Comprehensive Marketing Audit

STOUT TEAM AT eXp · OCTOBER 13, 2026

STOUT TEAM AT eXp · 13 OCTOBER 2026

Comprehensive Marketing Audit

A 33,432-check review across 546 pages and 36 competitors. The online footprint scored 21/100 against a 100-point target; the source report describes this as 23% of target. The audit covers site search, local visibility, trust, AI answers, media, advertising and growth.

Every web page

546 pages × 38 checks = 20,748

Master checklist

3,141 items

Photos

2,201 checked

Links

824 checked

Speed tests

10 page types · phone + computer

Keywords

4,081 phrases

Questions people ask

547 matched to pages

Google Maps

201 local searches

Google results

134 city searches

AI answers

12 markets asked

Agents

70 agents × 10 checks

YouTube

31 videos checked

Competitors

36 × 22 checks

F

21/100 · 23% of the target score of 90

Listen to the cover narration

Read the narration transcript

Hi, and welcome to your search and marketing review for Stout Team at eXp. I know a big F is the last thing anyone wants to see at the top of a report, so let me say this first: rest assured, this is fixable, and we’ll fix it together. The grade doesn’t mean your business is failing. You’ve built a top-ranked team, and that’s real. It means the online side hasn’t caught up with how good you already are. When people search for an agent in your cities, you don’t show up, so those buyers and sellers call someone else. Over the next few minutes, I’ll show you what that’s costing you, where the gaps are, and exactly how we close them.

What’s already working.

A top-ranked team

A strong reputation and a nationally recognized sales record.

Agents across 4 regions

70 agents across the team’s current markets.

Your own TV show

Chasing Palms is a distinctive brand and content asset.

Referrals still matter

43% of buyers come by referral; 46% start online.

What’s waiting for you. Every year.

A modeled upside if the team matched top competitors across its markets. These are goals, not guarantees.

~3,180

more leads

~64

more home sales

$1.13M

Your score. 21 of 100.

21

You

46

Competitor average

69

Top competitor

90

Target

Rank 35 of 37 in the source comparison. This score covers the audited areas; it is not a measure of market share or revenue.

Score scope note: the source cover reports 21/100 and 23% toward target; the page inventory reports a separate 54.2/100 average. The source comparison includes Stout Team and 36 competitors. These measures use different scopes.

Source: supplied Stout Team audit package, narration and report demo. Snapshot date: October 13, 2026. Findings that require credentials or a live platform check remain “Needs access” or “Not measured.”

OPPORTUNITY MODEL

About $1.13M a year and ~64 home sales. Going to other agents right now.

The source report models about $1.13 million in annual commission opportunity and roughly 64 additional sales if the team reached its modeled visibility. These are goals, not guarantees.

The estimate depends on search volume, assumed visibility, click share, lead conversion, close rate, sale value and commission. Treat the result as a directional scenario. Ask for the source worksheet before using it as a forecast; set the sliders in a later native interactive model only after the assumptions are confirmed. No client-specific close-rate or commission figure was supplied in the audit materials. Use the model as a benchmark until Stout Team provides those values.

Today

In the supplied snapshot, local search visibility was not producing measured leads because analytics access was unavailable.

Not measured

Leads

Not measured

Home sales

Not measured

Commission

Match average

A directional scenario based on matching the average competitor’s visibility. This is an estimate, not a guarantee.

~194

More leads / year

~4

More home sales

~$55,000

Commission opportunity

Beat top competitors

The source’s modeled upper scenario assumes substantially stronger visibility across covered markets. Validate the assumptions before treating it as a forecast.

~3,180

More leads / year

~64

More home sales

~$1.13M

Commission opportunity

Listen to the worth narration

Read the narration transcript

So what is the gap worth? We used your real search demand, published benchmarks and local home prices. If you showed up as often as the best competitors in your markets, that’s about one point one three million dollars in commission a year, from around sixty-four more home sales. Those are goals, not guarantees. Move the sliders to use your own close rate and commission, and the numbers update for you.

01 Google Maps visibility is missing

Buyers choose from the map pack; the snapshot found no Stout appearance in 201 searches.

HIGH · LIST B

02 Move verified reviews onto Google

The team has 377 Zillow reviews, but its Google listing shows zero.

HIGH · LIST A

03 Resolve address and phone conflicts

Two addresses and three phone numbers weaken identity consistency.

HIGH · LIST B

04 Fix the homepage’s canonical page and headings

Duplicate homepage versions and placeholder headings send mixed signals.

HIGH · LIST C

05 Build the first neighborhood pages

Buyers search hundreds of neighborhoods; only five pages exist.

HIGH · LIST C

06 Complete and connect agent pages

Thin bios and missing license details hide the team’s strongest local proof.

MEDIUM · LIST B

07 Repair technical and AI-readability problems

Broken links, slow mobile rendering and crawl issues block every other improvement.

