MISSING · FAQ page: call to action · FAQ page
Finding: No FAQ page exists, so there is no call to action on one.
#399 · MISSING · FAQ page: click-to-call · FAQ page
Finding: No FAQ page exists, so there is no tap-to-call number on one.
#400 · MISSING · FAQ page: internal links out · FAQ page
Finding: No FAQ page exists, so there are no links out to services or towns from one.
#401 · MISSING · FAQ page: internal links in · FAQ page
Finding: No FAQ page exists, so no pages link in to one.
#402 · MISSING · FAQ page: click depth · FAQ page
Finding: No FAQ page exists, so it cannot be reached in three clicks from the homepage.
#403 · MISSING · FAQ page: images and alt text · FAQ page
Finding: No FAQ page exists, so there are no images with alt text on one.
#404 · MISSING · FAQ page: tables used for facts · FAQ page
Finding: No FAQ page exists, so there are no tables or lists of facts on one.
#405 · MISSING · FAQ page: visible date matches code date · FAQ page
Finding: No FAQ page exists, so there is no date to match.
#406 · MISSING · FAQ page: out-of-date details · FAQ page
Finding: No FAQ page exists, so there are no current details to show.
#407 · MISSING · FAQ page: schema present · FAQ page
Finding: No FAQ page and no FAQPage markup anywhere on the site (0 pages use it).
#408 · MISSING · FAQ page: video where useful · FAQ page
Finding: No FAQ page exists on teamstout.com, so there is no FAQ page video.
#409 · MISSING · FAQ page: FAQ section · FAQ page
Finding: No FAQ page exists. Across the site, 0 pages have an FAQ block and 0 have FAQ markup.
#410 · MISSING · FAQ page: author or reviewer shown where it matters · FAQ page
Finding: No FAQ page exists, so there is no author or reviewer shown. All 353 blog posts also have no named author.
#411 · MISSING · FAQ page: mobile layout · FAQ page
Finding: No FAQ page exists to load at phone width.
#412 · MISSING · FAQ page: conversion tracking · FAQ page
Finding: No FAQ page exists, so no calls or forms on it can be tracked.
#413 · MISSING · Reviews or testimonials page: page exists · Reviews or testimonials page
Finding: No reviews or testimonials page exists. The /testimonials link returns a 404, and the homepage testimonials block is empty.
Recommended action: C14
#414 · MISSING · Reviews or testimonials page: page title wording · Reviews or testimonials page
Finding: There is no reviews page, so there is no title tag to read.
#415 · MISSING · Reviews or testimonials page: page title length · Reviews or testimonials page
Finding: There is no reviews page, so no title length to count.
#416 · MISSING · Reviews or testimonials page: meta description · Reviews or testimonials page
Finding: There is no reviews page, so it has no meta description.
#417 · MISSING · Reviews or testimonials page: main headline (H1) · Reviews or testimonials page
Finding: There is no reviews page, so there is no H1.
#418 · MISSING · Reviews or testimonials page: subheadings · Reviews or testimonials page
Finding: There is no reviews page, so there are no subheadings.
#419 · MISSING · Reviews or testimonials page: word count and depth · Reviews or testimonials page
Finding: There is no reviews page. Zillow shows 226 five-star reviews for Ross, but none of that is on the site.
#420 · MISSING · Reviews or testimonials page: answers the main question first · Reviews or testimonials page
Finding: There is no reviews page, so there is no opening text to read.
#421 · MISSING · Reviews or testimonials page: unique content · Reviews or testimonials page
Finding: There is no reviews page, so there is no content to compare.
#422 · MISSING · Reviews or testimonials page: proof on the page · Reviews or testimonials page
Finding: No reviews page exists. Website testimonials total 0, even though Zillow shows 226 reviews for Ross.
Recommended action: C14
#423 · MISSING · Reviews or testimonials page: call to action · Reviews or testimonials page
Finding: There is no reviews page, so no call to action on it.
#424 · MISSING · Reviews or testimonials page: click-to-call · Reviews or testimonials page
Finding: There is no reviews page, so no tap-to-call number on it.
#425 · MISSING · Reviews or testimonials page: internal links out · Reviews or testimonials page
Finding: There is no reviews page, so it has no links out to related pages.
#426 · MISSING · Reviews or testimonials page: internal links in · Reviews or testimonials page
Finding: No reviews page exists. The only links to it, such as /testimonials, are broken and return a 404.
#427 · MISSING · Reviews or testimonials page: click depth · Reviews or testimonials page
Finding: There is no reviews page to reach from the homepage; /testimonials returns a 404.
#428 · MISSING · Reviews or testimonials page: images and alt text · Reviews or testimonials page
Finding: There is no reviews page, so there are no images or alt text.
#429 · MISSING · Reviews or testimonials page: tables used for facts · Reviews or testimonials page
Finding: There is no reviews page, so there are no facts in tables or lists.
#430 · MISSING · Reviews or testimonials page: visible date matches code date · Reviews or testimonials page
Finding: There is no reviews page, so there are no dates to compare.
#431 · MISSING · Reviews or testimonials page: out-of-date details · Reviews or testimonials page
Finding: There is no reviews page to check for out-of-date details.
#432 · MISSING · Reviews or testimonials page: schema present · Reviews or testimonials page
Finding: No reviews page exists, and no Review markup appears anywhere on the site.
Recommended action: C14
#433 · MISSING · Reviews or testimonials page: video where useful · Reviews or testimonials page
Finding: There is no reviews page, so no client video testimonials on it.
#434 · MISSING · Reviews or testimonials page: FAQ section · Reviews or testimonials page
Finding: There is no reviews page, so no questions and answers on it.
#435 · MISSING · Reviews or testimonials page: author or reviewer shown where it matters · Reviews or testimonials page
Finding: There is no reviews page, so there is no author or reviewer shown.
#436 · MISSING · Reviews or testimonials page: mobile layout · Reviews or testimonials page
Finding: There is no reviews page to load at phone width.
#437 · MISSING · Reviews or testimonials page: conversion tracking · Reviews or testimonials page
Finding: There is no reviews page, so no calls or forms on it are tracked.
#438 · DOES NOT APPLY · Pricing page: page exists · Pricing page
#439 · DOES NOT APPLY · Pricing page: page title wording · Pricing page
#440 · DOES NOT APPLY · Pricing page: page title length · Pricing page
#441 · DOES NOT APPLY · Pricing page: meta description · Pricing page
#442 · DOES NOT APPLY · Pricing page: main headline (H1) · Pricing page
#443 · DOES NOT APPLY · Pricing page: subheadings · Pricing page
#444 · DOES NOT APPLY · Pricing page: word count and depth · Pricing page
#445 · DOES NOT APPLY · Pricing page: answers the main question first · Pricing page
#446 · DOES NOT APPLY · Pricing page: unique content · Pricing page
#447 · DOES NOT APPLY · Pricing page: proof on the page · Pricing page
#448 · DOES NOT APPLY · Pricing page: call to action · Pricing page
#449 · DOES NOT APPLY · Pricing page: click-to-call · Pricing page
#450 · DOES NOT APPLY · Pricing page: internal links out · Pricing page
#451 · DOES NOT APPLY · Pricing page: internal links in · Pricing page
#452 · DOES NOT APPLY · Pricing page: click depth · Pricing page
#453 · DOES NOT APPLY · Pricing page: images and alt text · Pricing page
#454 · DOES NOT APPLY · Pricing page: tables used for facts · Pricing page
#455 · DOES NOT APPLY · Pricing page: visible date matches code date · Pricing page
#456 · DOES NOT APPLY · Pricing page: out-of-date details · Pricing page
#457 · DOES NOT APPLY · Pricing page: schema present · Pricing page
#458 · DOES NOT APPLY · Pricing page: video where useful · Pricing page
#459 · DOES NOT APPLY · Pricing page: FAQ section · Pricing page
#460 · DOES NOT APPLY · Pricing page: author or reviewer shown where it matters · Pricing page
#461 · DOES NOT APPLY · Pricing page: mobile layout · Pricing page
#462 · DOES NOT APPLY · Pricing page: conversion tracking · Pricing page
#463 · DONE · Careers page: page exists · Careers page
Finding: A careers page exists at /join-the-stout-team and loads normally (200).
#464 · DONE · Careers page: page title wording · Careers page
Finding: Title is ‘Join the Stout Team — Stout Team at eXp’: the topic comes first, then the brand.
#465 · MISSING · Careers page: page title length · Careers page
Finding: The title is only about 39 characters, well short of the 50-60 target. It is not cut off, but it leaves room unused.
Recommended action: B8
#466 · MISSING · Careers page: meta description · Careers page
Finding: The Join page has no meta description, so Google writes its own snippet.
Recommended action: C6
#467 · MISSING · Careers page: main headline (H1) · Careers page
Finding: The Join page has no H1 at all.
Recommended action: B8
#468 · MISSING · Careers page: subheadings · Careers page
Finding: The only subheadings are ‘Join the Stout Team’ and ‘No Listings Available’. Neither answers a question a recruit would ask.
Recommended action: B8
#469 · NOT MEASURED · Careers page: word count and depth · Careers page
#470 · NOT MEASURED · Careers page: answers the main question first · Careers page
#471 · NOT MEASURED · Careers page: unique content · Careers page
#472 · MISSING · Careers page: proof on the page · Careers page
Finding: No reviews, agent testimonials or video on the Join page. Our notes call it ‘heading and form only’.
Recommended action: A10
#473 · NOT MEASURED · Careers page: call to action · Careers page
#474 · DONE · Careers page: click-to-call · Careers page
Finding: The Join page has 2 tap-to-call phone links.
#475 · NOT MEASURED · Careers page: internal links out · Careers page
#476 · NOT MEASURED · Careers page: internal links in · Careers page
#477 · NOT MEASURED · Careers page: click depth · Careers page
#478 · MISSING · Careers page: images and alt text · Careers page
Finding: Only 2 of the 9 images on the Join page have alt text.
Recommended action: C7
#479 · NOT MEASURED · Careers page: tables used for facts · Careers page
#480 · NOT MEASURED · Careers page: visible date matches code date · Careers page
#481 · NOT MEASURED · Careers page: out-of-date details · Careers page
#482 · MISSING · Careers page: schema present · Careers page
Finding: The Join page only carries generic business and website markup with the wrong San Diego address. There is no job or recruiting markup.
Recommended action: C5
#483 · MISSING · Careers page: video where useful · Careers page
Finding: The Join page has no embedded video. Recruiting videos exist on YouTube but are not shown on the page.
Recommended action: A10
#484 · MISSING · Careers page: FAQ section · Careers page
Finding: The Join page has no FAQ content.
Recommended action: B8
#485 · DOES NOT APPLY · Careers page: author or reviewer shown where it matters · Careers page
#486 · NOT MEASURED · Careers page: mobile layout · Careers page
#487 · NEEDS ACCESS · Careers page: conversion tracking · Careers page
#488 · MISSING · Ad landing page: page exists · Ad landing page
Finding: No dedicated ad landing pages exist on teamstout.com, although a Google image ad last ran in June 2026.
Recommended action: C16
#489 · NOT MEASURED · Ad landing page: page title wording · Ad landing page
#490 · NOT MEASURED · Ad landing page: page title length · Ad landing page
#491 · NOT MEASURED · Ad landing page: meta description · Ad landing page
#492 · NOT MEASURED · Ad landing page: main headline (H1) · Ad landing page
#493 · NOT MEASURED · Ad landing page: subheadings · Ad landing page
#494 · NOT MEASURED · Ad landing page: word count and depth · Ad landing page
#495 · NOT MEASURED · Ad landing page: answers the main question first · Ad landing page
#496 · NOT MEASURED · Ad landing page: unique content · Ad landing page
#497 · NOT MEASURED · Ad landing page: proof on the page · Ad landing page
#498 · MISSING · Ad landing page: call to action · Ad landing page
Finding: No dedicated ad landing pages exist on teamstout.com, so there is no ad page with a call or form on the first phone screen.
Recommended action: C16
#499 · MISSING · Ad landing page: click-to-call · Ad landing page
Finding: No ad landing pages exist, so there is no ad page with a tap-to-call number.
Recommended action: C16
#500 · MISSING · Ad landing page: internal links out · Ad landing page
Finding: No dedicated ad landing pages exist, so none link out to related services, towns or guides.
Recommended action: C16
#501 · MISSING · Ad landing page: internal links in · Ad landing page
Finding: No ad landing pages exist, so no internal links point to any.
Recommended action: C16
#502 · MISSING · Ad landing page: click depth · Ad landing page
Finding: No ad landing pages exist to reach from the homepage at all.
Recommended action: C16
#503 · MISSING · Ad landing page: images and alt text · Ad landing page
Finding: No ad landing pages exist, so there are no ad-page photos with plain descriptions.
Recommended action: C16
#504 · MISSING · Ad landing page: tables used for facts · Ad landing page
Finding: No ad landing pages exist, so no facts are shown on any ad page.
Recommended action: C16
#505 · MISSING · Ad landing page: visible date matches code date · Ad landing page
Finding: No ad landing pages exist, so there are no dates to match.
Recommended action: C16
#506 · MISSING · Ad landing page: out-of-date details · Ad landing page
Finding: No ad landing pages exist, so no current details are shown on any ad page.
Recommended action: C16
#507 · MISSING · Ad landing page: schema present · Ad landing page
Finding: No ad landing pages exist, so none carry the right structured data.
Recommended action: C16
#508 · MISSING · Ad landing page: video where useful · Ad landing page
Finding: No ad landing pages exist, so there is no relevant video with a transcript on any.
Recommended action: C16
#509 · MISSING · Ad landing page: FAQ section · Ad landing page
Finding: No ad landing pages exist, so there are no customer questions and answers on any.
Recommended action: C16
#510 · MISSING · Ad landing page: author or reviewer shown where it matters · Ad landing page
Finding: No ad landing pages exist, so there is no named author or reviewer on any ad page.
Recommended action: C16
#511 · MISSING · Ad landing page: mobile layout · Ad landing page
Finding: No ad landing pages exist to load at phone width.
Recommended action: C16
#512 · MISSING · Ad landing page: conversion tracking · Ad landing page
Finding: No ad landing pages exist, and no Google Analytics or Meta pixel code was found on the homepage, so no ad actions are tracked.
Recommended action: C15
#513 · MISSING · Duplicate titles across the site · Site-wide on-page
Finding: 58 pages share a title with another page, and 25 presentation pages all carry the title ‘A-Z Design Studio’.
Recommended action: C3
#514 · NOT MEASURED · Duplicate meta descriptions across the site · Site-wide on-page
#515 · MISSING · Footer business details · Site-wide on-page
Finding: Footer has only 4 links, a personal Gmail and ‘All Rights Reserved 2025’, with no hours; addresses conflict between Del Mar and San Diego.
Recommended action: A3
#516 · MISSING · Navigation includes every main service and town · Site-wide on-page
Finding: Header has 19 links, no service pages and few cities; home-search links go to separate subdomains and the footer links to no cities.
Recommended action: C11
#517 · MISSING · Breadcrumbs · Site-wide on-page
Finding: No breadcrumbs shown on any page checked and no breadcrumb markup anywhere on the site.
Recommended action: C5
#518 · MISSING · Blog posts link to service and town pages · Site-wide on-page
Finding: 340 of 353 blog posts mention none of the team’s markets, and no service or town pages exist for them to link to.
Recommended action: C11
#519 · NOT MEASURED · On-page scorecard by page type · Site-wide on-page
Schema (Hidden Code That Tells Google Who You Are) · 130 checks
#520 · MISSING · LocalBusiness subtype (industry-specific): present where it belongs · LocalBusiness subtype (industry-specific)
Finding: No RealEstateAgent markup found. Only a generic Organization/LocalBusiness block exists, and nothing on the homepage.
Recommended action: C5
#521 · MISSING · LocalBusiness subtype (industry-specific): correct type chosen · LocalBusiness subtype (industry-specific)
Finding: Site uses generic LocalBusiness, not the more specific RealEstateAgent type.
Recommended action: C5
#522 · MISSING · LocalBusiness subtype (industry-specific): required and recommended properties · LocalBusiness subtype (industry-specific)
Finding: Business markup lists name, address and phone, but sameAs holds only Facebook, and there are no agent profile links or areaServed.
Recommended action: C5
#523 · MISSING · LocalBusiness subtype (industry-specific): matches the visible page · LocalBusiness subtype (industry-specific)
Finding: Markup address is 10620 Treena St, San Diego, while the site header and Google listing show 1237 Camino Del Mar, Del Mar.
Recommended action: C5
#524 · MISSING · LocalBusiness subtype (industry-specific): valid with no errors · LocalBusiness subtype (industry-specific)
Finding: Site uses only generic LocalBusiness markup. No RealEstateAgent type found, and it is absent from the homepage entirely.
Recommended action: C5
#525 · MISSING · LocalBusiness subtype (industry-specific): connected to the main entity · LocalBusiness subtype (industry-specific)
Finding: No industry-specific real estate type exists to connect. Markup is only generic LocalBusiness and Organization, with sameAs pointing only to Facebook.
Recommended action: C5
#526 · NOT MEASURED · LocalBusiness subtype (industry-specific): compared with competitors · LocalBusiness subtype (industry-specific)
#527 · MISSING · Organization: present where it belongs · Organization
Finding: Business markup exists but none was found on the homepage, where the company entity belongs.
Recommended action: C5
#528 · MISSING · Organization: correct type chosen · Organization
Finding: Markup is a generic Organization/LocalBusiness, not the more specific RealEstateAgent type.
Recommended action: C5
#529 · MISSING · Organization: required and recommended properties · Organization
Finding: Organization markup has name, address and phone, but sameAs holds only Facebook, and YouTube, LinkedIn, Instagram and Zillow are absent.
Recommended action: C5
#530 · MISSING · Organization: matches the visible page · Organization
Finding: Markup shows the Treena St, San Diego address, while the site header shows Del Mar, so values do not match everywhere.
Recommended action: C5
#531 · NOT MEASURED · Organization: valid with no errors · Organization
#532 · NOT MEASURED · Organization: connected to the main entity · Organization
#533 · NOT MEASURED · Organization: compared with competitors · Organization
#534 · MISSING · WebSite: present where it belongs · WebSite
Finding: No structured data was found on the homepage, so no WebSite markup is present.
Recommended action: C5
#535 · MISSING · WebSite: correct type chosen · WebSite
Finding: No WebSite type is defined on the homepage, which has no structured data.
Recommended action: C5
#536 · MISSING · WebSite: required and recommended properties · WebSite
Finding: No WebSite markup exists, so name, url, publisher and search properties are all absent.
Recommended action: C5
#537 · NOT MEASURED · WebSite: matches the visible page · WebSite
#538 · NOT MEASURED · WebSite: valid with no errors · WebSite
#539 · NOT MEASURED · WebSite: connected to the main entity · WebSite
#540 · NOT MEASURED · WebSite: compared with competitors · WebSite
#541 · MISSING · WebPage and its subtypes: present where it belongs · WebPage and its subtypes
Finding: No WebPage, AboutPage or ContactPage markup on any of the 16 pages checked, including the Why Work With Us and Contact pages.
Recommended action: C5
#542 · MISSING · WebPage and its subtypes: correct type chosen · WebPage and its subtypes
Finding: No page-type markup is used. The About and Contact pages carry no AboutPage or ContactPage type.
Recommended action: C5
#543 · MISSING · WebPage and its subtypes: required and recommended properties · WebPage and its subtypes
Finding: No WebPage markup exists, so no name, description, dates, about or breadcrumb properties are filled in on any page.
Recommended action: C5
#544 · MISSING · WebPage and its subtypes: matches the visible page · WebPage and its subtypes
Finding: No WebPage markup exists on any checked page, so there is nothing to match against the visible text.
Recommended action: C5
#545 · MISSING · WebPage and its subtypes: valid with no errors · WebPage and its subtypes
Finding: No WebPage or page-type markup exists on any of the 16 pages checked.
Recommended action: C5
#546 · MISSING · WebPage and its subtypes: connected to the main entity · WebPage and its subtypes
Finding: No WebPage markup exists, so nothing links pages to the Organization or LocalBusiness entity.
Recommended action: C5
#547 · NOT MEASURED · WebPage and its subtypes: compared with competitors · WebPage and its subtypes
#548 · MISSING · BreadcrumbList: present where it belongs · BreadcrumbList
Finding: No BreadcrumbList markup on any page checked, including deep agent and community pages. No visible breadcrumbs on any page either.
Recommended action: C5
#549 · MISSING · BreadcrumbList: correct type chosen · BreadcrumbList
Finding: No breadcrumb markup of any type on the deep agent and community pages checked.
Recommended action: C5
#550 · MISSING · BreadcrumbList: required and recommended properties · BreadcrumbList
Finding: No BreadcrumbList exists, so no itemListElement levels are filled in.
Recommended action: C5
#551 · MISSING · BreadcrumbList: matches the visible page · BreadcrumbList
Finding: No breadcrumb markup exists, and no breadcrumbs are visible on any page checked.
Recommended action: C5
#552 · MISSING · BreadcrumbList: valid with no errors · BreadcrumbList
Finding: No BreadcrumbList markup exists anywhere in the pages checked.
Recommended action: C5
#553 · MISSING · BreadcrumbList: connected to the main entity · BreadcrumbList
Finding: No BreadcrumbList exists to connect to the page or business entities.
Recommended action: C5
#554 · NOT MEASURED · BreadcrumbList: compared with competitors · BreadcrumbList
#555 · MISSING · Service: present where it belongs · Service
Finding: No Service markup on any page. Separate buyer, seller and valuation service pages do not exist on teamstout.com.
Recommended action: C5
#556 · MISSING · Service: correct type chosen · Service
Finding: No service pages or Service markup exist, so no service type has been chosen.
Recommended action: C5
#557 · MISSING · Service: required and recommended properties · Service
Finding: No Service markup exists, so no serviceType, provider or areaServed values are filled in.
Recommended action: C5
#558 · MISSING · Service: matches the visible page · Service
Finding: No Service markup and no service pages exist to compare.
Recommended action: C5
#559 · MISSING · Service: valid with no errors · Service
Finding: No Service markup exists anywhere on the pages checked.
Recommended action: C5
#560 · MISSING · Service: connected to the main entity · Service
Finding: No Service markup exists to link to the business entity.
Recommended action: C5
#561 · NOT MEASURED · Service: compared with competitors · Service
#562 · DOES NOT APPLY · Product and Offer: present where it belongs · Product and Offer
#563 · DOES NOT APPLY · Product and Offer: correct type chosen · Product and Offer
#564 · DOES NOT APPLY · Product and Offer: required and recommended properties · Product and Offer
#565 · DOES NOT APPLY · Product and Offer: matches the visible page · Product and Offer
#566 · DOES NOT APPLY · Product and Offer: valid with no errors · Product and Offer
#567 · DOES NOT APPLY · Product and Offer: connected to the main entity · Product and Offer
#568 · DOES NOT APPLY · Product and Offer: compared with competitors · Product and Offer
#569 · MISSING · Person: present where it belongs · Person
Finding: Only business markup was found (Organization/LocalBusiness, sameAs only Facebook). No agent markup for Ross or the 70 agent pages; the plan adds it.
Recommended action: C5
#570 · MISSING · Person: correct type chosen · Person
Finding: No Person markup on Ross’s page (none exists) or the agent profiles. Agent pages carry Article and ImageObject types instead.
Recommended action: C5
#571 · MISSING · Person: required and recommended properties · Person
Finding: No Person markup exists for Ross or any of the 70 agents, so no jobTitle, sameAs or credential properties are filled in.
Recommended action: C5
#572 · MISSING · Person: matches the visible page · Person
Finding: No Person markup on the Kentrea Hollis or Haley Clawson pages, so nothing matches their visible bios.
Recommended action: C5
#573 · MISSING · Person: valid with no errors · Person
Finding: No Person markup exists on any agent profile checked.
Recommended action: C5
#574 · MISSING · Person: connected to the main entity · Person
Finding: No Person markup exists to link agents to the team Organization.
Recommended action: C5
#575 · NOT MEASURED · Person: compared with competitors · Person
#576 · DONE · Article and BlogPosting: present where it belongs · Article and BlogPosting
Finding: Article markup is on 457 pages, more than the 353 blog posts, so posts are covered. It also sits wrongly on agent and community pages.
#577 · MISSING · Article and BlogPosting: correct type chosen · Article and BlogPosting
Finding: Blog posts use the generic Article type. No BlogPosting type appears anywhere, and Article is also wrongly placed on agent and community pages.
Recommended action: C5
#578 · MISSING · Article and BlogPosting: required and recommended properties · Article and BlogPosting
Finding: No Person markup exists anywhere and all 353 posts have no named author, so the author property cannot be linked to a Person.
Recommended action: C5
#579 · NOT MEASURED · Article and BlogPosting: matches the visible page · Article and BlogPosting
#580 · NOT MEASURED · Article and BlogPosting: valid with no errors · Article and BlogPosting
#581 · NOT MEASURED · Article and BlogPosting: connected to the main entity · Article and BlogPosting
#582 · NOT MEASURED · Article and BlogPosting: compared with competitors · Article and BlogPosting
#583 · MISSING · FAQPage: present where it belongs · FAQPage
Finding: No FAQ content or FAQPage markup on any page checked, and no FAQ page exists. The Join page has only a heading and form.
Recommended action: B8
#584 · MISSING · FAQPage: correct type chosen · FAQPage
Finding: No page on teamstout.com has visible questions and answers, and there is no FAQ page, so no FAQ markup exists to judge.
Recommended action: B8
#585 · MISSING · FAQPage: required and recommended properties · FAQPage
Finding: No FAQ markup found on any checked page. Schema types are only LocalBusiness, Organization, WebSite, Article and ImageObject.
Recommended action: B8
#586 · MISSING · FAQPage: matches the visible page · FAQPage
Finding: There is no FAQ markup and no FAQ content on the site, so there is nothing to match against visible text.
Recommended action: B8
#587 · MISSING · FAQPage: valid with no errors · FAQPage
Finding: No FAQ markup exists on any page checked, so there is nothing to validate.
Recommended action: B8
#588 · MISSING · FAQPage: connected to the main entity · FAQPage
Finding: No FAQ markup exists, so none is linked to the business entity. Site code lists only Organization and LocalBusiness.
Recommended action: B8
#589 · NOT MEASURED · FAQPage: compared with competitors · FAQPage
#590 · MISSING · Review and AggregateRating: present where it belongs · Review and AggregateRating
Finding: No review markup on any page. The homepage testimonials block is empty and the site shows 0 first-party reviews, even though Ross has 226 on Zillow.
Recommended action: C14
#591 · MISSING · Review and AggregateRating: correct type chosen · Review and AggregateRating
Finding: No review or rating markup of any type found on the pages checked.
Recommended action: C14
#592 · MISSING · Review and AggregateRating: required and recommended properties · Review and AggregateRating
Finding: No review markup exists, so no review properties are filled in. Website testimonials number 0.
Recommended action: C14
#593 · MISSING · Review and AggregateRating: matches the visible page · Review and AggregateRating
Finding: No review markup exists to compare. The site shows no first-party reviews, and the homepage testimonials block is empty.
Recommended action: C14
#594 · MISSING · Review and AggregateRating: valid with no errors · Review and AggregateRating
Finding: There is no review markup on any checked page, so nothing can be validated.
Recommended action: C14
#595 · MISSING · Review and AggregateRating: connected to the main entity · Review and AggregateRating
Finding: No review markup exists, so none is linked to the business entity.
Recommended action: C14
#596 · NOT MEASURED · Review and AggregateRating: compared with competitors · Review and AggregateRating
#597 · MISSING · VideoObject: present where it belongs · VideoObject
Finding: The homepage embeds 3 videos but has no structured data at all, so no video markup is present.
Recommended action: C13
#598 · MISSING · VideoObject: correct type chosen · VideoObject
Finding: No video markup found. Homepage has 3 embedded videos and schema types NONE.
Recommended action: C13
#599 · MISSING · VideoObject: required and recommended properties · VideoObject
Finding: No video markup exists, so no video properties (title, thumbnail, upload date, duration) are filled in.
Recommended action: C13
#600 · MISSING · VideoObject: matches the visible page · VideoObject
Finding: No video markup exists to compare with the 3 videos visible on the homepage.
Recommended action: C13
#601 · MISSING · VideoObject: valid with no errors · VideoObject
Finding: No video markup exists on any checked page, so nothing can be validated.
Recommended action: C13
#602 · MISSING · VideoObject: connected to the main entity · VideoObject
Finding: No video markup exists, so no video is linked to the business or its pages.
Recommended action: C13
#603 · NOT MEASURED · VideoObject: compared with competitors · VideoObject
#604 · MISSING · ImageObject: present where it belongs · ImageObject
Finding: Image markup appears only on agent pages and the Los Angeles page. The homepage (31 images) and other key pages have none.
Recommended action: C5
#605 · DONE · ImageObject: correct type chosen · ImageObject
Finding: Where images carry markup (agent pages, Los Angeles page), it uses the specific ImageObject type.
#606 · NOT MEASURED · ImageObject: required and recommended properties · ImageObject
#607 · NOT MEASURED · ImageObject: matches the visible page · ImageObject
#608 · NOT MEASURED · ImageObject: valid with no errors · ImageObject
#609 · NOT MEASURED · ImageObject: connected to the main entity · ImageObject
#610 · NOT MEASURED · ImageObject: compared with competitors · ImageObject
#611 · DOES NOT APPLY · Event: present where it belongs · Event
#612 · DOES NOT APPLY · Event: correct type chosen · Event
#613 · DOES NOT APPLY · Event: required and recommended properties · Event
#614 · DOES NOT APPLY · Event: matches the visible page · Event
#615 · DOES NOT APPLY · Event: valid with no errors · Event
#616 · DOES NOT APPLY · Event: connected to the main entity · Event
#617 · NOT MEASURED · Event: compared with competitors · Event
#618 · MISSING · JobPosting: present where it belongs · JobPosting
Finding: The Join the Stout Team page exists, but its schema is only LocalBusiness, Organization and WebSite, with no job posting markup.
Recommended action: B8
#619 · MISSING · JobPosting: correct type chosen · JobPosting
Finding: No job posting markup on the Join page. Only LocalBusiness, Organization and WebSite types found.
Recommended action: B8
#620 · MISSING · JobPosting: required and recommended properties · JobPosting
Finding: No job posting markup exists, so title, dates, location and pay properties are all absent.
Recommended action: B8
#621 · MISSING · JobPosting: matches the visible page · JobPosting
Finding: No job posting markup exists to compare with the Join page, which holds a heading and form only.
Recommended action: B8
#622 · MISSING · JobPosting: valid with no errors · JobPosting
Finding: No job posting markup on the Join page, so nothing can be validated.
Recommended action: B8
#623 · MISSING · JobPosting: connected to the main entity · JobPosting
Finding: No job posting markup exists, so none is linked to the Organization entity.
Recommended action: B8
#624 · NOT MEASURED · JobPosting: compared with competitors · JobPosting
#625 · NOT MEASURED · Industry listing types: present where it belongs · Industry listing types
#626 · NOT MEASURED · Industry listing types: correct type chosen · Industry listing types
#627 · NOT MEASURED · Industry listing types: required and recommended properties · Industry listing types
#628 · NOT MEASURED · Industry listing types: matches the visible page · Industry listing types
#629 · MISSING · Industry listing types: valid with no errors · Industry listing types
Finding: No RealEstateAgent or listing markup exists on the site. Pages carry only generic LocalBusiness, Organization and WebSite types, and the homepage has no schema at all.
Recommended action: C5
#630 · NOT MEASURED · Industry listing types: connected to the main entity · Industry listing types
#631 · NOT MEASURED · Industry listing types: compared with competitors · Industry listing types
#632 · MISSING · ItemList: present where it belongs · ItemList
Finding: No ItemList markup on the communities, featured communities, team or blog hub pages. They show only LocalBusiness, Organization and WebSite types.
Recommended action: C5
#633 · MISSING · ItemList: correct type chosen · ItemList
Finding: No list-type markup exists on any hub page, so no specific type has been chosen. Only generic business types appear.
Recommended action: C5
#634 · MISSING · ItemList: required and recommended properties · ItemList
Finding: No ItemList exists on any page, so no ordered list of items is provided to search engines.
Recommended action: C5
#635 · MISSING · ItemList: matches the visible page · ItemList
Finding: There is no ItemList markup to match against the visible lists on the community and team pages.
Recommended action: C5
#636 · MISSING · ItemList: valid with no errors · ItemList
Finding: There is no ItemList markup anywhere on the site, so there is nothing valid to pass this test.
Recommended action: C5
#637 · MISSING · ItemList: connected to the main entity · ItemList
Finding: No ItemList exists on the site to connect to the main business entity.
Recommended action: C5
#638 · NOT MEASURED · ItemList: compared with competitors · ItemList
#639 · NOT MEASURED · HowTo and step content: present where it belongs · HowTo and step content
#640 · NOT MEASURED · HowTo and step content: correct type chosen · HowTo and step content
#641 · NOT MEASURED · HowTo and step content: required and recommended properties · HowTo and step content
#642 · DOES NOT APPLY · HowTo and step content: matches the visible page · HowTo and step content
#643 · DOES NOT APPLY · HowTo and step content: valid with no errors · HowTo and step content
#644 · MISSING · HowTo and step content: connected to the main entity · HowTo and step content
Finding: Site markup has only Organization, LocalBusiness and WebSite. No Person or WebPage markup exists anywhere, so there is nothing to link. The business address in the markup is also inconsistent.
Recommended action: C5
#645 · DOES NOT APPLY · HowTo and step content: compared with competitors · HowTo and step content
#646 · MISSING · sameAs lists every official profile · Schema across the site
Finding: The site’s hidden code lists only Facebook as an official profile. YouTube, LinkedIn, Instagram and Zillow (226 reviews) are all live but left out.
Recommended action: C5
#647 · MISSING · Practitioner credentials in Person schema · Schema across the site
Finding: The only business markup found is a single organization block with no RealEstateAgent type. No agent markup carries license or credential details, though 50 agent pages show a license in plain text.
Recommended action: C5
#648 · NOT MEASURED · Duplicate schema from plugins · Schema across the site
#649 · NOT MEASURED · Knowledge Graph match · Schema across the site
Search Results Page Features · 63 checks
#650 · MISSING · Map pack (the 3 map results): appears for the core searches · Every results page feature
Finding: Stout Team appeared in 0 of 201 Google Maps top-three results across all 67 cities, and its listing has 0 reviews and 2 photos.
Recommended action: A4
#651 · MISSING · Map pack (the 3 map results): who owns it today · Every results page feature
Finding: Stout Team appeared in 0 of 201 Google Maps top-three results across all 67 cities. The Del Mar listing has 0 reviews.
Recommended action: A2
#652 · MISSING · Map pack (the 3 map results): can the client win it · Every results page feature
Finding: Not winnable yet: the Google listing scores 0, with 0 reviews against local competitors holding 100 to 800. The listing is thin, with 2 photos and no hours.
Recommended action: A4
#653 · MISSING · Regular results: appears for the core searches · Every results page feature
Finding: Teamstout.com was not in the top 10 for 14 core searches, like ‘coachella valley realtor’ and ‘houston real estate team’. It ranked first only for its own brand search.
Recommended action: C11
#654 · MISSING · Regular results: who owns it today · Every results page feature
Finding: teamstout.com is not in the top 10 for ‘[city] real estate agent’ or ‘[city] homes for sale’ in any of 67 cities. It ranked 1st only for its own brand search.
Recommended action: C11
#655 · MISSING · Regular results: can the client win it · Every results page feature
Finding: Competitors have city and neighborhood pages. Stout has 28 identical city pages of about 125 words and only 5 neighborhood pages, with no local facts, so it cannot win yet.
Recommended action: C11
#656 · NOT MEASURED · People Also Ask: appears for the core searches · Every results page feature
#657 · NOT MEASURED · People Also Ask: who owns it today · Every results page feature
#658 · NOT MEASURED · People Also Ask: can the client win it · Every results page feature
#659 · NOT MEASURED · Featured snippet (answer box): appears for the core searches · Every results page feature
#660 · NOT MEASURED · Featured snippet (answer box): who owns it today · Every results page feature
#661 · NOT MEASURED · Featured snippet (answer box): can the client win it · Every results page feature
#662 · NOT MEASURED · AI Overview: appears for the core searches · Every results page feature
#663 · NOT MEASURED · AI Overview: who owns it today · Every results page feature
#664 · NOT MEASURED · AI Overview: can the client win it · Every results page feature
#665 · NOT MEASURED · AI Mode: appears for the core searches · Every results page feature
#666 · NOT MEASURED · AI Mode: who owns it today · Every results page feature
#667 · NOT MEASURED · AI Mode: can the client win it · Every results page feature
#668 · NOT MEASURED · Video results and key moments: appears for the core searches · Every results page feature
#669 · NOT MEASURED · Video results and key moments: who owns it today · Every results page feature
#670 · NOT MEASURED · Video results and key moments: can the client win it · Every results page feature
#671 · NOT MEASURED · Image results: appears for the core searches · Every results page feature
#672 · NOT MEASURED · Image results: who owns it today · Every results page feature
#673 · NOT MEASURED · Image results: can the client win it · Every results page feature
#674 · NOT MEASURED · Top Stories: appears for the core searches · Every results page feature
#675 · NOT MEASURED · Top Stories: who owns it today · Every results page feature
#676 · NOT MEASURED · Top Stories: can the client win it · Every results page feature
#677 · NOT MEASURED · Discussions and forums: appears for the core searches · Every results page feature
#678 · NOT MEASURED · Discussions and forums: who owns it today · Every results page feature
#679 · NOT MEASURED · Discussions and forums: can the client win it · Every results page feature
#680 · NOT MEASURED · Knowledge panel for the brand: appears for the core searches · Every results page feature
#681 · NOT MEASURED · Knowledge panel for the brand: who owns it today · Every results page feature
#682 · NOT MEASURED · Knowledge panel for the brand: can the client win it · Every results page feature
#683 · NOT MEASURED · Local Services Ads: appears for the core searches · Every results page feature
#684 · NOT MEASURED · Local Services Ads: who owns it today · Every results page feature
#685 · NOT MEASURED · Local Services Ads: can the client win it · Every results page feature
#686 · NOT MEASURED · Search ads at the top: appears for the core searches · Every results page feature
#687 · NOT MEASURED · Search ads at the top: who owns it today · Every results page feature
#688 · NOT MEASURED · Search ads at the top: can the client win it · Every results page feature
#689 · NOT MEASURED · Things to know and related topic boxes: appears for the core searches · Every results page feature
#690 · NOT MEASURED · Things to know and related topic boxes: who owns it today · Every results page feature
#691 · NOT MEASURED · Things to know and related topic boxes: can the client win it · Every results page feature
#692 · NOT MEASURED · People also search for: appears for the core searches · Every results page feature
#693 · NOT MEASURED · People also search for: who owns it today · Every results page feature
#694 · NOT MEASURED · People also search for: can the client win it · Every results page feature
#695 · NOT MEASURED · Related searches: appears for the core searches · Every results page feature
#696 · NOT MEASURED · Related searches: who owns it today · Every results page feature
#697 · NOT MEASURED · Related searches: can the client win it · Every results page feature
#698 · NOT MEASURED · Sitelinks on the brand search: appears for the core searches · Every results page feature
#699 · NOT MEASURED · Sitelinks on the brand search: who owns it today · Every results page feature
#700 · NOT MEASURED · Sitelinks on the brand search: can the client win it · Every results page feature
#701 · NOT MEASURED · Review stars in regular results: appears for the core searches · Every results page feature
#702 · NOT MEASURED · Review stars in regular results: who owns it today · Every results page feature
#703 · NOT MEASURED · Review stars in regular results: can the client win it · Every results page feature
#704 · DOES NOT APPLY · Shopping and product results: appears for the core searches · Every results page feature
#705 · DOES NOT APPLY · Shopping and product results: who owns it today · Every results page feature
#706 · DOES NOT APPLY · Shopping and product results: can the client win it · Every results page feature
#707 · NOT MEASURED · Perspectives and social results: appears for the core searches · Every results page feature
#708 · NOT MEASURED · Perspectives and social results: who owns it today · Every results page feature
#709 · NOT MEASURED · Perspectives and social results: can the client win it · Every results page feature
#710 · NOT MEASURED · Search result screenshots saved · Every results page feature
#711 · NOT MEASURED · Zero-click share · Every results page feature
#712 · MISSING · Brand search results page · Every results page feature
Finding: The team site ranks first for ‘stout team exp’, but teamstout.com is not in the top 10 for ‘ross stout realtor’ or ‘chasing palms tv show’.