MEDIUM · LIST C

08 Give recruiting a real story

The Join page is a form without the team’s offer, agent proof or next steps.

MEDIUM · LIST B

09 Put Chasing Palms on the site

The show is a rare trust and video asset but has no useful website destination.

MEDIUM · LIST B

10 Measure before increasing ad spend

Connect analytics, call tracking and CRM outcomes before testing paid campaigns.

LOWER · LIST A

ACTION ORDER

Ten fixes, ranked by what they block. Start at the top.

Start with the foundations that make every later search and advertising investment easier to measure.

1. Confirm the correct Google Business Profile and approved office details. 2. Add Google review requests that follow platform rules. 3. Fix the homepage title, description and primary heading. 4. Resolve duplicate and test pages that should not be indexed. 5. Publish individual, useful agent pages with accurate credentials. 6. Correct name, address and phone inconsistencies. 7. Repair high-impact broken links and redirects. 8. Improve image descriptions, filenames and WebP coverage. 9. Add accurate page-specific structured data. 10. Connect analytics, call tracking and lead follow-up so outcomes can be measured. Priorities are derived from the issue ledger; final sequencing depends on account access and approvals.

What’s wrong

The audit identifies foundational gaps across local listings, content, images, schema, technical health and measurement.

Why it matters

Unfixed foundations weaken the usefulness of content and paid-media spend.

How to fix it

Complete listing identity, tracking and page-critical fixes before expansion work.

Who owns it

Create Local Marketing delivers List C work; Stout Team owns access, verification and business approvals (List A).

Listen to the priorities narration

Read the narration transcript

If you only do ten things, do these, in this order. We ranked every gap by how many future clients it blocks, and how fast it can be fixed. The first four cost very little, and they make everything after them work better. Each one links to the section with the full details.

PEOPLE AND PRACTITIONERS

You lead 70 agents and a top-ranked team. Online, most of that strength is hidden.

The audit checked 70 agent profiles and reports gaps in profile completeness, on-site bios and licensing details.

Ross

Stout Team profile

Timothy Burks

Stout Team profile

Vinny Cloutman

Stout Team profile

Poonam Sinha

Stout Team profile

The supplied narration says 22 agents have individual Google listings, 26 have Zillow profiles, 11 have Realtor.com profiles, and 8 have Homes.com profiles. It also reports 18 agent pages under 100 words and 20 pages without a visible license number. These are page and profile checks from the October 13, 2026 snapshot; verify credentials before publishing edits. Every practitioner page should identify the person, service area, accurate license details, experience and clear contact path. Do not add unverified performance claims.

What’s wrong

Many agent profiles lack one or more key identity signals or contain very little on-site information.

Why it matters

Prospects and search systems have less evidence to connect a local agent to the relevant market.

How to fix it

Complete one accurate page per agent and connect it to verified profiles and approved contact details.

Who owns it

Stout Team verifies names, license numbers, biographies and profile ownership (List A); Create Local Marketing updates the page structure and internal links (List C).

Listen to the team and agent review

Read the narration transcript

Every agent is a local search asset. We reviewed all seventy agent pages and their outside profiles. Twenty-two agents have their own Google listing, twenty-six have a Zillow profile, eleven have Realtor dot com, and eight have Homes dot com. Eighteen pages are under a hundred words, and twenty show no license number. Tap any agent to see their footprint score and three to five brand ideas written for them.

LOCAL SEARCH

Most buyers pick an agent from the map. Google shows only 3. You weren’t one of them.

When someone searches “realtor” plus a city, Google shows a small map with three agents above everything else. That’s where most people choose who to call. Here’s why, in plain English, with the numbers behind it.

Tap play and I’ll walk you through this section.

Listen to the maps narration

Why the top three map spots decide who gets the call

Two numbers, one result.

42%

of local searchers click the map results, not the regular links below

When someone searches “realtor Del Mar,” Google shows a map with three agents above everything else. Most clicks go there, and almost all of them go to those top three spots.

SHARE OF CLICKS BY MAP SPOT (NATIONAL AVERAGE)

Spot 1

17.8%

Spot 2

15.4%

Spot 3

15.1%

WHO HELD THOSE SPOTS FOR “REALTOR DEL MAR, CA” ON OCTOBER 13, 2026

1. Douglas Elliman Real Estate in Del Mar, CA

2. Greg Phillips Real Estate – Del Mar

3. Jenica Martin | San Diego Realtor

Sources: Backlinko, Handcart Media and SOCi national click benchmarks. Del Mar result: Google Maps search, October 13, 2026.

You: not in the top three, and not anywhere in the results, in any of the 67 cities checked.

126%

more traffic for the top three map spots than for spots 4 to 10 combined

Being on the map isn’t enough. Spots 4 and below sit behind a “More places” button that most people never tap. The race is for the top three, in every city.

TRAFFIC, TOP THREE VS. SPOTS 4 TO 10

Top 3

100

Spots 4 to 10

Indexed so the top three equal 100.

Source: supplied report click-share benchmarks and local Google Maps checks, October 13, 2026.

What’s wrong

Agent profiles and the team’s own listing are not consistently connected to the team website.

Why it matters

Reviews and listing visibility may benefit another destination rather than the team’s owned site.

How to fix it

Audit each profile’s owner, category, service area, destination URL, hours, photos and policy eligibility; correct only verified details.

Who owns it

Stout Team verifies ownership and eligibility (List A); Create Local Marketing documents and implements approved web updates (List C).

Read the narration transcript

This is the biggest problem in the audit. 22 of your agents have their own Google listings with real reviews, but only 2 of them, Izzy and Abby, send people to teamstout.com. The rest send that traffic and review strength somewhere else, while the team listing itself has 0 reviews. The fix is a hub and spoke setup that stays within Google’s rules: a full page for each agent on your site, and each agent’s listing linking back to it. Below that, pick any agent to see their full online scorecard, starting with your highest scorer, Kentrea Hollis.

TRUST SIGNALS

You have 377 five-star reviews on Zillow. Google shows 0.

The source materials report 377 five-star Zillow reviews and zero reviews on the team Google listing. The review count is platform-specific and should not be added across profiles without deduplication.

The audit notes that the team homepage does not display a review section. Build a transparent review path and display only verified, permissioned testimonials with source attribution. Review requests must be neutral: no incentives, no review gating and no writing reviews for clients. Confirm current counts on each platform before implementation because public review totals can change.

What’s wrong

Strong Zillow feedback is not visible on the team’s Google profile or clearly represented on the team website.

Why it matters

Prospects may not see the available proof when comparing local providers.

How to fix it

Ask all eligible clients for honest feedback, link to the correct profile and publish approved testimonials with attribution.

Who owns it

Stout Team requests reviews without incentives or filtering (List A); Create Local Marketing adds a compliant review section (List C).

Listen to the reviews narration

Read the narration transcript

Your clients already love you. Your Zillow team profiles show more than three hundred and seventy five-star reviews. But on Google, your team listing shows zero, your Facebook page shows zero, and the reviews section on your homepage is empty. Reviews are one of the biggest reasons a listing shows up on the map. This is the fastest win in the whole review.

BUSINESS IDENTITY

Google found 2 office addresses and 3 phone numbers for you. It can’t tell which one is real.

The audit’s narration reports two addresses and three phone numbers across the checked sources. Confirm the approved details for each real office before changing listings.

Use a signed-off identity sheet for the business name, office address, phone, hours and website. Check the Google profile, website header and footer, structured data, social profiles and priority directories. A service-area business should not display a private address unless it is eligible and intended for public display. Source: supplied audit narration and checklist, October 13, 2026. Exact directory-by-directory values require the source ledger and account access.

What’s wrong

The checked footprint contains conflicting address and phone values.

Why it matters

Inconsistent business identity can make it harder for customers and platforms to match citations confidently.

How to fix it

Approve one value per office, record its source of truth and correct only verified directory entries.

Who owns it

Stout Team approves office details and profile access (List A); Create Local Marketing coordinates website and directory corrections (List B/C).

Listen to the nap narration

Read the narration transcript

Google checks your name, address and phone number everywhere they appear online. Right now it finds two different addresses and three different phone numbers. When those details disagree, Google trusts your listing less, and ranks it lower. The fix is simple: one approved set of details for each real office, used everywhere.

546 URLS REVIEWED

We read every page on teamstout.com, top to bottom. Here is what each one is missing.

The supplied dataset includes 546 pages, a 54.2/100 average page score and 6,005 issues. It also reports 418 pages below 60/100. Scores indicate audit coverage and content signals, not business quality.

The source data spans 353 blog posts, 70 agent profiles, 28 presentations, 28 city pages, 18 blog categories, 18 core pages, 11 team or office pages, 8 test or duplicate pages, 6 region pages, 3 home-valuation pages, one blog archive, one presentations hub and one homepage. Prioritize the homepage, agent profiles, core conversion pages and high-demand markets. A page-level fix should state the intended query, title, description, H1, useful sections, questions, schema, internal links, image and CTA.

What’s wrong

Repeated page-level issues affect large parts of the 546-URL site; the supplied data includes 336 long titles, 58 duplicate titles, 367 missing descriptions, 107 pages with multiple H1s and 46 without an H1.

Why it matters

Weak snippets and page structure can reduce relevance and clarity in search results.

How to fix it

Use the page inventory to repair high-value and conversion pages first, then work through lower-priority content and duplicates.

Who owns it

Create Local Marketing handles prioritized page implementation (List C); Stout Team approves business claims and conversion destinations (List A).