Recommended action: C5
Google Business Profile (Map Listing) in Depth · 78 checks
#713 · NEEDS ACCESS · Listing is claimed and verified · Ownership and basics
#714 · NEEDS ACCESS · Owners and managers · Ownership and basics
#715 · DONE · Business name follows Google’s rules · Ownership and basics
Finding: Listing reads ‘Stout Team at exp’, the real team name with no keywords added. Only the capital ‘X’ in eXp differs.
#716 · MISSING · Primary category · Ownership and basics
Finding: Primary category is ‘Real estate agency’. A team normally uses ‘Real estate agent’, since the agency category is for brokerages.
Recommended action: B1
#717 · MISSING · Secondary categories · Ownership and basics
Finding: The listing shows only one category, ‘Real estate agency’. No secondary categories were found.
Recommended action: B1
#718 · NEEDS ACCESS · Address or service area · Ownership and basics
#719 · NOT MEASURED · Map pin location · Ownership and basics
#720 · NEEDS ACCESS · Service area size · Ownership and basics
#721 · DONE · Phone number · Ownership and basics
Finding: Listing phone (760) 258-6369 matches the website header and contact page.
#722 · NOT MEASURED · Website link · Ownership and basics
#723 · MISSING · Regular hours · Ownership and basics
Finding: The listing has no hours; it shows only the ‘Add hours’ prompt.
Recommended action: B1
#724 · MISSING · Holiday and special hours · Ownership and basics
Finding: No hours are set at all, so there are no holiday or special hours.
Recommended action: B1
#725 · MISSING · More hours (delivery, appointments, kitchen and so on) · Ownership and basics
Finding: The Google listing shows no hours at all (‘Add hours’), so no extra hour types like appointments are set either.
Recommended action: B1
#726 · NEEDS ACCESS · Opening date · Ownership and basics
#727 · NOT MEASURED · Business description · Ownership and basics
#728 · NOT MEASURED · Attributes · Ownership and basics
#729 · NOT MEASURED · Social profile links on the listing · Ownership and basics
#730 · NEEDS ACCESS · Labels and store codes for multi-location · Ownership and basics
#731 · DONE · Duplicate listings · Ownership and basics
Finding: Only one Stout Team listing was found. None exist for Jacksonville, Emerald Coast, Houston, Coachella or Northern California.
#732 · NEEDS ACCESS · Suspension history · Ownership and basics
#733 · NOT MEASURED · Services list complete · Services and products
#734 · NOT MEASURED · Service descriptions · Services and products
#735 · DOES NOT APPLY · Service prices where shown · Services and products
#736 · NOT MEASURED · Each service links to a matching website page · Services and products
#737 · NOT MEASURED · Website services missing from the listing · Services and products
#738 · NOT MEASURED · Products section · Services and products
#739 · NOT MEASURED · Product links carry tracking tags · Services and products
#740 · DOES NOT APPLY · Merchant Center free product listings for retailers · Services and products
#741 · DOES NOT APPLY · Menu or price list for restaurants and salons · Services and products
#742 · NOT MEASURED · Services and products compared with the top 3 · Services and products
#743 · NOT MEASURED · Booking button · Bookings, links and messaging
#744 · NOT MEASURED · Appointment link · Bookings, links and messaging
#745 · NOT MEASURED · Booking steps on a phone · Bookings, links and messaging
#746 · NOT MEASURED · Order, menu, reservation and quote links where relevant · Bookings, links and messaging
#747 · NOT MEASURED · Messaging and chat features · Bookings, links and messaging
#748 · NEEDS ACCESS · Call button tracking · Bookings, links and messaging
#749 · NOT MEASURED · Calls answered · Bookings, links and messaging
#750 · NOT MEASURED · Logo uploaded · Photos and video
#751 · NOT MEASURED · Cover photo · Photos and video
#752 · MISSING · Photo count compared with the top 3 · Photos and video
Finding: The listing has only 2 photos plus Street View. The plan calls for 25 or more real photos.
Recommended action: B1
#753 · NOT MEASURED · Photo freshness · Photos and video
#754 · MISSING · Photo variety · Photos and video
Finding: With only 2 photos on the listing, exterior, interior, team and work photos cannot all be covered.
Recommended action: B1
#755 · NOT MEASURED · Photo quality · Photos and video
#756 · NOT MEASURED · Customer photos · Photos and video
#757 · NOT MEASURED · Videos uploaded by the owner · Photos and video
#758 · NOT MEASURED · Video count compared with the top 3 · Photos and video
#759 · NEEDS ACCESS · Videos pending or rejected · Photos and video
#760 · NOT MEASURED · Customer videos · Photos and video
#761 · NOT MEASURED · No photo myths · Photos and video
#762 · NOT MEASURED · Post frequency · Posts and updates
#763 · NOT MEASURED · Post types used · Posts and updates
#764 · NOT MEASURED · Post buttons · Posts and updates
#765 · NOT MEASURED · Post links tagged · Posts and updates
#766 · NOT MEASURED · Post content · Posts and updates
#767 · NOT MEASURED · Post photos and video · Posts and updates
#768 · NOT MEASURED · Expired posts · Posts and updates
#769 · NOT MEASURED · Posting calendar · Posts and updates
#770 · NOT MEASURED · Posts compared with the top 3 · Posts and updates
#771 · NOT MEASURED · Q&A feature availability · Questions and answers
#772 · NOT MEASURED · Unanswered questions · Questions and answers
#773 · NOT MEASURED · Owner-added common questions · Questions and answers
#774 · NOT MEASURED · Wrong answers from the public · Questions and answers
#775 · MISSING · Fallback to website FAQ · Questions and answers
Finding: The website has no FAQ page, no FAQ content on any page checked, and no FAQ structured data on any page.
#776 · NOT MEASURED · Popular times and live busyness · Engagement, foot traffic and actions
#777 · NOT MEASURED · Check-ins on Facebook, Yelp and Foursquare · Engagement, foot traffic and actions
#778 · NOT MEASURED · Check-in prompts at the location · Engagement, foot traffic and actions
#779 · NEEDS ACCESS · Listing views · Engagement, foot traffic and actions
#780 · NEEDS ACCESS · Searches that found the listing · Engagement, foot traffic and actions
#781 · NEEDS ACCESS · Calls, direction requests, website clicks, bookings and messages · Engagement, foot traffic and actions
#782 · NEEDS ACCESS · View-to-action rate · Engagement, foot traffic and actions
#783 · NEEDS ACCESS · Dollar value of each action · Engagement, foot traffic and actions
#784 · NEEDS ACCESS · Listing value in ad terms · Engagement, foot traffic and actions
#785 · MISSING · Map rank grid in each town · Map rankings
Finding: No map ranking grid exists. Across 201 Google Maps searches in 67 cities, Stout Team appeared in 0 of the top-three results.
Recommended action: A2
#786 · MISSING · Map top 3 for each core search in each town · Map rankings
Finding: Stout Team appeared in 0 of 201 top-three Google Maps results across all 67 cities, with no reviews on its Del Mar listing.
Recommended action: A5
#787 · DONE · Who holds the top 3 and why · Map rankings
Finding: 36 local competitors were scored on listing, reviews and content; 34 of 36 beat Stout’s 21 out of 100, many with hundreds of Google reviews against Stout’s 0.
#788 · NOT MEASURED · Distance from each target town · Map rankings
#789 · NOT MEASURED · Spam listings among competitors · Map rankings
#790 · NEEDS ACCESS · Revenue upside of each rank step · Map rankings
Individual Practitioner and Agent Listings · 13 checks
#791 · DONE · Every practitioner listing found · Practitioner listings
Finding: Full list compiled: 22 of 70 agents have their own Google listing, named agent by agent in the technical reference, plus the one team listing in Del Mar.
#792 · NEEDS ACCESS · Each listing claimed by the right person · Practitioner listings
#793 · NOT MEASURED · Setup follows Google’s practitioner rules · Practitioner listings
#794 · NOT MEASURED · Team listing versus agent listings · Practitioner listings
#795 · MISSING · Reviews split across listings · Practitioner listings
Finding: Team listing has 0 Google reviews while 22 agents hold their own reviews (Maria Carrasco 36, Kash Vaidya 34). No plan routes reviews to the team listing.
Recommended action: A4
#796 · NOT MEASURED · Practitioners who left · Practitioner listings
#797 · NOT MEASURED · Practitioners in more than one market · Practitioner listings
#798 · NOT MEASURED · Practitioner category · Practitioner listings
#799 · NOT MEASURED · Practitioner photos and description · Practitioner listings
#800 · MISSING · Practitioner listing links · Practitioner listings
Finding: Of 22 agent listings, only 2 (Izzy, Abby) link to teamstout.com, 14 link to other sites and 6 have no website link.
Recommended action: B7
#801 · NOT MEASURED · Brokerage or firm listing · Practitioner listings
#802 · MISSING · License and brokerage disclosure · Practitioner listings
Finding: 20 of 70 agent pages on teamstout.com show no license number, so required license disclosure is incomplete.
Recommended action: B5
#803 · NOT MEASURED · Practitioner listing map · Practitioner listings
Mobile Map Platforms · 172 checks
#804 · DONE · Google Maps: listed · Google Maps
Finding: Google Maps shows one listing, “Stout Team at exp”, with a Del Mar pin.
#805 · NEEDS ACCESS · Google Maps: claimed and verified · Google Maps
#806 · MISSING · Google Maps: business name · Google Maps
Finding: Google shows “Stout Team at exp”, not the official “Stout Team at eXp”. The name does not match exactly.
Recommended action: A3
#807 · MISSING · Google Maps: address · Google Maps
Finding: Google lists 1237 Camino Del Mar, Del Mar, but the schema, agent pages, Zillow and Facebook show 10620 Treena St, San Diego. The address is inconsistent and has no suite.
Recommended action: A3
#808 · NOT MEASURED · Google Maps: map pin · Google Maps
#809 · DONE · Google Maps: phone · Google Maps
Finding: Google phone (760) 258-6369 matches the website header and contact page.
#810 · MISSING · Google Maps: hours · Google Maps
Finding: The Google listing has no hours; it only shows an “Add hours” prompt.
Recommended action: B1
#811 · DONE · Google Maps: category · Google Maps
Finding: The primary category is Real estate agency, which fits the industry. Adding Real estate agent as a secondary category would help.
#812 · DONE · Google Maps: website link · Google Maps
Finding: The listing links to teamstout.com, the team’s homepage.
#813 · MISSING · Google Maps: photos · Google Maps
Finding: The listing has only 2 photos plus Street View, far short of the 25 or more recommended.
Recommended action: B1
#814 · DONE · Google Maps: duplicates · Google Maps
Finding: Only one team listing was found in the Google Maps searches. No duplicates appeared.
#815 · MISSING · Google Maps: platform features · Google Maps
Finding: The Google listing has no hours, 2 photos, 0 reviews and no description or services, so most features are unused.
Recommended action: B1
#816 · MISSING · Apple Maps (Apple Business Connect): listed · Apple Maps (Apple Business Connect)
Finding: Stout Team was not found on Apple Maps in a public search for the team or Ross Stout.
Recommended action: A3
#817 · NEEDS ACCESS · Apple Maps (Apple Business Connect): claimed and verified · Apple Maps (Apple Business Connect)
#818 · NOT MEASURED · Apple Maps (Apple Business Connect): business name · Apple Maps (Apple Business Connect)
#819 · NOT MEASURED · Apple Maps (Apple Business Connect): address · Apple Maps (Apple Business Connect)
#820 · NOT MEASURED · Apple Maps (Apple Business Connect): map pin · Apple Maps (Apple Business Connect)
#821 · NOT MEASURED · Apple Maps (Apple Business Connect): phone · Apple Maps (Apple Business Connect)
#822 · NOT MEASURED · Apple Maps (Apple Business Connect): hours · Apple Maps (Apple Business Connect)
#823 · NOT MEASURED · Apple Maps (Apple Business Connect): category · Apple Maps (Apple Business Connect)
#824 · NOT MEASURED · Apple Maps (Apple Business Connect): website link · Apple Maps (Apple Business Connect)
#825 · NOT MEASURED · Apple Maps (Apple Business Connect): photos · Apple Maps (Apple Business Connect)
#826 · NOT MEASURED · Apple Maps (Apple Business Connect): duplicates · Apple Maps (Apple Business Connect)
#827 · NEEDS ACCESS · Apple Maps (Apple Business Connect): platform features · Apple Maps (Apple Business Connect)
Finding: Apple Business Connect features can only be reviewed from the owner’s Apple Business Connect account.
#828 · NOT MEASURED · Bing Maps (Bing Places): listed · Bing Maps (Bing Places)
#829 · NEEDS ACCESS · Bing Maps (Bing Places): claimed and verified · Bing Maps (Bing Places)
#830 · NOT MEASURED · Bing Maps (Bing Places): business name · Bing Maps (Bing Places)
#831 · NOT MEASURED · Bing Maps (Bing Places): address · Bing Maps (Bing Places)
#832 · NOT MEASURED · Bing Maps (Bing Places): map pin · Bing Maps (Bing Places)
#833 · NOT MEASURED · Bing Maps (Bing Places): phone · Bing Maps (Bing Places)
#834 · NOT MEASURED · Bing Maps (Bing Places): hours · Bing Maps (Bing Places)
#835 · NOT MEASURED · Bing Maps (Bing Places): category · Bing Maps (Bing Places)
#836 · NOT MEASURED · Bing Maps (Bing Places): website link · Bing Maps (Bing Places)
#837 · NOT MEASURED · Bing Maps (Bing Places): photos · Bing Maps (Bing Places)
#838 · NOT MEASURED · Bing Maps (Bing Places): duplicates · Bing Maps (Bing Places)
#839 · NEEDS ACCESS · Bing Maps (Bing Places): platform features · Bing Maps (Bing Places)
Finding: Bing Places features can only be reviewed from the owner’s Bing Places account.
#840 · NOT MEASURED · Waze: listed · Waze
#841 · NEEDS ACCESS · Waze: claimed and verified · Waze
#842 · NOT MEASURED · Waze: business name · Waze
#843 · NOT MEASURED · Waze: address · Waze
#844 · NOT MEASURED · Waze: map pin · Waze
#845 · NOT MEASURED · Waze: phone · Waze
#846 · NOT MEASURED · Waze: hours · Waze
#847 · NOT MEASURED · Waze: category · Waze
#848 · NOT MEASURED · Waze: website link · Waze
#849 · NOT MEASURED · Waze: photos · Waze
#850 · NOT MEASURED · Waze: duplicates · Waze
#851 · NOT MEASURED · Waze: platform features · Waze
#852 · NOT MEASURED · HERE: listed · HERE
#853 · NOT MEASURED · HERE: claimed and verified · HERE
#854 · NOT MEASURED · HERE: business name · HERE
#855 · NOT MEASURED · HERE: address · HERE
#856 · NOT MEASURED · HERE: map pin · HERE
#857 · NOT MEASURED · HERE: phone · HERE
#858 · NOT MEASURED · HERE: hours · HERE
#859 · NOT MEASURED · HERE: category · HERE
#860 · NOT MEASURED · HERE: website link · HERE
#861 · NOT MEASURED · HERE: photos · HERE
#862 · NOT MEASURED · HERE: duplicates · HERE
#863 · NOT MEASURED · HERE: platform features · HERE
#864 · NOT MEASURED · TomTom: listed · TomTom
#865 · NOT MEASURED · TomTom: claimed and verified · TomTom
#866 · NOT MEASURED · TomTom: business name · TomTom
#867 · NOT MEASURED · TomTom: address · TomTom
#868 · NOT MEASURED · TomTom: map pin · TomTom
#869 · NOT MEASURED · TomTom: phone · TomTom
#870 · NOT MEASURED · TomTom: hours · TomTom
#871 · NOT MEASURED · TomTom: category · TomTom
#872 · NOT MEASURED · TomTom: website link · TomTom
#873 · NOT MEASURED · TomTom: photos · TomTom
#874 · NOT MEASURED · TomTom: duplicates · TomTom
#875 · NOT MEASURED · TomTom: platform features · TomTom
#876 · MISSING · Foursquare: listed · Foursquare
Finding: No Foursquare listing for Stout Team or Ross Stout turned up in public search.
Recommended action: A3
#877 · MISSING · Foursquare: claimed and verified · Foursquare
Finding: No Foursquare listing was found, so there is nothing claimed by the team.
Recommended action: A3
#878 · MISSING · Foursquare: business name · Foursquare
Finding: No Stout Team listing was found on Foursquare in public search, so there is no business name to match.
Recommended action: B4
#879 · MISSING · Foursquare: address · Foursquare
Finding: No Foursquare listing found for Stout Team or Ross Stout, so no address is published there.
Recommended action: B4
#880 · MISSING · Foursquare: map pin · Foursquare
Finding: No Foursquare listing found for Stout Team, so there is no map pin to check.
Recommended action: B4
#881 · MISSING · Foursquare: phone · Foursquare
Finding: No Foursquare listing found for Stout Team, so no phone number is published there.
Recommended action: B4
#882 · MISSING · Foursquare: hours · Foursquare
Finding: No Foursquare listing found for Stout Team, so no hours are published there.
Recommended action: B4
#883 · MISSING · Foursquare: category · Foursquare
Finding: No Foursquare listing found for Stout Team, so there is no category set.
Recommended action: B4
#884 · MISSING · Foursquare: website link · Foursquare
Finding: No Foursquare listing found for Stout Team, so there is no website link to teamstout.com.
Recommended action: B4
#885 · MISSING · Foursquare: photos · Foursquare
Finding: No Foursquare listing found for Stout Team, so there are no logo or current photos there.
Recommended action: B4
#886 · NOT MEASURED · Foursquare: duplicates · Foursquare
#887 · MISSING · Foursquare: platform features · Foursquare
Finding: No Foursquare listing found for Stout Team, so none of the platform’s features are set up.
Recommended action: B4
#888 · MISSING · Yelp: listed · Yelp
Finding: Yelp shows no Stout Team or Ross Stout listing, only an older James Stout, KUD Properties listing in Palm Desert.
Recommended action: A3
#889 · MISSING · Yelp: claimed and verified · Yelp
Finding: No Yelp listing for the team was found, so nothing is claimed by the business.
Recommended action: A3
#890 · MISSING · Yelp: business name · Yelp
Finding: No Stout Team listing on Yelp in public search; only an older James Stout KUD Properties listing in Palm Desert appeared.
Recommended action: B4
#891 · MISSING · Yelp: address · Yelp
Finding: No Yelp listing found for Stout Team or Ross Stout, so no matching address is published there.
Recommended action: B4
#892 · MISSING · Yelp: map pin · Yelp
Finding: No Yelp listing found for Stout Team, so there is no map pin to check.
Recommended action: B4
#893 · MISSING · Yelp: phone · Yelp
Finding: No Yelp listing found for Stout Team, so no phone number is published there.
Recommended action: B4
#894 · MISSING · Yelp: hours · Yelp
Finding: No Yelp listing found for Stout Team, so no hours are published there.
Recommended action: B4
#895 · MISSING · Yelp: category · Yelp
Finding: No Yelp listing found for Stout Team, so there is no category set.
Recommended action: B4
#896 · MISSING · Yelp: website link · Yelp
Finding: No Yelp listing found for Stout Team, so there is no website link to teamstout.com.
Recommended action: B4
#897 · MISSING · Yelp: photos · Yelp
Finding: No Yelp listing found for Stout Team, so there are no logo or current photos there.
Recommended action: B4
#898 · NOT MEASURED · Yelp: duplicates · Yelp
#899 · MISSING · Yelp: platform features · Yelp
Finding: No Yelp listing found for Stout Team, so none of the platform’s features are set up.
Recommended action: B4
#900 · NOT MEASURED · OpenStreetMap: listed · OpenStreetMap
#901 · NOT MEASURED · OpenStreetMap: claimed and verified · OpenStreetMap
#902 · NOT MEASURED · OpenStreetMap: business name · OpenStreetMap
#903 · NOT MEASURED · OpenStreetMap: address · OpenStreetMap
#904 · NOT MEASURED · OpenStreetMap: map pin · OpenStreetMap
#905 · NOT MEASURED · OpenStreetMap: phone · OpenStreetMap
#906 · NOT MEASURED · OpenStreetMap: hours · OpenStreetMap
#907 · NOT MEASURED · OpenStreetMap: category · OpenStreetMap
#908 · NOT MEASURED · OpenStreetMap: website link · OpenStreetMap
#909 · NOT MEASURED · OpenStreetMap: photos · OpenStreetMap
#910 · NOT MEASURED · OpenStreetMap: duplicates · OpenStreetMap
#911 · NOT MEASURED · OpenStreetMap: platform features · OpenStreetMap
#912 · MISSING · MapQuest: listed · MapQuest
Finding: No MapQuest listing for Stout Team or Ross Stout turned up in the public search run on October 13, 2026.
Recommended action: B4
#913 · MISSING · MapQuest: claimed and verified · MapQuest
Finding: No MapQuest listing found for Stout Team or Ross Stout in public search, so nothing exists to claim.
Recommended action: B4
#914 · MISSING · MapQuest: business name · MapQuest
Finding: No MapQuest listing found for Stout Team or Ross Stout, so there is no business name to match.
Recommended action: B4
#915 · NOT MEASURED · MapQuest: address · MapQuest
#916 · NOT MEASURED · MapQuest: map pin · MapQuest
#917 · NOT MEASURED · MapQuest: phone · MapQuest
#918 · NOT MEASURED · MapQuest: hours · MapQuest
#919 · NOT MEASURED · MapQuest: category · MapQuest
#920 · NOT MEASURED · MapQuest: website link · MapQuest
#921 · NOT MEASURED · MapQuest: photos · MapQuest
#922 · NOT MEASURED · MapQuest: duplicates · MapQuest
#923 · NOT MEASURED · MapQuest: platform features · MapQuest
#924 · NOT MEASURED · Data Axle: listed · Data Axle
#925 · NEEDS ACCESS · Data Axle: claimed and verified · Data Axle
#926 · NOT MEASURED · Data Axle: business name · Data Axle
#927 · NOT MEASURED · Data Axle: address · Data Axle
#928 · NOT MEASURED · Data Axle: map pin · Data Axle
#929 · NOT MEASURED · Data Axle: phone · Data Axle
#930 · NOT MEASURED · Data Axle: hours · Data Axle
#931 · NOT MEASURED · Data Axle: category · Data Axle
#932 · NOT MEASURED · Data Axle: website link · Data Axle
#933 · NOT MEASURED · Data Axle: photos · Data Axle
#934 · NOT MEASURED · Data Axle: duplicates · Data Axle
#935 · NOT MEASURED · Data Axle: platform features · Data Axle
#936 · NOT MEASURED · Neustar Localeze: listed · Neustar Localeze
#937 · NEEDS ACCESS · Neustar Localeze: claimed and verified · Neustar Localeze
#938 · NOT MEASURED · Neustar Localeze: business name · Neustar Localeze
#939 · NOT MEASURED · Neustar Localeze: address · Neustar Localeze
#940 · NOT MEASURED · Neustar Localeze: map pin · Neustar Localeze
#941 · NOT MEASURED · Neustar Localeze: phone · Neustar Localeze
#942 · NOT MEASURED · Neustar Localeze: hours · Neustar Localeze
#943 · NOT MEASURED · Neustar Localeze: category · Neustar Localeze
#944 · NOT MEASURED · Neustar Localeze: website link · Neustar Localeze
#945 · NOT MEASURED · Neustar Localeze: photos · Neustar Localeze
#946 · NOT MEASURED · Neustar Localeze: duplicates · Neustar Localeze
#947 · NOT MEASURED · Neustar Localeze: platform features · Neustar Localeze
#948 · DONE · Facebook location: listed · Facebook location
Finding: A Facebook page for Team Stout exists (ID 61575318890420) and is the only social profile linked from the website.
#949 · NEEDS ACCESS · Facebook location: claimed and verified · Facebook location
#950 · NOT MEASURED · Facebook location: business name · Facebook location
#951 · MISSING · Facebook location: address · Facebook location
Finding: Facebook shows 10620 Treena St #230, San Diego, while the Google listing and website header use 1237 Camino Del Mar, Del Mar. The addresses do not match.
Recommended action: B4
#952 · NOT MEASURED · Facebook location: map pin · Facebook location
#953 · DONE · Facebook location: phone · Facebook location
Finding: Facebook shows (760) 258-6369, the same phone as the Google listing and the website header.
#954 · NOT MEASURED · Facebook location: hours · Facebook location
#955 · NOT MEASURED · Facebook location: category · Facebook location
#956 · NOT MEASURED · Facebook location: website link · Facebook location
#957 · NOT MEASURED · Facebook location: photos · Facebook location
#958 · NOT MEASURED · Facebook location: duplicates · Facebook location
#959 · NOT MEASURED · Facebook location: platform features · Facebook location
#960 · MISSING · Nextdoor: listed · Nextdoor
Finding: No Nextdoor listing for Stout Team or Ross Stout turned up in public search on October 13, 2026.
#961 · NOT MEASURED · Nextdoor: claimed and verified · Nextdoor
#962 · NOT MEASURED · Nextdoor: business name · Nextdoor
#963 · NOT MEASURED · Nextdoor: address · Nextdoor
#964 · NOT MEASURED · Nextdoor: map pin · Nextdoor
#965 · MISSING · Nextdoor: phone · Nextdoor
Finding: No Nextdoor business page for Stout Team or Ross Stout was found in public search, so there is no phone to match.
#966 · MISSING · Nextdoor: hours · Nextdoor
Finding: No Nextdoor page was found for Stout Team or Ross Stout, so no business hours are listed there.
#967 · MISSING · Nextdoor: category · Nextdoor
Finding: No Nextdoor page was found in public search, so no category is set for the team.
#968 · MISSING · Nextdoor: website link · Nextdoor
Finding: No Nextdoor page was found in public search, so there is no website link pointing to teamstout.com.
#969 · MISSING · Nextdoor: photos · Nextdoor
Finding: No Nextdoor page was found in public search, so there is no logo or current photos on that platform.
#970 · NOT MEASURED · Nextdoor: duplicates · Nextdoor
#971 · MISSING · Nextdoor: platform features · Nextdoor
Finding: No Nextdoor page was found in public search, so none of the platform’s features are set up.
#972 · MISSING · Apple CarPlay results · Navigation and voice coverage
Finding: Apple Maps was not found in public search for Stout Team or Ross Stout, so voice search in CarPlay is unlikely to find the team.
#973 · MISSING · Android Auto and cars with Google built in · Navigation and voice coverage
Finding: The Google listing has no hours, 2 photos and 0 reviews, and Stout Team appeared in 0 of 201 map searches. Weak for voice search.
Recommended action: B1
#974 · NOT MEASURED · Built-in car navigation (HERE and TomTom data) · Navigation and voice coverage
#975 · NOT MEASURED · Map platform coverage grid · Navigation and voice coverage
NAP Quality and Directory Listings · 161 checks
#976 · MISSING · Official NAP decided · NAP consistency (name, address, phone)
Finding: No single master record exists. The site itself shows two addresses, Del Mar and San Diego (Treena St), plus a Jacksonville office.
Recommended action: A3
#977 · MISSING · Name matches everywhere · NAP consistency (name, address, phone)
Finding: Name varies: Google says ‘Stout Team at exp’, the site says ‘Stout Team at eXp’ or ‘The Stout Team at eXp Realty’, and the Facebook page is ‘Team Stout’.
Recommended action: A3
#978 · MISSING · Address formatting · NAP consistency (name, address, phone)
Finding: Address formats differ: ‘Ste. C’, ‘Ste. 230’, ‘#230’, and ‘Treena Street’ versus ‘Treena St’.
Recommended action: A3
#979 · NOT MEASURED · Old addresses still listed · NAP consistency (name, address, phone)
#980 · NOT MEASURED · Old phone numbers still listed · NAP consistency (name, address, phone)
#981 · NEEDS ACCESS · Call tracking set up safely · NAP consistency (name, address, phone)
#982 · NOT MEASURED · Hours consistent · NAP consistency (name, address, phone)
#983 · NOT MEASURED · Each practitioner’s NAP · NAP consistency (name, address, phone)
#984 · NOT MEASURED · License numbers consistent · NAP consistency (name, address, phone)
#985 · NOT MEASURED · Data aggregators · NAP consistency (name, address, phone)
#986 · MISSING · Consistency score · NAP consistency (name, address, phone)
Finding: Of 8 sources in the NAP table, only the website header matches the Google Del Mar address. The rest use the Treena St address, so the match is far below 90 percent.
Recommended action: B4
#987 · MISSING · Google Business Profile: name · Directory-by-directory NAP check
Finding: Google name reads ‘Stout Team at exp’, not the official ‘Stout Team at eXp’ used on the website.
Recommended action: A3
#988 · MISSING · Google Business Profile: address · Directory-by-directory NAP check
Finding: Google shows 1237 Camino Del Mar, Del Mar with no suite. The site header adds ‘Ste. C’ and most other sources use the San Diego Treena St address.
Recommended action: A3
#989 · DONE · Google Business Profile: phone · Directory-by-directory NAP check
Finding: Google phone is (760) 258-6369, the same number used on the website header and agent pages.
#990 · DONE · Google Business Profile: website · Directory-by-directory NAP check
Finding: The Google listing links to teamstout.com, the correct website.
#991 · MISSING · Google Business Profile: hours · Directory-by-directory NAP check
Finding: The Google listing shows no hours; it only has an ‘Add hours’ prompt.
Recommended action: B1
#992 · MISSING · Apple Business Connect: name · Directory-by-directory NAP check
Finding: No Apple Maps or Apple Business Connect listing found for Stout Team or Ross Stout in public search, so there is no name to check.
Recommended action: B4
#993 · MISSING · Apple Business Connect: address · Directory-by-directory NAP check
Finding: No Apple Maps or Apple Business Connect listing found for Stout Team or Ross Stout, so no address is listed.
Recommended action: B4
#994 · MISSING · Apple Business Connect: phone · Directory-by-directory NAP check
Finding: No Apple Maps or Apple Business Connect listing found for Stout Team or Ross Stout, so no phone is listed.
Recommended action: B4
#995 · MISSING · Apple Business Connect: website · Directory-by-directory NAP check
Finding: No Apple Maps or Apple Business Connect listing found for Stout Team or Ross Stout, so no website is listed.
Recommended action: B4
#996 · MISSING · Apple Business Connect: hours · Directory-by-directory NAP check
Finding: No Apple Maps or Apple Business Connect listing found for Stout Team or Ross Stout, so no hours are listed.
Recommended action: B4
#997 · NOT MEASURED · Bing Places: name · Directory-by-directory NAP check
#998 · NOT MEASURED · Bing Places: address · Directory-by-directory NAP check
#999 · NOT MEASURED · Bing Places: phone · Directory-by-directory NAP check
#1000 · NOT MEASURED · Bing Places: website · Directory-by-directory NAP check
#1001 · NOT MEASURED · Bing Places: hours · Directory-by-directory NAP check
#1002 · MISSING · Yelp: name · Directory-by-directory NAP check
Finding: No Yelp listing found for Stout Team or Ross Stout. Only an older James Stout, KUD Properties listing in Palm Desert appears.
Recommended action: B4
#1003 · MISSING · Yelp: address · Directory-by-directory NAP check
Finding: No Yelp listing found for Stout Team or Ross Stout, so there is no address to check.
Recommended action: B4
#1004 · MISSING · Yelp: phone · Directory-by-directory NAP check
Finding: No Yelp listing found for Stout Team or Ross Stout, so no phone number is listed there.
Recommended action: B4
#1005 · MISSING · Yelp: website · Directory-by-directory NAP check
Finding: No Yelp listing found for Stout Team or Ross Stout, so no website is listed there.
Recommended action: B4
#1006 · MISSING · Yelp: hours · Directory-by-directory NAP check
Finding: No Yelp listing found for Stout Team or Ross Stout, so no hours are listed there.
Recommended action: B4
#1007 · MISSING · Facebook: name · Directory-by-directory NAP check
Finding: The Facebook page is listed as ‘Team Stout’, not the official ‘Stout Team at eXp’.
Recommended action: A3
#1008 · MISSING · Facebook: address · Directory-by-directory NAP check
Finding: Facebook shows 10620 Treena St. #230, San Diego, while the Google listing is in Del Mar.
Recommended action: B4
#1009 · DONE · Facebook: phone · Directory-by-directory NAP check
Finding: Facebook shows (760) 258-6369, the official phone.
#1010 · NOT MEASURED · Facebook: website · Directory-by-directory NAP check
#1011 · NOT MEASURED · Facebook: hours · Directory-by-directory NAP check
#1012 · MISSING · BBB: name · Directory-by-directory NAP check
Finding: No BBB listing found for Stout Team or Ross Stout in public search, so there is no name to check.
Recommended action: B4
#1013 · MISSING · BBB: address · Directory-by-directory NAP check
Finding: No BBB listing found for Stout Team or Ross Stout, so no address is listed.
Recommended action: B4
#1014 · MISSING · BBB: phone · Directory-by-directory NAP check
Finding: No BBB listing found for Stout Team or Ross Stout, so no phone is listed.
Recommended action: B4
#1015 · MISSING · BBB: website · Directory-by-directory NAP check
Finding: No BBB listing found for Stout Team or Ross Stout, so no website is listed.
Recommended action: B4
#1016 · MISSING · BBB: hours · Directory-by-directory NAP check
Finding: No BBB listing found for Stout Team or Ross Stout, so no hours are listed.
Recommended action: B4
#1017 · MISSING · Nextdoor: name · Directory-by-directory NAP check
Finding: No Nextdoor business page found for Stout Team or Ross Stout in public search, so there is no name to check.
Recommended action: B4
#1018 · MISSING · Nextdoor: address · Directory-by-directory NAP check
Finding: No Nextdoor business page found for Stout Team or Ross Stout, so no address is listed.
Recommended action: B4
#1019 · MISSING · Nextdoor: phone · Directory-by-directory NAP check
Finding: No Nextdoor business page found for Stout Team or Ross Stout, so no phone is listed.
Recommended action: B4
#1020 · MISSING · Nextdoor: website · Directory-by-directory NAP check
Finding: No Nextdoor business page found for Stout Team or Ross Stout, so no website is listed.
Recommended action: B4
#1021 · MISSING · Nextdoor: hours · Directory-by-directory NAP check
Finding: No Nextdoor business page found for Stout Team or Ross Stout, so no hours are listed.
Recommended action: B4
#1022 · MISSING · Foursquare: name · Directory-by-directory NAP check
Finding: No Foursquare listing found for Stout Team or Ross Stout in public search, so there is no name to check.
Recommended action: B4
#1023 · MISSING · Foursquare: address · Directory-by-directory NAP check
Finding: No Foursquare listing found for Stout Team or Ross Stout, so no address is listed.
Recommended action: B4
#1024 · MISSING · Foursquare: phone · Directory-by-directory NAP check
Finding: No Foursquare listing found for Stout Team or Ross Stout, so no phone is listed.
Recommended action: B4
#1025 · MISSING · Foursquare: website · Directory-by-directory NAP check
Finding: No Foursquare listing found for Stout Team or Ross Stout, so no website is listed.
Recommended action: B4
#1026 · MISSING · Foursquare: hours · Directory-by-directory NAP check
Finding: No Foursquare listing found for Stout Team or Ross Stout, so no hours are listed.
Recommended action: B4
#1027 · NOT MEASURED · Data Axle: name · Directory-by-directory NAP check
#1028 · NOT MEASURED · Data Axle: address · Directory-by-directory NAP check
#1029 · NOT MEASURED · Data Axle: phone · Directory-by-directory NAP check
#1030 · NOT MEASURED · Data Axle: website · Directory-by-directory NAP check
#1031 · NOT MEASURED · Data Axle: hours · Directory-by-directory NAP check
#1032 · NOT MEASURED · Neustar Localeze: name · Directory-by-directory NAP check
#1033 · NOT MEASURED · Neustar Localeze: address · Directory-by-directory NAP check
#1034 · NOT MEASURED · Neustar Localeze: phone · Directory-by-directory NAP check
#1035 · NOT MEASURED · Neustar Localeze: website · Directory-by-directory NAP check
#1036 · NOT MEASURED · Neustar Localeze: hours · Directory-by-directory NAP check
#1037 · MISSING · Yellow Pages (YP.com): name · Directory-by-directory NAP check
Finding: No Yellow Pages listing for Stout Team or Ross Stout turned up in public search on October 13, 2026.
Recommended action: A3
#1038 · MISSING · Yellow Pages (YP.com): address · Directory-by-directory NAP check
Finding: No Yellow Pages listing found in public search, so there is no address to check.
Recommended action: A3
#1039 · MISSING · Yellow Pages (YP.com): phone · Directory-by-directory NAP check
Finding: No Yellow Pages listing found in public search, so no phone number is shown there.
Recommended action: A3
#1040 · MISSING · Yellow Pages (YP.com): website · Directory-by-directory NAP check
Finding: No Yellow Pages listing found in public search, so no website link points to teamstout.com.
Recommended action: A3
#1041 · MISSING · Yellow Pages (YP.com): hours · Directory-by-directory NAP check
Finding: No Yellow Pages listing found in public search, so no hours are published there.
Recommended action: A3
#1042 · NOT MEASURED · Superpages: name · Directory-by-directory NAP check
#1043 · NOT MEASURED · Superpages: address · Directory-by-directory NAP check
#1044 · NOT MEASURED · Superpages: phone · Directory-by-directory NAP check
#1045 · NOT MEASURED · Superpages: website · Directory-by-directory NAP check
#1046 · NOT MEASURED · Superpages: hours · Directory-by-directory NAP check
#1047 · MISSING · Manta: name · Directory-by-directory NAP check
Finding: No Manta listing for Stout Team or Ross Stout turned up in public search on October 13, 2026.
Recommended action: A3
#1048 · MISSING · Manta: address · Directory-by-directory NAP check
Finding: No Manta listing found in public search, so there is no address to check.
Recommended action: A3
#1049 · MISSING · Manta: phone · Directory-by-directory NAP check
Finding: No Manta listing found in public search, so no phone number is shown there.
Recommended action: A3
#1050 · MISSING · Manta: website · Directory-by-directory NAP check
Finding: No Manta listing found in public search, so no website link points to teamstout.com.
Recommended action: A3
#1051 · MISSING · Manta: hours · Directory-by-directory NAP check
Finding: No Manta listing found in public search, so no hours are published there.
Recommended action: A3
#1052 · NOT MEASURED · Hotfrog: name · Directory-by-directory NAP check
#1053 · NOT MEASURED · Hotfrog: address · Directory-by-directory NAP check
#1054 · NOT MEASURED · Hotfrog: phone · Directory-by-directory NAP check
#1055 · NOT MEASURED · Hotfrog: website · Directory-by-directory NAP check
#1056 · NOT MEASURED · Hotfrog: hours · Directory-by-directory NAP check
#1057 · MISSING · Chamber of commerce: name · Directory-by-directory NAP check
Finding: No Chamber of Commerce listing for Stout Team or Ross Stout turned up in public search on October 13, 2026.
Recommended action: A3
#1058 · MISSING · Chamber of commerce: address · Directory-by-directory NAP check
Finding: No Chamber of Commerce listing found in public search, so there is no address to check.
Recommended action: A3
#1059 · MISSING · Chamber of commerce: phone · Directory-by-directory NAP check
Finding: No Chamber of Commerce listing found in public search, so no phone number is shown there.
Recommended action: A3
#1060 · MISSING · Chamber of commerce: website · Directory-by-directory NAP check
Finding: No Chamber of Commerce listing found in public search, so no website link points to teamstout.com.
Recommended action: A3
#1061 · MISSING · Chamber of commerce: hours · Directory-by-directory NAP check
Finding: No Chamber of Commerce listing found in public search, so no hours are published there.
Recommended action: A3
#1062 · NOT MEASURED · Angi or industry equivalent: name · Directory-by-directory NAP check
#1063 · NOT MEASURED · Angi or industry equivalent: address · Directory-by-directory NAP check
#1064 · NOT MEASURED · Angi or industry equivalent: phone · Directory-by-directory NAP check
#1065 · NOT MEASURED · Angi or industry equivalent: website · Directory-by-directory NAP check
#1066 · DOES NOT APPLY · Angi or industry equivalent: hours · Directory-by-directory NAP check
Finding: Angi is a home-services directory, not a real estate channel, so hours there do not apply.