Listen to the pages narration

Read the narration transcript

This is your website, page by page. We read every one of your 546 pages the way Google reads them, and opened 48 key pages on a computer and on a phone, from top to bottom. We found 6,005 problems, and 418 pages score under 60 out of 100. Pick any page to see what a visitor sees first, every section from top to bottom, what Google and AI tools read, and exactly what that page should be instead.

CRAWL AND PERFORMANCE

Google is spending its time on pages that shouldn’t exist. Your real pages load slowly on phones.

The data records 824 checked links: 722 working, 39 broken and 63 with other statuses. The supplied narration also flags slow phone rendering and indexation problems on key destinations; verify those timings in Lighthouse before treating them as current.

Technical follow-up should cover redirects, canonical URLs, robots rules, sitemap coverage, duplicate/test pages, mobile rendering, page speed, navigation and footer links. The source dataset records 8 test or duplicate pages and 24 broken-link issues among its layer totals; the 39 broken-link count is the checked-link crawl and has a separate scope. Open access to booking, valuation and listing destinations is required before confirming how search crawlers see those subdomains.

What’s wrong

A portion of checked links fail, and the source narration flags test/duplicate URLs and blocked search destinations.

Why it matters

Broken destinations and crawl restrictions can interrupt visits or prevent important pages from appearing in search.

How to fix it

Repair internal broken links, map redirects, canonicalize duplicates, review robots directives on each subdomain and test key flows on mobile.

Who owns it

Create Local Marketing handles technical implementation (List C); Stout Team supplies access to third-party systems (List A).

Listen to the tech narration

Read the narration transcript

These problems repeat across your whole site. Your home value page sends sellers to a search site that tells Google not to read it, so your seller page and every listing page are invisible in search. On a phone, your pages take 21 to 41 seconds to show their main content, and Google’s goal is two and a half seconds. Copies of your homepage, test pages and broken links are using up Google’s attention too. Most of these are one-time fixes.

2,201 IMAGE FILES

Your site has 2,201 photos. Google can read a description for only 195 of them.

Of 2,201 checked images, 2,006 had no alt text, 74 used generic descriptions and only 11 were WebP in the supplied snapshot.

The source audit counted 2,060 JPG, 60 PNG, 31 JPEG, 28 other formats, 11 SVG and 11 WebP files. Some images need descriptive alt text; decorative images should have empty alt text. Rename files when doing so is practical and preserves stable URLs; do not break existing links by renaming without redirects. Prioritize real team, property and neighborhood photos. Add concise, accurate alt text that describes the image rather than repeating keywords.

What’s wrong

Most checked images lack meaningful alternative text and the WebP count is small.

Why it matters

Screen-reader users lose context and oversized images can slow phone pages.

How to fix it

Create a media ledger with filename, page, rights, useful alt text, dimensions and compressed responsive variants.

Who owns it

Create Local Marketing prepares the media and metadata (List C); Stout Team confirms image identities and usage rights (List A).

Listen to the images narration

Read the narration transcript

Your site uses 2,201 photos. 2,006 of them have no description, so they can’t show up in Google Images or help the page rank. Only 11 use the fast WebP format, which slows every page down on a phone. Even your logo file is named ChatGPT Image. Renaming, describing and compressing them is quick, and it helps every page at once.

E-E-A-T · YMYL

Google holds real estate sites to its highest trust standard. Your site’s code says you’ve sold 0 homes.

Housing decisions are high-impact. The audit flags missing author attribution, weak use of proof and animated statistics that may render as zero in code-readable output.

Show who wrote or reviewed important guidance, when it was updated, what experience supports it and how readers can contact the responsible business. Verify license information and factual claims. For property, financing and legal topics, cite authoritative sources and distinguish general information from professional advice. The audit is not a legal review. Claims, fair-housing language and license displays need review by the appropriate owner or counsel.

What’s wrong

The website does not consistently surface authorship, first-hand expertise, accurate statistics or review proof across important pages.

Why it matters

Readers and search systems have less evidence to judge who is responsible for housing guidance.

How to fix it

Add named authors/reviewers, verified credentials, source links, dates, contact details and working nonzero statistics.

Who owns it

Stout Team approves credentials and claims (List A); Create Local Marketing implements the trust modules (List C).

Listen to the trust narration

Read the narration transcript

For housing and money topics, Google wants proof of who you are. Right now, the code Google and AI tools read shows your stats as zeros. Your articles have no named authors, and your 377 Zillow reviews aren’t on your own site. The proof already exists. We just need to put it where Google can see it.

SEARCH RESULT CLARITY

Structured data is the label that tells Google who you are. Yours calls your agents “articles.”

Structured data is a hidden label that describes a business, person, article, video or place to search systems. The audit says some agent and city pages use generic Article labels and the business address needs correction.