#1067 · MISSING · Industry directory 1 (from industry profile): name · Directory-by-directory NAP check
Finding: Zillow shows several different names (Ross Stout, Stout Team So Cal, San Diego, Sacramento, Bay Area), not one exact name ‘Stout Team at eXp’.
Recommended action: B4
#1068 · MISSING · Industry directory 1 (from industry profile): address · Directory-by-directory NAP check
Finding: Zillow ross847 shows 10620 Treena Street, San Diego, while the Google listing and site header use 1237 Camino Del Mar, Del Mar.
Recommended action: B4
#1069 · MISSING · Industry directory 1 (from industry profile): phone · Directory-by-directory NAP check
Finding: Zillow ross847 does not show a phone number, so the official (760) 258-6369 is not displayed.
Recommended action: B4
#1070 · NOT MEASURED · Industry directory 1 (from industry profile): website · Directory-by-directory NAP check
#1071 · NOT MEASURED · Industry directory 1 (from industry profile): hours · Directory-by-directory NAP check
#1072 · NOT MEASURED · Industry directory 2 (from industry profile): name · Directory-by-directory NAP check
#1073 · NOT MEASURED · Industry directory 2 (from industry profile): address · Directory-by-directory NAP check
#1074 · NOT MEASURED · Industry directory 2 (from industry profile): phone · Directory-by-directory NAP check
#1075 · NOT MEASURED · Industry directory 2 (from industry profile): website · Directory-by-directory NAP check
#1076 · NOT MEASURED · Industry directory 2 (from industry profile): hours · Directory-by-directory NAP check
#1077 · NOT MEASURED · Industry directory 3 (from industry profile): name · Directory-by-directory NAP check
#1078 · NOT MEASURED · Industry directory 3 (from industry profile): address · Directory-by-directory NAP check
#1079 · MISSING · Industry directory 3 (from industry profile): phone · Directory-by-directory NAP check
Finding: Homes.com shows Ross’s phone as (442) 228-3482, not the official team number (760) 258-6369.
Recommended action: B4
#1080 · NOT MEASURED · Industry directory 3 (from industry profile): website · Directory-by-directory NAP check
#1081 · NOT MEASURED · Industry directory 3 (from industry profile): hours · Directory-by-directory NAP check
#1082 · NOT MEASURED · Local city directory: name · Directory-by-directory NAP check
#1083 · NOT MEASURED · Local city directory: address · Directory-by-directory NAP check
#1084 · NOT MEASURED · Local city directory: phone · Directory-by-directory NAP check
#1085 · NOT MEASURED · Local city directory: website · Directory-by-directory NAP check
#1086 · NOT MEASURED · Local city directory: hours · Directory-by-directory NAP check
#1087 · MISSING · LinkedIn company page: name · Directory-by-directory NAP check
Finding: LinkedIn company page is named “Stout Team @ eXp”, while the website uses “Stout Team at eXp”. The name is not an exact match.
Recommended action: A3
#1088 · NOT MEASURED · LinkedIn company page: address · Directory-by-directory NAP check
#1089 · NOT MEASURED · LinkedIn company page: phone · Directory-by-directory NAP check
#1090 · NOT MEASURED · LinkedIn company page: website · Directory-by-directory NAP check
#1091 · DOES NOT APPLY · LinkedIn company page: hours · Directory-by-directory NAP check
Finding: LinkedIn company pages have no business hours field, so this does not apply.
#1092 · NOT MEASURED · Instagram profile: name · Directory-by-directory NAP check
#1093 · NOT MEASURED · Instagram profile: address · Directory-by-directory NAP check
#1094 · NOT MEASURED · Instagram profile: phone · Directory-by-directory NAP check
#1095 · NOT MEASURED · Instagram profile: website · Directory-by-directory NAP check
#1096 · DOES NOT APPLY · Instagram profile: hours · Directory-by-directory NAP check
Finding: Instagram profiles have no business hours field, so this does not apply.
#1097 · NOT MEASURED · YouTube channel: name · Directory-by-directory NAP check
#1098 · NOT MEASURED · YouTube channel: address · Directory-by-directory NAP check
#1099 · NOT MEASURED · YouTube channel: phone · Directory-by-directory NAP check
#1100 · NOT MEASURED · YouTube channel: website · Directory-by-directory NAP check
#1101 · DOES NOT APPLY · YouTube channel: hours · Directory-by-directory NAP check
Finding: YouTube channels have no business hours field, so this does not apply.
#1102 · NOT MEASURED · Alignable: name · Directory-by-directory NAP check
#1103 · NOT MEASURED · Alignable: address · Directory-by-directory NAP check
#1104 · NOT MEASURED · Alignable: phone · Directory-by-directory NAP check
#1105 · NOT MEASURED · Alignable: website · Directory-by-directory NAP check
#1106 · NOT MEASURED · Alignable: hours · Directory-by-directory NAP check
#1107 · MISSING · MapQuest: name · Directory-by-directory NAP check
Finding: No MapQuest listing for Stout Team or Ross Stout was found in public search, so there is no name to check.
Recommended action: A3
#1108 · MISSING · MapQuest: address · Directory-by-directory NAP check
Finding: No MapQuest listing for Stout Team or Ross Stout was found in public search, so there is no address to check.
Recommended action: A3
#1109 · MISSING · MapQuest: phone · Directory-by-directory NAP check
Finding: No MapQuest listing for Stout Team or Ross Stout was found in public search, so there is no phone number to check.
Recommended action: A3
#1110 · MISSING · MapQuest: website · Directory-by-directory NAP check
Finding: No MapQuest listing for Stout Team or Ross Stout was found in public search, so there is no website link to check.
Recommended action: A3
#1111 · MISSING · MapQuest: hours · Directory-by-directory NAP check
Finding: No MapQuest listing for Stout Team or Ross Stout was found in public search, so there are no hours to check.
Recommended action: A3
#1112 · NOT MEASURED · Cylex: name · Directory-by-directory NAP check
#1113 · NOT MEASURED · Cylex: address · Directory-by-directory NAP check
#1114 · NOT MEASURED · Cylex: phone · Directory-by-directory NAP check
#1115 · NOT MEASURED · Cylex: website · Directory-by-directory NAP check
#1116 · NOT MEASURED · Cylex: hours · Directory-by-directory NAP check
#1117 · NOT MEASURED · EZlocal: name · Directory-by-directory NAP check
#1118 · NOT MEASURED · EZlocal: address · Directory-by-directory NAP check
#1119 · NOT MEASURED · EZlocal: phone · Directory-by-directory NAP check
#1120 · NOT MEASURED · EZlocal: website · Directory-by-directory NAP check
#1121 · NOT MEASURED · EZlocal: hours · Directory-by-directory NAP check
#1122 · NOT MEASURED · Brownbook: name · Directory-by-directory NAP check
#1123 · NOT MEASURED · Brownbook: address · Directory-by-directory NAP check
#1124 · NOT MEASURED · Brownbook: phone · Directory-by-directory NAP check
#1125 · NOT MEASURED · Brownbook: website · Directory-by-directory NAP check
#1126 · NOT MEASURED · Brownbook: hours · Directory-by-directory NAP check
#1127 · NOT MEASURED · Tupalo: name · Directory-by-directory NAP check
#1128 · NOT MEASURED · Tupalo: address · Directory-by-directory NAP check
#1129 · NOT MEASURED · Tupalo: phone · Directory-by-directory NAP check
#1130 · NOT MEASURED · Tupalo: website · Directory-by-directory NAP check
#1131 · NOT MEASURED · Tupalo: hours · Directory-by-directory NAP check
#1132 · NOT MEASURED · Local news business directory: name · Directory-by-directory NAP check
#1133 · NOT MEASURED · Local news business directory: address · Directory-by-directory NAP check
#1134 · NOT MEASURED · Local news business directory: phone · Directory-by-directory NAP check
#1135 · NOT MEASURED · Local news business directory: website · Directory-by-directory NAP check
#1136 · NOT MEASURED · Local news business directory: hours · Directory-by-directory NAP check
Reviews and Reputation · 81 checks
#1137 · MISSING · Google review count compared with the top 3 · Review counts and speed
Finding: Google listing has 0 reviews. Top local competitor JPAR City & Beach has 789, and Team Forss has 691.
Recommended action: A5
#1138 · MISSING · Reviews gained per month (review speed) · Review counts and speed
Finding: With 0 Google reviews, there is no monthly flow of new reviews at all, while competitors have hundreds.
Recommended action: A4
#1139 · NOT MEASURED · Months to catch the leader · Review counts and speed
#1140 · MISSING · Review recency · Review counts and speed
Finding: There are no Google reviews at all, so there are no recent reviews every week or two.
Recommended action: A4
#1141 · MISSING · Rating distribution · Review counts and speed
Finding: The Google listing has no reviews, so there is no star mix to show, and the Facebook page also has none.
Recommended action: A5
#1142 · NEEDS ACCESS · Reviews Google may have filtered · Review counts and speed
#1143 · NOT MEASURED · Share of reviews from Local Guides · Local Guide reviews
#1144 · NOT MEASURED · Reviewer depth · Local Guide reviews
#1145 · NOT MEASURED · Suspicious patterns on competitors · Local Guide reviews
#1146 · NOT MEASURED · Services mentioned in reviews · What reviews say
#1147 · NOT MEASURED · Towns mentioned in reviews · What reviews say
#1148 · NOT MEASURED · Staff names mentioned · What reviews say
#1149 · NOT MEASURED · Outcomes mentioned · What reviews say
#1150 · NOT MEASURED · Review length · What reviews say
#1151 · NOT MEASURED · Photos in reviews · What reviews say
#1152 · NOT MEASURED · Topic tags Google pulls out · What reviews say
#1153 · NOT MEASURED · Feelings by topic · What reviews say
#1154 · NOT MEASURED · Topics competitors’ reviews mention that theirs do not · What reviews say
#1155 · NOT MEASURED · Reply rate · Owner replies
#1156 · NOT MEASURED · Reply speed · Owner replies
#1157 · NOT MEASURED · Reply quality · Owner replies
#1158 · NOT MEASURED · Negative review replies · Owner replies
#1159 · DOES NOT APPLY · Privacy in replies for regulated industries · Owner replies
#1160 · NEEDS ACCESS · Process exists · Review request process
#1161 · NEEDS ACCESS · Timing · Review request process
#1162 · NEEDS ACCESS · Channel · Review request process
#1163 · NOT MEASURED · Short review link · Review request process
#1164 · NEEDS ACCESS · Request wording · Review request process
#1165 · NOT MEASURED · No filtering of unhappy customers · Review request process
#1166 · NOT MEASURED · No incentives · Review request process
#1167 · NEEDS ACCESS · Automation · Review request process
#1168 · NEEDS ACCESS · Staff training · Review request process
#1169 · MISSING · Reviews on the website · Reviews used in marketing
Finding: Homepage testimonials block is empty, and none of the 70 agent pages show reviews, despite 226 five-star Zillow reviews for Ross.
Recommended action: C14
#1170 · NOT MEASURED · Reviews in ads and social · Reviews used in marketing
#1171 · NEEDS ACCESS · Reviews in sales follow-up · Reviews used in marketing
#1172 · NOT MEASURED · Claims on the site match reality · Reviews used in marketing
#1173 · MISSING · Google: review count · Reviews by platform
Finding: Google listing ‘Stout Team at exp’ has 0 reviews versus 789 for the top local competitor.
Recommended action: A5
#1174 · MISSING · Google: average rating · Reviews by platform
Finding: No Google rating exists because the listing has 0 reviews, so the 4.6 bar cannot be met.
Recommended action: A5
#1175 · MISSING · Google: newest review date · Reviews by platform
Finding: No Google review has ever been posted, so there is no newest review date within two weeks.
Recommended action: A4
#1176 · NOT MEASURED · Google: owner replies · Reviews by platform
#1177 · MISSING · Facebook: review count · Reviews by platform
Finding: The Facebook page has 0 reviews, which is below every competitor that has reviews.
Recommended action: A5
#1178 · MISSING · Facebook: average rating · Reviews by platform
Finding: The Facebook page has 0 reviews, so no rating shows.
Recommended action: A5
#1179 · MISSING · Facebook: newest review date · Reviews by platform
Finding: The Facebook page has no reviews, so there is no recent review date.
Recommended action: A4
#1180 · NOT MEASURED · Facebook: owner replies · Reviews by platform
#1181 · MISSING · Yelp: review count · Reviews by platform
Finding: No Yelp page found for Stout Team or Ross Stout in public search, so there are no Yelp reviews to compare with competitors.
#1182 · MISSING · Yelp: average rating · Reviews by platform
Finding: No Yelp profile was found for Stout Team or Ross Stout, so there is no Yelp rating to show.
#1183 · MISSING · Yelp: newest review date · Reviews by platform
Finding: No Yelp profile was found for Stout Team or Ross Stout, so there is no recent Yelp review.
#1184 · MISSING · Yelp: owner replies · Reviews by platform
Finding: No Yelp profile was found for Stout Team or Ross Stout, so there are no Yelp reviews to answer.
#1185 · MISSING · BBB: review count · Reviews by platform
Finding: No BBB listing was found for Stout Team or Ross Stout in public search, so there are no BBB reviews.
#1186 · MISSING · BBB: average rating · Reviews by platform
Finding: No BBB listing was found for Stout Team or Ross Stout, so there is no BBB rating to show.
#1187 · MISSING · BBB: newest review date · Reviews by platform
Finding: No BBB listing was found for Stout Team or Ross Stout, so there is no recent BBB review.
#1188 · MISSING · BBB: owner replies · Reviews by platform
Finding: No BBB listing was found for Stout Team or Ross Stout, so there are no BBB reviews to answer.
#1189 · MISSING · Nextdoor: review count · Reviews by platform
Finding: No Nextdoor business page was found for Stout Team or Ross Stout in public search, so there are no Nextdoor reviews to count.
#1190 · MISSING · Nextdoor: average rating · Reviews by platform
Finding: No Nextdoor profile was found for Stout Team or Ross Stout, so there is no Nextdoor rating to show.
#1191 · MISSING · Nextdoor: newest review date · Reviews by platform
Finding: No Nextdoor profile was found for Stout Team or Ross Stout, so there is no recent Nextdoor review.
#1192 · NOT MEASURED · Nextdoor: owner replies · Reviews by platform
#1193 · MISSING · Apple Maps ratings: review count · Reviews by platform
Finding: No Apple Maps listing was found for Stout Team or Ross Stout in public search, so no Apple ratings are visible.
#1194 · MISSING · Apple Maps ratings: average rating · Reviews by platform
Finding: No Apple Maps listing was found for Stout Team or Ross Stout, so there is no Apple rating to show.
#1195 · MISSING · Apple Maps ratings: newest review date · Reviews by platform
Finding: No Apple Maps listing was found for Stout Team or Ross Stout, so there is no recent Apple review.
#1196 · NOT MEASURED · Apple Maps ratings: owner replies · Reviews by platform
#1197 · NOT MEASURED · Industry review site 1 (from industry profile): review count · Reviews by platform
#1198 · DONE · Industry review site 1 (from industry profile): average rating · Reviews by platform
Finding: Zillow profile ross847 is rated 5.0 across 226 reviews, well above the 4.6 bar.
#1199 · NOT MEASURED · Industry review site 1 (from industry profile): newest review date · Reviews by platform
#1200 · NOT MEASURED · Industry review site 1 (from industry profile): owner replies · Reviews by platform
#1201 · NOT MEASURED · Industry review site 2 (from industry profile): review count · Reviews by platform
#1202 · NOT MEASURED · Industry review site 2 (from industry profile): average rating · Reviews by platform
#1203 · NOT MEASURED · Industry review site 2 (from industry profile): newest review date · Reviews by platform
#1204 · NOT MEASURED · Industry review site 2 (from industry profile): owner replies · Reviews by platform
#1205 · NOT MEASURED · Industry review site 3 (from industry profile): review count · Reviews by platform
#1206 · NOT MEASURED · Industry review site 3 (from industry profile): average rating · Reviews by platform
#1207 · NOT MEASURED · Industry review site 3 (from industry profile): newest review date · Reviews by platform
#1208 · NOT MEASURED · Industry review site 3 (from industry profile): owner replies · Reviews by platform
#1209 · MISSING · Website testimonials: review count · Reviews by platform
Finding: Website testimonials show 0 reviews; the homepage testimonials block is empty, while top competitors have hundreds of Google reviews.
Recommended action: C14
#1210 · MISSING · Website testimonials: average rating · Reviews by platform
Finding: No testimonials are published on the website, so there is no rating to show visitors.
Recommended action: C14
#1211 · MISSING · Website testimonials: newest review date · Reviews by platform
Finding: The website has no testimonials at all, so there is no recent review date.
Recommended action: C14
#1212 · DOES NOT APPLY · Website testimonials: owner replies · Reviews by platform
#1213 · NOT MEASURED · License board actions · Owner and business reputation
#1214 · NOT MEASURED · BBB complaints · Owner and business reputation
#1215 · NOT MEASURED · Complaint sites · Owner and business reputation
Finding: Complaint sites were not searched for the name. BBB and Yelp showed no Stout Team listing, but that is not a complaint search.
#1216 · NOT MEASURED · Court records where public and relevant · Owner and business reputation
Finding: Court records were not searched in this audit.
#1217 · NOT MEASURED · Negative results on the brand search · Owner and business reputation
Finding: Brand search results were not read for tone. The site ranks 1st for ‘stout team exp’, but pages 1 and 2 were not reviewed for negative results.
Trust: E-E-A-T and YMYL · 25 checks
#1218 · DONE · YMYL level set for the industry · YMYL level
Finding: The real estate industry profile sets the YMYL level to High, since a home is the largest purchase most people make.
#1219 · NOT MEASURED · YMYL pages identified · YMYL level
#1220 · MISSING · Firsthand detail on service pages · Experience
Finding: No buyer, seller or valuation pages exist. The Los Angeles community page shows broken placeholder heading code instead of real local detail.
Recommended action: C10
#1221 · NOT MEASURED · Original photos · Experience
#1222 · MISSING · Case studies or project stories · Experience
Finding: No case studies or testimonials page on the site. The homepage testimonials block is empty. The only case study is on Agent Attraction’s site.
Recommended action: C14
#1223 · MISSING · Local knowledge · Experience
Finding: Only 5 community pages exist for 67 cities, and no city hub pages. The Los Angeles page shows broken placeholder code.
Recommended action: C10
#1224 · MISSING · Author bylines on advice content · Expertise
Finding: All 353 blog posts have no named author, and a spot check found one post copied word for word from another site.
#1225 · MISSING · Author pages · Expertise
Finding: With no named authors on the 353 posts there are no author pages, and no Person markup exists anywhere on the site.
Recommended action: C12
#1226 · NOT MEASURED · Expert reviewer on YMYL content · Expertise
#1227 · MISSING · Credentials shown · Expertise
Finding: Licenses show on 50 of 70 agent pages, but the site’s structured data has no agent markup or license credentials, only the Organization with a sameAs link to Facebook.
Recommended action: C5
#1228 · MISSING · Staff profile depth · Expertise
Finding: Of 70 agent pages, 18 are under 100 words, 20 show no license, and none show reviews.
Recommended action: C12
#1229 · NOT MEASURED · Credentials removed in redesigns · Expertise
#1230 · MISSING · Awards and recognition · Authority
Finding: Awards exist, including the RealTrends team ranking and the Top 10 Palm Springs list, but none are linked from the website.
Recommended action: A13
#1231 · MISSING · Memberships and associations · Authority
Finding: The homepage press logo carousel has 16 slides with no links. RealTrends and Top 10 awards are not linked from the website.
Recommended action: A13
#1232 · MISSING · Press mentions · Authority
Finding: Press features exist (Bold Journey, Palm Springs Life 40 Under 40, American Dream TV), but the website does not link them.
Recommended action: A13
#1233 · DONE · Third-party mentions · Authority
Finding: Independent mentions found: Palm Springs Life 40 Under 40, Bold Journey feature, Agent Attraction case study, American Dream TV, and Zillow, Realtor.com and Homes.com profiles.
#1234 · MISSING · About page · Trust
Finding: The Why Work With Us page is 1,246 words, but Ross has no bio, photo or story page anywhere on teamstout.com.
Recommended action: B5
#1235 · DONE · Contact details easy to find · Trust
Finding: Phone (760) 258-6369, Del Mar address and ross@teamstout.com show in the header and contact page, with tap-to-call links on every page.
#1236 · MISSING · Claims match across sites · Trust
Finding: Numbers differ: the homepage counters animate to 600+ sales while Homes.com shows 116, and the site lists 70 agents while Bold Journey says 100 under contract.
Recommended action: B4
#1237 · NOT MEASURED · Outbound sources on YMYL topics · Trust
#1238 · DONE · Disclaimers · Trust
Finding: Footer carries long MLS disclaimers, and license numbers show on the homepage and key pages. The Equal Housing statement was not measured.
#1239 · NOT MEASURED · Last updated dates · Trust
#1240 · DONE · Footer license and disclosure · Trust
Finding: California DRE #01882341 appears in the site footer, and the eXp brokerage license numbers (DRE 02187306, BK3228393) are shown on the site.
#1241 · MISSING · Policies · Trust
Finding: The /privacy-policy link on the main site returns 404. Privacy policies sit only on search.teamstout.com, and no terms or accessibility page was found.
#1242 · MISSING · Secure and professional site · Trust
Finding: Not polished: the first H1 reads “Banner Heading”, test pages with placeholder text are indexable, and mobile load time is 37.1 seconds in the lab test.
Recommended action: C3
AI Answers (AEO, AIO and GEO) · 108 checks
#1243 · MISSING · ChatGPT (with search): ‘best [service] in [town]’ · AI answer tests by engine and question
Finding: AI tests for best agents in 12 market regions named Stout Team only once (Coachella Valley) and never linked it. That cannot reach 2 of 3 answers.
Recommended action: C9
#1244 · NOT MEASURED · ChatGPT (with search): ‘[service] near me’ · AI answer tests by engine and question
#1245 · MISSING · ChatGPT (with search): ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
Finding: AI tests for top agents across 12 regions named Stout Team once (Coachella Valley), never linked. That falls short of 2 of 3 answers.
Recommended action: C9
#1246 · NOT MEASURED · ChatGPT (with search): ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1247 · NOT MEASURED · ChatGPT (with search): ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1248 · NOT MEASURED · ChatGPT (with search): ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1249 · NOT MEASURED · ChatGPT (with search): ‘what is [business name]’ · AI answer tests by engine and question
#1250 · NOT MEASURED · ChatGPT (with search): ‘who is [owner name]’ · AI answer tests by engine and question
#1251 · NOT MEASURED · ChatGPT (with search): ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1252 · NOT MEASURED · ChatGPT (with search): ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1253 · MISSING · Perplexity: ‘best [service] in [town]’ · AI answer tests by engine and question
Finding: AI tests for best agents in 12 market regions named Stout Team only once (Coachella Valley) and never linked it. That cannot reach 2 of 3 answers.
Recommended action: C9
#1254 · NOT MEASURED · Perplexity: ‘[service] near me’ · AI answer tests by engine and question
#1255 · MISSING · Perplexity: ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
Finding: AI tests for top agents across 12 regions named Stout Team once (Coachella Valley), never linked. That falls short of 2 of 3 answers.
Recommended action: C9
#1256 · NOT MEASURED · Perplexity: ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1257 · NOT MEASURED · Perplexity: ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1258 · NOT MEASURED · Perplexity: ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1259 · NOT MEASURED · Perplexity: ‘what is [business name]’ · AI answer tests by engine and question
#1260 · NOT MEASURED · Perplexity: ‘who is [owner name]’ · AI answer tests by engine and question
#1261 · NOT MEASURED · Perplexity: ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1262 · NOT MEASURED · Perplexity: ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1263 · MISSING · Google Gemini: ‘best [service] in [town]’ · AI answer tests by engine and question
Finding: AI tests for best agents in 12 market regions named Stout Team only once (Coachella Valley) and never linked it. That cannot reach 2 of 3 answers.
Recommended action: C9
#1264 · NOT MEASURED · Google Gemini: ‘[service] near me’ · AI answer tests by engine and question
#1265 · MISSING · Google Gemini: ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
Finding: AI tests for top agents across 12 regions named Stout Team once (Coachella Valley), never linked. That falls short of 2 of 3 answers.
Recommended action: C9
#1266 · NOT MEASURED · Google Gemini: ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1267 · NOT MEASURED · Google Gemini: ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1268 · NOT MEASURED · Google Gemini: ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1269 · NOT MEASURED · Google Gemini: ‘what is [business name]’ · AI answer tests by engine and question
#1270 · NOT MEASURED · Google Gemini: ‘who is [owner name]’ · AI answer tests by engine and question
#1271 · NOT MEASURED · Google Gemini: ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1272 · NOT MEASURED · Google Gemini: ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1273 · MISSING · Claude: ‘best [service] in [town]’ · AI answer tests by engine and question
Finding: AI tests for best agents in 12 market regions named Stout Team only once (Coachella Valley) and never linked it. That cannot reach 2 of 3 answers.
Recommended action: C9
#1274 · NOT MEASURED · Claude: ‘[service] near me’ · AI answer tests by engine and question
#1275 · MISSING · Claude: ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
Finding: AI tests for top agents across 12 regions named Stout Team once (Coachella Valley), never linked. That falls short of 2 of 3 answers.
Recommended action: C9
#1276 · NOT MEASURED · Claude: ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1277 · NOT MEASURED · Claude: ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1278 · NOT MEASURED · Claude: ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1279 · NOT MEASURED · Claude: ‘what is [business name]’ · AI answer tests by engine and question
#1280 · NOT MEASURED · Claude: ‘who is [owner name]’ · AI answer tests by engine and question
#1281 · NOT MEASURED · Claude: ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1282 · NOT MEASURED · Claude: ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1283 · MISSING · Microsoft Copilot: ‘best [service] in [town]’ · AI answer tests by engine and question
Finding: AI tests for best agents in 12 market regions named Stout Team only once (Coachella Valley) and never linked it. That cannot reach 2 of 3 answers.
Recommended action: C9
#1284 · NOT MEASURED · Microsoft Copilot: ‘[service] near me’ · AI answer tests by engine and question
#1285 · MISSING · Microsoft Copilot: ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
Finding: AI tests for top agents across 12 regions named Stout Team once (Coachella Valley), never linked. That falls short of 2 of 3 answers.
Recommended action: C9
#1286 · NOT MEASURED · Microsoft Copilot: ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1287 · NOT MEASURED · Microsoft Copilot: ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1288 · NOT MEASURED · Microsoft Copilot: ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1289 · NOT MEASURED · Microsoft Copilot: ‘what is [business name]’ · AI answer tests by engine and question
#1290 · NOT MEASURED · Microsoft Copilot: ‘who is [owner name]’ · AI answer tests by engine and question
#1291 · NOT MEASURED · Microsoft Copilot: ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1292 · NOT MEASURED · Microsoft Copilot: ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1293 · NOT MEASURED · Google AI Overviews: ‘best [service] in [town]’ · AI answer tests by engine and question
#1294 · NOT MEASURED · Google AI Overviews: ‘[service] near me’ · AI answer tests by engine and question
#1295 · NOT MEASURED · Google AI Overviews: ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
#1296 · NOT MEASURED · Google AI Overviews: ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1297 · NOT MEASURED · Google AI Overviews: ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1298 · NOT MEASURED · Google AI Overviews: ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1299 · NOT MEASURED · Google AI Overviews: ‘what is [business name]’ · AI answer tests by engine and question
#1300 · NOT MEASURED · Google AI Overviews: ‘who is [owner name]’ · AI answer tests by engine and question
#1301 · NOT MEASURED · Google AI Overviews: ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1302 · NOT MEASURED · Google AI Overviews: ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1303 · NOT MEASURED · Google AI Mode: ‘best [service] in [town]’ · AI answer tests by engine and question
#1304 · NOT MEASURED · Google AI Mode: ‘[service] near me’ · AI answer tests by engine and question
#1305 · NOT MEASURED · Google AI Mode: ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
#1306 · NOT MEASURED · Google AI Mode: ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1307 · NOT MEASURED · Google AI Mode: ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1308 · NOT MEASURED · Google AI Mode: ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1309 · NOT MEASURED · Google AI Mode: ‘what is [business name]’ · AI answer tests by engine and question
#1310 · NOT MEASURED · Google AI Mode: ‘who is [owner name]’ · AI answer tests by engine and question
#1311 · NOT MEASURED · Google AI Mode: ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1312 · NOT MEASURED · Google AI Mode: ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1313 · NOT MEASURED · Meta AI: ‘best [service] in [town]’ · AI answer tests by engine and question
#1314 · NOT MEASURED · Meta AI: ‘[service] near me’ · AI answer tests by engine and question
#1315 · NOT MEASURED · Meta AI: ‘who is the best [practitioner type] in [town]’ · AI answer tests by engine and question
#1316 · NOT MEASURED · Meta AI: ‘[business] vs [competitor]’ · AI answer tests by engine and question
#1317 · NOT MEASURED · Meta AI: ‘how much does [service] cost in [town]’ · AI answer tests by engine and question
#1318 · NOT MEASURED · Meta AI: ‘how do I choose a [service provider] in [town]’ · AI answer tests by engine and question
#1319 · NOT MEASURED · Meta AI: ‘what is [business name]’ · AI answer tests by engine and question
#1320 · NOT MEASURED · Meta AI: ‘who is [owner name]’ · AI answer tests by engine and question
#1321 · NOT MEASURED · Meta AI: ‘[sub-service] in [town]’ · AI answer tests by engine and question
#1322 · NOT MEASURED · Meta AI: ‘[problem] what should I do in [town]’ · AI answer tests by engine and question
#1323 · NOT MEASURED · Share of AI answers · AI share and sources
#1324 · NOT MEASURED · Sentence used about the client · AI share and sources
#1325 · NOT MEASURED · Sources AI tools cite · AI share and sources
#1326 · NOT MEASURED · Presence on cited sources · AI share and sources
#1327 · MISSING · Reddit and forum presence · AI share and sources
Finding: No Reddit mention of Stout Team or Ross Stout turned up in public search.
#1328 · NOT MEASURED · Wikidata and Knowledge Graph entries · AI share and sources
#1329 · DONE · Industry databases AI uses · AI share and sources
Finding: Ross has Zillow (226 five-star reviews), Realtor.com and Homes.com profiles, the main real estate databases AI tools draw on.
#1330 · NOT MEASURED · Wrong information in AI answers · AI share and sources
#1331 · NEEDS ACCESS · AI referral traffic · AI share and sources
#1332 · DONE · Value of being named · AI share and sources
Finding: The value model shows about $1.13M a year in missed commission, built on local search volumes and cost-per-click ranges by market.
#1333 · MISSING · One-sentence description · Content AI tools can quote
Finding: No matching one-sentence description: the homepage heading reads ‘Banner Heading’, the About page has no meta description, and addresses differ across pages and profiles.
Recommended action: A9
#1334 · MISSING · Direct answers under question headings · Content AI tools can quote
Finding: No FAQ content on the homepage or any of the 15 pages checked, and there is no FAQ page, so no question headings with short answers.
#1335 · MISSING · Facts and numbers on the page · Content AI tools can quote
Finding: Homepage stats (Top 1%, $1B+, 97%, 600+) read as “0” in the page code and show no dates or sources.
Recommended action: C8
#1336 · NOT MEASURED · Lists and tables · Content AI tools can quote
#1337 · MISSING · Author and date on content · Content AI tools can quote
Finding: All 353 blog posts have no named author, so content carries dates but no author byline.
#1338 · MISSING · llms.txt contents · Content AI tools can quote
Finding: The llms.txt file returns a 404 error, so no AI summary file exists on teamstout.com.
Recommended action: C9
#1339 · MISSING · Siri · AI voice assistants
Finding: Neither Apple Maps nor Yelp showed a Stout Team or Ross Stout listing in public search, so Siri has little to draw on.
#1340 · MISSING · Google Assistant and Gemini on phones · AI voice assistants
Finding: The Google listing has no hours, only 2 photos and 0 reviews, and Stout Team showed in 0 of 201 top-three map results.
Recommended action: B1
#1341 · NOT MEASURED · Alexa · AI voice assistants
#1342 · NOT MEASURED · ChatGPT voice mode · AI voice assistants
#1343 · NOT MEASURED · Copilot voice · AI voice assistants
#1344 · MISSING · Car voice assistants · AI voice assistants
Finding: Car assistants rely on map data, and Stout Team appeared in 0 of 201 Google Maps top-three results across 67 cities.
Recommended action: A2
#1345 · MISSING · Spoken-style questions tested · AI voice assistants
Finding: AI tools named Stout Team once across 12 market regions (Coachella Valley) and never linked it.
Recommended action: C17
#1346 · MISSING · Voice-ready answers on the site · AI voice assistants
Finding: No FAQ schema exists: structured data has no RealEstateAgent type, none on the homepage, and sameAs lists only Facebook.
Recommended action: C5
#1347 · NEEDS ACCESS · Snippets available for their keywords · Featured snippets and answer boxes
#1348 · NEEDS ACCESS · Snippet owner and format · Featured snippets and answer boxes
#1349 · NEEDS ACCESS · Client page ready to win each snippet · Featured snippets and answer boxes
#1350 · NOT MEASURED · Citation share in AI Overviews over time · Featured snippets and answer boxes
Website Conversion (Turning Visitors Into Calls) · 29 checks
#1351 · MISSING · What they do is clear · First 5 seconds
Finding: The first heading in the page code is the placeholder ‘Banner Heading’. The visible heading is only ‘THE STOUT TEAM’, which doesn’t say what service they sell.
Recommended action: C2
#1352 · MISSING · Where they do it is clear · First 5 seconds
Finding: The visible homepage heading ‘THE STOUT TEAM’ names no town or area, even though they sell in 67 cities.
Recommended action: C2
#1353 · MISSING · Why choose them is clear · First 5 seconds
Finding: Homepage heading in code is the placeholder ‘Banner Heading’ and the visible heading is just ‘The Stout Team’. No single clear reason to choose them.
Recommended action: A9
#1354 · MISSING · Proof above the fold · First 5 seconds
Finding: The first screen is a full-screen video with 4 region buttons. Reviews, stats and press logos sit further down, and there is no testimonials section at all.
Recommended action: C14
#1355 · MISSING · Main action above the fold · First 5 seconds
Finding: No phone number or call button in the header, and the first phone screen shows only region buttons with a cookie banner covering the bottom quarter.
Recommended action: A9
#1356 · DONE · Click-to-call in header · Contact and booking paths
Finding: Phone numbers are tap-to-call links on every page checked: 6 on the homepage and 2 on most other pages, including the header number (760) 258-6369.
#1357 · NOT MEASURED · Sticky call or book button on phones · Contact and booking paths
#1358 · NOT MEASURED · Form length · Contact and booking paths
#1359 · NOT MEASURED · Form works · Contact and booking paths
#1360 · NEEDS ACCESS · Form thank-you page or event · Contact and booking paths
#1361 · NOT MEASURED · Online booking · Contact and booking paths
#1362 · NOT MEASURED · Live chat or AI assistant · Contact and booking paths
#1363 · NOT MEASURED · After-hours handling · Contact and booking paths
#1364 · NEEDS ACCESS · Missed-call text-back · Contact and booking paths
#1365 · NOT MEASURED · Text-to-contact option · Contact and booking paths
#1366 · DOES NOT APPLY · Pricing transparency · Persuasion
#1367 · NOT MEASURED · Guarantee or risk reversal · Persuasion
#1368 · MISSING · Case studies, before and after · Persuasion
Finding: No service pages, no testimonials or sold-stories page exist, and the homepage testimonials block is empty. No case studies or before-and-after stories found.
Recommended action: C14
#1369 · MISSING · Testimonials with names and photos · Persuasion
Finding: The homepage testimonials block is empty, and the technical reference shows 0 website testimonials, despite 226 five-star Zillow reviews for Ross.
Recommended action: C14
#1370 · MISSING · Trust badges · Persuasion
Finding: RealTrends ranking, the Top 10 Palm Springs list and the Bold Journey feature are not linked from the website. Only the license number appears in the footer.
Recommended action: A13
#1371 · MISSING · Lead magnet · Persuasion
Finding: No guide, checklist or valuation tool found. The home valuation link on the homepage returns a 404 error.
#1372 · MISSING · Calculators, quizzes and estimators · Persuasion
Finding: No calculator, quiz or estimator found. The one tool-style link, /home-valuation, is broken (404).
#1373 · MISSING · Offer · Persuasion
Finding: No clear, specific offer. The homepage heading is a placeholder and the Join page is only a heading and a form.
Recommended action: A9
#1374 · NOT MEASURED · Urgency where honest · Persuasion
#1375 · NEEDS ACCESS · Website conversion rate · Conversion economics
#1376 · NEEDS ACCESS · Leads by page · Conversion economics
#1377 · NEEDS ACCESS · Phone vs form vs booking split · Conversion economics
#1378 · NOT MEASURED · Mystery-shop lead response time · Conversion economics
#1379 · NEEDS ACCESS · Lead leakage in dollars · Conversion economics
Tracking and Measurement · 28 checks
#1380 · MISSING · Google Analytics 4 installed · Tracking setup
Finding: Homepage shows no Google Analytics or Tag Manager code, while 14 inner pages have it. The homepage is not tracked, so it fails ‘every page’.
Recommended action: C15
#1381 · NOT MEASURED · Google Tag Manager · Tracking setup
#1382 · NEEDS ACCESS · Key events set in Analytics · Tracking setup
Finding: Key events live inside the Analytics account, which was not available in this run.
#1383 · NEEDS ACCESS · Phone click tracking · Tracking setup
Finding: Tap-to-call counts can only be confirmed in Analytics or the tag account, which we could not open.
#1384 · NEEDS ACCESS · Call tracking numbers · Tracking setup
Finding: Call tracking logins were not available, so calls by source could not be checked.
#1385 · NEEDS ACCESS · Form submission tracking · Tracking setup
Finding: Form counts can only be confirmed inside Analytics or the CRM, which were not available.
#1386 · NEEDS ACCESS · Booking tracking · Tracking setup
Finding: Booking counts need Analytics or CRM access, which we did not have.
#1387 · NEEDS ACCESS · Chat tracking · Tracking setup
Finding: Chat lead counts need Analytics or CRM access, which we did not have.
#1388 · DOES NOT APPLY · E-commerce tracking · Tracking setup
#1389 · NEEDS ACCESS · UTM tags on listing, social and email links · Tracking setup
#1390 · NEEDS ACCESS · Google Ads conversion tracking · Tracking setup
Finding: Google Ads account access was not available. Only one image ad from Stout Homes, last shown June 24, 2026, was visible publicly.
#1391 · NEEDS ACCESS · Offline conversion import · Tracking setup
Finding: Importing closed sales into ad platforms can only be checked with ad account and CRM access, which we lacked.
#1392 · MISSING · Meta pixel · Tracking setup
Finding: No Meta pixel was found on the homepage or any of the 14 other pages checked. Meta Ad Library also shows no ads running.
Recommended action: C15
#1393 · NEEDS ACCESS · Meta Conversions API · Tracking setup
Finding: A server-side Meta connection can only be confirmed in Meta Business Suite, which we could not open.
#1394 · NOT MEASURED · LinkedIn Insight Tag · Tracking setup
#1395 · NOT MEASURED · TikTok pixel · Tracking setup
#1396 · NOT MEASURED · Pinterest tag · Tracking setup
#1397 · NOT MEASURED · X pixel · Tracking setup
#1398 · DOES NOT APPLY · Amazon Ad tag · Tracking setup
#1399 · NEEDS ACCESS · Search Console connected · Tracking setup
Finding: Search Console data was not available in this run, so verification and the Analytics link could not be confirmed.
#1400 · NEEDS ACCESS · Bing Webmaster Tools connected · Tracking setup
Finding: Bing Webmaster Tools needs the owner’s login, which was not available.
#1401 · NOT MEASURED · Consent mode · Tracking setup
#1402 · NOT MEASURED · Duplicate tags · Tracking setup
#1403 · NEEDS ACCESS · Lead source field in the CRM · Tracking setup
Finding: The CRM was not available, so lead source fields could not be checked.
#1404 · NEEDS ACCESS · ‘How did you hear about us’ question · Tracking setup
#1405 · NEEDS ACCESS · One dashboard · Tracking setup
Finding: A combined dashboard would sit in the owner’s private accounts, which were not available.
#1406 · NEEDS ACCESS · Monthly ROI report · Tracking setup
Finding: A monthly return report depends on ad, Analytics and CRM data, none of which we could open.
#1407 · NEEDS ACCESS · Attribution approach chosen · Tracking setup
Finding: Attribution choices depend on Analytics, ad and CRM access, which were not available.
CRM, Speed-to-Lead and Sales Follow-Up · 17 checks
#1408 · NEEDS ACCESS · CRM exists · Lead handling
#1409 · NEEDS ACCESS · Every lead source flows into the CRM · Lead handling
#1410 · NEEDS ACCESS · Lead source recorded · Lead handling
#1411 · NOT MEASURED · Response time · Lead handling
#1412 · NEEDS ACCESS · Follow-up attempts · Lead handling
#1413 · NEEDS ACCESS · Follow-up channels · Lead handling
#1414 · NEEDS ACCESS · Pipeline stages · Lead handling
#1415 · NEEDS ACCESS · Close rate by stage · Lead handling
#1416 · NEEDS ACCESS · Lost reasons recorded · Lead handling
#1417 · NEEDS ACCESS · Missed call rate · Lead handling
#1418 · NOT MEASURED · AI receptionist or answering service · Lead handling
#1419 · NOT MEASURED · Text consent captured · Lead handling
#1420 · NEEDS ACCESS · Leads never followed up in dollars · Lead handling
#1421 · NEEDS ACCESS · Proposal or quote template · Sales assets
#1422 · NEEDS ACCESS · Personal video follow-up · Sales assets
#1423 · NEEDS ACCESS · Sales follow-up uses reviews and case studies · Sales assets
#1424 · NOT MEASURED · Booking a consult is easy · Sales assets
Email and Text Marketing · 49 checks
#1425 · NOT MEASURED · Signup on the website · Email setup
#1426 · NEEDS ACCESS · Email platform · Email setup
#1427 · NOT MEASURED · Email security records · Email setup
#1428 · NEEDS ACCESS · List size and health · Email setup
#1429 · NEEDS ACCESS · List grouped by customer type · Email setup
#1430 · NEEDS ACCESS · Sending frequency · Email setup
#1431 · NEEDS ACCESS · Revenue per email · Email setup
#1432 · NEEDS ACCESS · Unsubscribe and legal footer · Email setup
Finding: Needs a sent email or access to the email platform to check for the unsubscribe link and address.
#1433 · NEEDS ACCESS · Welcome sequence for new subscribers: exists · Email sequences
#1434 · NEEDS ACCESS · Welcome sequence for new subscribers: timing and number of messages · Email sequences
#1435 · NEEDS ACCESS · Welcome sequence for new subscribers: content · Email sequences
#1436 · NEEDS ACCESS · Welcome sequence for new subscribers: results · Email sequences
#1437 · NEEDS ACCESS · New lead follow-up sequence: exists · Email sequences
#1438 · NEEDS ACCESS · New lead follow-up sequence: timing and number of messages · Email sequences
#1439 · NEEDS ACCESS · New lead follow-up sequence: content · Email sequences
#1440 · NEEDS ACCESS · New lead follow-up sequence: results · Email sequences
#1441 · NEEDS ACCESS · After-sale thank-you and onboarding: exists · Email sequences
#1442 · NEEDS ACCESS · After-sale thank-you and onboarding: timing and number of messages · Email sequences
#1443 · NEEDS ACCESS · After-sale thank-you and onboarding: content · Email sequences
#1444 · NEEDS ACCESS · After-sale thank-you and onboarding: results · Email sequences
#1445 · NEEDS ACCESS · Review request sequence: exists · Email sequences
#1446 · NEEDS ACCESS · Review request sequence: timing and number of messages · Email sequences
#1447 · NEEDS ACCESS · Review request sequence: content · Email sequences
#1448 · NEEDS ACCESS · Review request sequence: results · Email sequences
#1449 · NEEDS ACCESS · Referral request sequence: exists · Email sequences
#1450 · NEEDS ACCESS · Referral request sequence: timing and number of messages · Email sequences
#1451 · NEEDS ACCESS · Referral request sequence: content · Email sequences
#1452 · NEEDS ACCESS · Referral request sequence: results · Email sequences
#1453 · NEEDS ACCESS · Past-customer check-in and win-back: exists · Email sequences
#1454 · NEEDS ACCESS · Past-customer check-in and win-back: timing and number of messages · Email sequences
#1455 · NEEDS ACCESS · Past-customer check-in and win-back: content · Email sequences
#1456 · NEEDS ACCESS · Past-customer check-in and win-back: results · Email sequences
#1457 · NEEDS ACCESS · Seasonal offers: exists · Email sequences
#1458 · NEEDS ACCESS · Seasonal offers: timing and number of messages · Email sequences
#1459 · NEEDS ACCESS · Seasonal offers: content · Email sequences
#1460 · NEEDS ACCESS · Seasonal offers: results · Email sequences
#1461 · NEEDS ACCESS · Newsletter: exists · Email sequences
#1462 · NEEDS ACCESS · Newsletter: timing and number of messages · Email sequences
#1463 · NEEDS ACCESS · Newsletter: content · Email sequences
#1464 · NEEDS ACCESS · Newsletter: results · Email sequences
#1465 · DOES NOT APPLY · Abandoned booking or cart: exists · Email sequences
#1466 · DOES NOT APPLY · Abandoned booking or cart: timing and number of messages · Email sequences
#1467 · DOES NOT APPLY · Abandoned booking or cart: content · Email sequences
#1468 · DOES NOT APPLY · Abandoned booking or cart: results · Email sequences
#1469 · NOT MEASURED · Text consent wording · Text marketing
#1470 · NEEDS ACCESS · Carrier registration for business texting (10DLC) · Text marketing
#1471 · NEEDS ACCESS · Opt-out handling · Text marketing
#1472 · NEEDS ACCESS · Text frequency · Text marketing
#1473 · NEEDS ACCESS · Text response rate · Text marketing
Referrals, Partners and Marketplaces · 15 checks
#1474 · NEEDS ACCESS · Referral rate today · Referrals
#1475 · NEEDS ACCESS · Value of a referral · Referrals
#1476 · MISSING · Referral program · Referrals
Finding: No referral program page or offer appears anywhere on teamstout.com. Page types found are team, community, join and contact pages only, and no referral page exists.
#1477 · NOT MEASURED · Legal limits on referral rewards · Referrals
#1478 · NEEDS ACCESS · Asking for referrals · Referrals
#1479 · MISSING · Partner map · Partners
Finding: No partner map exists. The site has no lender, title, inspector or mover partner pages, and the evidence shows no current or target partner list.
#1480 · NEEDS ACCESS · Partner relationships · Partners
#1481 · MISSING · Partner co-marketing · Partners
Finding: No joint content, events or partner pages found on teamstout.com. Public search found no co-marketing with lenders, title companies or other partners.
#1482 · MISSING · Partner links · Partners
Finding: Public search found links only from LinkedIn, Zillow, Realtor.com and agents’ own sites. No lender, title or inspector partner websites link to Stout Team.
#1483 · NEEDS ACCESS · Marketplaces in use · Marketplaces and pay-per-lead sites
#1484 · NEEDS ACCESS · Cost per lead on each marketplace · Marketplaces and pay-per-lead sites
#1485 · NEEDS ACCESS · Lead quality and sharing · Marketplaces and pay-per-lead sites
#1486 · NEEDS ACCESS · Close rate on marketplace leads · Marketplaces and pay-per-lead sites
#1487 · NEEDS ACCESS · Keep, cut or replace · Marketplaces and pay-per-lead sites
#1488 · MISSING · Free profile optimized · Marketplaces and pay-per-lead sites
Finding: Zillow ross847 shows the old Treena Street address with no phone. Homes.com lists a different phone, (442) 228-3482, than the team’s (760) 258-6369. Profiles are not consistent.
Recommended action: B4
Brand, Positioning and Offers · 10 checks
#1489 · MISSING · Main selling point · Brand and offers
Finding: Homepage heading is a hidden ‘Banner Heading’ placeholder, the visible H1 is just ‘THE STOUT TEAM’, and the testimonials block is empty. No single clear reason to choose them.
Recommended action: A9
#1490 · NOT MEASURED · Messaging gap table · Brand and offers
#1491 · MISSING · Brand consistency · Brand and offers
Finding: Name and address differ across the site, Google, Zillow and Facebook (Del Mar vs San Diego). The homepage title is just ‘Stout Team at eXp’ and the Google name is ‘Stout Team at exp’.
Recommended action: A3
#1492 · MISSING · Logo quality · Brand and offers
Finding: The logo file is named ‘ChatGPT Image Jun 4, 2026 at 04_42_35 PM.png’, so it is a PNG image, not a clean vector logo.
#1493 · MISSING · Owner’s personal brand · Brand and offers
Finding: Ross has no personal Google listing, no bio or photo on the team page, and a footprint score of only 40 to 50 out of 100, despite 226 Zillow reviews.
Recommended action: B5
#1494 · NOT MEASURED · Name conflicts · Brand and offers
#1495 · MISSING · Guarantee · Brand and offers
Finding: No guarantee appears in the pages checked. The homepage, Join page and contact page show no guarantee, and the Join page is only a heading and a form.
Recommended action: B8
#1496 · DOES NOT APPLY · Pricing structure · Brand and offers
#1497 · NOT MEASURED · Offer strength compared with the top 3 · Brand and offers
#1498 · NEEDS ACCESS · Messaging test plan · Brand and offers
Organic Social Media by Network · 269 checks
#1499 · DONE · Facebook: profile exists and is claimed · Facebook
Finding: A Facebook page (Team Stout, ID 61575318890420) exists, is linked from teamstout.com and lists the team’s address and phone.
#1500 · DONE · Facebook: handle and name · Facebook
Finding: The Facebook page is named Team Stout, which matches the teamstout.com brand. It has no custom short handle in the evidence.
#1501 · NOT MEASURED · Facebook: bio with service and town keywords · Facebook
#1502 · NOT MEASURED · Facebook: profile photo and banner · Facebook
#1503 · NOT MEASURED · Facebook: link and link-in-bio · Facebook
#1504 · NOT MEASURED · Facebook: contact buttons · Facebook
#1505 · NOT MEASURED · Facebook: posting frequency · Facebook
#1506 · NOT MEASURED · Facebook: last post date · Facebook
#1507 · NOT MEASURED · Facebook: engagement rate · Facebook
#1508 · NOT MEASURED · Facebook: follower count and growth · Facebook
#1509 · NOT MEASURED · Facebook: content themes · Facebook
#1510 · NOT MEASURED · Facebook: video share · Facebook
#1511 · NOT MEASURED · Facebook: hooks and captions · Facebook
#1512 · NOT MEASURED · Facebook: keywords for in-app search · Facebook
#1513 · NOT MEASURED · Facebook: comments and replies · Facebook
#1514 · NOT MEASURED · Facebook: DMs and response time · Facebook
#1515 · NOT MEASURED · Facebook: calls to action · Facebook
#1516 · NOT MEASURED · Facebook: top-performing posts · Facebook
#1517 · NOT MEASURED · Facebook: competitor comparison · Facebook
#1518 · MISSING · Facebook: reviews or recommendations on the network · Facebook
Finding: The Facebook page shows 0 reviews or recommendations, so there is no proof of client feedback on the network.
Recommended action: C14
#1519 · DONE · Instagram: profile exists and is claimed · Instagram
Finding: Instagram accounts exist: @stout_team_exp for the team and @rossdstout for Ross.
#1520 · DONE · Instagram: handle and name · Instagram
Finding: The team account @stout_team_exp matches the Stout Team at eXp brand name.
#1521 · NOT MEASURED · Instagram: bio with service and town keywords · Instagram
#1522 · NOT MEASURED · Instagram: profile photo and banner · Instagram
#1523 · NOT MEASURED · Instagram: link and link-in-bio · Instagram
#1524 · NOT MEASURED · Instagram: contact buttons · Instagram
#1525 · NOT MEASURED · Instagram: posting frequency · Instagram
#1526 · NOT MEASURED · Instagram: last post date · Instagram
#1527 · NOT MEASURED · Instagram: engagement rate · Instagram
#1528 · NOT MEASURED · Instagram: follower count and growth · Instagram
#1529 · NOT MEASURED · Instagram: content themes · Instagram
#1530 · NOT MEASURED · Instagram: video share · Instagram
#1531 · NOT MEASURED · Instagram: hooks and captions · Instagram
#1532 · NOT MEASURED · Instagram: keywords for in-app search · Instagram
#1533 · NOT MEASURED · Instagram: comments and replies · Instagram
#1534 · NOT MEASURED · Instagram: DMs and response time · Instagram
#1535 · NOT MEASURED · Instagram: calls to action · Instagram
#1536 · NOT MEASURED · Instagram: top-performing posts · Instagram
#1537 · NOT MEASURED · Instagram: competitor comparison · Instagram
#1538 · DOES NOT APPLY · Instagram: reviews or recommendations on the network · Instagram
#1539 · DONE · LinkedIn (personal): profile exists and is claimed · LinkedIn (personal)
Finding: Ross has a personal LinkedIn profile (ross-stout-36aa255a, Indian Wells) and the team has a company page (stout-team-exp).
#1540 · DONE · LinkedIn (personal): handle and name · LinkedIn (personal)
Finding: The LinkedIn profile is under Ross Stout’s own name and the company page uses stout-team-exp, both matching the brand.
#1541 · NOT MEASURED · LinkedIn (personal): bio with service and town keywords · LinkedIn (personal)
#1542 · NOT MEASURED · LinkedIn (personal): profile photo and banner · LinkedIn (personal)
#1543 · NOT MEASURED · LinkedIn (personal): link and link-in-bio · LinkedIn (personal)
#1544 · NOT MEASURED · LinkedIn (personal): contact buttons · LinkedIn (personal)
#1545 · NOT MEASURED · LinkedIn (personal): posting frequency · LinkedIn (personal)
#1546 · NOT MEASURED · LinkedIn (personal): last post date · LinkedIn (personal)
#1547 · NOT MEASURED · LinkedIn (personal): engagement rate · LinkedIn (personal)
#1548 · NOT MEASURED · LinkedIn (personal): follower count and growth · LinkedIn (personal)
#1549 · NOT MEASURED · LinkedIn (personal): content themes · LinkedIn (personal)
#1550 · NOT MEASURED · LinkedIn (personal): video share · LinkedIn (personal)
#1551 · NOT MEASURED · LinkedIn (personal): hooks and captions · LinkedIn (personal)
#1552 · NOT MEASURED · LinkedIn (personal): keywords for in-app search · LinkedIn (personal)
#1553 · NOT MEASURED · LinkedIn (personal): comments and replies · LinkedIn (personal)
#1554 · NOT MEASURED · LinkedIn (personal): DMs and response time · LinkedIn (personal)
#1555 · NOT MEASURED · LinkedIn (personal): calls to action · LinkedIn (personal)
#1556 · NOT MEASURED · LinkedIn (personal): top-performing posts · LinkedIn (personal)
#1557 · NOT MEASURED · LinkedIn (personal): competitor comparison · LinkedIn (personal)
#1558 · NOT MEASURED · LinkedIn (personal): reviews or recommendations on the network · LinkedIn (personal)
#1559 · DONE · LinkedIn (company page): profile exists and is claimed · LinkedIn (company page)
Finding: A company page exists at linkedin.com/company/stout-team-exp, found in public search.
#1560 · DONE · LinkedIn (company page): handle and name · LinkedIn (company page)
Finding: The company page handle “stout-team-exp” matches the Stout Team at eXp brand name.
#1561 · NOT MEASURED · LinkedIn (company page): bio with service and town keywords · LinkedIn (company page)
#1562 · NOT MEASURED · LinkedIn (company page): profile photo and banner · LinkedIn (company page)
#1563 · NOT MEASURED · LinkedIn (company page): link and link-in-bio · LinkedIn (company page)
#1564 · NOT MEASURED · LinkedIn (company page): contact buttons · LinkedIn (company page)
#1565 · NOT MEASURED · LinkedIn (company page): posting frequency · LinkedIn (company page)
#1566 · NOT MEASURED · LinkedIn (company page): last post date · LinkedIn (company page)
#1567 · NOT MEASURED · LinkedIn (company page): engagement rate · LinkedIn (company page)
#1568 · NOT MEASURED · LinkedIn (company page): follower count and growth · LinkedIn (company page)
#1569 · NOT MEASURED · LinkedIn (company page): content themes · LinkedIn (company page)
#1570 · NOT MEASURED · LinkedIn (company page): video share · LinkedIn (company page)
#1571 · NOT MEASURED · LinkedIn (company page): hooks and captions · LinkedIn (company page)
#1572 · NOT MEASURED · LinkedIn (company page): keywords for in-app search · LinkedIn (company page)
#1573 · NOT MEASURED · LinkedIn (company page): comments and replies · LinkedIn (company page)
#1574 · NOT MEASURED · LinkedIn (company page): DMs and response time · LinkedIn (company page)
#1575 · NOT MEASURED · LinkedIn (company page): calls to action · LinkedIn (company page)
#1576 · NOT MEASURED · LinkedIn (company page): top-performing posts · LinkedIn (company page)
#1577 · NOT MEASURED · LinkedIn (company page): competitor comparison · LinkedIn (company page)
#1578 · DOES NOT APPLY · LinkedIn (company page): reviews or recommendations on the network · LinkedIn (company page)
#1579 · DONE · YouTube: profile exists and is claimed · YouTube
Finding: A YouTube channel exists at youtube.com/@StoutTeam, and it hosts the Chasing Palms playlist.
#1580 · DONE · YouTube: handle and name · YouTube
Finding: The YouTube handle @StoutTeam matches the Stout Team brand name.
#1581 · NOT MEASURED · YouTube: bio with service and town keywords · YouTube
#1582 · NOT MEASURED · YouTube: profile photo and banner · YouTube
#1583 · NOT MEASURED · YouTube: link and link-in-bio · YouTube
#1584 · NOT MEASURED · YouTube: contact buttons · YouTube
#1585 · NOT MEASURED · YouTube: posting frequency · YouTube
#1586 · NOT MEASURED · YouTube: last post date · YouTube
#1587 · NOT MEASURED · YouTube: engagement rate · YouTube
#1588 · NOT MEASURED · YouTube: follower count and growth · YouTube
#1589 · NOT MEASURED · YouTube: content themes · YouTube
#1590 · DONE · YouTube: video share · YouTube
Finding: The @StoutTeam YouTube channel (about 74 subscribers) is all video, with Chasing Palms episodes and recruiting videos.
#1591 · NOT MEASURED · YouTube: hooks and captions · YouTube
#1592 · NOT MEASURED · YouTube: keywords for in-app search · YouTube
#1593 · NOT MEASURED · YouTube: comments and replies · YouTube
#1594 · DOES NOT APPLY · YouTube: DMs and response time · YouTube
#1595 · MISSING · YouTube: calls to action · YouTube
Finding: 15 of the 31 YouTube videos have no link to teamstout.com in the description, and none have chapters, so many videos give viewers no next step.
#1596 · NOT MEASURED · YouTube: top-performing posts · YouTube
#1597 · NOT MEASURED · YouTube: competitor comparison · YouTube
#1598 · DOES NOT APPLY · YouTube: reviews or recommendations on the network · YouTube
#1599 · MISSING · TikTok: profile exists and is claimed · TikTok
Finding: No TikTok profile was found in public search, and none is linked from teamstout.com. Only Facebook is linked from the site.
#1600 · MISSING · TikTok: handle and name · TikTok
Finding: No TikTok account was found for Stout Team or Ross Stout in public search, so there is no handle or name to match the brand.
Recommended action: B10
#1601 · MISSING · TikTok: bio with service and town keywords · TikTok
Finding: No TikTok profile was found for Stout Team or Ross Stout, so there is no bio saying what, where and who.
Recommended action: B10
#1602 · MISSING · TikTok: profile photo and banner · TikTok
Finding: No TikTok profile was found for Stout Team or Ross Stout, so there is no profile photo or banner.
Recommended action: B10
#1603 · MISSING · TikTok: link and link-in-bio · TikTok
Finding: No TikTok profile found in public search, so there is no link-in-bio. The website links only Facebook.
Recommended action: B10
#1604 · MISSING · TikTok: contact buttons · TikTok
Finding: No TikTok profile found in public search, so no contact buttons are set up.
Recommended action: B10
#1605 · MISSING · TikTok: posting frequency · TikTok
Finding: No TikTok profile found in public search, so no posts in the last 90 days.
Recommended action: B10
#1606 · MISSING · TikTok: last post date · TikTok
Finding: No TikTok profile or posts found in public search, so there is no latest post date.
Recommended action: B10
#1607 · MISSING · TikTok: engagement rate · TikTok
Finding: No TikTok profile found in public search, so there is no engagement to measure.
Recommended action: B10
#1608 · MISSING · TikTok: follower count and growth · TikTok
Finding: No TikTok profile found in public search, so there is no follower base or growth.
Recommended action: B10
#1609 · MISSING · TikTok: content themes · TikTok
Finding: No TikTok profile found in public search, so there are no posts showing any content mix.
Recommended action: B10
#1610 · MISSING · TikTok: video share · TikTok
Finding: No TikTok profile found in public search, so no video posts exist there. Chasing Palms clips are not on TikTok.
Recommended action: B10
#1611 · MISSING · TikTok: hooks and captions · TikTok
Finding: No TikTok profile or posts found in public search, so there are no hooks or captions.
Recommended action: B10
#1612 · MISSING · TikTok: keywords for in-app search · TikTok
Finding: No TikTok profile or posts found in public search, so no search terms are used there.
Recommended action: B10
#1613 · MISSING · TikTok: comments and replies · TikTok
Finding: No TikTok profile found in public search, so there are no comments or replies.
Recommended action: B10
#1614 · NOT MEASURED · TikTok: DMs and response time · TikTok
#1615 · MISSING · TikTok: calls to action · TikTok
Finding: No TikTok profile or posts found in public search, so there are no calls to action.
Recommended action: B10
#1616 · MISSING · TikTok: top-performing posts · TikTok
Finding: No TikTok profile or posts found in public search, so there are no top posts to repeat.
Recommended action: B10
#1617 · NOT MEASURED · TikTok: competitor comparison · TikTok
#1618 · DOES NOT APPLY · TikTok: reviews or recommendations on the network · TikTok
#1619 · MISSING · Pinterest: profile exists and is claimed · Pinterest
Finding: No Pinterest profile was found for Stout Team or Ross. Found social profiles are Instagram, Facebook, LinkedIn and YouTube only.
#1620 · MISSING · Pinterest: handle and name · Pinterest
Finding: No Pinterest profile found in public search for Stout Team or Ross Stout.
#1621 · MISSING · Pinterest: bio with service and town keywords · Pinterest
Finding: No Pinterest profile found in public search, so there is no bio.
#1622 · MISSING · Pinterest: profile photo and banner · Pinterest
Finding: No Pinterest profile found in public search, so there is no profile photo or banner.
#1623 · MISSING · Pinterest: link and link-in-bio · Pinterest
Finding: No Pinterest profile found in public search. The website links only Facebook.
#1624 · MISSING · Pinterest: contact buttons · Pinterest
Finding: No Pinterest profile found in public search, so no contact buttons are set up.
#1625 · MISSING · Pinterest: posting frequency · Pinterest
Finding: No Pinterest profile found in public search, so no pins in the last 90 days.
#1626 · MISSING · Pinterest: last post date · Pinterest
Finding: No Pinterest profile or pins found in public search, so there is no latest post date.
#1627 · MISSING · Pinterest: engagement rate · Pinterest
Finding: No Pinterest profile found in public search, so there is no engagement to measure.
#1628 · MISSING · Pinterest: follower count and growth · Pinterest
Finding: No Pinterest profile found in public search, so there is no follower base or growth.
#1629 · MISSING · Pinterest: content themes · Pinterest
Finding: No Pinterest profile found in public search, so there are no pins showing any content mix.
#1630 · MISSING · Pinterest: video share · Pinterest
Finding: No Pinterest profile found in public search, so there is no video content there.
#1631 · MISSING · Pinterest: hooks and captions · Pinterest
Finding: No Pinterest profile or pins found in public search, so there are no hooks or captions.
#1632 · MISSING · Pinterest: keywords for in-app search · Pinterest
Finding: No Pinterest profile or pins found in public search, so no search terms are used there.
#1633 · MISSING · Pinterest: comments and replies · Pinterest
Finding: No Pinterest profile found in public search, so there are no comments or replies.
#1634 · NOT MEASURED · Pinterest: DMs and response time · Pinterest
#1635 · MISSING · Pinterest: calls to action · Pinterest
Finding: No Pinterest profile or pins found in public search, so there are no calls to action.
#1636 · MISSING · Pinterest: top-performing posts · Pinterest
Finding: No Pinterest profile or pins found in public search, so there are no top pins to repeat.
#1637 · NOT MEASURED · Pinterest: competitor comparison · Pinterest
#1638 · DOES NOT APPLY · Pinterest: reviews or recommendations on the network · Pinterest
#1639 · MISSING · X: profile exists and is claimed · X
Finding: No X profile turned up. The profiles found for Stout Team and Ross are Facebook, Instagram, LinkedIn and YouTube only.
#1640 · MISSING · X: handle and name · X
Finding: No X or Twitter profile found in public search for Stout Team or Ross Stout.
#1641 · MISSING · X: bio with service and town keywords · X
Finding: No X profile found in public search, so there is no bio.
#1642 · MISSING · X: profile photo and banner · X
Finding: No X profile found in public search, so there is no profile photo or banner.
#1643 · MISSING · X: link and link-in-bio · X
Finding: No X profile found in public search. The website links only Facebook.
#1644 · MISSING · X: contact buttons · X
Finding: No X profile found in public search, so no contact buttons are set up.
#1645 · MISSING · X: posting frequency · X
Finding: No X profile found in public search, so no posts in the last 90 days.
#1646 · MISSING · X: last post date · X
Finding: No X profile or posts found in public search, so there is no latest post date.
#1647 · MISSING · X: engagement rate · X
Finding: No X profile found in public search, so there is no engagement to measure.
#1648 · MISSING · X: follower count and growth · X
Finding: No X profile found in public search, so there is no follower base or growth.
#1649 · MISSING · X: content themes · X
Finding: No X profile found in public search, so there are no posts showing any content mix.
#1650 · MISSING · X: video share · X
Finding: No X profile found in public search, so there is no video content there.
#1651 · MISSING · X: hooks and captions · X
Finding: No X profile or posts found in public search, so there are no hooks or captions.
#1652 · NOT MEASURED · X: keywords for in-app search · X
#1653 · MISSING · X: comments and replies · X
Finding: No X or Twitter profile for Stout Team or Ross Stout turned up in public search, so there are no replies to read.
#1654 · MISSING · X: DMs and response time · X
Finding: No X profile was found for Stout Team or Ross Stout, so there is no inbox to test for answers.
#1655 · MISSING · X: calls to action · X
Finding: No X profile or posts were found in public search, so there are no calls to action.
#1656 · MISSING · X: top-performing posts · X
Finding: No X account was found for the team or Ross, so there are no top posts to repeat.
#1657 · NOT MEASURED · X: competitor comparison · X
#1658 · DOES NOT APPLY · X: reviews or recommendations on the network · X
#1659 · MISSING · Threads: profile exists and is claimed · Threads
Finding: No Threads profile turned up. The profiles found for Stout Team and Ross are Facebook, Instagram, LinkedIn and YouTube only.
#1660 · MISSING · Threads: handle and name · Threads
Finding: No Threads profile for Stout Team or Ross Stout was found in public search.
#1661 · MISSING · Threads: bio with service and town keywords · Threads
Finding: No Threads profile was found, so there is no bio saying what, where and who.
#1662 · MISSING · Threads: profile photo and banner · Threads
Finding: No Threads profile was found, so there is no profile photo to check.
#1663 · MISSING · Threads: link and link-in-bio · Threads
Finding: No Threads profile was found, so there is no link to a tracked landing page.
#1664 · MISSING · Threads: contact buttons · Threads
Finding: No Threads profile was found, so no contact buttons are set up.
#1665 · MISSING · Threads: posting frequency · Threads
Finding: No Threads profile was found, so there are no posts in the last 90 days.
#1666 · MISSING · Threads: last post date · Threads
Finding: No Threads profile was found, so there is no recent post.
#1667 · MISSING · Threads: engagement rate · Threads
Finding: No Threads profile was found, so there is no engagement to measure.
#1668 · MISSING · Threads: follower count and growth · Threads
Finding: No Threads profile was found, so there are no followers or growth.
#1669 · MISSING · Threads: content themes · Threads
Finding: No Threads profile was found, so there are no posts to sort into themes.
#1670 · MISSING · Threads: video share · Threads
Finding: No Threads profile was found, so there are no videos posted there.
#1671 · MISSING · Threads: hooks and captions · Threads
Finding: No Threads profile was found, so there are no captions or hooks to read.
#1672 · MISSING · Threads: keywords for in-app search · Threads
Finding: No Threads profile was found, so no posts use search terms.
#1673 · MISSING · Threads: comments and replies · Threads
Finding: No Threads profile was found, so there are no comments to reply to.
#1674 · MISSING · Threads: DMs and response time · Threads
Finding: No Threads profile was found, so there is no inbox to test.
#1675 · MISSING · Threads: calls to action · Threads
Finding: No Threads profile was found, so there are no posts with a next step.
#1676 · MISSING · Threads: top-performing posts · Threads
Finding: No Threads profile was found, so there are no top posts to repeat.
#1677 · NOT MEASURED · Threads: competitor comparison · Threads
#1678 · DOES NOT APPLY · Threads: reviews or recommendations on the network · Threads
#1679 · MISSING · Nextdoor: profile exists and is claimed · Nextdoor
Finding: No Nextdoor profile was found in public search for Stout Team or Ross Stout.
#1680 · MISSING · Nextdoor: handle and name · Nextdoor
Finding: No Nextdoor profile for Stout Team or Ross Stout was found in public search.
#1681 · MISSING · Nextdoor: bio with service and town keywords · Nextdoor
Finding: No Nextdoor profile was found, so there is no bio saying what, where and who.
#1682 · MISSING · Nextdoor: profile photo and banner · Nextdoor
Finding: No Nextdoor profile was found, so there is no profile photo to check.
#1683 · MISSING · Nextdoor: link and link-in-bio · Nextdoor
Finding: No Nextdoor profile was found, so there is no link to a tracked landing page.
#1684 · MISSING · Nextdoor: contact buttons · Nextdoor
Finding: No Nextdoor profile was found, so no contact buttons are set up.
#1685 · MISSING · Nextdoor: posting frequency · Nextdoor
Finding: No Nextdoor profile was found, so there are no posts in the last 90 days.
#1686 · MISSING · Nextdoor: last post date · Nextdoor
Finding: No Nextdoor profile was found, so there is no recent post.
#1687 · MISSING · Nextdoor: engagement rate · Nextdoor
Finding: No Nextdoor profile was found, so there is no engagement to measure.
#1688 · MISSING · Nextdoor: follower count and growth · Nextdoor
Finding: No Nextdoor profile was found, so there are no followers or growth.
#1689 · MISSING · Nextdoor: content themes · Nextdoor
Finding: No Nextdoor profile was found, so there are no posts to sort into themes.
#1690 · MISSING · Nextdoor: video share · Nextdoor
Finding: No Nextdoor profile was found, so there are no videos posted there.
#1691 · MISSING · Nextdoor: hooks and captions · Nextdoor
Finding: No Nextdoor profile was found, so there are no captions or hooks to read.
#1692 · MISSING · Nextdoor: keywords for in-app search · Nextdoor
Finding: No Nextdoor profile was found, so no posts use local search terms.
#1693 · MISSING · Nextdoor: comments and replies · Nextdoor
Finding: No Nextdoor profile was found, so there are no comments to reply to.
#1694 · MISSING · Nextdoor: DMs and response time · Nextdoor
Finding: No Nextdoor profile was found, so there is no inbox to test.
#1695 · MISSING · Nextdoor: calls to action · Nextdoor
Finding: No Nextdoor profile was found, so there are no posts with a next step.
#1696 · MISSING · Nextdoor: top-performing posts · Nextdoor
Finding: No Nextdoor profile was found, so there are no top posts to repeat.
#1697 · NOT MEASURED · Nextdoor: competitor comparison · Nextdoor
#1698 · MISSING · Nextdoor: reviews or recommendations on the network · Nextdoor
Finding: No Nextdoor profile was found for Stout Team or Ross Stout, so there are no neighbor recommendations.
#1699 · MISSING · Reddit: profile exists and is claimed · Reddit
Finding: No Reddit profile was found in public search for Stout Team or Ross Stout.
#1700 · MISSING · Reddit: handle and name · Reddit
Finding: No Reddit account found for Stout Team or Ross Stout in public search, so there is no handle or name to match.
#1701 · MISSING · Reddit: bio with service and town keywords · Reddit
Finding: No Reddit profile found for Stout Team or Ross Stout, so no bio exists to say what, where and who.
#1702 · MISSING · Reddit: profile photo and banner · Reddit
Finding: No Reddit profile found in public search, so there is no photo or banner to check.
#1703 · MISSING · Reddit: link and link-in-bio · Reddit
Finding: No Reddit profile found, so there is no link to a tracked landing page.
#1704 · MISSING · Reddit: contact buttons · Reddit
Finding: No Reddit profile found, so no contact buttons are set.
#1705 · MISSING · Reddit: posting frequency · Reddit
Finding: No Reddit account found for the team or Ross, so no posts in the last 90 days.
#1706 · MISSING · Reddit: last post date · Reddit
Finding: No Reddit account found, so there is no recent post.
#1707 · MISSING · Reddit: engagement rate · Reddit
Finding: No Reddit account found, so there is no engagement to measure against a benchmark.
#1708 · MISSING · Reddit: follower count and growth · Reddit
Finding: No Reddit account found, so there are no followers and no growth.
#1709 · MISSING · Reddit: content themes · Reddit
Finding: No Reddit posts found for Stout Team or Ross, so there is no content mix.
#1710 · MISSING · Reddit: video share · Reddit
Finding: No Reddit posts found, so no video is being shared there.
#1711 · MISSING · Reddit: hooks and captions · Reddit
Finding: No Reddit posts found, so there are no hooks or captions to read.
#1712 · MISSING · Reddit: keywords for in-app search · Reddit
Finding: No Reddit posts found, so no search terms are being used there.
#1713 · MISSING · Reddit: comments and replies · Reddit
Finding: No Reddit account found, so there are no replies to comments.
#1714 · MISSING · Reddit: DMs and response time · Reddit
Finding: No Reddit account found, so there is no inbox to message or response to time.
#1715 · MISSING · Reddit: calls to action · Reddit
Finding: No Reddit posts found, so there are no calls to action.
#1716 · MISSING · Reddit: top-performing posts · Reddit
Finding: No Reddit posts found, so there are no top-performing posts to repeat.
#1717 · NOT MEASURED · Reddit: competitor comparison · Reddit
#1718 · DOES NOT APPLY · Reddit: reviews or recommendations on the network · Reddit
#1719 · MISSING · Quora: profile exists and is claimed · Quora
Finding: No Quora profile found for Stout Team or Ross Stout in public search.
#1720 · MISSING · Quora: handle and name · Quora
Finding: No Quora profile found, so there is no handle or name to match.
#1721 · MISSING · Quora: bio with service and town keywords · Quora
Finding: No Quora profile found, so no bio exists.
#1722 · MISSING · Quora: profile photo and banner · Quora
Finding: No Quora profile found, so there is no photo to check.
#1723 · MISSING · Quora: link and link-in-bio · Quora
Finding: No Quora profile found, so there is no link to a tracked landing page.
#1724 · MISSING · Quora: contact buttons · Quora
Finding: No Quora profile found, so no contact buttons are set.
#1725 · MISSING · Quora: posting frequency · Quora
Finding: No Quora profile found, so no posts or answers in the last 90 days.
#1726 · MISSING · Quora: last post date · Quora
Finding: No Quora profile found, so there is no recent post.
#1727 · MISSING · Quora: engagement rate · Quora
Finding: No Quora profile found, so there is no engagement to measure.
#1728 · MISSING · Quora: follower count and growth · Quora
Finding: No Quora profile found, so there are no followers and no growth.
#1729 · MISSING · Quora: content themes · Quora
Finding: No Quora answers found for Stout Team or Ross, so there is no content mix.
#1730 · MISSING · Quora: video share · Quora
Finding: No Quora posts found, so no video is shared there.
#1731 · MISSING · Quora: hooks and captions · Quora
Finding: No Quora posts found, so there are no hooks or captions to read.
#1732 · MISSING · Quora: keywords for in-app search · Quora
Finding: No Quora answers found, so no search terms are being used there.
#1733 · MISSING · Quora: comments and replies · Quora
Finding: No Quora profile found, so there are no replies to comments.
#1734 · MISSING · Quora: DMs and response time · Quora
Finding: No Quora profile found, so there is no inbox to test or response time.
#1735 · MISSING · Quora: calls to action · Quora
Finding: No Quora answers found, so there are no calls to action.
#1736 · MISSING · Quora: top-performing posts · Quora
Finding: No Quora answers found, so there are no top-performing answers to repeat.
#1737 · NOT MEASURED · Quora: competitor comparison · Quora
#1738 · DOES NOT APPLY · Quora: reviews or recommendations on the network · Quora
#1739 · NOT MEASURED · Headline · LinkedIn extras
#1740 · NOT MEASURED · About section · LinkedIn extras
#1741 · NOT MEASURED · Featured section · LinkedIn extras
#1742 · NOT MEASURED · Experience and licenses · LinkedIn extras
#1743 · NOT MEASURED · Recommendations · LinkedIn extras
#1744 · MISSING · Custom profile address · LinkedIn extras
Finding: Ross’s personal LinkedIn address is ross-stout-36aa255a, which still carries LinkedIn’s auto-generated code instead of a clean custom name.
#1745 · NOT MEASURED · Newsletter or articles · LinkedIn extras
#1746 · NOT MEASURED · Team profiles connected to the company page · LinkedIn extras
#1747 · NOT MEASURED · Services page and reviews · LinkedIn extras
#1748 · NOT MEASURED · Referral partner connections · LinkedIn extras
#1749 · NEEDS ACCESS · Meta Business Suite connection · Facebook and Instagram extras
#1750 · NOT MEASURED · Meta verification · Facebook and Instagram extras
#1751 · NOT MEASURED · Messenger response time badge · Facebook and Instagram extras
#1752 · NOT MEASURED · Local community groups · Facebook and Instagram extras
#1753 · NOT MEASURED · Facebook events · Facebook and Instagram extras
#1754 · DOES NOT APPLY · Facebook Marketplace fit · Facebook and Instagram extras
#1755 · NOT MEASURED · Instagram Highlights · Facebook and Instagram extras
#1756 · NOT MEASURED · Instagram Collabs · Facebook and Instagram extras
#1757 · NOT MEASURED · Location tags · Facebook and Instagram extras
#1758 · NOT MEASURED · Broadcast channel · Facebook and Instagram extras
#1759 · NEEDS ACCESS · DM keyword automations · Facebook and Instagram extras
#1760 · NOT MEASURED · Content system · Social systems
#1761 · NOT MEASURED · One piece becomes many · Social systems
#1762 · NOT MEASURED · Creator and customer content · Social systems
#1763 · NOT MEASURED · Employee content · Social systems
#1764 · NEEDS ACCESS · Social leads tracked · Social systems
#1765 · NOT MEASURED · Hours and cost per post · Social systems
#1766 · NEEDS ACCESS · Leads per month from social · Social systems
#1767 · NOT MEASURED · Unlinked brand mentions on social · Social systems
YouTube and Video · 152 checks
#1768 · NOT MEASURED · Video inventory · Every existing video (per video)
#1769 · NOT MEASURED · Sound quality · Every existing video (per video)
#1770 · NOT MEASURED · Lighting and stability · Every existing video (per video)
#1771 · NOT MEASURED · Length for the platform · Every existing video (per video)
#1772 · NOT MEASURED · Branding · Every existing video (per video)
#1773 · NOT MEASURED · Contact shown · Every existing video (per video)
#1774 · NOT MEASURED · Music rights · Every existing video (per video)
#1775 · NOT MEASURED · Consent from people shown · Every existing video (per video)
#1776 · NOT MEASURED · Industry rules in video · Every existing video (per video)
#1777 · NOT MEASURED · Duplicate uploads without changes · Every existing video (per video)
#1778 · NOT MEASURED · Per-video scorecard · Every existing video (per video)
#1779 · DONE · YouTube long videos: videos present · YouTube long videos
Finding: A YouTube channel (@StoutTeam) exists with a Chasing Palms playlist from their own TV show, so long videos are present.