Use an accurate schema type per page: organization/local business for eligible business pages, person for agent profiles, article for editorial content, video object for videos, and place or real-estate-specific context where supported. Values must match visible page content and approved business details. Validate output with Google’s Rich Results Test and Schema.org Validator. Avoid adding FAQ markup unless actual eligible questions and answers are visible on the page.

What’s wrong

The current markup does not consistently match the page type or approved business identity.

Why it matters

Mismatched schema can confuse systems and can make enhanced results ineligible.

How to fix it

Correct business details and apply page-specific schema with a visible-content parity check.

Who owns it

Create Local Marketing implements and validates markup (List C); Stout Team confirms business identity values (List A).

Listen to the schema narration

Read the narration transcript

Structured data is a hidden label on each page that tells Google exactly what it is: a team, an agent, a neighborhood or a video. It’s what earns star ratings and extra space in search results. Your agent and city pages are labeled as generic articles, and your business label uses the wrong address. Here’s what each page type has today, and what it needs.

AEO · AI SEARCH

We asked AI tools for the best agents in your 12 market areas. They named you once and never linked to you.

The source report says it tested 12 market areas and the team was named once, with no link to the team site. The supplied data includes 547 question prompts; AI answers can vary between runs.

Make the entity clear across the site: consistent organization and agent identities, useful market pages, cited first-hand information and visible answers to common questions. In the supplied narration, the homepage’s main heading is described as “Banner Heading,” and some sales figures are read as zero; verify these live before changing them. A single AI result is not a durable ranking metric. Preserve query, tool, location and date for every repeatable check.

What’s wrong

The limited AI-answer sample had low brand visibility and the homepage signal set was unclear.

Why it matters

When entity and page context are weak, AI systems may omit or misattribute the business.

How to fix it

Correct visible headings and statistics, improve authoritative local pages and run a dated, repeatable prompt set.

Who owns it

Create Local Marketing improves structure and content (List C); Stout Team approves claims and expert input (List A).

Listen to the ai narration

Read the narration transcript

More people now ask AI tools like ChatGPT to recommend an agent. We asked them about all twelve of your market areas. They named you once, and never linked to your site. That’s mostly because the code behind your website doesn’t tell them who you are. Your homepage heading literally reads Banner Heading, and your sales numbers read zero. These are quick fixes, and they help everything else in this report.

CONTENT COVERAGE

The most complete real estate site in your markets would have 117 kinds of pages. You have 1 that is complete.

The source audit mapped 117 page types: one marked complete, 36 weak and 80 missing. This is an opportunity map, not a requirement to publish all 117 pages.

Build only pages that serve real buyers, sellers, recruiting candidates or markets and can be supported with original expertise. Candidate types include core buying and selling guides, neighborhoods, agent profiles, market reports, relocation resources and careers pages. Each page should have a unique purpose, local evidence and an internal destination. Do not create thin city or neighborhood pages solely to multiply keywords.

What’s wrong

Large portions of the mapped real-estate topic universe are missing or thin.

Why it matters

The team has fewer useful entry points for relevant local searches and customer questions.

How to fix it

Select a prioritized set based on verified demand, team coverage, available expertise and conversion paths.

Who owns it

Create Local Marketing researches and builds approved pages (List C); Stout Team supplies first-hand details (List A).

Listen to the universe narration

Read the narration transcript

If you built the most complete real estate site in your markets, it would have 117 kinds of pages, from selling and buying guides to loans, neighborhoods, luxury and careers. Today, you have one that’s complete. 36 are thin, and 80 don’t exist at all. Tap any row to see who searches for it, where it should live, and everything it must include.

SITE EXPERIENCE

Buyers search for 612 neighborhoods in your cities. You have 5 neighborhood pages.

The source reports 353 blog posts and only five neighborhood pages against a broader inventory of 612 neighborhood searches. The search totals are from the audit’s keyword dataset and should be rechecked before investment decisions.

The report flags syndicated or shared vendor content as a concern. Review representative posts for originality and ownership before removing or rewriting them. Build a clear path from team expertise to agent profiles, neighborhood guidance, listings, valuation and contact options. The audit’s sample includes a desktop/mobile screenshot and top-to-bottom review for 48 key pages; the full 546-page inventory remains the prioritization base.

What’s wrong

The blog volume is not matched by enough unique, useful neighborhood and service pages.

Why it matters

Visitors may find generic content rather than clear local expertise or a next step.

How to fix it

Improve high-value pages first, then create original neighborhood content with local facts, author attribution and internal links.

Who owns it

Create Local Marketing revises structure and content (List C); Stout Team provides market knowledge and review (List A).

Listen to the website narration

Read the narration transcript

Your website is where every search should end up. People search for six hundred and twelve neighborhoods in your cities, and you have five neighborhood pages. Your blog has three hundred and fifty-three posts, but most are shared vendor articles that other agents publish too, so they don’t win searches like homes for sale in a neighborhood. Each page we add is another search you can show up for.