#1780 · NOT MEASURED · YouTube long videos: right shape for the place · YouTube long videos
#1781 · NOT MEASURED · YouTube long videos: resolution · YouTube long videos
#1782 · NOT MEASURED · YouTube long videos: captions · YouTube long videos
#1783 · NOT MEASURED · YouTube long videos: hook in the first 3 seconds · YouTube long videos
#1784 · NOT MEASURED · YouTube long videos: call to action · YouTube long videos
#1785 · NOT MEASURED · YouTube long videos: posting frequency · YouTube long videos
#1786 · NOT MEASURED · YouTube long videos: views and engagement · YouTube long videos
#1787 · NOT MEASURED · YouTube long videos: out-of-date content · YouTube long videos
#1788 · NOT MEASURED · YouTube long videos: competitor comparison · YouTube long videos
#1789 · NOT MEASURED · YouTube Shorts: videos present · YouTube Shorts
#1790 · NOT MEASURED · YouTube Shorts: right shape for the place · YouTube Shorts
#1791 · NOT MEASURED · YouTube Shorts: resolution · YouTube Shorts
#1792 · NOT MEASURED · YouTube Shorts: captions · YouTube Shorts
#1793 · NOT MEASURED · YouTube Shorts: hook in the first 3 seconds · YouTube Shorts
#1794 · NOT MEASURED · YouTube Shorts: call to action · YouTube Shorts
#1795 · NOT MEASURED · YouTube Shorts: posting frequency · YouTube Shorts
#1796 · NOT MEASURED · YouTube Shorts: views and engagement · YouTube Shorts
#1797 · NOT MEASURED · YouTube Shorts: out-of-date content · YouTube Shorts
#1798 · NOT MEASURED · YouTube Shorts: competitor comparison · YouTube Shorts
#1799 · DONE · Website pages: videos present · Website pages
Finding: The homepage has 3 embedded videos. The other pages checked have none, but the homepage does carry video.
#1800 · NOT MEASURED · Website pages: right shape for the place · Website pages
#1801 · NOT MEASURED · Website pages: resolution · Website pages
#1802 · NOT MEASURED · Website pages: captions · Website pages
#1803 · NOT MEASURED · Website pages: hook in the first 3 seconds · Website pages
#1804 · NOT MEASURED · Website pages: call to action · Website pages
#1805 · NOT MEASURED · Website pages: posting frequency · Website pages
#1806 · NEEDS ACCESS · Website pages: views and engagement · Website pages
#1807 · NOT MEASURED · Website pages: out-of-date content · Website pages
#1808 · NOT MEASURED · Website pages: competitor comparison · Website pages
#1809 · MISSING · Google Business Profile: videos present · Google Business Profile
Finding: The Del Mar Google listing shows only 2 photos and no video anywhere on it.
Recommended action: B1
#1810 · NOT MEASURED · Google Business Profile: right shape for the place · Google Business Profile
#1811 · NOT MEASURED · Google Business Profile: resolution · Google Business Profile
#1812 · NOT MEASURED · Google Business Profile: captions · Google Business Profile
#1813 · NOT MEASURED · Google Business Profile: hook in the first 3 seconds · Google Business Profile
#1814 · NOT MEASURED · Google Business Profile: call to action · Google Business Profile
#1815 · NEEDS ACCESS · Google Business Profile: posting frequency · Google Business Profile
#1816 · NEEDS ACCESS · Google Business Profile: views and engagement · Google Business Profile
#1817 · NOT MEASURED · Google Business Profile: out-of-date content · Google Business Profile
#1818 · MISSING · Google Business Profile: competitor comparison · Google Business Profile
Finding: Stout’s Google listing scored 0 against competitors at 39 to 100. It has 0 reviews and only 2 photos, so it sits below the top rivals.
Recommended action: B1
#1819 · NOT MEASURED · Facebook: videos present · Facebook
#1820 · NOT MEASURED · Facebook: right shape for the place · Facebook
#1821 · NOT MEASURED · Facebook: resolution · Facebook
#1822 · NOT MEASURED · Facebook: captions · Facebook
#1823 · NOT MEASURED · Facebook: hook in the first 3 seconds · Facebook
#1824 · NOT MEASURED · Facebook: call to action · Facebook
#1825 · NOT MEASURED · Facebook: posting frequency · Facebook
#1826 · NOT MEASURED · Facebook: views and engagement · Facebook
#1827 · NOT MEASURED · Facebook: out-of-date content · Facebook
#1828 · NOT MEASURED · Facebook: competitor comparison · Facebook
#1829 · DONE · Instagram Reels: videos present · Instagram Reels
Finding: Instagram @stout_team_exp and @rossdstout exist, and a Chasing Palms announcement reel was found.
#1830 · NOT MEASURED · Instagram Reels: right shape for the place · Instagram Reels
#1831 · NOT MEASURED · Instagram Reels: resolution · Instagram Reels
#1832 · NOT MEASURED · Instagram Reels: captions · Instagram Reels
#1833 · NOT MEASURED · Instagram Reels: hook in the first 3 seconds · Instagram Reels
#1834 · NOT MEASURED · Instagram Reels: call to action · Instagram Reels
#1835 · NOT MEASURED · Instagram Reels: posting frequency · Instagram Reels
#1836 · NOT MEASURED · Instagram Reels: views and engagement · Instagram Reels
#1837 · NOT MEASURED · Instagram Reels: out-of-date content · Instagram Reels
#1838 · NOT MEASURED · Instagram Reels: competitor comparison · Instagram Reels
#1839 · MISSING · TikTok: videos present · TikTok
Finding: No TikTok profile or videos found in public search for Stout Team or Ross Stout.
Recommended action: B10
#1840 · MISSING · TikTok: right shape for the place · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so there are no vertical videos to judge for shape.
Recommended action: B10
#1841 · MISSING · TikTok: resolution · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so there is no video at any resolution.
Recommended action: B10
#1842 · MISSING · TikTok: captions · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so there are no captioned videos.
Recommended action: B10
#1843 · MISSING · TikTok: hook in the first 3 seconds · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so no videos exist to hook viewers.
Recommended action: B10
#1844 · MISSING · TikTok: call to action · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so no videos exist with a next step.
Recommended action: B10
#1845 · MISSING · TikTok: posting frequency · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so nothing is being posted there.
Recommended action: B10
#1846 · MISSING · TikTok: views and engagement · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so there are no views or engagement to read.
Recommended action: B10
#1847 · MISSING · TikTok: out-of-date content · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, so there is no current content there.
Recommended action: B10
#1848 · MISSING · TikTok: competitor comparison · TikTok
Finding: No TikTok profile found for Stout Team or Ross Stout, while competitors are not checked there; the team has no presence to compare.
Recommended action: B10
#1849 · NOT MEASURED · LinkedIn: videos present · LinkedIn
#1850 · NOT MEASURED · LinkedIn: right shape for the place · LinkedIn
#1851 · NOT MEASURED · LinkedIn: resolution · LinkedIn
#1852 · NOT MEASURED · LinkedIn: captions · LinkedIn
#1853 · NOT MEASURED · LinkedIn: hook in the first 3 seconds · LinkedIn
#1854 · NOT MEASURED · LinkedIn: call to action · LinkedIn
#1855 · NOT MEASURED · LinkedIn: posting frequency · LinkedIn
#1856 · NOT MEASURED · LinkedIn: views and engagement · LinkedIn
#1857 · NOT MEASURED · LinkedIn: out-of-date content · LinkedIn
#1858 · NOT MEASURED · LinkedIn: competitor comparison · LinkedIn
#1859 · MISSING · Apple, Yelp and other listings: videos present · Apple, Yelp and other listings
Finding: No Yelp or Apple Maps listing was found for Stout Team or Ross Stout, so there are no videos on these listings.
#1860 · NOT MEASURED · Apple, Yelp and other listings: right shape for the place · Apple, Yelp and other listings
#1861 · NOT MEASURED · Apple, Yelp and other listings: resolution · Apple, Yelp and other listings
#1862 · NOT MEASURED · Apple, Yelp and other listings: captions · Apple, Yelp and other listings
#1863 · NOT MEASURED · Apple, Yelp and other listings: hook in the first 3 seconds · Apple, Yelp and other listings
#1864 · NOT MEASURED · Apple, Yelp and other listings: call to action · Apple, Yelp and other listings
#1865 · NOT MEASURED · Apple, Yelp and other listings: posting frequency · Apple, Yelp and other listings
#1866 · NOT MEASURED · Apple, Yelp and other listings: views and engagement · Apple, Yelp and other listings
#1867 · NOT MEASURED · Apple, Yelp and other listings: out-of-date content · Apple, Yelp and other listings
#1868 · NOT MEASURED · Apple, Yelp and other listings: competitor comparison · Apple, Yelp and other listings
#1869 · NOT MEASURED · Industry portals and listing sites: videos present · Industry portals and listing sites
#1870 · NOT MEASURED · Industry portals and listing sites: right shape for the place · Industry portals and listing sites
#1871 · NOT MEASURED · Industry portals and listing sites: resolution · Industry portals and listing sites
#1872 · NOT MEASURED · Industry portals and listing sites: captions · Industry portals and listing sites
#1873 · NOT MEASURED · Industry portals and listing sites: hook in the first 3 seconds · Industry portals and listing sites
#1874 · NOT MEASURED · Industry portals and listing sites: call to action · Industry portals and listing sites
#1875 · NOT MEASURED · Industry portals and listing sites: posting frequency · Industry portals and listing sites
#1876 · NOT MEASURED · Industry portals and listing sites: views and engagement · Industry portals and listing sites
#1877 · NOT MEASURED · Industry portals and listing sites: out-of-date content · Industry portals and listing sites
#1878 · NOT MEASURED · Industry portals and listing sites: competitor comparison · Industry portals and listing sites
#1879 · NOT MEASURED · Channel name, handle and banner · YouTube technical setup
#1880 · NOT MEASURED · About section and links · YouTube technical setup
#1881 · NOT MEASURED · Channel trailer · YouTube technical setup
#1882 · NOT MEASURED · Playlists by service and town · YouTube technical setup
#1883 · NOT MEASURED · Titles with search terms · YouTube technical setup
#1884 · MISSING · First two lines of descriptions · YouTube technical setup
Finding: 15 of 31 YouTube videos have no link to teamstout.com, and 5 have descriptions under 250 characters, so the first lines do not lead with a link.
#1885 · MISSING · Chapters · YouTube technical setup
Finding: None of the 31 YouTube videos have chapters.
#1886 · NOT MEASURED · Custom thumbnails readable on a phone · YouTube technical setup
#1887 · NEEDS ACCESS · Category and language set · YouTube technical setup
#1888 · NEEDS ACCESS · Public vs unlisted · YouTube technical setup
#1889 · NOT MEASURED · Embedding allowed · YouTube technical setup
#1890 · NOT MEASURED · End screens and cards · YouTube technical setup
#1891 · NOT MEASURED · Pinned comment · YouTube technical setup
#1892 · NOT MEASURED · Community posts · YouTube technical setup
#1893 · NOT MEASURED · Live streams · YouTube technical setup
#1894 · NEEDS ACCESS · Business account vs personal account · YouTube technical setup
#1895 · NEEDS ACCESS · Managers · YouTube technical setup
#1896 · NEEDS ACCESS · Linked to Google Ads and Analytics · YouTube technical setup
#1897 · NEEDS ACCESS · Watch time and retention · YouTube technical setup
#1898 · NEEDS ACCESS · Traffic sources · YouTube technical setup
#1899 · NOT MEASURED · YouTube search rankings · YouTube technical setup
#1900 · NOT MEASURED · Videos in Google video results and key moments · YouTube technical setup
#1901 · NOT MEASURED · Videos cited in AI answers · YouTube technical setup
#1902 · MISSING · Hosting choice · Website video technical setup
Finding: Homepage uses a background Vimeo hero video; homepage loads 7.6 MB with a 37.1 s largest-content time on mobile. No YouTube embeds with video markup.
Recommended action: B13
#1903 · MISSING · Loads only on click · Website video technical setup
Finding: The homepage hero video is a background video that loads with the page, not a placeholder until play. Homepage is 7.6 MB on mobile.
Recommended action: B13
#1904 · MISSING · VideoObject schema · Website video technical setup
Finding: Structured data found is only Organization/LocalBusiness with the wrong address. No video markup exists, and the homepage has no structured data at all.
Recommended action: C13
#1905 · MISSING · Key moments markup · Website video technical setup
Finding: No video markup of any kind was found in the site’s structured data, and no videos are embedded on the site, so there are no key moments.
Recommended action: C13
#1906 · MISSING · Video sitemap · Website video technical setup
Finding: The sitemap has 428 URLs: articles, presentations and test pages. No video sitemap or video entries are listed.
Recommended action: C13
#1907 · MISSING · Dedicated watch page · Website video technical setup
Finding: Chasing Palms has no watch page on the website. The homepage links out to YouTube and /chasing-palms is only a sign-up form.
Recommended action: C13
#1908 · MISSING · Transcript on the page · Website video technical setup
Finding: No video page exists on teamstout.com, so no Chasing Palms transcript is published. The /chasing-palms page is a sign-up form.
Recommended action: C13
#1909 · NOT MEASURED · Phone playback · Website video technical setup
#1910 · NOT MEASURED · Autoplay muted · Website video technical setup
#1911 · NEEDS ACCESS · Google indexing of videos · Website video technical setup
#1912 · NOT MEASURED · Video coverage grid · Video plan
#1913 · NOT MEASURED · Recommended videos from gaps · Video plan
#1914 · NOT MEASURED · Industry video formats · Video plan
#1915 · NOT MEASURED · Filming plan · Video plan
#1916 · NOT MEASURED · Cost per video and expected life · Video plan
#1917 · NEEDS ACCESS · Video in sales follow-up · Video plan
#1918 · DONE · Podcast opportunity · Video plan
Finding: Stout Team already has its own TV show, Chasing Palms (American Dream TV), with a YouTube playlist of episodes.
#1919 · NOT MEASURED · 3D tours and listing video for real estate and venues · Video plan
Paid Advertising by Channel · 628 checks
#1920 · DONE · Google Search Ads: fit for this industry and customer · Google Search Ads
Finding: The real estate profile rates Google Search as a strong channel, especially for seller and valuation searches, which suits high-value, long-cycle home buyers and sellers.
#1921 · DONE · Google Search Ads: running now · Google Search Ads
Finding: Public ad records show one image ad from advertiser “Stout Homes”, last shown June 24, 2026, and no search ads. Spend still needs account access.
#1922 · NOT MEASURED · Google Search Ads: competitors running · Google Search Ads
#1923 · NOT MEASURED · Google Search Ads: what converts in this industry · Google Search Ads
#1924 · NEEDS ACCESS · Google Search Ads: campaign type and goal · Google Search Ads
#1925 · NEEDS ACCESS · Google Search Ads: targeting · Google Search Ads
#1926 · NEEDS ACCESS · Google Search Ads: account structure · Google Search Ads
#1927 · NEEDS ACCESS · Google Search Ads: creative and formats · Google Search Ads
#1928 · NOT MEASURED · Google Search Ads: offer and message · Google Search Ads
#1929 · MISSING · Google Search Ads: landing page or lead form · Google Search Ads
Finding: No dedicated ad landing pages exist, and the homepage takes 37.1 seconds to load its main content on mobile. The home valuation link is also broken.
Recommended action: B13
#1930 · NEEDS ACCESS · Google Search Ads: tracking · Google Search Ads
#1931 · DONE · Google Search Ads: cost per lead and cost per customer, national and local · Google Search Ads
Finding: National real estate benchmark for Google search ads: $2.53 per click and about $100.48 per lead. Stout’s own figures need ad account access.
#1932 · NEEDS ACCESS · Google Search Ads: return on spend and payback time · Google Search Ads
#1933 · NEEDS ACCESS · Google Search Ads: minimum budget to learn · Google Search Ads
#1934 · NEEDS ACCESS · Google Search Ads: lead quality and follow-up · Google Search Ads
#1935 · NOT MEASURED · Google Search Ads: rules and restricted categories · Google Search Ads
#1936 · NEEDS ACCESS · Google Search Ads: common waste · Google Search Ads
#1937 · NOT MEASURED · Google Search Ads: paid vs organic decision · Google Search Ads
#1938 · NOT MEASURED · Google Local Services Ads: fit for this industry and customer · Google Local Services Ads
#1939 · NEEDS ACCESS · Google Local Services Ads: running now · Google Local Services Ads
#1940 · NOT MEASURED · Google Local Services Ads: competitors running · Google Local Services Ads
#1941 · NOT MEASURED · Google Local Services Ads: what converts in this industry · Google Local Services Ads
#1942 · NEEDS ACCESS · Google Local Services Ads: campaign type and goal · Google Local Services Ads
#1943 · NEEDS ACCESS · Google Local Services Ads: targeting · Google Local Services Ads
#1944 · NEEDS ACCESS · Google Local Services Ads: account structure · Google Local Services Ads
#1945 · NOT MEASURED · Google Local Services Ads: creative and formats · Google Local Services Ads
#1946 · NOT MEASURED · Google Local Services Ads: offer and message · Google Local Services Ads
#1947 · NOT MEASURED · Google Local Services Ads: landing page or lead form · Google Local Services Ads
#1948 · NEEDS ACCESS · Google Local Services Ads: tracking · Google Local Services Ads
#1949 · NOT MEASURED · Google Local Services Ads: cost per lead and cost per customer, national and local · Google Local Services Ads
#1950 · NEEDS ACCESS · Google Local Services Ads: return on spend and payback time · Google Local Services Ads
#1951 · NOT MEASURED · Google Local Services Ads: minimum budget to learn · Google Local Services Ads
#1952 · NEEDS ACCESS · Google Local Services Ads: lead quality and follow-up · Google Local Services Ads
#1953 · NOT MEASURED · Google Local Services Ads: rules and restricted categories · Google Local Services Ads
#1954 · NEEDS ACCESS · Google Local Services Ads: common waste · Google Local Services Ads
#1955 · NOT MEASURED · Google Local Services Ads: paid vs organic decision · Google Local Services Ads
#1956 · NOT MEASURED · Google Performance Max: fit for this industry and customer · Google Performance Max
#1957 · NEEDS ACCESS · Google Performance Max: running now · Google Performance Max
#1958 · NOT MEASURED · Google Performance Max: competitors running · Google Performance Max
#1959 · NOT MEASURED · Google Performance Max: what converts in this industry · Google Performance Max
#1960 · NEEDS ACCESS · Google Performance Max: campaign type and goal · Google Performance Max
#1961 · NEEDS ACCESS · Google Performance Max: targeting · Google Performance Max
#1962 · NEEDS ACCESS · Google Performance Max: account structure · Google Performance Max
#1963 · NOT MEASURED · Google Performance Max: creative and formats · Google Performance Max
#1964 · NOT MEASURED · Google Performance Max: offer and message · Google Performance Max
#1965 · NEEDS ACCESS · Google Performance Max: landing page or lead form · Google Performance Max
#1966 · NEEDS ACCESS · Google Performance Max: tracking · Google Performance Max
#1967 · NOT MEASURED · Google Performance Max: cost per lead and cost per customer, national and local · Google Performance Max
#1968 · NEEDS ACCESS · Google Performance Max: return on spend and payback time · Google Performance Max
#1969 · NOT MEASURED · Google Performance Max: minimum budget to learn · Google Performance Max
#1970 · NEEDS ACCESS · Google Performance Max: lead quality and follow-up · Google Performance Max
#1971 · NOT MEASURED · Google Performance Max: rules and restricted categories · Google Performance Max
#1972 · NEEDS ACCESS · Google Performance Max: common waste · Google Performance Max
#1973 · NEEDS ACCESS · Google Performance Max: paid vs organic decision · Google Performance Max
#1974 · NOT MEASURED · Google Display and Demand Gen: fit for this industry and customer · Google Display and Demand Gen
#1975 · DONE · Google Display and Demand Gen: running now · Google Display and Demand Gen
Finding: Google’s public ad records show one image ad under ‘Stout Homes’, last shown June 24, 2026. Nothing has run since, so display ads are not running now.
#1976 · NOT MEASURED · Google Display and Demand Gen: competitors running · Google Display and Demand Gen
#1977 · NOT MEASURED · Google Display and Demand Gen: what converts in this industry · Google Display and Demand Gen
#1978 · NEEDS ACCESS · Google Display and Demand Gen: campaign type and goal · Google Display and Demand Gen
#1979 · NEEDS ACCESS · Google Display and Demand Gen: targeting · Google Display and Demand Gen
#1980 · NEEDS ACCESS · Google Display and Demand Gen: account structure · Google Display and Demand Gen
#1981 · MISSING · Google Display and Demand Gen: creative and formats · Google Display and Demand Gen
Finding: Only one image ad appears in Google’s public records, last shown June 24, 2026. There are no multiple formats or fresh creative.
Recommended action: A12
#1982 · NOT MEASURED · Google Display and Demand Gen: offer and message · Google Display and Demand Gen
#1983 · NEEDS ACCESS · Google Display and Demand Gen: landing page or lead form · Google Display and Demand Gen
#1984 · NEEDS ACCESS · Google Display and Demand Gen: tracking · Google Display and Demand Gen
#1985 · NOT MEASURED · Google Display and Demand Gen: cost per lead and cost per customer, national and local · Google Display and Demand Gen
#1986 · NEEDS ACCESS · Google Display and Demand Gen: return on spend and payback time · Google Display and Demand Gen
#1987 · NOT MEASURED · Google Display and Demand Gen: minimum budget to learn · Google Display and Demand Gen
#1988 · NEEDS ACCESS · Google Display and Demand Gen: lead quality and follow-up · Google Display and Demand Gen
#1989 · NOT MEASURED · Google Display and Demand Gen: rules and restricted categories · Google Display and Demand Gen
#1990 · NEEDS ACCESS · Google Display and Demand Gen: common waste · Google Display and Demand Gen
#1991 · NEEDS ACCESS · Google Display and Demand Gen: paid vs organic decision · Google Display and Demand Gen
#1992 · NOT MEASURED · Microsoft (Bing) Ads: fit for this industry and customer · Microsoft (Bing) Ads
#1993 · NEEDS ACCESS · Microsoft (Bing) Ads: running now · Microsoft (Bing) Ads
#1994 · NOT MEASURED · Microsoft (Bing) Ads: competitors running · Microsoft (Bing) Ads
#1995 · NOT MEASURED · Microsoft (Bing) Ads: what converts in this industry · Microsoft (Bing) Ads
#1996 · NEEDS ACCESS · Microsoft (Bing) Ads: campaign type and goal · Microsoft (Bing) Ads
#1997 · NEEDS ACCESS · Microsoft (Bing) Ads: targeting · Microsoft (Bing) Ads
#1998 · NEEDS ACCESS · Microsoft (Bing) Ads: account structure · Microsoft (Bing) Ads
#1999 · NEEDS ACCESS · Microsoft (Bing) Ads: creative and formats · Microsoft (Bing) Ads
#2000 · NEEDS ACCESS · Microsoft (Bing) Ads: offer and message · Microsoft (Bing) Ads
#2001 · NEEDS ACCESS · Microsoft (Bing) Ads: landing page or lead form · Microsoft (Bing) Ads
#2002 · NEEDS ACCESS · Microsoft (Bing) Ads: tracking · Microsoft (Bing) Ads
#2003 · NOT MEASURED · Microsoft (Bing) Ads: cost per lead and cost per customer, national and local · Microsoft (Bing) Ads
#2004 · NEEDS ACCESS · Microsoft (Bing) Ads: return on spend and payback time · Microsoft (Bing) Ads
#2005 · NOT MEASURED · Microsoft (Bing) Ads: minimum budget to learn · Microsoft (Bing) Ads
#2006 · NEEDS ACCESS · Microsoft (Bing) Ads: lead quality and follow-up · Microsoft (Bing) Ads
#2007 · NOT MEASURED · Microsoft (Bing) Ads: rules and restricted categories · Microsoft (Bing) Ads
#2008 · NEEDS ACCESS · Microsoft (Bing) Ads: common waste · Microsoft (Bing) Ads
#2009 · NEEDS ACCESS · Microsoft (Bing) Ads: paid vs organic decision · Microsoft (Bing) Ads
#2010 · DONE · YouTube ads: fit for this industry and customer · YouTube ads
Finding: Industry profile rates YouTube as a strong fit, for neighborhood tour and living-in videos. Stout already has a YouTube channel and its Chasing Palms show.
#2011 · DONE · YouTube ads: running now · YouTube ads
Finding: Google Ads Transparency shows one image ad for teamstout.com, last shown June 24, 2026. No video ad is currently running.
#2012 · NOT MEASURED · YouTube ads: competitors running · YouTube ads
#2013 · NOT MEASURED · YouTube ads: what converts in this industry · YouTube ads
#2014 · NEEDS ACCESS · YouTube ads: campaign type and goal · YouTube ads
#2015 · NEEDS ACCESS · YouTube ads: targeting · YouTube ads
#2016 · NEEDS ACCESS · YouTube ads: account structure · YouTube ads
#2017 · MISSING · YouTube ads: creative and formats · YouTube ads
Finding: Only one image ad ever appears in Google’s public records, and it has not run since June 24, 2026. No video ads were found.
Recommended action: A12
#2018 · NOT MEASURED · YouTube ads: offer and message · YouTube ads
#2019 · MISSING · YouTube ads: landing page or lead form · YouTube ads
Finding: No dedicated ad landing pages exist, and the homepage takes 37.1 seconds to load its main content on mobile, so a video ad click would land on a slow generic page.
Recommended action: B13
#2020 · NEEDS ACCESS · YouTube ads: tracking · YouTube ads
#2021 · NOT MEASURED · YouTube ads: cost per lead and cost per customer, national and local · YouTube ads
#2022 · NEEDS ACCESS · YouTube ads: return on spend and payback time · YouTube ads
#2023 · NOT MEASURED · YouTube ads: minimum budget to learn · YouTube ads
#2024 · NEEDS ACCESS · YouTube ads: lead quality and follow-up · YouTube ads
#2025 · NOT MEASURED · YouTube ads: rules and restricted categories · YouTube ads
#2026 · NEEDS ACCESS · YouTube ads: common waste · YouTube ads
#2027 · NOT MEASURED · YouTube ads: paid vs organic decision · YouTube ads
#2028 · DONE · Facebook ads: fit for this industry and customer · Facebook ads
Finding: Industry profile rates Meta (Facebook and Instagram) a strong fit for real estate, with housing special ad category limits to follow.
#2029 · DONE · Facebook ads: running now · Facebook ads
Finding: Meta Ad Library shows the Stout Team page (61575318890420) is not running any ads in any country.
#2030 · NOT MEASURED · Facebook ads: competitors running · Facebook ads
#2031 · NOT MEASURED · Facebook ads: what converts in this industry · Facebook ads
#2032 · NEEDS ACCESS · Facebook ads: campaign type and goal · Facebook ads
#2033 · NEEDS ACCESS · Facebook ads: targeting · Facebook ads
#2034 · NEEDS ACCESS · Facebook ads: account structure · Facebook ads
#2035 · MISSING · Facebook ads: creative and formats · Facebook ads
Finding: Meta Ad Library shows no active ads for the Stout Team page, so there are no ad creatives or formats to review.
Recommended action: C16
#2036 · MISSING · Facebook ads: offer and message · Facebook ads
Finding: No Facebook ads are running per Meta Ad Library, so there is no ad offer, message or proof in market.
Recommended action: C16
#2037 · MISSING · Facebook ads: landing page or lead form · Facebook ads
Finding: No dedicated ad landing pages exist, the home valuation link returns 404, and the phone test showed a 37.1 second main-content load.
Recommended action: C16
#2038 · NEEDS ACCESS · Facebook ads: tracking · Facebook ads
#2039 · DONE · Facebook ads: cost per lead and cost per customer, national and local · Facebook ads
Finding: National benchmark: Facebook lead ads cost about $16.61 per lead, versus $100.48 for Google search ads. Stout’s own cost needs ad account access.
#2040 · NEEDS ACCESS · Facebook ads: return on spend and payback time · Facebook ads
#2041 · NOT MEASURED · Facebook ads: minimum budget to learn · Facebook ads
#2042 · NEEDS ACCESS · Facebook ads: lead quality and follow-up · Facebook ads
#2043 · NOT MEASURED · Facebook ads: rules and restricted categories · Facebook ads
#2044 · NEEDS ACCESS · Facebook ads: common waste · Facebook ads
#2045 · NOT MEASURED · Facebook ads: paid vs organic decision · Facebook ads
#2046 · DONE · Instagram ads: fit for this industry and customer · Instagram ads
Finding: Industry profile rates Instagram (inside Meta, housing category) a strong fit for real estate tours, lifestyle and market update content.
#2047 · DONE · Instagram ads: running now · Instagram ads
Finding: Meta Ad Library shows the Stout Team page is not running ads, which covers Instagram placements. Stout has two Instagram profiles.
#2048 · NOT MEASURED · Instagram ads: competitors running · Instagram ads
#2049 · NOT MEASURED · Instagram ads: what converts in this industry · Instagram ads
#2050 · NEEDS ACCESS · Instagram ads: campaign type and goal · Instagram ads
#2051 · NEEDS ACCESS · Instagram ads: targeting · Instagram ads
#2052 · NEEDS ACCESS · Instagram ads: account structure · Instagram ads
#2053 · MISSING · Instagram ads: creative and formats · Instagram ads
Finding: No active Meta ads found for the Stout Team page, so there are no Instagram ad creatives or formats to review.
Recommended action: C16
#2054 · MISSING · Instagram ads: offer and message · Instagram ads
Finding: No Instagram ads are running per Meta Ad Library, so there is no ad offer or proof in market.
Recommended action: C16
#2055 · MISSING · Instagram ads: landing page or lead form · Instagram ads
Finding: No dedicated ad landing pages exist, the home valuation link returns 404, and the phone test showed a 37.1 second main-content load.
Recommended action: C16
#2056 · NEEDS ACCESS · Instagram ads: tracking · Instagram ads
#2057 · NOT MEASURED · Instagram ads: cost per lead and cost per customer, national and local · Instagram ads
#2058 · NEEDS ACCESS · Instagram ads: return on spend and payback time · Instagram ads
#2059 · NOT MEASURED · Instagram ads: minimum budget to learn · Instagram ads
#2060 · NEEDS ACCESS · Instagram ads: lead quality and follow-up · Instagram ads
#2061 · NOT MEASURED · Instagram ads: rules and restricted categories · Instagram ads
#2062 · NEEDS ACCESS · Instagram ads: common waste · Instagram ads
#2063 · NOT MEASURED · Instagram ads: paid vs organic decision · Instagram ads
#2064 · NOT MEASURED · Messenger and WhatsApp ads: fit for this industry and customer · Messenger and WhatsApp ads
#2065 · DONE · Messenger and WhatsApp ads: running now · Messenger and WhatsApp ads
Finding: Meta Ad Library shows the Stout Team page is not running any ads in any country, so the status is known.
#2066 · NOT MEASURED · Messenger and WhatsApp ads: competitors running · Messenger and WhatsApp ads
#2067 · NOT MEASURED · Messenger and WhatsApp ads: what converts in this industry · Messenger and WhatsApp ads
#2068 · NEEDS ACCESS · Messenger and WhatsApp ads: campaign type and goal · Messenger and WhatsApp ads
#2069 · NEEDS ACCESS · Messenger and WhatsApp ads: targeting · Messenger and WhatsApp ads
#2070 · NEEDS ACCESS · Messenger and WhatsApp ads: account structure · Messenger and WhatsApp ads
#2071 · NEEDS ACCESS · Messenger and WhatsApp ads: creative and formats · Messenger and WhatsApp ads
#2072 · NEEDS ACCESS · Messenger and WhatsApp ads: offer and message · Messenger and WhatsApp ads
#2073 · NOT MEASURED · Messenger and WhatsApp ads: landing page or lead form · Messenger and WhatsApp ads
#2074 · NEEDS ACCESS · Messenger and WhatsApp ads: tracking · Messenger and WhatsApp ads
#2075 · NOT MEASURED · Messenger and WhatsApp ads: cost per lead and cost per customer, national and local · Messenger and WhatsApp ads
#2076 · NEEDS ACCESS · Messenger and WhatsApp ads: return on spend and payback time · Messenger and WhatsApp ads
#2077 · NOT MEASURED · Messenger and WhatsApp ads: minimum budget to learn · Messenger and WhatsApp ads
#2078 · NEEDS ACCESS · Messenger and WhatsApp ads: lead quality and follow-up · Messenger and WhatsApp ads
#2079 · NOT MEASURED · Messenger and WhatsApp ads: rules and restricted categories · Messenger and WhatsApp ads
#2080 · NEEDS ACCESS · Messenger and WhatsApp ads: common waste · Messenger and WhatsApp ads
#2081 · NOT MEASURED · Messenger and WhatsApp ads: paid vs organic decision · Messenger and WhatsApp ads
#2082 · NOT MEASURED · Threads ads: fit for this industry and customer · Threads ads
#2083 · DONE · Threads ads: running now · Threads ads
Finding: Meta Ad Library shows the Stout Team page is not running any ads in any country, so the status is known.
#2084 · NOT MEASURED · Threads ads: competitors running · Threads ads
#2085 · NOT MEASURED · Threads ads: what converts in this industry · Threads ads
#2086 · NEEDS ACCESS · Threads ads: campaign type and goal · Threads ads
#2087 · NEEDS ACCESS · Threads ads: targeting · Threads ads
#2088 · NEEDS ACCESS · Threads ads: account structure · Threads ads
#2089 · NEEDS ACCESS · Threads ads: creative and formats · Threads ads
#2090 · NEEDS ACCESS · Threads ads: offer and message · Threads ads
#2091 · NOT MEASURED · Threads ads: landing page or lead form · Threads ads
#2092 · NEEDS ACCESS · Threads ads: tracking · Threads ads
#2093 · NOT MEASURED · Threads ads: cost per lead and cost per customer, national and local · Threads ads
#2094 · NEEDS ACCESS · Threads ads: return on spend and payback time · Threads ads
#2095 · NOT MEASURED · Threads ads: minimum budget to learn · Threads ads
#2096 · NEEDS ACCESS · Threads ads: lead quality and follow-up · Threads ads
#2097 · NOT MEASURED · Threads ads: rules and restricted categories · Threads ads
#2098 · NEEDS ACCESS · Threads ads: common waste · Threads ads
#2099 · NOT MEASURED · Threads ads: paid vs organic decision · Threads ads
#2100 · DONE · LinkedIn ads: fit for this industry and customer · LinkedIn ads
Finding: Rated Possible: LinkedIn suits relocation and referral buyers, but the industry profile ranks Google, Meta and YouTube as the strong channels.
#2101 · NOT MEASURED · LinkedIn ads: running now · LinkedIn ads
#2102 · NOT MEASURED · LinkedIn ads: competitors running · LinkedIn ads
#2103 · NOT MEASURED · LinkedIn ads: what converts in this industry · LinkedIn ads
#2104 · NEEDS ACCESS · LinkedIn ads: campaign type and goal · LinkedIn ads
#2105 · NEEDS ACCESS · LinkedIn ads: targeting · LinkedIn ads
#2106 · NEEDS ACCESS · LinkedIn ads: account structure · LinkedIn ads
#2107 · NOT MEASURED · LinkedIn ads: creative and formats · LinkedIn ads
#2108 · NOT MEASURED · LinkedIn ads: offer and message · LinkedIn ads
#2109 · NOT MEASURED · LinkedIn ads: landing page or lead form · LinkedIn ads
#2110 · NEEDS ACCESS · LinkedIn ads: tracking · LinkedIn ads
#2111 · NOT MEASURED · LinkedIn ads: cost per lead and cost per customer, national and local · LinkedIn ads
#2112 · NEEDS ACCESS · LinkedIn ads: return on spend and payback time · LinkedIn ads
#2113 · NOT MEASURED · LinkedIn ads: minimum budget to learn · LinkedIn ads
#2114 · NEEDS ACCESS · LinkedIn ads: lead quality and follow-up · LinkedIn ads
#2115 · NOT MEASURED · LinkedIn ads: rules and restricted categories · LinkedIn ads
#2116 · NEEDS ACCESS · LinkedIn ads: common waste · LinkedIn ads
#2117 · NOT MEASURED · LinkedIn ads: paid vs organic decision · LinkedIn ads
#2118 · DONE · X ads: fit for this industry and customer · X ads
Finding: Rated Poor: the industry profile lists X as a poor ad channel for most real estate teams, so it is not a priority for Stout Team.
#2119 · NOT MEASURED · X ads: running now · X ads
#2120 · NOT MEASURED · X ads: competitors running · X ads
#2121 · NOT MEASURED · X ads: what converts in this industry · X ads
#2122 · NEEDS ACCESS · X ads: campaign type and goal · X ads
#2123 · NEEDS ACCESS · X ads: targeting · X ads
#2124 · NEEDS ACCESS · X ads: account structure · X ads
#2125 · NOT MEASURED · X ads: creative and formats · X ads
#2126 · NOT MEASURED · X ads: offer and message · X ads
#2127 · NOT MEASURED · X ads: landing page or lead form · X ads
#2128 · NEEDS ACCESS · X ads: tracking · X ads
#2129 · NOT MEASURED · X ads: cost per lead and cost per customer, national and local · X ads
#2130 · NEEDS ACCESS · X ads: return on spend and payback time · X ads
#2131 · NOT MEASURED · X ads: minimum budget to learn · X ads
#2132 · NEEDS ACCESS · X ads: lead quality and follow-up · X ads
#2133 · NOT MEASURED · X ads: rules and restricted categories · X ads
#2134 · NEEDS ACCESS · X ads: common waste · X ads
#2135 · NOT MEASURED · X ads: paid vs organic decision · X ads
#2136 · NOT MEASURED · TikTok ads: fit for this industry and customer · TikTok ads
#2137 · NOT MEASURED · TikTok ads: running now · TikTok ads
#2138 · NOT MEASURED · TikTok ads: competitors running · TikTok ads
#2139 · NOT MEASURED · TikTok ads: what converts in this industry · TikTok ads
#2140 · NEEDS ACCESS · TikTok ads: campaign type and goal · TikTok ads
#2141 · NEEDS ACCESS · TikTok ads: targeting · TikTok ads
#2142 · NEEDS ACCESS · TikTok ads: account structure · TikTok ads
#2143 · NOT MEASURED · TikTok ads: creative and formats · TikTok ads
#2144 · NOT MEASURED · TikTok ads: offer and message · TikTok ads
#2145 · NOT MEASURED · TikTok ads: landing page or lead form · TikTok ads
#2146 · NEEDS ACCESS · TikTok ads: tracking · TikTok ads
#2147 · NEEDS ACCESS · TikTok ads: cost per lead and cost per customer, national and local · TikTok ads
#2148 · NEEDS ACCESS · TikTok ads: return on spend and payback time · TikTok ads
#2149 · NOT MEASURED · TikTok ads: minimum budget to learn · TikTok ads
#2150 · NEEDS ACCESS · TikTok ads: lead quality and follow-up · TikTok ads
#2151 · NOT MEASURED · TikTok ads: rules and restricted categories · TikTok ads
#2152 · NEEDS ACCESS · TikTok ads: common waste · TikTok ads
#2153 · NOT MEASURED · TikTok ads: paid vs organic decision · TikTok ads
#2154 · DONE · Pinterest ads: fit for this industry and customer · Pinterest ads
Finding: The real estate industry profile rates Pinterest ads as Possible, a fit mainly for luxury and design-minded buyers, behind Google, Meta and YouTube.
#2155 · NOT MEASURED · Pinterest ads: running now · Pinterest ads
#2156 · NOT MEASURED · Pinterest ads: competitors running · Pinterest ads
#2157 · NOT MEASURED · Pinterest ads: what converts in this industry · Pinterest ads
#2158 · NEEDS ACCESS · Pinterest ads: campaign type and goal · Pinterest ads
#2159 · NEEDS ACCESS · Pinterest ads: targeting · Pinterest ads
#2160 · NEEDS ACCESS · Pinterest ads: account structure · Pinterest ads
#2161 · NEEDS ACCESS · Pinterest ads: creative and formats · Pinterest ads
#2162 · NEEDS ACCESS · Pinterest ads: offer and message · Pinterest ads
#2163 · NOT MEASURED · Pinterest ads: landing page or lead form · Pinterest ads
#2164 · NEEDS ACCESS · Pinterest ads: tracking · Pinterest ads
#2165 · NEEDS ACCESS · Pinterest ads: cost per lead and cost per customer, national and local · Pinterest ads
#2166 · NEEDS ACCESS · Pinterest ads: return on spend and payback time · Pinterest ads
#2167 · NOT MEASURED · Pinterest ads: minimum budget to learn · Pinterest ads
#2168 · NEEDS ACCESS · Pinterest ads: lead quality and follow-up · Pinterest ads
#2169 · NOT MEASURED · Pinterest ads: rules and restricted categories · Pinterest ads
#2170 · NEEDS ACCESS · Pinterest ads: common waste · Pinterest ads
#2171 · NOT MEASURED · Pinterest ads: paid vs organic decision · Pinterest ads
#2172 · NOT MEASURED · Snapchat ads: fit for this industry and customer · Snapchat ads
#2173 · NOT MEASURED · Snapchat ads: running now · Snapchat ads
#2174 · NOT MEASURED · Snapchat ads: competitors running · Snapchat ads
#2175 · NOT MEASURED · Snapchat ads: what converts in this industry · Snapchat ads
#2176 · NEEDS ACCESS · Snapchat ads: campaign type and goal · Snapchat ads
#2177 · NEEDS ACCESS · Snapchat ads: targeting · Snapchat ads
#2178 · NEEDS ACCESS · Snapchat ads: account structure · Snapchat ads
#2179 · NEEDS ACCESS · Snapchat ads: creative and formats · Snapchat ads
#2180 · NEEDS ACCESS · Snapchat ads: offer and message · Snapchat ads
#2181 · NOT MEASURED · Snapchat ads: landing page or lead form · Snapchat ads
#2182 · NEEDS ACCESS · Snapchat ads: tracking · Snapchat ads
#2183 · NEEDS ACCESS · Snapchat ads: cost per lead and cost per customer, national and local · Snapchat ads
#2184 · NEEDS ACCESS · Snapchat ads: return on spend and payback time · Snapchat ads
#2185 · NOT MEASURED · Snapchat ads: minimum budget to learn · Snapchat ads
#2186 · NEEDS ACCESS · Snapchat ads: lead quality and follow-up · Snapchat ads
#2187 · NOT MEASURED · Snapchat ads: rules and restricted categories · Snapchat ads
#2188 · NEEDS ACCESS · Snapchat ads: common waste · Snapchat ads
#2189 · NOT MEASURED · Snapchat ads: paid vs organic decision · Snapchat ads
#2190 · NOT MEASURED · Reddit ads: fit for this industry and customer · Reddit ads
#2191 · NOT MEASURED · Reddit ads: running now · Reddit ads
#2192 · NOT MEASURED · Reddit ads: competitors running · Reddit ads
#2193 · NOT MEASURED · Reddit ads: what converts in this industry · Reddit ads
#2194 · NEEDS ACCESS · Reddit ads: campaign type and goal · Reddit ads
#2195 · NEEDS ACCESS · Reddit ads: targeting · Reddit ads
#2196 · NEEDS ACCESS · Reddit ads: account structure · Reddit ads
#2197 · NEEDS ACCESS · Reddit ads: creative and formats · Reddit ads
#2198 · NEEDS ACCESS · Reddit ads: offer and message · Reddit ads
#2199 · NEEDS ACCESS · Reddit ads: landing page or lead form · Reddit ads
#2200 · NEEDS ACCESS · Reddit ads: tracking · Reddit ads
#2201 · NOT MEASURED · Reddit ads: cost per lead and cost per customer, national and local · Reddit ads
#2202 · NEEDS ACCESS · Reddit ads: return on spend and payback time · Reddit ads
#2203 · NOT MEASURED · Reddit ads: minimum budget to learn · Reddit ads
#2204 · NEEDS ACCESS · Reddit ads: lead quality and follow-up · Reddit ads
#2205 · NOT MEASURED · Reddit ads: rules and restricted categories · Reddit ads
#2206 · NEEDS ACCESS · Reddit ads: common waste · Reddit ads
#2207 · NOT MEASURED · Reddit ads: paid vs organic decision · Reddit ads
#2208 · NOT MEASURED · Nextdoor ads: fit for this industry and customer · Nextdoor ads
#2209 · NOT MEASURED · Nextdoor ads: running now · Nextdoor ads
#2210 · NOT MEASURED · Nextdoor ads: competitors running · Nextdoor ads
#2211 · NOT MEASURED · Nextdoor ads: what converts in this industry · Nextdoor ads
#2212 · NEEDS ACCESS · Nextdoor ads: campaign type and goal · Nextdoor ads
#2213 · NEEDS ACCESS · Nextdoor ads: targeting · Nextdoor ads
#2214 · NEEDS ACCESS · Nextdoor ads: account structure · Nextdoor ads
#2215 · NEEDS ACCESS · Nextdoor ads: creative and formats · Nextdoor ads
#2216 · NEEDS ACCESS · Nextdoor ads: offer and message · Nextdoor ads
#2217 · NEEDS ACCESS · Nextdoor ads: landing page or lead form · Nextdoor ads
#2218 · NEEDS ACCESS · Nextdoor ads: tracking · Nextdoor ads
#2219 · NOT MEASURED · Nextdoor ads: cost per lead and cost per customer, national and local · Nextdoor ads
#2220 · NEEDS ACCESS · Nextdoor ads: return on spend and payback time · Nextdoor ads
#2221 · NOT MEASURED · Nextdoor ads: minimum budget to learn · Nextdoor ads
#2222 · NEEDS ACCESS · Nextdoor ads: lead quality and follow-up · Nextdoor ads
#2223 · NOT MEASURED · Nextdoor ads: rules and restricted categories · Nextdoor ads
#2224 · NEEDS ACCESS · Nextdoor ads: common waste · Nextdoor ads
#2225 · NOT MEASURED · Nextdoor ads: paid vs organic decision · Nextdoor ads
#2226 · DONE · YouTube on TV screens (connected TV): fit for this industry and customer · YouTube on TV screens (connected TV)
Finding: Rated Possible: the industry profile says connected TV fits luxury teams, and Stout is a 70-agent team with its own TV show, Chasing Palms.
#2227 · DONE · YouTube on TV screens (connected TV): running now · YouTube on TV screens (connected TV)
Finding: Public ad records show only one image ad for teamstout.com, last shown June 24, 2026. No video or TV-screen ads found, so not running.
#2228 · NOT MEASURED · YouTube on TV screens (connected TV): competitors running · YouTube on TV screens (connected TV)
#2229 · NOT MEASURED · YouTube on TV screens (connected TV): what converts in this industry · YouTube on TV screens (connected TV)
#2230 · NEEDS ACCESS · YouTube on TV screens (connected TV): campaign type and goal · YouTube on TV screens (connected TV)
#2231 · NEEDS ACCESS · YouTube on TV screens (connected TV): targeting · YouTube on TV screens (connected TV)
#2232 · NEEDS ACCESS · YouTube on TV screens (connected TV): account structure · YouTube on TV screens (connected TV)
#2233 · NEEDS ACCESS · YouTube on TV screens (connected TV): creative and formats · YouTube on TV screens (connected TV)
#2234 · NEEDS ACCESS · YouTube on TV screens (connected TV): offer and message · YouTube on TV screens (connected TV)
#2235 · NEEDS ACCESS · YouTube on TV screens (connected TV): landing page or lead form · YouTube on TV screens (connected TV)
#2236 · NEEDS ACCESS · YouTube on TV screens (connected TV): tracking · YouTube on TV screens (connected TV)
#2237 · NOT MEASURED · YouTube on TV screens (connected TV): cost per lead and cost per customer, national and local · YouTube on TV screens (connected TV)
#2238 · NEEDS ACCESS · YouTube on TV screens (connected TV): return on spend and payback time · YouTube on TV screens (connected TV)
#2239 · NOT MEASURED · YouTube on TV screens (connected TV): minimum budget to learn · YouTube on TV screens (connected TV)
#2240 · NEEDS ACCESS · YouTube on TV screens (connected TV): lead quality and follow-up · YouTube on TV screens (connected TV)
#2241 · NOT MEASURED · YouTube on TV screens (connected TV): rules and restricted categories · YouTube on TV screens (connected TV)
#2242 · NEEDS ACCESS · YouTube on TV screens (connected TV): common waste · YouTube on TV screens (connected TV)
#2243 · NEEDS ACCESS · YouTube on TV screens (connected TV): paid vs organic decision · YouTube on TV screens (connected TV)
#2244 · DONE · Amazon Prime Video and Fire TV ads: fit for this industry and customer · Amazon Prime Video and Fire TV ads
Finding: Rated Possible: the industry profile says streaming TV fits luxury teams and brokerages, and Stout is a large multi-state team with its own TV show.
#2245 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: running now · Amazon Prime Video and Fire TV ads
#2246 · NOT MEASURED · Amazon Prime Video and Fire TV ads: competitors running · Amazon Prime Video and Fire TV ads
#2247 · NOT MEASURED · Amazon Prime Video and Fire TV ads: what converts in this industry · Amazon Prime Video and Fire TV ads
#2248 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: campaign type and goal · Amazon Prime Video and Fire TV ads
#2249 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: targeting · Amazon Prime Video and Fire TV ads
#2250 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: account structure · Amazon Prime Video and Fire TV ads
#2251 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: creative and formats · Amazon Prime Video and Fire TV ads
#2252 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: offer and message · Amazon Prime Video and Fire TV ads
#2253 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: landing page or lead form · Amazon Prime Video and Fire TV ads
#2254 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: tracking · Amazon Prime Video and Fire TV ads
#2255 · NOT MEASURED · Amazon Prime Video and Fire TV ads: cost per lead and cost per customer, national and local · Amazon Prime Video and Fire TV ads
#2256 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: return on spend and payback time · Amazon Prime Video and Fire TV ads
#2257 · NOT MEASURED · Amazon Prime Video and Fire TV ads: minimum budget to learn · Amazon Prime Video and Fire TV ads
#2258 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: lead quality and follow-up · Amazon Prime Video and Fire TV ads
#2259 · NOT MEASURED · Amazon Prime Video and Fire TV ads: rules and restricted categories · Amazon Prime Video and Fire TV ads
#2260 · NEEDS ACCESS · Amazon Prime Video and Fire TV ads: common waste · Amazon Prime Video and Fire TV ads
#2261 · NOT MEASURED · Amazon Prime Video and Fire TV ads: paid vs organic decision · Amazon Prime Video and Fire TV ads
#2262 · DONE · Hulu and Disney+ ads: fit for this industry and customer · Hulu and Disney+ ads
Finding: Rated Possible: the industry profile says streaming TV fits luxury teams and brokerages, and Stout is a large multi-state team with its own TV show.
#2263 · NEEDS ACCESS · Hulu and Disney+ ads: running now · Hulu and Disney+ ads
#2264 · NOT MEASURED · Hulu and Disney+ ads: competitors running · Hulu and Disney+ ads
#2265 · NOT MEASURED · Hulu and Disney+ ads: what converts in this industry · Hulu and Disney+ ads
#2266 · NEEDS ACCESS · Hulu and Disney+ ads: campaign type and goal · Hulu and Disney+ ads
#2267 · NEEDS ACCESS · Hulu and Disney+ ads: targeting · Hulu and Disney+ ads
#2268 · NEEDS ACCESS · Hulu and Disney+ ads: account structure · Hulu and Disney+ ads
#2269 · NEEDS ACCESS · Hulu and Disney+ ads: creative and formats · Hulu and Disney+ ads
#2270 · NEEDS ACCESS · Hulu and Disney+ ads: offer and message · Hulu and Disney+ ads
#2271 · NEEDS ACCESS · Hulu and Disney+ ads: landing page or lead form · Hulu and Disney+ ads
#2272 · NEEDS ACCESS · Hulu and Disney+ ads: tracking · Hulu and Disney+ ads
#2273 · NOT MEASURED · Hulu and Disney+ ads: cost per lead and cost per customer, national and local · Hulu and Disney+ ads
#2274 · NEEDS ACCESS · Hulu and Disney+ ads: return on spend and payback time · Hulu and Disney+ ads
#2275 · NOT MEASURED · Hulu and Disney+ ads: minimum budget to learn · Hulu and Disney+ ads
#2276 · NEEDS ACCESS · Hulu and Disney+ ads: lead quality and follow-up · Hulu and Disney+ ads
#2277 · NOT MEASURED · Hulu and Disney+ ads: rules and restricted categories · Hulu and Disney+ ads
#2278 · NEEDS ACCESS · Hulu and Disney+ ads: common waste · Hulu and Disney+ ads
#2279 · NOT MEASURED · Hulu and Disney+ ads: paid vs organic decision · Hulu and Disney+ ads
#2280 · DONE · Roku ads: fit for this industry and customer · Roku ads
Finding: Rated Possible. The industry profile lists connected TV as possible for luxury teams, and Stout already has its own TV show, Chasing Palms.
#2281 · NEEDS ACCESS · Roku ads: running now · Roku ads
Finding: No public record of Roku ads exists in this evidence. Only the owner or the ad account can confirm.
#2282 · NOT MEASURED · Roku ads: competitors running · Roku ads
#2283 · NOT MEASURED · Roku ads: what converts in this industry · Roku ads
#2284 · NEEDS ACCESS · Roku ads: campaign type and goal · Roku ads
#2285 · NEEDS ACCESS · Roku ads: targeting · Roku ads
#2286 · NEEDS ACCESS · Roku ads: account structure · Roku ads
#2287 · NEEDS ACCESS · Roku ads: creative and formats · Roku ads
#2288 · NEEDS ACCESS · Roku ads: offer and message · Roku ads
#2289 · NEEDS ACCESS · Roku ads: landing page or lead form · Roku ads
#2290 · NEEDS ACCESS · Roku ads: tracking · Roku ads
#2291 · NEEDS ACCESS · Roku ads: cost per lead and cost per customer, national and local · Roku ads
#2292 · NEEDS ACCESS · Roku ads: return on spend and payback time · Roku ads
#2293 · NOT MEASURED · Roku ads: minimum budget to learn · Roku ads
#2294 · NEEDS ACCESS · Roku ads: lead quality and follow-up · Roku ads
#2295 · NOT MEASURED · Roku ads: rules and restricted categories · Roku ads
#2296 · NEEDS ACCESS · Roku ads: common waste · Roku ads
#2297 · NEEDS ACCESS · Roku ads: paid vs organic decision · Roku ads
#2298 · DONE · Netflix ad plan: fit for this industry and customer · Netflix ad plan
Finding: Rated Possible. The industry profile says streaming TV fits luxury teams, and Stout has its own TV show to build on.
#2299 · NEEDS ACCESS · Netflix ad plan: running now · Netflix ad plan
Finding: No public record of Netflix ads exists in this evidence. Only the owner or the ad account can confirm.
#2300 · NOT MEASURED · Netflix ad plan: competitors running · Netflix ad plan
#2301 · NOT MEASURED · Netflix ad plan: what converts in this industry · Netflix ad plan
#2302 · NEEDS ACCESS · Netflix ad plan: campaign type and goal · Netflix ad plan
#2303 · NEEDS ACCESS · Netflix ad plan: targeting · Netflix ad plan
#2304 · NEEDS ACCESS · Netflix ad plan: account structure · Netflix ad plan
#2305 · NEEDS ACCESS · Netflix ad plan: creative and formats · Netflix ad plan
#2306 · NEEDS ACCESS · Netflix ad plan: offer and message · Netflix ad plan
#2307 · NEEDS ACCESS · Netflix ad plan: landing page or lead form · Netflix ad plan
#2308 · NEEDS ACCESS · Netflix ad plan: tracking · Netflix ad plan
#2309 · NEEDS ACCESS · Netflix ad plan: cost per lead and cost per customer, national and local · Netflix ad plan
#2310 · NEEDS ACCESS · Netflix ad plan: return on spend and payback time · Netflix ad plan
#2311 · NOT MEASURED · Netflix ad plan: minimum budget to learn · Netflix ad plan
#2312 · NEEDS ACCESS · Netflix ad plan: lead quality and follow-up · Netflix ad plan
#2313 · NOT MEASURED · Netflix ad plan: rules and restricted categories · Netflix ad plan
#2314 · NEEDS ACCESS · Netflix ad plan: common waste · Netflix ad plan
#2315 · NEEDS ACCESS · Netflix ad plan: paid vs organic decision · Netflix ad plan
#2316 · DONE · Max, Peacock, Paramount+, Tubi and Pluto ads: fit for this industry and customer · Max, Peacock, Paramount+, Tubi and Pluto ads
Finding: Rated Possible. The industry profile says streaming TV fits luxury teams, and Stout has its own TV show for ready video.
#2317 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: running now · Max, Peacock, Paramount+, Tubi and Pluto ads
Finding: No public record of ads on these streaming services exists in this evidence. Only the owner or ad accounts can confirm.
#2318 · NOT MEASURED · Max, Peacock, Paramount+, Tubi and Pluto ads: competitors running · Max, Peacock, Paramount+, Tubi and Pluto ads
#2319 · NOT MEASURED · Max, Peacock, Paramount+, Tubi and Pluto ads: what converts in this industry · Max, Peacock, Paramount+, Tubi and Pluto ads
#2320 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: campaign type and goal · Max, Peacock, Paramount+, Tubi and Pluto ads
#2321 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: targeting · Max, Peacock, Paramount+, Tubi and Pluto ads
#2322 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: account structure · Max, Peacock, Paramount+, Tubi and Pluto ads
#2323 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: creative and formats · Max, Peacock, Paramount+, Tubi and Pluto ads
#2324 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: offer and message · Max, Peacock, Paramount+, Tubi and Pluto ads
#2325 · NOT MEASURED · Max, Peacock, Paramount+, Tubi and Pluto ads: landing page or lead form · Max, Peacock, Paramount+, Tubi and Pluto ads
#2326 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: tracking · Max, Peacock, Paramount+, Tubi and Pluto ads
#2327 · NOT MEASURED · Max, Peacock, Paramount+, Tubi and Pluto ads: cost per lead and cost per customer, national and local · Max, Peacock, Paramount+, Tubi and Pluto ads
#2328 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: return on spend and payback time · Max, Peacock, Paramount+, Tubi and Pluto ads
#2329 · NOT MEASURED · Max, Peacock, Paramount+, Tubi and Pluto ads: minimum budget to learn · Max, Peacock, Paramount+, Tubi and Pluto ads
#2330 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: lead quality and follow-up · Max, Peacock, Paramount+, Tubi and Pluto ads
#2331 · NOT MEASURED · Max, Peacock, Paramount+, Tubi and Pluto ads: rules and restricted categories · Max, Peacock, Paramount+, Tubi and Pluto ads
#2332 · NEEDS ACCESS · Max, Peacock, Paramount+, Tubi and Pluto ads: common waste · Max, Peacock, Paramount+, Tubi and Pluto ads
#2333 · NOT MEASURED · Max, Peacock, Paramount+, Tubi and Pluto ads: paid vs organic decision · Max, Peacock, Paramount+, Tubi and Pluto ads
#2334 · DONE · Local cable and streaming (Spectrum Reach, Comcast): fit for this industry and customer · Local cable and streaming (Spectrum Reach, Comcast)
Finding: Rated Possible: the real estate profile says streaming TV fits luxury teams, and Stout already has its own TV show, Chasing Palms.
#2335 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): running now · Local cable and streaming (Spectrum Reach, Comcast)
#2336 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): competitors running · Local cable and streaming (Spectrum Reach, Comcast)
#2337 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): what converts in this industry · Local cable and streaming (Spectrum Reach, Comcast)
#2338 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): campaign type and goal · Local cable and streaming (Spectrum Reach, Comcast)
#2339 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): targeting · Local cable and streaming (Spectrum Reach, Comcast)
#2340 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): account structure · Local cable and streaming (Spectrum Reach, Comcast)
#2341 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): creative and formats · Local cable and streaming (Spectrum Reach, Comcast)
#2342 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): offer and message · Local cable and streaming (Spectrum Reach, Comcast)
#2343 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): landing page or lead form · Local cable and streaming (Spectrum Reach, Comcast)
#2344 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): tracking · Local cable and streaming (Spectrum Reach, Comcast)
#2345 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): cost per lead and cost per customer, national and local · Local cable and streaming (Spectrum Reach, Comcast)
#2346 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): return on spend and payback time · Local cable and streaming (Spectrum Reach, Comcast)
#2347 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): minimum budget to learn · Local cable and streaming (Spectrum Reach, Comcast)
#2348 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): lead quality and follow-up · Local cable and streaming (Spectrum Reach, Comcast)
#2349 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): rules and restricted categories · Local cable and streaming (Spectrum Reach, Comcast)
#2350 · NEEDS ACCESS · Local cable and streaming (Spectrum Reach, Comcast): common waste · Local cable and streaming (Spectrum Reach, Comcast)
#2351 · NOT MEASURED · Local cable and streaming (Spectrum Reach, Comcast): paid vs organic decision · Local cable and streaming (Spectrum Reach, Comcast)
#2352 · NOT MEASURED · Spotify ads: fit for this industry and customer · Spotify ads
#2353 · NEEDS ACCESS · Spotify ads: running now · Spotify ads
#2354 · NOT MEASURED · Spotify ads: competitors running · Spotify ads
#2355 · NOT MEASURED · Spotify ads: what converts in this industry · Spotify ads
#2356 · NEEDS ACCESS · Spotify ads: campaign type and goal · Spotify ads
#2357 · NEEDS ACCESS · Spotify ads: targeting · Spotify ads
#2358 · NEEDS ACCESS · Spotify ads: account structure · Spotify ads
#2359 · NOT MEASURED · Spotify ads: creative and formats · Spotify ads
#2360 · NOT MEASURED · Spotify ads: offer and message · Spotify ads
#2361 · NOT MEASURED · Spotify ads: landing page or lead form · Spotify ads
#2362 · NEEDS ACCESS · Spotify ads: tracking · Spotify ads
#2363 · NOT MEASURED · Spotify ads: cost per lead and cost per customer, national and local · Spotify ads
#2364 · NEEDS ACCESS · Spotify ads: return on spend and payback time · Spotify ads
#2365 · NOT MEASURED · Spotify ads: minimum budget to learn · Spotify ads
#2366 · NEEDS ACCESS · Spotify ads: lead quality and follow-up · Spotify ads
#2367 · NOT MEASURED · Spotify ads: rules and restricted categories · Spotify ads
#2368 · NEEDS ACCESS · Spotify ads: common waste · Spotify ads
#2369 · NOT MEASURED · Spotify ads: paid vs organic decision · Spotify ads
#2370 · NOT MEASURED · Pandora and SiriusXM ads: fit for this industry and customer · Pandora and SiriusXM ads
#2371 · NEEDS ACCESS · Pandora and SiriusXM ads: running now · Pandora and SiriusXM ads
Finding: Only the owner or the audio ad accounts can say whether Pandora or SiriusXM ads run; public ad libraries do not cover them.
#2372 · NOT MEASURED · Pandora and SiriusXM ads: competitors running · Pandora and SiriusXM ads
#2373 · NOT MEASURED · Pandora and SiriusXM ads: what converts in this industry · Pandora and SiriusXM ads
#2374 · NEEDS ACCESS · Pandora and SiriusXM ads: campaign type and goal · Pandora and SiriusXM ads
Finding: Campaign settings need account access, which this audit did not have.
#2375 · NEEDS ACCESS · Pandora and SiriusXM ads: targeting · Pandora and SiriusXM ads
Finding: Targeting needs account access, which this audit did not have.
#2376 · NEEDS ACCESS · Pandora and SiriusXM ads: account structure · Pandora and SiriusXM ads
Finding: Account structure needs account access, which this audit did not have.
#2377 · NEEDS ACCESS · Pandora and SiriusXM ads: creative and formats · Pandora and SiriusXM ads
Finding: No audio ads were found publicly; the owner would need to share any creative.
#2378 · NEEDS ACCESS · Pandora and SiriusXM ads: offer and message · Pandora and SiriusXM ads
Finding: No audio ad copy was found publicly; the owner would need to share it.
#2379 · NOT MEASURED · Pandora and SiriusXM ads: landing page or lead form · Pandora and SiriusXM ads
#2380 · NEEDS ACCESS · Pandora and SiriusXM ads: tracking · Pandora and SiriusXM ads
Finding: Tracking needs Analytics, call tracking and ad account access, none of which were available.
#2381 · NEEDS ACCESS · Pandora and SiriusXM ads: cost per lead and cost per customer, national and local · Pandora and SiriusXM ads
Finding: Benchmarks for audio ads were not gathered, and Stout’s own costs need ad account access.
#2382 · NEEDS ACCESS · Pandora and SiriusXM ads: return on spend and payback time · Pandora and SiriusXM ads
Finding: Return on spend needs Stout’s ad spend and CRM revenue, which were not available.
#2383 · NOT MEASURED · Pandora and SiriusXM ads: minimum budget to learn · Pandora and SiriusXM ads
#2384 · NEEDS ACCESS · Pandora and SiriusXM ads: lead quality and follow-up · Pandora and SiriusXM ads
Finding: Lead quality and response speed need CRM and call tracking access, which were not available.
#2385 · NOT MEASURED · Pandora and SiriusXM ads: rules and restricted categories · Pandora and SiriusXM ads
#2386 · NEEDS ACCESS · Pandora and SiriusXM ads: common waste · Pandora and SiriusXM ads
Finding: Waste checks need campaign reports from the ad account, which were not available.
#2387 · NOT MEASURED · Pandora and SiriusXM ads: paid vs organic decision · Pandora and SiriusXM ads
#2388 · DONE · iHeartRadio and local radio: fit for this industry and customer · iHeartRadio and local radio
Finding: Industry profile says local radio fits larger teams; Stout has about 70 agents across California, Florida and Texas, so it is a possible fit.
#2389 · NEEDS ACCESS · iHeartRadio and local radio: running now · iHeartRadio and local radio
Finding: Only the owner or station reps can say whether radio ads run; no public record covers local radio.
#2390 · NOT MEASURED · iHeartRadio and local radio: competitors running · iHeartRadio and local radio
#2391 · NOT MEASURED · iHeartRadio and local radio: what converts in this industry · iHeartRadio and local radio
#2392 · NEEDS ACCESS · iHeartRadio and local radio: campaign type and goal · iHeartRadio and local radio
Finding: Campaign settings need account or station contract access, which this audit did not have.
#2393 · NEEDS ACCESS · iHeartRadio and local radio: targeting · iHeartRadio and local radio
Finding: Targeting needs account or station contract access, which this audit did not have.
#2394 · NEEDS ACCESS · iHeartRadio and local radio: account structure · iHeartRadio and local radio
Finding: Account structure needs account access, which this audit did not have.
#2395 · NEEDS ACCESS · iHeartRadio and local radio: creative and formats · iHeartRadio and local radio
Finding: No radio spots were found publicly; the owner would need to share any creative.
#2396 · NEEDS ACCESS · iHeartRadio and local radio: offer and message · iHeartRadio and local radio
Finding: No radio ad copy was found publicly; the owner would need to share it.
#2397 · NOT MEASURED · iHeartRadio and local radio: landing page or lead form · iHeartRadio and local radio
#2398 · NEEDS ACCESS · iHeartRadio and local radio: tracking · iHeartRadio and local radio
Finding: Tracking needs Analytics and call tracking access, which were not available.
#2399 · NEEDS ACCESS · iHeartRadio and local radio: cost per lead and cost per customer, national and local · iHeartRadio and local radio
Finding: Radio cost benchmarks were not gathered, and Stout’s own costs need ad account access.
#2400 · NEEDS ACCESS · iHeartRadio and local radio: return on spend and payback time · iHeartRadio and local radio
Finding: Return on spend needs Stout’s ad spend and CRM revenue, which were not available.
#2401 · NOT MEASURED · iHeartRadio and local radio: minimum budget to learn · iHeartRadio and local radio
#2402 · NEEDS ACCESS · iHeartRadio and local radio: lead quality and follow-up · iHeartRadio and local radio
Finding: Lead quality and response speed need CRM and call tracking access, which were not available.
#2403 · NOT MEASURED · iHeartRadio and local radio: rules and restricted categories · iHeartRadio and local radio
#2404 · NEEDS ACCESS · iHeartRadio and local radio: common waste · iHeartRadio and local radio
Finding: Waste checks need station and campaign reports, which were not available.
#2405 · NOT MEASURED · iHeartRadio and local radio: paid vs organic decision · iHeartRadio and local radio
#2406 · NOT MEASURED · Podcast ads and sponsorships: fit for this industry and customer · Podcast ads and sponsorships
#2407 · NEEDS ACCESS · Podcast ads and sponsorships: running now · Podcast ads and sponsorships
Finding: Only the owner or podcast sponsorship records can say whether podcast ads run; no public ad library covers them.
#2408 · NOT MEASURED · Podcast ads and sponsorships: competitors running · Podcast ads and sponsorships
#2409 · NOT MEASURED · Podcast ads and sponsorships: what converts in this industry · Podcast ads and sponsorships
#2410 · NEEDS ACCESS · Podcast ads and sponsorships: campaign type and goal · Podcast ads and sponsorships
Finding: Campaign settings need sponsorship or account access, which this audit did not have.
#2411 · NEEDS ACCESS · Podcast ads and sponsorships: targeting · Podcast ads and sponsorships
Finding: Targeting needs sponsorship or account access, which this audit did not have.
#2412 · NEEDS ACCESS · Podcast ads and sponsorships: account structure · Podcast ads and sponsorships
Finding: Account structure needs account access, which this audit did not have.
#2413 · NEEDS ACCESS · Podcast ads and sponsorships: creative and formats · Podcast ads and sponsorships
Finding: No podcast ads were found publicly; the owner would need to share any creative.
#2414 · NEEDS ACCESS · Podcast ads and sponsorships: offer and message · Podcast ads and sponsorships
Finding: No podcast ad copy was found publicly; the owner would need to share it.
#2415 · NOT MEASURED · Podcast ads and sponsorships: landing page or lead form · Podcast ads and sponsorships
#2416 · NEEDS ACCESS · Podcast ads and sponsorships: tracking · Podcast ads and sponsorships
#2417 · NOT MEASURED · Podcast ads and sponsorships: cost per lead and cost per customer, national and local · Podcast ads and sponsorships
#2418 · NEEDS ACCESS · Podcast ads and sponsorships: return on spend and payback time · Podcast ads and sponsorships
#2419 · NOT MEASURED · Podcast ads and sponsorships: minimum budget to learn · Podcast ads and sponsorships
#2420 · NEEDS ACCESS · Podcast ads and sponsorships: lead quality and follow-up · Podcast ads and sponsorships
#2421 · NOT MEASURED · Podcast ads and sponsorships: rules and restricted categories · Podcast ads and sponsorships
#2422 · NEEDS ACCESS · Podcast ads and sponsorships: common waste · Podcast ads and sponsorships
#2423 · NOT MEASURED · Podcast ads and sponsorships: paid vs organic decision · Podcast ads and sponsorships
#2424 · NOT MEASURED · Waze ads: fit for this industry and customer · Waze ads
#2425 · NEEDS ACCESS · Waze ads: running now · Waze ads
#2426 · NOT MEASURED · Waze ads: competitors running · Waze ads
#2427 · NOT MEASURED · Waze ads: what converts in this industry · Waze ads
#2428 · NEEDS ACCESS · Waze ads: campaign type and goal · Waze ads
#2429 · NEEDS ACCESS · Waze ads: targeting · Waze ads
#2430 · NEEDS ACCESS · Waze ads: account structure · Waze ads
#2431 · NEEDS ACCESS · Waze ads: creative and formats · Waze ads
#2432 · NEEDS ACCESS · Waze ads: offer and message · Waze ads
#2433 · NOT MEASURED · Waze ads: landing page or lead form · Waze ads
#2434 · NEEDS ACCESS · Waze ads: tracking · Waze ads
#2435 · NOT MEASURED · Waze ads: cost per lead and cost per customer, national and local · Waze ads
#2436 · NEEDS ACCESS · Waze ads: return on spend and payback time · Waze ads
#2437 · NOT MEASURED · Waze ads: minimum budget to learn · Waze ads
#2438 · NEEDS ACCESS · Waze ads: lead quality and follow-up · Waze ads
#2439 · NOT MEASURED · Waze ads: rules and restricted categories · Waze ads
#2440 · NEEDS ACCESS · Waze ads: common waste · Waze ads
#2441 · NOT MEASURED · Waze ads: paid vs organic decision · Waze ads
#2442 · NOT MEASURED · Billboards and digital screens: fit for this industry and customer · Billboards and digital screens
#2443 · NEEDS ACCESS · Billboards and digital screens: running now · Billboards and digital screens
#2444 · NOT MEASURED · Billboards and digital screens: competitors running · Billboards and digital screens
#2445 · NOT MEASURED · Billboards and digital screens: what converts in this industry · Billboards and digital screens
#2446 · NEEDS ACCESS · Billboards and digital screens: campaign type and goal · Billboards and digital screens
#2447 · NEEDS ACCESS · Billboards and digital screens: targeting · Billboards and digital screens
#2448 · NEEDS ACCESS · Billboards and digital screens: account structure · Billboards and digital screens
#2449 · NEEDS ACCESS · Billboards and digital screens: creative and formats · Billboards and digital screens
#2450 · NEEDS ACCESS · Billboards and digital screens: offer and message · Billboards and digital screens
#2451 · NOT MEASURED · Billboards and digital screens: landing page or lead form · Billboards and digital screens
#2452 · NEEDS ACCESS · Billboards and digital screens: tracking · Billboards and digital screens
#2453 · NOT MEASURED · Billboards and digital screens: cost per lead and cost per customer, national and local · Billboards and digital screens
#2454 · NEEDS ACCESS · Billboards and digital screens: return on spend and payback time · Billboards and digital screens
#2455 · NOT MEASURED · Billboards and digital screens: minimum budget to learn · Billboards and digital screens
#2456 · NEEDS ACCESS · Billboards and digital screens: lead quality and follow-up · Billboards and digital screens
#2457 · NOT MEASURED · Billboards and digital screens: rules and restricted categories · Billboards and digital screens
#2458 · NEEDS ACCESS · Billboards and digital screens: common waste · Billboards and digital screens
#2459 · NOT MEASURED · Billboards and digital screens: paid vs organic decision · Billboards and digital screens
#2460 · DONE · Direct mail and coupon mailers: fit for this industry and customer · Direct mail and coupon mailers
Finding: Industry profile rates direct mail to farm areas as strong for real estate teams. Buyers take months to decide and sellers are local homeowners.
#2461 · NEEDS ACCESS · Direct mail and coupon mailers: running now · Direct mail and coupon mailers
#2462 · NOT MEASURED · Direct mail and coupon mailers: competitors running · Direct mail and coupon mailers
#2463 · NOT MEASURED · Direct mail and coupon mailers: what converts in this industry · Direct mail and coupon mailers
#2464 · NEEDS ACCESS · Direct mail and coupon mailers: campaign type and goal · Direct mail and coupon mailers
#2465 · NEEDS ACCESS · Direct mail and coupon mailers: targeting · Direct mail and coupon mailers
#2466 · NEEDS ACCESS · Direct mail and coupon mailers: account structure · Direct mail and coupon mailers
#2467 · NEEDS ACCESS · Direct mail and coupon mailers: creative and formats · Direct mail and coupon mailers
#2468 · NEEDS ACCESS · Direct mail and coupon mailers: offer and message · Direct mail and coupon mailers
#2469 · NEEDS ACCESS · Direct mail and coupon mailers: landing page or lead form · Direct mail and coupon mailers
#2470 · NEEDS ACCESS · Direct mail and coupon mailers: tracking · Direct mail and coupon mailers
#2471 · NOT MEASURED · Direct mail and coupon mailers: cost per lead and cost per customer, national and local · Direct mail and coupon mailers
#2472 · NEEDS ACCESS · Direct mail and coupon mailers: return on spend and payback time · Direct mail and coupon mailers
#2473 · NOT MEASURED · Direct mail and coupon mailers: minimum budget to learn · Direct mail and coupon mailers
#2474 · NEEDS ACCESS · Direct mail and coupon mailers: lead quality and follow-up · Direct mail and coupon mailers
#2475 · NOT MEASURED · Direct mail and coupon mailers: rules and restricted categories · Direct mail and coupon mailers
#2476 · NEEDS ACCESS · Direct mail and coupon mailers: common waste · Direct mail and coupon mailers
#2477 · NOT MEASURED · Direct mail and coupon mailers: paid vs organic decision · Direct mail and coupon mailers
#2478 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): fit for this industry and customer · Amazon store ads (retail and e-commerce only)
#2479 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): running now · Amazon store ads (retail and e-commerce only)
#2480 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): competitors running · Amazon store ads (retail and e-commerce only)
#2481 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): what converts in this industry · Amazon store ads (retail and e-commerce only)
#2482 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): campaign type and goal · Amazon store ads (retail and e-commerce only)
#2483 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): targeting · Amazon store ads (retail and e-commerce only)
#2484 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): account structure · Amazon store ads (retail and e-commerce only)
#2485 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): creative and formats · Amazon store ads (retail and e-commerce only)
#2486 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): offer and message · Amazon store ads (retail and e-commerce only)
#2487 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): landing page or lead form · Amazon store ads (retail and e-commerce only)
#2488 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): tracking · Amazon store ads (retail and e-commerce only)
#2489 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): cost per lead and cost per customer, national and local · Amazon store ads (retail and e-commerce only)
#2490 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): return on spend and payback time · Amazon store ads (retail and e-commerce only)
#2491 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): minimum budget to learn · Amazon store ads (retail and e-commerce only)
#2492 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): lead quality and follow-up · Amazon store ads (retail and e-commerce only)
#2493 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): rules and restricted categories · Amazon store ads (retail and e-commerce only)
#2494 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): common waste · Amazon store ads (retail and e-commerce only)
#2495 · DOES NOT APPLY · Amazon store ads (retail and e-commerce only): paid vs organic decision · Amazon store ads (retail and e-commerce only)
#2496 · NEEDS ACCESS · One campaign per service · Google Search Ads extras
#2497 · NEEDS ACCESS · Keyword match types · Google Search Ads extras
#2498 · NEEDS ACCESS · Negative keywords · Google Search Ads extras
#2499 · NEEDS ACCESS · Location ‘presence’ setting · Google Search Ads extras
#2500 · NEEDS ACCESS · Ad schedule · Google Search Ads extras
#2501 · NEEDS ACCESS · Device bids · Google Search Ads extras
#2502 · NEEDS ACCESS · Ad assets · Google Search Ads extras
#2503 · NEEDS ACCESS · Search terms report · Google Search Ads extras
#2504 · NOT MEASURED · Competitors bidding on the brand name · Google Search Ads extras
#2505 · NEEDS ACCESS · Impression share · Google Search Ads extras
#2506 · NEEDS ACCESS · Quality score · Google Search Ads extras
#2507 · NEEDS ACCESS · Landing page per ad group · Google Search Ads extras
#2508 · NEEDS ACCESS · Offline conversion import from CRM · Google Search Ads extras
#2509 · NOT MEASURED · Category eligible · Local Services Ads extras
#2510 · NEEDS ACCESS · Google Screened or Guaranteed badge · Local Services Ads extras
#2511 · NOT MEASURED · Reviews on LSA · Local Services Ads extras
#2512 · NEEDS ACCESS · Response rate and speed · Local Services Ads extras
#2513 · NEEDS ACCESS · Lead disputes · Local Services Ads extras
#2514 · NEEDS ACCESS · Hours and budget · Local Services Ads extras
#2515 · NEEDS ACCESS · Special ad category set where required · Meta (Facebook and Instagram) extras
#2516 · NEEDS ACCESS · Placements reviewed · Meta (Facebook and Instagram) extras
#2517 · NEEDS ACCESS · Cold, warm and retargeting audiences · Meta (Facebook and Instagram) extras
#2518 · NEEDS ACCESS · Lead form type · Meta (Facebook and Instagram) extras
#2519 · NEEDS ACCESS · Boosted organic posts vs new ads · Meta (Facebook and Instagram) extras
#2520 · NEEDS ACCESS · Ad fatigue · Meta (Facebook and Instagram) extras
#2521 · NOT MEASURED · Comments on ads · Meta (Facebook and Instagram) extras
#2522 · MISSING · Partnership ads with creators · Meta (Facebook and Instagram) extras
Finding: Meta Ad Library shows the Stout Team page (61575318890420) running no ads in any country, so no partnership ads are in use.