KEYWORDS AND INTENT

About 1.46 million searches a month name your cities. About 70 name you.

The source narration estimates about 1.46 million monthly searches naming a covered city or neighborhood and includes 4,081 keyword phrases. Demand is not a forecast of clicks, leads or sales.

Prioritize terms by intent, competition, click cost, page fit and actual geographic service coverage. Separate research questions from high-intent searches and avoid double-counting terms already represented in the value model. Use a dated keyword export and annotate the source, geography and match type before committing budget.

What’s wrong

The source report lists broad demand, but the site does not yet have complete pages for many local queries.

Why it matters

Search volume alone does not create visits or qualified leads.

How to fix it

Map the strongest local terms to useful pages and define success in Search Console and CRM data.

Who owns it

Create Local Marketing performs keyword mapping (List C); Stout Team confirms service areas and conversion outcomes (List A).

Listen to the demand narration

Read the narration transcript

Here’s how many people are searching in your markets. About one point four six million searches a month name one of your cities or neighborhoods. Below that, you’ll find the neighborhood pages worth building first, ranked by real search numbers, with a suggested web address for each one.

MARKET COVERAGE

You sell in 67 cities with 1.46M searches a month. Here is what each one is worth to you.

The source data includes 67 city entries, 12 core market areas and 118 market records. Those scopes differ: use the city list for coverage, the core-market set for the report’s competitive comparison and the underlying workbook to verify each market.

For each city, document whether the team actively serves it, the best-fit agent, local competition, map profile eligibility, demand, available proof and a distinct page opportunity. Do not imply an office or local presence where none exists. The source contains market and city records with varying levels of evidence; entries marked “Needs access” or “Not measured” must stay that way until checked.

What’s wrong

Coverage and market groupings use different scopes and some individual data is incomplete.

Why it matters

Combining unlike market sets can make comparisons and forecasts misleading.

How to fix it

Confirm active service coverage, then publish a city-by-city plan with source, date and evidence status.

Who owns it

Stout Team confirms target cities and agent coverage (List A); Create Local Marketing prepares the market matrix (List B/C).

Listen to the markets narration

Read the narration transcript

Here’s every city where you sell, sixty-seven in all, ranked by what each one is worth to you. Tap a city to open it. You’ll see what you’re missing there each year, who holds the top three map spots and why, the neighborhoods people search, and the top searches with that city’s name.

VIDEO AND ORIGINAL MEDIA

You have your own TV show. Your website barely uses it.

The source materials record 31 videos and identify Chasing Palms as an existing television property. Video ownership, usage rights and current episode destinations need confirmation.

Create a watch page with accurate episode titles, descriptions, transcripts, release dates, rights notes and links to relevant team or market pages. Use short clips where the team has permission to publish them. Add VideoObject structured data only when it matches a visible player and the video is accessible. Do not claim that video will produce a specific lead volume without conversion data.

What’s wrong

Existing video assets are not consistently connected to useful pages on the team website.

Why it matters

Viewers and search systems may not find the team’s expertise and market context around the content.

How to fix it

Inventory rights-cleared episodes, create an accessible watch page and add transcripts and relevant internal links.

Who owns it

Stout Team approves rights and episode details (List A); Create Local Marketing builds the video hub (List C).

Listen to the video narration

Read the narration transcript

You have your own TV show, Chasing Palms, plus a YouTube channel. Most competitors would love that. The problem is your website barely uses it, so Google and buyers never connect the show to your team. A watch page with every episode, and short clips for social, would turn it into a steady source of leads.

36 COMPETITORS

We scored you against 36 local competitors. 34 of them scored higher.

The report scores Stout Team at 21/100 and says the local competitor average is 46/100, placing the team 35th of 37 entities in the comparison. Keep this score scoped to the five audited areas and the source’s comparison set.

The 37 entities include Stout Team plus 36 competitors. Comparison scores are not market share, revenue or quality ratings. The source narration notes strengths in the business’s offline reputation and television exposure; these should be connected to verified online profiles. Re-run the same five-area method with the same competitor set to make a useful trend line.

What’s wrong

The measured search and marketing footprint trails the comparison average in the audited categories.

Why it matters

Competitors may capture more of the online discovery paths being measured.

How to fix it

Use the comparison to choose specific gaps, then track each gap and the score methodology over time.

Who owns it

Create Local Marketing maintains the comparison method (List C); Stout Team approves relevant competitors and market boundaries (List A).

Listen to the stack narration

Read the narration transcript

Here’s how you stack up. We scored you and thirty-six local competitors from zero to one hundred on the same five areas. You scored twenty-one, and thirty-four of them scored higher. Pick any competitor from the list to see exactly where they’re ahead of you, or pick a market to see its top three side by side.