Recommended action: C16
#2523 · MISSING · Click-to-message and call ads · Meta (Facebook and Instagram) extras
Finding: Meta Ad Library shows no active ads for the Stout Team page, so no click-to-message or call ads are running.
Recommended action: C16
#2524 · NEEDS ACCESS · Thought Leader Ads from the owner’s posts · LinkedIn extras
#2525 · NEEDS ACCESS · Lead Gen Forms · LinkedIn extras
#2526 · DOES NOT APPLY · Account lists · LinkedIn extras
#2527 · NEEDS ACCESS · Job title and seniority targeting · LinkedIn extras
#2528 · NEEDS ACCESS · Cost per qualified lead · LinkedIn extras
#2529 · NEEDS ACCESS · Spark Ads · TikTok, YouTube and streaming extras
#2530 · NOT MEASURED · TikTok Creative Center research · TikTok, YouTube and streaming extras
#2531 · NOT MEASURED · YouTube hook in 5 seconds · TikTok, YouTube and streaming extras
#2532 · NEEDS ACCESS · YouTube retargeting of viewers · TikTok, YouTube and streaming extras
#2533 · NOT MEASURED · Streaming TV QR code on screen · TikTok, YouTube and streaming extras
#2534 · NOT MEASURED · Prime Video buying route · TikTok, YouTube and streaming extras
#2535 · NOT MEASURED · Prime Video shopping-data audiences · TikTok, YouTube and streaming extras
#2536 · NOT MEASURED · Prime Video formats · TikTok, YouTube and streaming extras
#2537 · NOT MEASURED · Streaming measurement · TikTok, YouTube and streaming extras
#2538 · NOT MEASURED · Streaming production cost · TikTok, YouTube and streaming extras
#2539 · NOT MEASURED · Budget split across channels · Cross-channel ad checks
#2540 · NEEDS ACCESS · Retargeting across platforms · Cross-channel ad checks
#2541 · NOT MEASURED · Ad sizes from one filming day · Cross-channel ad checks
#2542 · NOT MEASURED · In-app browser test · Cross-channel ad checks
#2543 · NOT MEASURED · Channel ranking: where the next dollar goes · Cross-channel ad checks
#2544 · DONE · Paid vs organic decision guide · Cross-channel ad checks
Finding: The industry profile sets out ad channel fit: Google Search, Meta housing ads and YouTube strong, Zillow and connected TV possible, X poor.
#2545 · NEEDS ACCESS · Break-even cost per lead · Cross-channel ad checks
#2546 · NEEDS ACCESS · Highest affordable cost per customer · Cross-channel ad checks
#2547 · NEEDS ACCESS · One results table · Cross-channel ad checks
Offline and Out-of-Home Marketing · 9 checks
#2548 · NEEDS ACCESS · Direct mail in use · Offline channels
#2549 · NOT MEASURED · Every Door Direct Mail (EDDM) fit · Offline channels
#2550 · NOT MEASURED · Coupon mailers (Valpak, Money Mailer, local mailers) · Offline channels
#2551 · NEEDS ACCESS · Mail tracking · Offline channels
#2552 · NEEDS ACCESS · Yard signs, vehicle wraps and signage · Offline channels
#2553 · NEEDS ACCESS · Print ads · Offline channels
#2554 · NEEDS ACCESS · Events and trade shows · Offline channels
#2555 · NEEDS ACCESS · Business cards and leave-behinds with review QR codes · Offline channels
#2556 · NEEDS ACCESS · Cost per customer offline vs digital · Offline channels
Local Media Finder (Location-Specific Ad Opportunities) · 126 checks
#2557 · DONE · Local TV stations and station apps: found and verified · Local TV stations and station apps
Finding: TV outlets are listed for four regions: FOX 11 Los Angeles, NBC Bay Area, CBS News Sacramento and Jacksonville Buzz TV. Links and active status are not shown.
#2558 · NOT MEASURED · Local TV stations and station apps: audience size · Local TV stations and station apps
#2559 · NOT MEASURED · Local TV stations and station apps: audience fit · Local TV stations and station apps
#2560 · NOT MEASURED · Local TV stations and station apps: cost or rate card · Local TV stations and station apps
#2561 · NOT MEASURED · Local TV stations and station apps: minimum spend and deadlines · Local TV stations and station apps
#2562 · NOT MEASURED · Local TV stations and station apps: formats and sizes · Local TV stations and station apps
#2563 · NOT MEASURED · Local TV stations and station apps: how to track it · Local TV stations and station apps
#2564 · NOT MEASURED · Local TV stations and station apps: estimated cost per lead vs digital · Local TV stations and station apps
#2565 · NOT MEASURED · Local TV stations and station apps: rules for business posts · Local TV stations and station apps
#2566 · NOT MEASURED · Local TV stations and station apps: saved to the local media library · Local TV stations and station apps
#2567 · DONE · Local radio groups and stations: found and verified · Local radio groups and stations
Finding: Only one radio outlet is listed, KFBK News Radio in Sacramento. Other regions show podcasts only, so radio coverage is thin and links are not shown.
#2568 · NOT MEASURED · Local radio groups and stations: audience size · Local radio groups and stations
#2569 · NOT MEASURED · Local radio groups and stations: audience fit · Local radio groups and stations
#2570 · NOT MEASURED · Local radio groups and stations: cost or rate card · Local radio groups and stations
#2571 · NOT MEASURED · Local radio groups and stations: minimum spend and deadlines · Local radio groups and stations
#2572 · NOT MEASURED · Local radio groups and stations: formats and sizes · Local radio groups and stations
#2573 · NOT MEASURED · Local radio groups and stations: how to track it · Local radio groups and stations
#2574 · NOT MEASURED · Local radio groups and stations: estimated cost per lead vs digital · Local radio groups and stations
#2575 · NOT MEASURED · Local radio groups and stations: rules for business posts · Local radio groups and stations
#2576 · NOT MEASURED · Local radio groups and stations: saved to the local media library · Local radio groups and stations
#2577 · DONE · Local news sites and newspapers: found and verified · Local news sites and newspapers
Finding: News outlets are listed across regions, such as Los Angeles Times, San Francisco Standard, Santa Cruz Sentinel and Destin Life. Links and active status are not shown.
#2578 · NOT MEASURED · Local news sites and newspapers: audience size · Local news sites and newspapers
#2579 · NOT MEASURED · Local news sites and newspapers: audience fit · Local news sites and newspapers
#2580 · NOT MEASURED · Local news sites and newspapers: cost or rate card · Local news sites and newspapers
#2581 · NOT MEASURED · Local news sites and newspapers: minimum spend and deadlines · Local news sites and newspapers
#2582 · NOT MEASURED · Local news sites and newspapers: formats and sizes · Local news sites and newspapers
#2583 · NOT MEASURED · Local news sites and newspapers: how to track it · Local news sites and newspapers
#2584 · NOT MEASURED · Local news sites and newspapers: estimated cost per lead vs digital · Local news sites and newspapers
#2585 · NOT MEASURED · Local news sites and newspapers: rules for business posts · Local news sites and newspapers
#2586 · NOT MEASURED · Local news sites and newspapers: saved to the local media library · Local news sites and newspapers
#2587 · NOT MEASURED · Classifieds and local marketplaces: found and verified · Classifieds and local marketplaces
#2588 · NOT MEASURED · Classifieds and local marketplaces: audience size · Classifieds and local marketplaces
#2589 · NOT MEASURED · Classifieds and local marketplaces: audience fit · Classifieds and local marketplaces
#2590 · NOT MEASURED · Classifieds and local marketplaces: cost or rate card · Classifieds and local marketplaces
#2591 · NOT MEASURED · Classifieds and local marketplaces: minimum spend and deadlines · Classifieds and local marketplaces
#2592 · NOT MEASURED · Classifieds and local marketplaces: formats and sizes · Classifieds and local marketplaces
#2593 · NOT MEASURED · Classifieds and local marketplaces: how to track it · Classifieds and local marketplaces
#2594 · NOT MEASURED · Classifieds and local marketplaces: estimated cost per lead vs digital · Classifieds and local marketplaces
#2595 · NOT MEASURED · Classifieds and local marketplaces: rules for business posts · Classifieds and local marketplaces
#2596 · NOT MEASURED · Classifieds and local marketplaces: saved to the local media library · Classifieds and local marketplaces
#2597 · NOT MEASURED · Coupon mailers and direct mail: found and verified · Coupon mailers and direct mail
#2598 · NOT MEASURED · Coupon mailers and direct mail: audience size · Coupon mailers and direct mail
#2599 · NOT MEASURED · Coupon mailers and direct mail: audience fit · Coupon mailers and direct mail
#2600 · NOT MEASURED · Coupon mailers and direct mail: cost or rate card · Coupon mailers and direct mail
#2601 · NOT MEASURED · Coupon mailers and direct mail: minimum spend and deadlines · Coupon mailers and direct mail
#2602 · NOT MEASURED · Coupon mailers and direct mail: formats and sizes · Coupon mailers and direct mail
#2603 · NOT MEASURED · Coupon mailers and direct mail: how to track it · Coupon mailers and direct mail
#2604 · NOT MEASURED · Coupon mailers and direct mail: estimated cost per lead vs digital · Coupon mailers and direct mail
#2605 · NOT MEASURED · Coupon mailers and direct mail: rules for business posts · Coupon mailers and direct mail
#2606 · NOT MEASURED · Coupon mailers and direct mail: saved to the local media library · Coupon mailers and direct mail
#2607 · NOT MEASURED · Community groups: found and verified · Community groups
#2608 · NOT MEASURED · Community groups: audience size · Community groups
#2609 · NOT MEASURED · Community groups: audience fit · Community groups
#2610 · NOT MEASURED · Community groups: cost or rate card · Community groups
#2611 · NOT MEASURED · Community groups: minimum spend and deadlines · Community groups
#2612 · NOT MEASURED · Community groups: formats and sizes · Community groups
#2613 · NOT MEASURED · Community groups: how to track it · Community groups
#2614 · NOT MEASURED · Community groups: estimated cost per lead vs digital · Community groups
#2615 · NOT MEASURED · Community groups: rules for business posts · Community groups
#2616 · NOT MEASURED · Community groups: saved to the local media library · Community groups
#2617 · DONE · Local magazines and visitor guides: found and verified · Local magazines and visitor guides
Finding: Local magazines are listed for all 12 regions, such as Palm Springs Life, San Diego Magazine, Houstonia and Jacksonville Magazine, each with a note on why it fits.
#2618 · NOT MEASURED · Local magazines and visitor guides: audience size · Local magazines and visitor guides
#2619 · DONE · Local magazines and visitor guides: audience fit · Local magazines and visitor guides
Finding: The media list gives a fit reason for each magazine, such as Palm Springs Life: luxury-focused audience, strong fit for high-end homes. No numeric score.
#2620 · NOT MEASURED · Local magazines and visitor guides: cost or rate card · Local magazines and visitor guides
#2621 · NOT MEASURED · Local magazines and visitor guides: minimum spend and deadlines · Local magazines and visitor guides
#2622 · NOT MEASURED · Local magazines and visitor guides: formats and sizes · Local magazines and visitor guides
#2623 · NOT MEASURED · Local magazines and visitor guides: how to track it · Local magazines and visitor guides
#2624 · NOT MEASURED · Local magazines and visitor guides: estimated cost per lead vs digital · Local magazines and visitor guides
#2625 · NOT MEASURED · Local magazines and visitor guides: rules for business posts · Local magazines and visitor guides
#2626 · NOT MEASURED · Local magazines and visitor guides: saved to the local media library · Local magazines and visitor guides
#2627 · NOT MEASURED · Billboards and digital screens: found and verified · Billboards and digital screens
#2628 · NOT MEASURED · Billboards and digital screens: audience size · Billboards and digital screens
#2629 · NOT MEASURED · Billboards and digital screens: audience fit · Billboards and digital screens
#2630 · NOT MEASURED · Billboards and digital screens: cost or rate card · Billboards and digital screens
#2631 · NOT MEASURED · Billboards and digital screens: minimum spend and deadlines · Billboards and digital screens
#2632 · NOT MEASURED · Billboards and digital screens: formats and sizes · Billboards and digital screens
#2633 · NOT MEASURED · Billboards and digital screens: how to track it · Billboards and digital screens
#2634 · NOT MEASURED · Billboards and digital screens: estimated cost per lead vs digital · Billboards and digital screens
#2635 · NOT MEASURED · Billboards and digital screens: rules for business posts · Billboards and digital screens
#2636 · NOT MEASURED · Billboards and digital screens: saved to the local media library · Billboards and digital screens
#2637 · NOT MEASURED · Sponsorships: found and verified · Sponsorships
#2638 · NOT MEASURED · Sponsorships: audience size · Sponsorships
#2639 · NOT MEASURED · Sponsorships: audience fit · Sponsorships
#2640 · NOT MEASURED · Sponsorships: cost or rate card · Sponsorships
#2641 · NOT MEASURED · Sponsorships: minimum spend and deadlines · Sponsorships
#2642 · NOT MEASURED · Sponsorships: formats and sizes · Sponsorships
#2643 · NOT MEASURED · Sponsorships: how to track it · Sponsorships
#2644 · NOT MEASURED · Sponsorships: estimated cost per lead vs digital · Sponsorships
#2645 · NOT MEASURED · Sponsorships: rules for business posts · Sponsorships
#2646 · NOT MEASURED · Sponsorships: saved to the local media library · Sponsorships
#2647 · DONE · Local podcasts and creators: found and verified · Local podcasts and creators
Finding: Podcasts are listed for most regions, such as Desert Dreams, CV Hustle, PB + Jax and Owning The Coast, each with a fit note. No links shown.
#2648 · NOT MEASURED · Local podcasts and creators: audience size · Local podcasts and creators
#2649 · DONE · Local podcasts and creators: audience fit · Local podcasts and creators
Finding: The media list gives a fit reason for each podcast, such as Desert Dreams: locally engaged Coachella Valley audience. No numeric score.
#2650 · NOT MEASURED · Local podcasts and creators: cost or rate card · Local podcasts and creators
#2651 · NOT MEASURED · Local podcasts and creators: minimum spend and deadlines · Local podcasts and creators
#2652 · NOT MEASURED · Local podcasts and creators: formats and sizes · Local podcasts and creators
#2653 · NOT MEASURED · Local podcasts and creators: how to track it · Local podcasts and creators
#2654 · NOT MEASURED · Local podcasts and creators: estimated cost per lead vs digital · Local podcasts and creators
#2655 · NOT MEASURED · Local podcasts and creators: rules for business posts · Local podcasts and creators
#2656 · NOT MEASURED · Local podcasts and creators: saved to the local media library · Local podcasts and creators
#2657 · DONE · Industry-specific local media: found and verified · Industry-specific local media
Finding: Real estate and home outlets are listed per region, such as Real Producers magazines, Houston Agent Magazine, Latitude 33 and Palm Springs Life, each with a fit note.
#2658 · NOT MEASURED · Industry-specific local media: audience size · Industry-specific local media
#2659 · NOT MEASURED · Industry-specific local media: audience fit · Industry-specific local media
#2660 · NOT MEASURED · Industry-specific local media: cost or rate card · Industry-specific local media
#2661 · NOT MEASURED · Industry-specific local media: minimum spend and deadlines · Industry-specific local media
#2662 · NOT MEASURED · Industry-specific local media: formats and sizes · Industry-specific local media
#2663 · NOT MEASURED · Industry-specific local media: how to track it · Industry-specific local media
#2664 · NOT MEASURED · Industry-specific local media: estimated cost per lead vs digital · Industry-specific local media
#2665 · NOT MEASURED · Industry-specific local media: rules for business posts · Industry-specific local media
#2666 · NOT MEASURED · Industry-specific local media: saved to the local media library · Industry-specific local media
#2667 · MISSING · Local event calendars and festivals: found and verified · Local event calendars and festivals
Finding: The media list across all 12 regions has magazines, newspapers, podcasts and newsletters, but no event calendars, festivals or sponsorship events.
Recommended action: B12
#2668 · NOT MEASURED · Local event calendars and festivals: audience size · Local event calendars and festivals
#2669 · NOT MEASURED · Local event calendars and festivals: audience fit · Local event calendars and festivals
#2670 · NOT MEASURED · Local event calendars and festivals: cost or rate card · Local event calendars and festivals
#2671 · NOT MEASURED · Local event calendars and festivals: minimum spend and deadlines · Local event calendars and festivals
#2672 · NOT MEASURED · Local event calendars and festivals: formats and sizes · Local event calendars and festivals
#2673 · NOT MEASURED · Local event calendars and festivals: how to track it · Local event calendars and festivals
#2674 · NOT MEASURED · Local event calendars and festivals: estimated cost per lead vs digital · Local event calendars and festivals
#2675 · NOT MEASURED · Local event calendars and festivals: rules for business posts · Local event calendars and festivals
#2676 · NOT MEASURED · Local event calendars and festivals: saved to the local media library · Local event calendars and festivals
#2677 · NOT MEASURED · Runs automatically in every audit · Local Media Finder runs
#2678 · NOT MEASURED · Starts from the saved library · Local Media Finder runs
#2679 · NOT MEASURED · On-demand command works · Local Media Finder runs
#2680 · NOT MEASURED · Quarterly refresh · Local Media Finder runs
#2681 · NOT MEASURED · No outreach without approval · Local Media Finder runs
#2682 · NOT MEASURED · Report screen and Doc table · Local Media Finder runs
Content, Topical Authority and Publishing · 42 checks
#2683 · NOT MEASURED · Blog inventory · Current content
#2684 · NOT MEASURED · Publishing speed vs competitors · Current content
#2685 · NEEDS ACCESS · Posts losing traffic · Current content
#2686 · MISSING · Outdated posts · Current content
Finding: 240 of 353 posts date from 2017 to 2021, and 35 external links in old posts are broken (Redfin, NAR, Census). The posts were not refreshed or merged.
#2687 · NOT MEASURED · Posts competing with each other · Current content
#2688 · NEEDS ACCESS · Posts that bring leads · Current content
#2689 · MISSING · AI-sounding or thin posts · Current content
Finding: Posts are generic vendor articles with no named author. A spot-check found one word for word on bangarealty.com, and 340 of 353 posts mention none of the team’s markets.
#2690 · MISSING · Original data published · Current content
Finding: No market reports or local data studies exist. The site audit lists market reports as a missing page type.
#2691 · DONE · Topic map for the industry · Topic map and topical authority
Finding: The audit mapped 117 page types for a complete real estate team site and ran keyword research on 2,958 market terms.
#2692 · DONE · Coverage of each topic · Topic map and topical authority
Finding: Coverage is marked for each of the 117 page types: 14 have a page, 23 are weak (old blog post only), 80 are missing.
#2693 · NOT MEASURED · Competitor coverage · Topic map and topical authority
#2694 · MISSING · Main guide pages (pillars) · Topic map and topical authority
Finding: No city or region hub pages found. The site has only 5 neighborhood pages, and the plan calls for city hub pages for each current region.
Recommended action: C11
#2695 · MISSING · Supporting articles linked to pillars · Topic map and topical authority
Finding: No pillar pages exist (neighborhood guides, market reports and FAQ hub are missing), and 340 of 353 posts mention no team market, so nothing links up to pillars.
Recommended action: C11
#2696 · NOT MEASURED · Topical authority score · Topic map and topical authority
#2697 · MISSING · Area and neighborhood guides · Content types for this industry
Finding: Only 5 neighborhood pages exist, while buyers search 612 neighborhood names across the cities. Competitors have up to 148 such pages.
Recommended action: C10
#2698 · MISSING · Cost guides · Content types for this industry
Finding: Closing costs, down payment help, property tax and affordability pages are missing or covered only by an old generic blog post.
#2699 · NOT MEASURED · Comparison pages · Content types for this industry
#2700 · NOT MEASURED · Case studies · Content types for this industry
#2701 · MISSING · Calculators and tools · Content types for this industry
Finding: The home valuation link (/home-valuation) is broken and no separate valuation page exists, so visitors have no useful tool on the site.
#2702 · MISSING · FAQ hub · Content types for this industry
Finding: The audit confirmed teamstout.com has no FAQ page, and none of the pages checked contain FAQ content.
#2703 · MISSING · Video with transcripts · Content types for this industry
Finding: No watch page for the Chasing Palms show. The /chasing-palms page is only a sign-up form and the homepage links out to YouTube, with no transcripts.
Recommended action: C13
#2704 · MISSING · Podcast episodes · Content types for this industry
Finding: Chasing Palms has no watch page on teamstout.com. The 31 videos are only on YouTube, and none are embedded on the site.
Recommended action: C13
#2705 · NOT MEASURED · Newsletter archive · Content types for this industry
#2706 · NOT MEASURED · Graphics and checklists · Content types for this industry
#2707 · MISSING · Local data studies · Content types for this industry
Finding: No local data studies or market reports exist. 340 of 353 posts mention none of the team’s markets.
#2708 · MISSING · Firsthand experience · Quality standard for every piece
Finding: Posts are generic vendor articles. One spot-checked post matches another agent’s site word for word, so there is no firsthand material.
#2709 · MISSING · Named author with credentials · Quality standard for every piece
Finding: All 353 blog posts have no named author.
#2710 · MISSING · Expert reviewer for YMYL topics · Quality standard for every piece
Finding: No post shows an author or expert reviewer. All 353 have no named author, and home-buying topics are high-stakes.
#2711 · NOT MEASURED · Sources cited · Quality standard for every piece
#2712 · NOT MEASURED · Last updated date · Quality standard for every piece
#2713 · NOT MEASURED · Review cycle · Quality standard for every piece
#2714 · NOT MEASURED · Distribution checklist per piece · Distribution and syndication
#2715 · NOT MEASURED · Own site first · Distribution and syndication
#2716 · NOT MEASURED · Main-version tags on copies · Distribution and syndication
#2717 · NOT MEASURED · Delay before copies · Distribution and syndication
#2718 · MISSING · Content syndication footprint · Distribution and syndication
Finding: A post on teamstout.com was found word for word on bangarealty.com. The shared vendor content is not controlled by the team.
#2719 · DOES NOT APPLY · Industry syndication platforms · Distribution and syndication
#2720 · NOT MEASURED · Listing syndication for real estate and similar · Distribution and syndication
#2721 · NOT MEASURED · Social posting of listings or products · Distribution and syndication
#2722 · NOT MEASURED · Cost per piece by type · Content economics
#2723 · NOT MEASURED · Expected traffic and leads per piece · Content economics
#2724 · NOT MEASURED · Content calendar · Content economics
PR, News and Recurring Story Opportunities · 29 checks
#2725 · DONE · News mentions · PR footprint today
Finding: Three dated mentions found: American Dream TV (Oct 2025), Agent Attraction case study (Nov 2025), Bold Journey feature on Ross (Sep 2026). Palm Springs Life 40 Under 40 also found.
#2726 · NOT MEASURED · Last press release · PR footprint today
#2727 · NOT MEASURED · Journalist pickup · PR footprint today
#2728 · NOT MEASURED · Quality of covering sites · PR footprint today
#2729 · MISSING · Newsroom or press page · PR footprint today
Finding: No press or newsroom page found. The press logo carousel has 16 slides with no links, and the awards (RealTrends, Palm Springs lists) are not linked from the site.
Recommended action: A13
#2730 · MISSING · Media kit · PR footprint today
Finding: No media kit found. Ross has no bio, photo or owner page on teamstout.com, so there is no ready pack of bio, photos and facts for reporters.
Recommended action: B12
#2731 · NOT MEASURED · Unlinked mentions · PR footprint today
#2732 · MISSING · Monthly market or industry update · Recurring calendar
Finding: No market reports on the site (listed as missing from the page universe). The blog is generic vendor articles, with only 12 posts in 2026 so far.
#2733 · NOT MEASURED · Monthly community story · Recurring calendar
#2734 · NOT MEASURED · Monthly team news · Recurring calendar
#2735 · MISSING · Quarterly original data study · Recurring calendar
Finding: No original data studies found. Market reports are missing and 340 of 353 blog posts are generic and mention none of the team’s markets.
#2736 · MISSING · Yearly ‘State of [industry] in [city]’ report · Recurring calendar
Finding: No yearly state-of-the-market report for any city or region. Market reports are listed as missing from the site.
#2737 · NOT MEASURED · Award submissions calendar · Recurring calendar
#2738 · NOT MEASURED · Major results stories within industry rules · Recurring calendar
#2739 · NOT MEASURED · New service or office announcements · Recurring calendar
#2740 · NOT MEASURED · Expert comment on breaking news · Recurring calendar
#2741 · NOT MEASURED · Journalist request services (Qwoted, Featured and others) · Recurring calendar
#2742 · NOT MEASURED · Story plan per item: angle, outlets, method, cost, value · Recurring calendar
#2743 · NOT MEASURED · Scan runs each quarter · Quarterly PR opportunity scan
#2744 · NOT MEASURED · Journalist requests found · Quarterly PR opportunity scan
#2745 · NOT MEASURED · Award deadlines found · Quarterly PR opportunity scan
#2746 · NOT MEASURED · Events and sponsorships found · Quarterly PR opportunity scan
#2747 · NOT MEASURED · Local data story ideas · Quarterly PR opportunity scan
#2748 · NOT MEASURED · Contributor openings · Quarterly PR opportunity scan
#2749 · NOT MEASURED · No pitching without approval · Quarterly PR opportunity scan
#2750 · DONE · Industry publications · Industry PR channels
Finding: A target list of trade and local outlets exists for each region, including Real Producers magazines, Houston Agent Magazine and The Real Deal San Francisco.
#2751 · NOT MEASURED · Industry awards and honors lists · Industry PR channels
#2752 · DONE · Luxury or premium media where relevant · Industry PR channels
Finding: Luxury and premium outlets are listed by region, such as Haute Living San Francisco, Palm Springs Life, DIGS, ICONIC LIFE and Luxcior Magazine.
#2753 · NOT MEASURED · Legal, medical or financial compliance for releases · Industry PR channels
Backlinks and Authority · 29 checks
#2754 · NOT MEASURED · Total backlinks and referring domains · Link profile
#2755 · NOT MEASURED · Domain rank · Link profile
#2756 · NOT MEASURED · Spam score and toxic patterns · Link profile
#2757 · NOT MEASURED · Low-quality domain endings · Link profile
#2758 · NOT MEASURED · Links from their own country · Link profile
#2759 · NOT MEASURED · Links from local sites · Link profile
#2760 · NOT MEASURED · Links from industry sites · Link profile
#2761 · NOT MEASURED · Links from news sites · Link profile
#2762 · NOT MEASURED · Link text · Link profile
#2763 · NOT MEASURED · Pages links point to · Link profile
#2764 · NOT MEASURED · Links to each topic group · Link profile
#2765 · NOT MEASURED · Lost links · Link profile
#2766 · NOT MEASURED · Broken backlinks · Link profile
#2767 · NOT MEASURED · Link growth per month · Link profile
#2768 · NOT MEASURED · Links competitors have that the client could get · Link opportunities
#2769 · NOT MEASURED · Chamber and associations · Link opportunities
#2770 · NOT MEASURED · Sponsors and charities · Link opportunities
#2771 · DOES NOT APPLY · Suppliers and manufacturers’ dealer lists · Link opportunities
#2772 · NOT MEASURED · Partner sites · Link opportunities
#2773 · NOT MEASURED · Local news and community sites · Link opportunities
#2774 · NOT MEASURED · Unlinked mentions · Link opportunities
#2775 · MISSING · Original data that earns citations · Link opportunities
Finding: No market reports exist on the site. The 353 blog posts are generic vendor articles, one copied word for word from another site, so nothing original earns citations.
#2776 · NOT MEASURED · Guest columns that are real editorial · Link opportunities
#2777 · NOT MEASURED · Link sites that AI tools also cite · Link opportunities
#2778 · NOT MEASURED · Link plan with ease and value per source · Link opportunities
#2779 · NOT MEASURED · No paid links that pass ranking value · Link rules
#2780 · NOT MEASURED · No link schemes or private networks · Link rules
#2781 · NOT MEASURED · Press release links treated correctly · Link rules
#2782 · NOT MEASURED · Sponsored links marked · Link rules
Compliance and Risk · 16 checks
#2783 · MISSING · Industry advertising rules · Compliance checks
Finding: 20 of 70 agent pages show no license number, which state advertising rules expect. The homepage and main pages do show a license number.
Recommended action: B5
#2784 · NOT MEASURED · State rules in each market · Compliance checks
Finding: License display is inconsistent across sources (10 of 70 agent pages in one count), and state rules were not checked market by market.
#2785 · MISSING · License numbers and disclosures · Compliance checks
Finding: 20 of 70 agent pages show no license number, though 50 do. The team footer shows Ross’s DRE #01882341.
Recommended action: B5
#2786 · NOT MEASURED · Testimonial and endorsement rules (FTC) · Compliance checks
Finding: The site has no testimonials and no influencer content was reviewed. Review and endorsement wording was not checked.
#2787 · NOT MEASURED · Privacy laws (CCPA and other state laws) · Compliance checks
Finding: The site’s own /privacy-policy link returns 404, but the footer links privacy policies on a subdomain. Privacy law compliance and tracking consent were not checked.
#2788 · DOES NOT APPLY · Health privacy (HIPAA) where relevant · Compliance checks
#2789 · NOT MEASURED · Fair Housing where relevant · Compliance checks
Finding: The Equal Housing statement in the footer was Not measured. Neighborhood content and ads were not reviewed for Fair Housing wording.
#2790 · DOES NOT APPLY · Attorney advertising rules where relevant · Compliance checks
#2791 · DOES NOT APPLY · Financial advertising rules where relevant · Compliance checks
#2792 · NOT MEASURED · Text and call consent (TCPA) · Compliance checks
Finding: The site has forms and tap-to-call links, but the consent wording on forms and any texting practices were not checked.
#2793 · MISSING · Accessibility (ADA and WCAG) · Compliance checks
Finding: Accessibility scores are 79 on mobile and 76 on desktop. On the homepage, 13 of 24 images have no alt text.
Recommended action: C7
#2794 · DONE · Cookie consent where required · Compliance checks
Finding: A cookie banner appears on the phone view of the homepage, covering the bottom quarter of the first screen.
#2795 · NOT MEASURED · Google listing rules · Compliance checks
Finding: The Del Mar listing has 0 reviews and an unconfirmed office address. Whether it meets Google’s rules was not verified.
#2796 · NEEDS ACCESS · Ad platform special categories · Compliance checks
#2797 · NOT MEASURED · Music and image rights · Compliance checks
Finding: The site’s music and image licensing was not checked. The image credits in the evidence cover only this report’s photos.
#2798 · NEEDS ACCESS · Model and client releases · Compliance checks
Account Setup and Asset Ownership (Every Platform) · 420 checks
#2799 · DONE · Google Business Profile: exists or claimed · Google Business Profile
Finding: A Google listing named “Stout Team at exp” exists in Del Mar with the teamstout.com link and phone. Who controls it can’t be confirmed from the public view.
#2800 · DONE · Google Business Profile: business account type · Google Business Profile
Finding: The public listing is a business listing in the Real estate agency category with a business address and phone, not a personal profile.
#2801 · NEEDS ACCESS · Google Business Profile: verified · Google Business Profile
Finding: Verification status shows only in the Google Business Profile dashboard, which was not available in this audit.
#2802 · NEEDS ACCESS · Google Business Profile: owned by the business · Google Business Profile
Finding: Who owns the listing is visible only inside the Google Business Profile dashboard, which we could not open.
#2803 · NEEDS ACCESS · Google Business Profile: admin list current · Google Business Profile
Finding: The list of people with manager access needs the Google Business Profile dashboard, which we could not open.
#2804 · NEEDS ACCESS · Google Business Profile: two-step login on · Google Business Profile
Finding: Two-step login is a private Google account setting that this audit could not see.
#2805 · NEEDS ACCESS · Google Business Profile: recovery email and phone owned by the business · Google Business Profile
Finding: Recovery email and phone are private account settings that this audit could not see.
#2806 · MISSING · Google Business Profile: profile complete · Google Business Profile
Finding: The Del Mar listing has no hours, only 2 photos and no reviews. Only one category is set and no services are listed.
Recommended action: B1
#2807 · MISSING · Google Business Profile: name and details match the master record · Google Business Profile
Finding: Google shows 1237 Camino Del Mar, Del Mar. The site footer, Facebook, Zillow and the site’s structured data show 10620 Treena St, San Diego. The name is also spelled “exp”.
Recommended action: A3
#2808 · NEEDS ACCESS · Google Business Profile: links to the website with tracking tags · Google Business Profile
#2809 · NEEDS ACCESS · Google Business Profile: connected to related accounts · Google Business Profile
#2810 · NEEDS ACCESS · Google Business Profile: tracking connected · Google Business Profile
Finding: Tracking and analytics links need Google Business Profile and Analytics access, which this audit did not have.
#2811 · MISSING · Google Business Profile: brand assets current · Google Business Profile
Finding: The listing has only 2 photos plus Street View and no full photo set. It falls far short of the 25 or more real photos recommended.
Recommended action: B1
#2812 · NEEDS ACCESS · Google Business Profile: last activity date · Google Business Profile
#2813 · DONE · YouTube: exists or claimed · YouTube
Finding: A YouTube channel exists at youtube.com/@StoutTeam, and the Chasing Palms playlist sits on YouTube.
#2814 · NEEDS ACCESS · YouTube: business account type · YouTube
Finding: Whether this is a brand account or a personal one is visible only in YouTube Studio, which we could not open.
#2815 · NEEDS ACCESS · YouTube: verified · YouTube
#2816 · NEEDS ACCESS · YouTube: owned by the business · YouTube
Finding: Channel ownership needs YouTube Studio access, which this audit did not have.
#2817 · NEEDS ACCESS · YouTube: admin list current · YouTube
Finding: The channel’s list of managers needs YouTube Studio access.
#2818 · NEEDS ACCESS · YouTube: two-step login on · YouTube
Finding: Two-step login is a private account setting that this audit could not see.
#2819 · NEEDS ACCESS · YouTube: recovery email and phone owned by the business · YouTube
Finding: Recovery email and phone are private account settings that this audit could not see.
#2820 · NOT MEASURED · YouTube: profile complete · YouTube
#2821 · NOT MEASURED · YouTube: name and details match the master record · YouTube
#2822 · NOT MEASURED · YouTube: links to the website with tracking tags · YouTube
#2823 · MISSING · YouTube: connected to related accounts · YouTube
Finding: The website links only to Facebook, and its structured data lists only Facebook. YouTube, Instagram and LinkedIn are not linked from the site.
Recommended action: B11
#2824 · NEEDS ACCESS · YouTube: tracking connected · YouTube
Finding: Tracking connections need YouTube Studio and Analytics access, which this audit did not have.
#2825 · NOT MEASURED · YouTube: brand assets current · YouTube
#2826 · NOT MEASURED · YouTube: last activity date · YouTube
#2827 · DONE · Facebook Page: exists or claimed · Facebook Page
Finding: A Facebook Page exists at facebook.com/people/Team-Stout/61575318890420 and is linked from the website.
#2828 · DONE · Facebook Page: business account type · Facebook Page
Finding: This is a business Page for Team Stout, separate from Ross’s personal Facebook profile.
#2829 · NOT MEASURED · Facebook Page: verified · Facebook Page
#2830 · NEEDS ACCESS · Facebook Page: owned by the business · Facebook Page
Finding: Page ownership needs Meta Business Suite access, which this audit did not have.
#2831 · NEEDS ACCESS · Facebook Page: admin list current · Facebook Page
Finding: The Page’s admin list needs Meta Business Suite access.
#2832 · NEEDS ACCESS · Facebook Page: two-step login on · Facebook Page
Finding: Two-step login is a private account setting that this audit could not see.
#2833 · NEEDS ACCESS · Facebook Page: recovery email and phone owned by the business · Facebook Page
Finding: Recovery email and phone are private account settings that this audit could not see.
#2834 · NOT MEASURED · Facebook Page: profile complete · Facebook Page
#2835 · MISSING · Facebook Page: name and details match the master record · Facebook Page
Finding: Facebook shows 10620 Treena St, San Diego, but the Google listing and site header show 1237 Camino Del Mar, Del Mar. The details do not match.
Recommended action: B4
#2836 · NOT MEASURED · Facebook Page: links to the website with tracking tags · Facebook Page
#2837 · NEEDS ACCESS · Facebook Page: connected to related accounts · Facebook Page
#2838 · NEEDS ACCESS · Facebook Page: tracking connected · Facebook Page
Finding: Pixel and tracking setup needs Meta Business Suite access, which this audit did not have.
#2839 · NOT MEASURED · Facebook Page: brand assets current · Facebook Page
#2840 · NOT MEASURED · Facebook Page: last activity date · Facebook Page
#2841 · DONE · Instagram: exists or claimed · Instagram
Finding: Instagram accounts exist: @stout_team_exp for the team and @rossdstout for Ross.
#2842 · NEEDS ACCESS · Instagram: business account type · Instagram
#2843 · NOT MEASURED · Instagram: verified · Instagram
#2844 · NEEDS ACCESS · Instagram: owned by the business · Instagram
#2845 · NEEDS ACCESS · Instagram: admin list current · Instagram
#2846 · NEEDS ACCESS · Instagram: two-step login on · Instagram
#2847 · NEEDS ACCESS · Instagram: recovery email and phone owned by the business · Instagram
#2848 · NOT MEASURED · Instagram: profile complete · Instagram
#2849 · NOT MEASURED · Instagram: name and details match the master record · Instagram
#2850 · NOT MEASURED · Instagram: links to the website with tracking tags · Instagram
#2851 · NEEDS ACCESS · Instagram: connected to related accounts · Instagram
#2852 · NEEDS ACCESS · Instagram: tracking connected · Instagram
#2853 · NOT MEASURED · Instagram: brand assets current · Instagram
#2854 · NOT MEASURED · Instagram: last activity date · Instagram
#2855 · DONE · LinkedIn personal: exists or claimed · LinkedIn personal
Finding: Ross has a personal LinkedIn profile (ross-stout-36aa255a, Indian Wells), so the account exists.
#2856 · DOES NOT APPLY · LinkedIn personal: business account type · LinkedIn personal
#2857 · NOT MEASURED · LinkedIn personal: verified · LinkedIn personal
#2858 · NEEDS ACCESS · LinkedIn personal: owned by the business · LinkedIn personal
#2859 · DOES NOT APPLY · LinkedIn personal: admin list current · LinkedIn personal
#2860 · NEEDS ACCESS · LinkedIn personal: two-step login on · LinkedIn personal
#2861 · NEEDS ACCESS · LinkedIn personal: recovery email and phone owned by the business · LinkedIn personal
#2862 · NOT MEASURED · LinkedIn personal: profile complete · LinkedIn personal
#2863 · NOT MEASURED · LinkedIn personal: name and details match the master record · LinkedIn personal
#2864 · NOT MEASURED · LinkedIn personal: links to the website with tracking tags · LinkedIn personal
#2865 · NOT MEASURED · LinkedIn personal: connected to related accounts · LinkedIn personal
#2866 · DOES NOT APPLY · LinkedIn personal: tracking connected · LinkedIn personal
#2867 · NOT MEASURED · LinkedIn personal: brand assets current · LinkedIn personal
#2868 · NOT MEASURED · LinkedIn personal: last activity date · LinkedIn personal
#2869 · DONE · LinkedIn company page: exists or claimed · LinkedIn company page
Finding: A LinkedIn company page exists: stout-team-exp.
#2870 · DONE · LinkedIn company page: business account type · LinkedIn company page
Finding: It is a company page (stout-team-exp), not a personal profile, so it is the business account type.
#2871 · NOT MEASURED · LinkedIn company page: verified · LinkedIn company page
#2872 · NEEDS ACCESS · LinkedIn company page: owned by the business · LinkedIn company page
#2873 · NEEDS ACCESS · LinkedIn company page: admin list current · LinkedIn company page
#2874 · NEEDS ACCESS · LinkedIn company page: two-step login on · LinkedIn company page
#2875 · NEEDS ACCESS · LinkedIn company page: recovery email and phone owned by the business · LinkedIn company page
#2876 · NOT MEASURED · LinkedIn company page: profile complete · LinkedIn company page
#2877 · NOT MEASURED · LinkedIn company page: name and details match the master record · LinkedIn company page
#2878 · NOT MEASURED · LinkedIn company page: links to the website with tracking tags · LinkedIn company page
#2879 · NOT MEASURED · LinkedIn company page: connected to related accounts · LinkedIn company page
#2880 · NEEDS ACCESS · LinkedIn company page: tracking connected · LinkedIn company page
#2881 · NOT MEASURED · LinkedIn company page: brand assets current · LinkedIn company page
#2882 · NOT MEASURED · LinkedIn company page: last activity date · LinkedIn company page
#2883 · MISSING · TikTok: exists or claimed · TikTok
Finding: No TikTok profile found for Stout Team or Ross; the social profiles found are Instagram, Facebook, YouTube and LinkedIn only.