PAID SEARCH AND SOCIAL

You aren’t running search ads today. Here is what one client costs on each channel.

The source narration reports no active search ads and no visible Meta ads in its snapshot, and notes limited measurement of cost per new client.

Before scaling spend, connect ad accounts, analytics, call tracking and CRM outcomes. Record campaign, landing page, spend, qualified leads and closed business. Review Google’s current ad library and account history before declaring a channel inactive. The audit includes paid advertising and platform ownership checklist rows; a finding of “Needs access” is not evidence that an account does not exist.

What’s wrong

The audit snapshot could not confirm active campaigns or a reliable cost-per-client measurement path.

Why it matters

Unmeasured spend makes it difficult to judge which campaigns bring qualified business.

How to fix it

Confirm access, set conversion events, test landing pages and run a small measured pilot only after organic basics are fixed.

Who owns it

Stout Team provides account access and budget approval (List A); Create Local Marketing configures and reports (List B/C).

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Right now you’re not running search ads, and there’s no way to see what a new client costs you. Google shows one old image ad, and Meta shows none. We compare what each channel costs, show click prices in your markets, and give you a simple calculator. Fix the free channels first, then test ads with a small budget.

FUTURE COVERAGE

50 markets you don’t serve yet. Here is what each one would take.

The source data includes 50 candidate expansion markets across Idaho, Texas, California, Florida and Tennessee. These are candidate areas, not a commitment or confirmation of operational coverage.

Evaluate each candidate against verified service capacity, agent presence, search demand, competition, policy and expected acquisition cost. Keep current markets distinct from expansion markets and do not merge their dollar models. A market launch should have a named owner, local expertise, a rights-cleared page plan and a way to measure inquiries.

What’s wrong

Expansion candidates are listed, but not all demand, access and operating assumptions are fully verified.

Why it matters

Publishing in a market without local capacity can create poor user experience and inaccurate claims.

How to fix it

Complete a staged readiness review before creating a page or advertising in a new city.

Who owns it

Stout Team decides whether and when to enter (List A); Create Local Marketing researches and prepares a launch plan (List B/C).

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Thinking about growing into new markets? We looked at fifty of them across Idaho, Texas, California, Florida and Tennessee. For each one, you’ll see how many people search, what clicks cost, and who already leads there. Switch between where you stand today and what a launch would take.

AGENT GROWTH

Recruiting is half your business. Your Join page is a form.

The audit describes the Join page as a form-led page with limited recruiting context. Recruiting content should use accurate, substantiated claims and approved compensation disclosures.

A useful careers page explains the team’s working model, support, technology, local culture, training, expectations and how to speak with the right person. Include real agent perspectives with consent. Avoid income guarantees or unsubstantiated earnings claims. Source: report narration and page review, October 13, 2026. Candidate search-demand values require validation from the attached keyword records.

What’s wrong

The join path offers limited detail for a prospective agent evaluating the team.

Why it matters

Candidates may not understand the opportunity, expectations or next steps before submitting information.

How to fix it

Build a clear recruiting page with verified benefits, role expectations, agent stories, disclosures and a direct contact option.

Who owns it

Stout Team approves recruiting facts and testimonials (List A); Create Local Marketing structures and publishes the page (List C).

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Recruiting is half your business, and right now your Join page is just a form. Agents research teams the same way clients research agents. Thousands of people search every month for how to become an agent, or for real estate jobs. A real Join page, with your story, real agent stories and a video from Ross, would give them a reason to call.

LOCAL AUTHORITY

The local media your buyers read. Here is who to pitch in each region.

The source data includes 12 media-market records and existing stories to evaluate for pitching. Outlet availability and current contact details should be verified before outreach.

Document each outlet, audience, geographic coverage, submission path, current contact, advertising option and story fit. Possible story angles in the supplied narration include the team’s Chasing Palms program and an existing Bold Journey feature; verify publication rights and links first. Media coverage should be presented as third-party coverage, not an endorsement unless the publisher says so.

What’s wrong

Useful stories and local outlets are not organized into a repeatable media plan.

Why it matters

The team may miss opportunities to demonstrate expertise to local audiences.

How to fix it

Build a verified outlet list, media kit, approved story angles and follow-up calendar.

Who owns it

Stout Team approves spokespeople and story claims (List A); Create Local Marketing prepares the media materials (List B/C).

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Local media can put you in front of buyers and sellers who aren’t searching yet. We found outlets in each of your twelve regions that a luxury team could pitch, sponsor or advertise with. You already have great stories to pitch, like Chasing Palms and your Bold Journey feature.

IMPLEMENTATION

Your first 90 days. What happens next.

The source report recommends a staged start: review the findings, provide account access, implement priority fixes and repeat measurement after 90 days.

Days 1–30: confirm ownership and business details; connect measurement; repair the homepage and high-impact technical issues; approve agent and listing information. Days 31–60: improve priority agent, market and conversion pages; address image metadata; add accurate schema; make review and video content easier to find. Days 61–90: expand only into approved priority markets; evaluate paid tests with measurement; re-run the same audit checks and report changes. Investment options and prices are intentionally not shown in this report.

What’s wrong

Without a sequence and owners, a large audit can remain a list of observations.

Why it matters

Delayed foundational fixes can undermine later page and campaign work.

How to fix it

Assign a named owner, due date and evidence link to each checklist item; measure before and after.

Who owns it

Create Local Marketing coordinates List B/C work; Stout Team supplies access and approvals for List A.

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So, where do we start? First, take a look through this review, and the checklist. Then share access to your Google listing, analytics and ad accounts, so we can fill in everything that’s waiting on a login. We start the work in week one, and we run this same review again in ninety days, so you can see the before and after.

TRANSPARENCY

Image and media credits. Who made what you see here.

The report uses the supplied Stout Team audit export, report text, narration and media. Client portraits and source-site concept visuals remain subject to their original rights and permissions.

Audit data source: supplied Stout Team audit package and handoff, snapshot dated October 13, 2026. Narration: supplied report MP3 files and time-coded transcript cues. Team portraits: supplied report/site media; confirm permission before republishing. Concept visuals: source report assets; treat as illustrative unless identified as a screenshot. Create Local Q presenter: locally prepared from the Quality MCP character with the attached Create Local icon and requested charcoal/black outfit. No third-party illustration should be presented as a real Stout Team photo or live search result.

What’s wrong

Media licensing and attribution must be clear for each published asset.

Why it matters

Unverified rights can create takedown and trust issues.

How to fix it

Maintain a per-file ledger with source, author, license, alt text and permitted placements.

Who owns it

Create Local Marketing documents media sources (List C); Stout Team confirms permissions for client-supplied materials (List A).

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Here’s where every photo in this report came from, with its author and license.

REPORT · CHECKLIST · FULL AUDIT

Implementation checklist by owner

Use the List A/B/C labels to assign every action. Prices stay blank. Progress should be updated only when evidence of completion is recorded.

LIST A — Stout Team: confirm addresses, phone numbers, agent credentials, profile ownership, market coverage, client review process, media rights, campaign budgets and account access. LIST B — Shared: select priority pages, approve claims and content, review current profiles, verify tracking outcomes, and sign off on the 90-day sequence. LIST C — Create Local Marketing: audit URL inventory, repair approved technical issues, implement page metadata and structure, improve image information, add validated schema, prepare reports and remeasure. Completion requires a dated evidence link or screenshot, not a checked box alone.

What’s wrong

The audit spans 3,141 checklist rows with 771 marked missing and 749 needing access.

Why it matters

Without owners and evidence, status can become stale or be mistaken for a completed fix.

How to fix it

Assign a person, due date, dependency, List A/B/C owner and proof link for every work item.

Who owns it

Stout Team owns access and approvals; Create Local Marketing owns agreed implementation.

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Here’s who does what. List A needs you personally: logins, verifications, and asking clients for reviews. List B can be done by your team or by us. List C is work we do for you. The same lists, with real checkboxes, are in your Google Doc plan.

MASTER CHECKLIST · 3,141 ROWS

Full audit status and evidence

Status totals from the supplied October 13, 2026 checklist: 129 Done · 771 Missing · 749 Needs access · 1,362 Not measured · 130 Does not apply.

The full source checklist is grouped below by audited area in the supplied package. “Needs access” means the evidence requires a login or permission. “Not measured” means the check could not be completed from available evidence. Neither status is a pass or a failure. Largest checklist areas by number of rows: Paid Advertising by Channel (628); Account Setup and Asset Ownership (420); On-Page Content by Page Type (382); Organic Social Media by Network (269); Mobile Map Platforms (172); NAP Quality and Directory Listings (161); YouTube and Video (152); Schema (130); Local Media Finder (126); AI Answers (108). Full row-by-row checklist remains in the source audit package linked with this report.

What’s wrong

Most checklist rows are not marked complete; many depend on access or additional measurement.

Why it matters

Treating unmeasured items as pass/fail would overstate what this audit can prove.

How to fix it

Work through the source ledger by area, retain each row’s evidence and update status after verification.

Who owns it

Create Local Marketing manages the checklist (List C); Stout Team grants access and supplies business context (List A).

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This is every check from our master checklist, 3,141 in all, graded only from what we could actually see. Filter by done, missing or needs access, or search for any topic.

Source checklist status counts: Done 129 · Missing 771 · Needs access 749 · Not measured 1,362 · Does not apply 130. The supplied ledger contains 3,141 individual checks. Use the original attached audit package for row-level evidence and fixes.