Recommended action: B10
#2884 · MISSING · TikTok: business account type · TikTok
Finding: No TikTok profile for Stout Team or Ross Stout was found in public search, so there is no business account to check.
#2885 · MISSING · TikTok: verified · TikTok
Finding: No TikTok profile for Stout Team or Ross Stout was found in public search, so nothing is verified.
#2886 · MISSING · TikTok: owned by the business · TikTok
Finding: No TikTok account for Stout Team was found in public search, so the business does not own one that we can see.
#2887 · NEEDS ACCESS · TikTok: admin list current · TikTok
#2888 · NEEDS ACCESS · TikTok: two-step login on · TikTok
#2889 · NEEDS ACCESS · TikTok: recovery email and phone owned by the business · TikTok
#2890 · MISSING · TikTok: profile complete · TikTok
Finding: No TikTok profile for Stout Team or Ross Stout was found in public search, so there is no profile to complete.
#2891 · MISSING · TikTok: name and details match the master record · TikTok
Finding: No TikTok profile for Stout Team was found in public search, so no name or details can match the master record.
#2892 · MISSING · TikTok: links to the website with tracking tags · TikTok
Finding: No TikTok profile was found in public search, so there is no tagged website link.
#2893 · MISSING · TikTok: connected to related accounts · TikTok
Finding: No TikTok profile was found in public search, so it is not linked to other accounts.
#2894 · NEEDS ACCESS · TikTok: tracking connected · TikTok
#2895 · MISSING · TikTok: brand assets current · TikTok
Finding: No TikTok account for Stout Team or Ross Stout was found in public search, so there are no current brand assets there.
#2896 · MISSING · TikTok: last activity date · TikTok
Finding: No TikTok account for Stout Team or Ross Stout was found, so there is no recent activity to show.
#2897 · MISSING · X: exists or claimed · X
Finding: No X account found for Stout Team. Its public profiles are Facebook, Instagram, YouTube and LinkedIn, and the website links only Facebook.
#2898 · NEEDS ACCESS · X: business account type · X
#2899 · NEEDS ACCESS · X: verified · X
#2900 · NEEDS ACCESS · X: owned by the business · X
#2901 · NEEDS ACCESS · X: admin list current · X
#2902 · NEEDS ACCESS · X: two-step login on · X
#2903 · NEEDS ACCESS · X: recovery email and phone owned by the business · X
#2904 · MISSING · X: profile complete · X
Finding: No X profile for Stout Team or Ross Stout was found in public search, so there is no profile to complete.
#2905 · MISSING · X: name and details match the master record · X
Finding: No X profile was found for Stout Team or Ross Stout, so no name or details exist to match the master record.
#2906 · MISSING · X: links to the website with tracking tags · X
Finding: No X profile was found, so there is no tagged link to teamstout.com.
#2907 · MISSING · X: connected to related accounts · X
Finding: No X profile was found, so it is not connected to the team’s other accounts.
#2908 · NEEDS ACCESS · X: tracking connected · X
#2909 · MISSING · X: brand assets current · X
Finding: No X profile was found for Stout Team or Ross Stout, so no current brand assets are in place.
#2910 · MISSING · X: last activity date · X
Finding: No X profile was found, so there is no recent activity.
#2911 · MISSING · Pinterest: exists or claimed · Pinterest
Finding: No Pinterest account found for Stout Team. Its public profiles are Facebook, Instagram, YouTube and LinkedIn, and the website links only Facebook.
#2912 · NEEDS ACCESS · Pinterest: business account type · Pinterest
#2913 · NEEDS ACCESS · Pinterest: verified · Pinterest
#2914 · NEEDS ACCESS · Pinterest: owned by the business · Pinterest
#2915 · NEEDS ACCESS · Pinterest: admin list current · Pinterest
#2916 · NEEDS ACCESS · Pinterest: two-step login on · Pinterest
#2917 · NEEDS ACCESS · Pinterest: recovery email and phone owned by the business · Pinterest
#2918 · MISSING · Pinterest: profile complete · Pinterest
Finding: No Pinterest profile for Stout Team or Ross Stout was found in public search, so there is no profile to complete.
#2919 · MISSING · Pinterest: name and details match the master record · Pinterest
Finding: No Pinterest profile was found, so no name or details exist to match the master record.
#2920 · MISSING · Pinterest: links to the website with tracking tags · Pinterest
Finding: No Pinterest profile was found, so there is no tagged link to the website.
#2921 · MISSING · Pinterest: connected to related accounts · Pinterest
Finding: No Pinterest profile was found, so it is not connected to the team’s other accounts.
#2922 · NEEDS ACCESS · Pinterest: tracking connected · Pinterest
#2923 · MISSING · Pinterest: brand assets current · Pinterest
Finding: No Pinterest profile was found for Stout Team or Ross Stout, so no current brand assets are in place.
#2924 · MISSING · Pinterest: last activity date · Pinterest
Finding: No Pinterest profile was found, so there is no recent activity.
#2925 · MISSING · Threads: exists or claimed · Threads
Finding: No Threads account found for Stout Team. Its public profiles are Facebook, Instagram, YouTube and LinkedIn, and the website links only Facebook.
#2926 · NEEDS ACCESS · Threads: business account type · Threads
#2927 · NEEDS ACCESS · Threads: verified · Threads
#2928 · NEEDS ACCESS · Threads: owned by the business · Threads
#2929 · NEEDS ACCESS · Threads: admin list current · Threads
#2930 · NEEDS ACCESS · Threads: two-step login on · Threads
#2931 · NEEDS ACCESS · Threads: recovery email and phone owned by the business · Threads
#2932 · MISSING · Threads: profile complete · Threads
Finding: No Threads profile for Stout Team or Ross Stout was found in public search, so there is no profile to complete.
#2933 · MISSING · Threads: name and details match the master record · Threads
Finding: No Threads profile was found, so no name or details exist to match the master record.
#2934 · MISSING · Threads: links to the website with tracking tags · Threads
Finding: No Threads profile was found, so there is no tagged link to teamstout.com.
#2935 · MISSING · Threads: connected to related accounts · Threads
Finding: No Threads profile was found, so it is not linked to the team’s Instagram or other accounts.
#2936 · NEEDS ACCESS · Threads: tracking connected · Threads
Finding: Tracking on a Threads account can only be checked inside the owner’s own account settings.
#2937 · MISSING · Threads: brand assets current · Threads
Finding: No Threads profile was found for Stout Team or Ross Stout, so no current brand assets are in place.
#2938 · MISSING · Threads: last activity date · Threads
Finding: No Threads profile was found, so there is no recent activity.
#2939 · MISSING · Nextdoor: exists or claimed · Nextdoor
Finding: No Nextdoor business page for Stout Team or Ross Stout was found in public search.
#2940 · MISSING · Nextdoor: business account type · Nextdoor
Finding: No Nextdoor page was found for Stout Team or Ross Stout, so there is no business account type.
#2941 · MISSING · Nextdoor: verified · Nextdoor
Finding: No Nextdoor page was found, so nothing is verified.
#2942 · NEEDS ACCESS · Nextdoor: owned by the business · Nextdoor
Finding: Who owns a Nextdoor account can only be seen inside the account.
#2943 · NEEDS ACCESS · Nextdoor: admin list current · Nextdoor
Finding: The Nextdoor admin list is private and needs owner login.
#2944 · NEEDS ACCESS · Nextdoor: two-step login on · Nextdoor
Finding: Two-step login status is only visible in the owner’s Nextdoor security settings.
#2945 · NEEDS ACCESS · Nextdoor: recovery email and phone owned by the business · Nextdoor
Finding: Recovery email and phone are only visible inside the owner’s Nextdoor account.
#2946 · MISSING · Nextdoor: profile complete · Nextdoor
Finding: No Nextdoor page was found, so there is no profile to complete.
#2947 · MISSING · Nextdoor: name and details match the master record · Nextdoor
Finding: No Nextdoor page was found, so no name or details exist to match the master record.
#2948 · MISSING · Nextdoor: links to the website with tracking tags · Nextdoor
Finding: No Nextdoor page was found, so there is no tagged link to the website.
#2949 · MISSING · Nextdoor: connected to related accounts · Nextdoor
Finding: No Nextdoor page was found, so it is not connected to the team’s other accounts.
#2950 · NEEDS ACCESS · Nextdoor: tracking connected · Nextdoor
Finding: Tracking on Nextdoor can only be checked inside the owner’s account or ad settings.
#2951 · MISSING · Nextdoor: brand assets current · Nextdoor
Finding: No Nextdoor page was found for Stout Team or Ross Stout, so no current brand assets are in place.
#2952 · MISSING · Nextdoor: last activity date · Nextdoor
Finding: No Nextdoor page was found, so there is no recent activity.
#2953 · MISSING · Reddit: exists or claimed · Reddit
Finding: No Reddit account for Stout Team or Ross Stout was found in public search.
#2954 · MISSING · Reddit: business account type · Reddit
Finding: No Reddit account was found for Stout Team or Ross Stout, so there is no business account type.
#2955 · MISSING · Reddit: verified · Reddit
Finding: No Reddit account was found, so nothing is verified.
#2956 · NEEDS ACCESS · Reddit: owned by the business · Reddit
Finding: Who owns a Reddit account can only be seen inside the account.
#2957 · NEEDS ACCESS · Reddit: admin list current · Reddit
Finding: Reddit moderator and admin lists need owner login to check.
#2958 · NEEDS ACCESS · Reddit: two-step login on · Reddit
Finding: Two-step login status is only visible in the owner’s Reddit security settings.
#2959 · NEEDS ACCESS · Reddit: recovery email and phone owned by the business · Reddit
Finding: Recovery email and phone are only visible inside the owner’s Reddit account.
#2960 · MISSING · Reddit: profile complete · Reddit
Finding: No Reddit account was found, so there is no profile to complete.
#2961 · MISSING · Reddit: name and details match the master record · Reddit
Finding: No Reddit account was found, so no name or details exist to match the master record.
#2962 · MISSING · Reddit: links to the website with tracking tags · Reddit
Finding: No Reddit account was found, so there is no tagged link to the website.
#2963 · MISSING · Reddit: connected to related accounts · Reddit
Finding: No Reddit account was found, so it is not connected to the team’s other accounts.
#2964 · NEEDS ACCESS · Reddit: tracking connected · Reddit
Finding: Tracking on Reddit can only be checked inside the owner’s account or ad settings.
#2965 · MISSING · Reddit: brand assets current · Reddit
Finding: No Reddit account was found for Stout Team or Ross Stout, so no current brand assets are in place.
#2966 · MISSING · Reddit: last activity date · Reddit
Finding: No Reddit account was found, so there is no recent activity.
#2967 · MISSING · Yelp: exists or claimed · Yelp
Finding: No Yelp listing for Stout Team or Ross Stout was found. Yelp only shows an older James Stout, KUD Properties listing in Palm Desert.
#2968 · MISSING · Yelp: business account type · Yelp
Finding: No Yelp listing was found for Stout Team or Ross Stout, so there is no business account type.
#2969 · MISSING · Yelp: verified · Yelp
Finding: No Yelp listing was found for Stout Team or Ross Stout, so nothing is verified.
#2970 · NEEDS ACCESS · Yelp: owned by the business · Yelp
Finding: Who owns a Yelp business account can only be seen inside the account.
#2971 · NEEDS ACCESS · Yelp: admin list current · Yelp
Finding: Yelp business user lists need owner login to check.
#2972 · NEEDS ACCESS · Yelp: two-step login on · Yelp
Finding: Two-step login status is only visible in the owner’s Yelp security settings.
#2973 · NEEDS ACCESS · Yelp: recovery email and phone owned by the business · Yelp
Finding: Recovery email and phone are only visible inside the owner’s Yelp account.
#2974 · MISSING · Yelp: profile complete · Yelp
Finding: No Yelp listing was found, so there is no profile to complete.
#2975 · MISSING · Yelp: name and details match the master record · Yelp
Finding: No Yelp listing was found, so no name or details exist to match the master record.
#2976 · MISSING · Yelp: links to the website with tracking tags · Yelp
Finding: No Yelp listing was found, so there is no tagged link to teamstout.com.
#2977 · MISSING · Yelp: connected to related accounts · Yelp
Finding: No Yelp listing was found, so it is not connected to the team’s other accounts.
#2978 · NEEDS ACCESS · Yelp: tracking connected · Yelp
Finding: Tracking on Yelp can only be checked inside the owner’s business account.
#2979 · MISSING · Yelp: brand assets current · Yelp
Finding: No Yelp profile for Stout Team or Ross Stout turned up in public search, so there is no logo or photos to check.
#2980 · MISSING · Yelp: last activity date · Yelp
Finding: No Yelp profile was found in public search, so there is no recent activity. Only an older James Stout KUD Properties listing appears.
#2981 · MISSING · Apple Business Connect: exists or claimed · Apple Business Connect
Finding: No Apple Maps listing for Stout Team or Ross Stout was found in public search, so no business-controlled Apple profile is visible.
#2982 · NEEDS ACCESS · Apple Business Connect: business account type · Apple Business Connect
#2983 · NEEDS ACCESS · Apple Business Connect: verified · Apple Business Connect
#2984 · NEEDS ACCESS · Apple Business Connect: owned by the business · Apple Business Connect
#2985 · NEEDS ACCESS · Apple Business Connect: admin list current · Apple Business Connect
#2986 · NEEDS ACCESS · Apple Business Connect: two-step login on · Apple Business Connect
#2987 · NEEDS ACCESS · Apple Business Connect: recovery email and phone owned by the business · Apple Business Connect
#2988 · MISSING · Apple Business Connect: profile complete · Apple Business Connect
Finding: No Apple Maps listing was found in public search, so there is no Apple profile with filled-in fields.
#2989 · MISSING · Apple Business Connect: name and details match the master record · Apple Business Connect
Finding: No Apple Maps listing was found, so there are no details to match. Elsewhere the team shows both Del Mar and San Diego addresses.
Recommended action: A3
#2990 · MISSING · Apple Business Connect: links to the website with tracking tags · Apple Business Connect
Finding: No Apple Maps listing was found in public search, so there is no tagged website link.
#2991 · NEEDS ACCESS · Apple Business Connect: connected to related accounts · Apple Business Connect
#2992 · NEEDS ACCESS · Apple Business Connect: tracking connected · Apple Business Connect
#2993 · MISSING · Apple Business Connect: brand assets current · Apple Business Connect
Finding: No Apple Maps listing was found in public search, so there are no current logo or photos there.
#2994 · MISSING · Apple Business Connect: last activity date · Apple Business Connect
Finding: No Apple Maps listing was found in public search, so there is no recent activity to show.
#2995 · NOT MEASURED · Bing Places: exists or claimed · Bing Places
#2996 · NEEDS ACCESS · Bing Places: business account type · Bing Places
#2997 · NEEDS ACCESS · Bing Places: verified · Bing Places
#2998 · NEEDS ACCESS · Bing Places: owned by the business · Bing Places
#2999 · NEEDS ACCESS · Bing Places: admin list current · Bing Places
#3000 · NEEDS ACCESS · Bing Places: two-step login on · Bing Places
#3001 · NEEDS ACCESS · Bing Places: recovery email and phone owned by the business · Bing Places
#3002 · NOT MEASURED · Bing Places: profile complete · Bing Places
#3003 · NOT MEASURED · Bing Places: name and details match the master record · Bing Places
#3004 · NOT MEASURED · Bing Places: links to the website with tracking tags · Bing Places
#3005 · NEEDS ACCESS · Bing Places: connected to related accounts · Bing Places
#3006 · NEEDS ACCESS · Bing Places: tracking connected · Bing Places
#3007 · NOT MEASURED · Bing Places: brand assets current · Bing Places
#3008 · NOT MEASURED · Bing Places: last activity date · Bing Places
#3009 · MISSING · BBB: exists or claimed · BBB
Finding: No BBB profile for Stout Team or Ross Stout was found in public search.
#3010 · NEEDS ACCESS · BBB: business account type · BBB
#3011 · MISSING · BBB: verified · BBB
Finding: No BBB profile was found in public search, so nothing is verified there.
#3012 · NEEDS ACCESS · BBB: owned by the business · BBB
#3013 · NEEDS ACCESS · BBB: admin list current · BBB
#3014 · NEEDS ACCESS · BBB: two-step login on · BBB
#3015 · NEEDS ACCESS · BBB: recovery email and phone owned by the business · BBB
#3016 · MISSING · BBB: profile complete · BBB
Finding: No BBB profile was found in public search, so there is no profile with filled-in fields.
#3017 · MISSING · BBB: name and details match the master record · BBB
Finding: No BBB profile was found in public search, so there are no details to match the master record.
#3018 · MISSING · BBB: links to the website with tracking tags · BBB
Finding: No BBB profile was found in public search, so there is no tagged website link.
#3019 · NEEDS ACCESS · BBB: connected to related accounts · BBB
#3020 · NEEDS ACCESS · BBB: tracking connected · BBB
#3021 · MISSING · BBB: brand assets current · BBB
Finding: No BBB profile was found in public search, so there are no current logo or photos there.
#3022 · MISSING · BBB: last activity date · BBB
Finding: No BBB profile was found in public search, so there is no recent activity to show.
#3023 · DOES NOT APPLY · Google Merchant Center: exists or claimed · Google Merchant Center
#3024 · DOES NOT APPLY · Google Merchant Center: business account type · Google Merchant Center
#3025 · DOES NOT APPLY · Google Merchant Center: verified · Google Merchant Center
#3026 · DOES NOT APPLY · Google Merchant Center: owned by the business · Google Merchant Center
#3027 · DOES NOT APPLY · Google Merchant Center: admin list current · Google Merchant Center
#3028 · DOES NOT APPLY · Google Merchant Center: two-step login on · Google Merchant Center
#3029 · DOES NOT APPLY · Google Merchant Center: recovery email and phone owned by the business · Google Merchant Center
#3030 · DOES NOT APPLY · Google Merchant Center: profile complete · Google Merchant Center
#3031 · DOES NOT APPLY · Google Merchant Center: name and details match the master record · Google Merchant Center
#3032 · DOES NOT APPLY · Google Merchant Center: links to the website with tracking tags · Google Merchant Center
#3033 · DOES NOT APPLY · Google Merchant Center: connected to related accounts · Google Merchant Center
#3034 · DOES NOT APPLY · Google Merchant Center: tracking connected · Google Merchant Center
#3035 · DOES NOT APPLY · Google Merchant Center: brand assets current · Google Merchant Center
#3036 · DOES NOT APPLY · Google Merchant Center: last activity date · Google Merchant Center
#3037 · DONE · Google Ads: exists or claimed · Google Ads
Finding: Google Ads Transparency shows teamstout.com has an ad account: one image ad from a verified advertiser, funded by Stout Team.
#3038 · NEEDS ACCESS · Google Ads: business account type · Google Ads
#3039 · DONE · Google Ads: verified · Google Ads
Finding: Google Ads Transparency lists the advertiser “Stout Homes” as verified.
#3040 · NEEDS ACCESS · Google Ads: owned by the business · Google Ads
#3041 · NEEDS ACCESS · Google Ads: admin list current · Google Ads
#3042 · NEEDS ACCESS · Google Ads: two-step login on · Google Ads
#3043 · NEEDS ACCESS · Google Ads: recovery email and phone owned by the business · Google Ads
#3044 · NEEDS ACCESS · Google Ads: profile complete · Google Ads
#3045 · MISSING · Google Ads: name and details match the master record · Google Ads
Finding: The Google advertiser name is “Stout Homes”, but everywhere else the business is “Stout Team at eXp”. The names do not match.
Recommended action: A3
#3046 · NEEDS ACCESS · Google Ads: links to the website with tracking tags · Google Ads
#3047 · NEEDS ACCESS · Google Ads: connected to related accounts · Google Ads
#3048 · NEEDS ACCESS · Google Ads: tracking connected · Google Ads
#3049 · NEEDS ACCESS · Google Ads: brand assets current · Google Ads
#3050 · MISSING · Google Ads: last activity date · Google Ads
Finding: The only Google ad found last ran June 24, 2026, about three and a half months before this audit. No recent ad activity is visible.
Recommended action: A12
#3051 · NEEDS ACCESS · Meta Business Suite and Ads: exists or claimed · Meta Business Suite and Ads
#3052 · NEEDS ACCESS · Meta Business Suite and Ads: business account type · Meta Business Suite and Ads
#3053 · NEEDS ACCESS · Meta Business Suite and Ads: verified · Meta Business Suite and Ads
#3054 · NEEDS ACCESS · Meta Business Suite and Ads: owned by the business · Meta Business Suite and Ads
#3055 · NEEDS ACCESS · Meta Business Suite and Ads: admin list current · Meta Business Suite and Ads
#3056 · NEEDS ACCESS · Meta Business Suite and Ads: two-step login on · Meta Business Suite and Ads
#3057 · NEEDS ACCESS · Meta Business Suite and Ads: recovery email and phone owned by the business · Meta Business Suite and Ads
#3058 · NEEDS ACCESS · Meta Business Suite and Ads: profile complete · Meta Business Suite and Ads
#3059 · MISSING · Meta Business Suite and Ads: name and details match the master record · Meta Business Suite and Ads
Finding: The Facebook page shows the San Diego Treena St address, while the Google listing and website header show Del Mar. The details do not match.
Recommended action: B4
#3060 · NEEDS ACCESS · Meta Business Suite and Ads: links to the website with tracking tags · Meta Business Suite and Ads
#3061 · NEEDS ACCESS · Meta Business Suite and Ads: connected to related accounts · Meta Business Suite and Ads
#3062 · NEEDS ACCESS · Meta Business Suite and Ads: tracking connected · Meta Business Suite and Ads
#3063 · NEEDS ACCESS · Meta Business Suite and Ads: brand assets current · Meta Business Suite and Ads
#3064 · NEEDS ACCESS · Meta Business Suite and Ads: last activity date · Meta Business Suite and Ads
#3065 · NEEDS ACCESS · Google Analytics 4: exists or claimed · Google Analytics 4
#3066 · NEEDS ACCESS · Google Analytics 4: business account type · Google Analytics 4
#3067 · NEEDS ACCESS · Google Analytics 4: verified · Google Analytics 4
#3068 · NEEDS ACCESS · Google Analytics 4: owned by the business · Google Analytics 4
#3069 · NEEDS ACCESS · Google Analytics 4: admin list current · Google Analytics 4
Finding: The Google Analytics admin list can only be seen with the owner’s login, which was not available in this run.
#3070 · NEEDS ACCESS · Google Analytics 4: two-step login on · Google Analytics 4
Finding: Two-step login status for Google Analytics is only visible in the owner’s private account.
#3071 · NEEDS ACCESS · Google Analytics 4: recovery email and phone owned by the business · Google Analytics 4
Finding: Recovery email and phone for Google Analytics can only be checked in the owner’s account.
#3072 · NEEDS ACCESS · Google Analytics 4: profile complete · Google Analytics 4
Finding: The Google Analytics property settings need owner access; none was available.
#3073 · NEEDS ACCESS · Google Analytics 4: name and details match the master record · Google Analytics 4
Finding: Analytics account names and details can only be compared with owner access, which this run did not have.
#3074 · NEEDS ACCESS · Google Analytics 4: links to the website with tracking tags · Google Analytics 4
#3075 · NEEDS ACCESS · Google Analytics 4: connected to related accounts · Google Analytics 4
Finding: Links between Google Analytics and other accounts are only visible in the owner’s admin screens.
#3076 · NEEDS ACCESS · Google Analytics 4: tracking connected · Google Analytics 4
#3077 · NEEDS ACCESS · Google Analytics 4: brand assets current · Google Analytics 4
Finding: Brand settings inside Google Analytics need owner access, which was not available.
#3078 · NEEDS ACCESS · Google Analytics 4: last activity date · Google Analytics 4
Finding: Google Analytics last-activity data was listed as not available in this run.
#3079 · NEEDS ACCESS · Google Tag Manager: exists or claimed · Google Tag Manager
Finding: Whether a Google Tag Manager account exists and who controls it needs the owner’s login.
#3080 · NEEDS ACCESS · Google Tag Manager: business account type · Google Tag Manager
Finding: Tag Manager account type can only be seen in the owner’s account.
#3081 · NEEDS ACCESS · Google Tag Manager: verified · Google Tag Manager
Finding: Tag Manager verification status needs owner access; none was available.
#3082 · NEEDS ACCESS · Google Tag Manager: owned by the business · Google Tag Manager
Finding: Tag Manager ownership can only be confirmed with the owner’s login.
#3083 · NEEDS ACCESS · Google Tag Manager: admin list current · Google Tag Manager
Finding: The Tag Manager user list is private and was not available in this run.
#3084 · NEEDS ACCESS · Google Tag Manager: two-step login on · Google Tag Manager
Finding: Two-step login for Tag Manager can only be checked in the owner’s account.
#3085 · NEEDS ACCESS · Google Tag Manager: recovery email and phone owned by the business · Google Tag Manager
Finding: Recovery email and phone for Tag Manager need owner access.
#3086 · NEEDS ACCESS · Google Tag Manager: profile complete · Google Tag Manager
Finding: Tag Manager profile fields need owner access to review.
#3087 · NEEDS ACCESS · Google Tag Manager: name and details match the master record · Google Tag Manager
Finding: Tag Manager account details can only be compared with owner access.
#3088 · NEEDS ACCESS · Google Tag Manager: links to the website with tracking tags · Google Tag Manager
#3089 · NEEDS ACCESS · Google Tag Manager: connected to related accounts · Google Tag Manager
Finding: Tag Manager links to other accounts are only visible in the owner’s admin screens.
#3090 · NEEDS ACCESS · Google Tag Manager: tracking connected · Google Tag Manager
#3091 · NEEDS ACCESS · Google Tag Manager: brand assets current · Google Tag Manager
Finding: Brand settings in Tag Manager need owner access, which was not available.
#3092 · NEEDS ACCESS · Google Tag Manager: last activity date · Google Tag Manager
Finding: Tag Manager last-activity data needs owner access.
#3093 · NEEDS ACCESS · Google Search Console: exists or claimed · Google Search Console
Finding: Search Console was listed as not available in this run, so we cannot tell if the owner controls an account.
#3094 · NEEDS ACCESS · Google Search Console: business account type · Google Search Console
Finding: Search Console account type is only visible with owner access, which this run lacked.
#3095 · NEEDS ACCESS · Google Search Console: verified · Google Search Console
Finding: Search Console site verification can only be seen in the owner’s account.
#3096 · NEEDS ACCESS · Google Search Console: owned by the business · Google Search Console
Finding: Search Console ownership needs the owner’s login; no access was provided.
#3097 · NEEDS ACCESS · Google Search Console: admin list current · Google Search Console
Finding: The Search Console user list is private and was not available.
#3098 · NEEDS ACCESS · Google Search Console: two-step login on · Google Search Console
Finding: Two-step login for Search Console can only be checked in the owner’s account.
#3099 · NEEDS ACCESS · Google Search Console: recovery email and phone owned by the business · Google Search Console
Finding: Recovery email and phone for Search Console need owner access.
#3100 · NEEDS ACCESS · Google Search Console: profile complete · Google Search Console
Finding: Search Console settings need owner access to review.
#3101 · NEEDS ACCESS · Google Search Console: name and details match the master record · Google Search Console
Finding: Search Console property details can only be compared with owner access.
#3102 · NEEDS ACCESS · Google Search Console: links to the website with tracking tags · Google Search Console
Finding: The Search Console site link and tags need owner access to check.
#3103 · NEEDS ACCESS · Google Search Console: connected to related accounts · Google Search Console
Finding: Search Console links to Analytics and other accounts are only visible in the owner’s account.
#3104 · NEEDS ACCESS · Google Search Console: tracking connected · Google Search Console
Finding: Search Console tracking connections need owner access, which was not available.
#3105 · NEEDS ACCESS · Google Search Console: brand assets current · Google Search Console
Finding: Brand settings in Search Console need owner access.
#3106 · NEEDS ACCESS · Google Search Console: last activity date · Google Search Console
Finding: Search Console activity data was listed as not available in this run.
#3107 · NEEDS ACCESS · Bing Webmaster Tools: exists or claimed · Bing Webmaster Tools
Finding: Whether a Bing Webmaster Tools account exists is private and was not checked in this run.
#3108 · NEEDS ACCESS · Bing Webmaster Tools: business account type · Bing Webmaster Tools
Finding: Bing Webmaster Tools account type needs the owner’s login.
#3109 · NEEDS ACCESS · Bing Webmaster Tools: verified · Bing Webmaster Tools
Finding: Bing site verification can only be seen in the owner’s account.
#3110 · NEEDS ACCESS · Bing Webmaster Tools: owned by the business · Bing Webmaster Tools
Finding: Bing Webmaster Tools ownership needs owner access to confirm.
#3111 · NEEDS ACCESS · Bing Webmaster Tools: admin list current · Bing Webmaster Tools
Finding: The Bing Webmaster Tools user list is private and was not available.
#3112 · NEEDS ACCESS · Bing Webmaster Tools: two-step login on · Bing Webmaster Tools
Finding: Two-step login for Bing can only be checked in the owner’s account.
#3113 · NEEDS ACCESS · Bing Webmaster Tools: recovery email and phone owned by the business · Bing Webmaster Tools
Finding: Recovery email and phone for Bing Webmaster Tools need owner access.
#3114 · NEEDS ACCESS · Bing Webmaster Tools: profile complete · Bing Webmaster Tools
#3115 · NEEDS ACCESS · Bing Webmaster Tools: name and details match the master record · Bing Webmaster Tools
#3116 · NEEDS ACCESS · Bing Webmaster Tools: links to the website with tracking tags · Bing Webmaster Tools
#3117 · NEEDS ACCESS · Bing Webmaster Tools: connected to related accounts · Bing Webmaster Tools
#3118 · NEEDS ACCESS · Bing Webmaster Tools: tracking connected · Bing Webmaster Tools
#3119 · NEEDS ACCESS · Bing Webmaster Tools: brand assets current · Bing Webmaster Tools
#3120 · NEEDS ACCESS · Bing Webmaster Tools: last activity date · Bing Webmaster Tools
#3121 · NEEDS ACCESS · CRM: exists or claimed · CRM
#3122 · NEEDS ACCESS · CRM: business account type · CRM
#3123 · NEEDS ACCESS · CRM: verified · CRM
#3124 · NEEDS ACCESS · CRM: owned by the business · CRM
#3125 · NEEDS ACCESS · CRM: admin list current · CRM
#3126 · NEEDS ACCESS · CRM: two-step login on · CRM
#3127 · NEEDS ACCESS · CRM: recovery email and phone owned by the business · CRM
#3128 · NEEDS ACCESS · CRM: profile complete · CRM
#3129 · NEEDS ACCESS · CRM: name and details match the master record · CRM
#3130 · NEEDS ACCESS · CRM: links to the website with tracking tags · CRM
#3131 · NEEDS ACCESS · CRM: connected to related accounts · CRM
#3132 · NEEDS ACCESS · CRM: tracking connected · CRM
#3133 · NEEDS ACCESS · CRM: brand assets current · CRM
#3134 · NEEDS ACCESS · CRM: last activity date · CRM
#3135 · NEEDS ACCESS · Email platform: exists or claimed · Email platform
#3136 · NEEDS ACCESS · Email platform: business account type · Email platform
#3137 · NEEDS ACCESS · Email platform: verified · Email platform
#3138 · NEEDS ACCESS · Email platform: owned by the business · Email platform
#3139 · NEEDS ACCESS · Email platform: admin list current · Email platform
#3140 · NEEDS ACCESS · Email platform: two-step login on · Email platform
#3141 · NEEDS ACCESS · Email platform: recovery email and phone owned by the business · Email platform
#3142 · NEEDS ACCESS · Email platform: profile complete · Email platform
#3143 · NEEDS ACCESS · Email platform: name and details match the master record · Email platform
#3144 · NEEDS ACCESS · Email platform: links to the website with tracking tags · Email platform
#3145 · NEEDS ACCESS · Email platform: connected to related accounts · Email platform
#3146 · NEEDS ACCESS · Email platform: tracking connected · Email platform
#3147 · NEEDS ACCESS · Email platform: brand assets current · Email platform
#3148 · NEEDS ACCESS · Email platform: last activity date · Email platform
#3149 · NEEDS ACCESS · Call tracking: exists or claimed · Call tracking
#3150 · NEEDS ACCESS · Call tracking: business account type · Call tracking
#3151 · NEEDS ACCESS · Call tracking: verified · Call tracking
#3152 · NEEDS ACCESS · Call tracking: owned by the business · Call tracking
#3153 · NEEDS ACCESS · Call tracking: admin list current · Call tracking
#3154 · NEEDS ACCESS · Call tracking: two-step login on · Call tracking
#3155 · NEEDS ACCESS · Call tracking: recovery email and phone owned by the business · Call tracking
#3156 · NEEDS ACCESS · Call tracking: profile complete · Call tracking
#3157 · NEEDS ACCESS · Call tracking: name and details match the master record · Call tracking
#3158 · NEEDS ACCESS · Call tracking: links to the website with tracking tags · Call tracking
#3159 · NEEDS ACCESS · Call tracking: connected to related accounts · Call tracking
#3160 · NEEDS ACCESS · Call tracking: tracking connected · Call tracking
#3161 · NEEDS ACCESS · Call tracking: brand assets current · Call tracking
#3162 · NEEDS ACCESS · Call tracking: last activity date · Call tracking
#3163 · NEEDS ACCESS · Website hosting and CMS: exists or claimed · Website hosting and CMS
#3164 · NEEDS ACCESS · Website hosting and CMS: business account type · Website hosting and CMS
#3165 · NEEDS ACCESS · Website hosting and CMS: verified · Website hosting and CMS
#3166 · NEEDS ACCESS · Website hosting and CMS: owned by the business · Website hosting and CMS
#3167 · NEEDS ACCESS · Website hosting and CMS: admin list current · Website hosting and CMS
#3168 · NEEDS ACCESS · Website hosting and CMS: two-step login on · Website hosting and CMS
#3169 · NEEDS ACCESS · Website hosting and CMS: recovery email and phone owned by the business · Website hosting and CMS
#3170 · MISSING · Website hosting and CMS: profile complete · Website hosting and CMS
Finding: Site settings are unfinished: 13 of 21 key pages have no meta description, the homepage heading reads “Banner Heading”, and the testimonials block is empty.
Recommended action: C6
#3171 · MISSING · Website hosting and CMS: name and details match the master record · Website hosting and CMS
Finding: Site shows two addresses: Del Mar in the header and Google listing, but 10620 Treena St, San Diego in the footer and business markup.
Recommended action: A3
#3172 · DOES NOT APPLY · Website hosting and CMS: links to the website with tracking tags · Website hosting and CMS
#3173 · MISSING · Website hosting and CMS: connected to related accounts · Website hosting and CMS
Finding: Website links only to Facebook. YouTube, Instagram and LinkedIn profiles exist but are not linked from the site, and business markup lists only Facebook.
Recommended action: B11
#3174 · NEEDS ACCESS · Website hosting and CMS: tracking connected · Website hosting and CMS
#3175 · NOT MEASURED · Website hosting and CMS: brand assets current · Website hosting and CMS
#3176 · DONE · Website hosting and CMS: last activity date · Website hosting and CMS
Finding: Site is live on Squarespace and the blog is active, with 368 articles in the sitemap.
#3177 · NEEDS ACCESS · Domain registrar: exists or claimed · Domain registrar
#3178 · NEEDS ACCESS · Domain registrar: business account type · Domain registrar
#3179 · NEEDS ACCESS · Domain registrar: verified · Domain registrar
#3180 · NEEDS ACCESS · Domain registrar: owned by the business · Domain registrar
#3181 · NEEDS ACCESS · Domain registrar: admin list current · Domain registrar
#3182 · NEEDS ACCESS · Domain registrar: two-step login on · Domain registrar
#3183 · NEEDS ACCESS · Domain registrar: recovery email and phone owned by the business · Domain registrar
#3184 · NEEDS ACCESS · Domain registrar: profile complete · Domain registrar
#3185 · NEEDS ACCESS · Domain registrar: name and details match the master record · Domain registrar
#3186 · DOES NOT APPLY · Domain registrar: links to the website with tracking tags · Domain registrar
#3187 · DOES NOT APPLY · Domain registrar: connected to related accounts · Domain registrar
#3188 · DOES NOT APPLY · Domain registrar: tracking connected · Domain registrar
#3189 · DOES NOT APPLY · Domain registrar: brand assets current · Domain registrar
#3190 · NEEDS ACCESS · Domain registrar: last activity date · Domain registrar
#3191 · NEEDS ACCESS · DNS provider: exists or claimed · DNS provider
#3192 · NEEDS ACCESS · DNS provider: business account type · DNS provider
#3193 · NEEDS ACCESS · DNS provider: verified · DNS provider
#3194 · NEEDS ACCESS · DNS provider: owned by the business · DNS provider
#3195 · NEEDS ACCESS · DNS provider: admin list current · DNS provider
#3196 · NEEDS ACCESS · DNS provider: two-step login on · DNS provider
#3197 · NEEDS ACCESS · DNS provider: recovery email and phone owned by the business · DNS provider
#3198 · NEEDS ACCESS · DNS provider: profile complete · DNS provider
#3199 · NEEDS ACCESS · DNS provider: name and details match the master record · DNS provider
#3200 · DOES NOT APPLY · DNS provider: links to the website with tracking tags · DNS provider
#3201 · DOES NOT APPLY · DNS provider: connected to related accounts · DNS provider
#3202 · DOES NOT APPLY · DNS provider: tracking connected · DNS provider
#3203 · DOES NOT APPLY · DNS provider: brand assets current · DNS provider
#3204 · NEEDS ACCESS · DNS provider: last activity date · DNS provider
#3205 · DONE · Industry directory profiles: exists or claimed · Industry directory profiles
Finding: Zillow ross847 (226 reviews), plus Realtor.com, Homes.com and HomeLight profiles exist for Ross Stout.
#3206 · DONE · Industry directory profiles: business account type · Industry directory profiles
Finding: Zillow has team-branded profiles (Stout Team So Cal, San Diego, Sacramento, Bay Area) as well as Ross’s own, and RealTrends lists The Stout Team.
#3207 · NOT MEASURED · Industry directory profiles: verified · Industry directory profiles
#3208 · NEEDS ACCESS · Industry directory profiles: owned by the business · Industry directory profiles
#3209 · NEEDS ACCESS · Industry directory profiles: admin list current · Industry directory profiles
#3210 · NEEDS ACCESS · Industry directory profiles: two-step login on · Industry directory profiles
#3211 · NEEDS ACCESS · Industry directory profiles: recovery email and phone owned by the business · Industry directory profiles
#3212 · NOT MEASURED · Industry directory profiles: profile complete · Industry directory profiles
#3213 · MISSING · Industry directory profiles: name and details match the master record · Industry directory profiles
Finding: Zillow shows the Treena St San Diego address, Homes.com shows phone (442) 228-3482, and the Google listing shows Del Mar with (760) 258-6369. Details do not match.
Recommended action: B4
#3214 · NOT MEASURED · Industry directory profiles: links to the website with tracking tags · Industry directory profiles
#3215 · NOT MEASURED · Industry directory profiles: connected to related accounts · Industry directory profiles
#3216 · NEEDS ACCESS · Industry directory profiles: tracking connected · Industry directory profiles
#3217 · NOT MEASURED · Industry directory profiles: brand assets current · Industry directory profiles
#3218 · NOT MEASURED · Industry directory profiles: last activity date · Industry directory profiles
Listen to the audit narration
Read the narration transcript
This is every check from our master checklist, 3,141 in all, graded only from what we could actually see. Filter by done, missing or needs access, or search for any topic.
The full row-by-row ledger is shown above, grouped by audit area. Each item retains its source check number, status, finding, and recommended action when provided.
Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”