Create Local Marketing · operating blueprint
Website page and template register
Local always comes first. This is the working inventory of the live site: what has a published design, what still needs a page, and the checks required before a page is called complete. Technology should handle the complexity of life so people can spend more of their time actually living it.
*Excludes store system pages, audit-specific reports, theme templates, and legacy/demo routes. Counts describe inventory only, not quality approval.
Live pages with direct design links
Open “View” to inspect the live design. “Edit” opens the WordPress Elementor editor for the page. All existing pages are marked published · audit pending until their section-by-section review is recorded.
Core navigation and conversion
| Page / intent | Primary target | Status | Design |
|---|---|---|---|
| Home — local-first marketing | local marketing agency; nationwide services rooted in Utah | Published · audit pending | View · Edit |
| Services hub | digital marketing services; local marketing services | Published · audit pending | View · Edit |
| About | about Create Local Marketing; local-first marketing team | Published · audit pending | View · Edit |
| Service areas | local marketing service areas; nationwide coverage | Published · audit pending | View · Edit |
| Contact | contact a local marketing agency; book a consultation | Published · audit pending | View · Edit |
| Marketing audit | marketing audit; SEO and digital marketing audit | Published · audit pending | View · Edit |
| Local partnership proposals | submit a local business partnership proposal | Published · audit pending | View · Edit |
Service pages
| Page / intent | Keyword family to cover | Status | Design |
|---|---|---|---|
| Local SEO | local SEO services; Google Maps optimization; local search visibility | Published · audit pending | View · Edit |
| Brand strategy | brand strategy; marketing strategy for local business | Published · audit pending | View · Edit |
| Social media and content | social media management; social content creation; local social media marketing | Published · audit pending | View · Edit |
| Website design and development | website design; custom website design; web design and development | Published · audit pending | View · Edit |
| Website hosting and care | WordPress hosting; managed website hosting; website maintenance plans | Published · audit pending | View · Edit |
| Video production | video production; business video production; local brand video | Page live · actual video missing | View · Edit |
| Custom development and apps | custom web development; app development; marketing automation | Published · audit pending | View · Edit |
| Paid advertising | digital advertising management; paid search; paid social campaigns | Published · audit pending | View · Edit |
| Analytics and automation | marketing analytics; ROI reporting; marketing automation | Published · audit pending | View · Edit |
| Custom WordPress design | custom WordPress design; WordPress website design; custom WordPress development | Published · audit pending | View · Edit |
Industry solution pages
| Industry | Keyword family | Status | Design |
|---|---|---|---|
| Industry solutions index | website design by industry; marketing by industry | Published · audit pending | View · Edit |
| Local businesses | small business website design; local business marketing | Published · audit pending | View · Edit |
| Dental practices | dental website design; dental marketing; dental SEO | Published · partnership proof needs verification | View · Edit |
| Med spas | med spa website design; med spa marketing; med spa video | Published · audit pending | View · Edit |
| Real estate | real estate website design; realtor websites; real estate marketing | Published · audit pending | View · Edit |
| Directories and marketplaces | directory website development; local business directory platform | Published · audit pending | View · Edit |
| Agency and white label | white label web design; agency marketing services | Published · audit pending | View · Edit |
| Additional industry page families | home services, legal, wellness, hospitality, retail, fitness, education, automotive, professional services, nonprofits | Not built | Build after vertical research and proof collection |
Work, editorial and commerce
| Hub / page | Content needed | Status | Design |
|---|---|---|---|
| Selected work and business directory | Verified business listings, service delivered, location, permission, outcomes and source | Hub published · listings audit pending | View · Edit |
| Inside Marketing | Prepopulated editorial archive, original reporting, news, business spotlights and AI project notes | Hub published · archive audit pending | View · Edit |
| Audit report: Stout Team at eXp | Case-study permission, facts, outcomes and attribution | Published · verify claims | View |
| Shop / cart / checkout / account | Product setup, checkout QA, Stripe connection, recurring plan tests and customer policies | Store routes published · payments and subscriptions not verified | Shop · Cart · Checkout · Account |
| CRM, white-label text, loyalty, SaaS, CLM MCP, AppsSolved | Separate offer pages, capabilities, consent, pricing, support boundaries and proof | Dedicated pages not built | Page family queued in architecture below |
| Education center, free courses, classes, favorites and recommended groups | Course outlines, instructors, dates, resource reviews and editorial policy | Dedicated pages not built | Page family queued in architecture below |
Nationwide service × industry × location architecture
The target is a large, useful national library with Utah depth. A URL is created only when we can supply distinct local context, service details, evidence, media and a real next step. Programmatic combinations stay planned / not built until the content and review gates pass.
1 · Service intent
Website design, custom website design, custom WordPress design, web development, hosting and care, local SEO, social media, video production, custom apps, CRM, text messaging, loyalty, paid advertising, analytics and marketing audits.
2 · Industry need
Dental, med spa, realtor/real estate, directory/marketplace, local business, plus researched verticals such as home services, law, hospitality, retail, fitness, automotive, education and professional services.
3 · Market context
Utah first, then California, Nevada, Arizona, Colorado, Texas, New York, Florida, Tennessee and Hawaii (all islands), with county and city pages only where location-specific value can be proved.
Launch-state hubs
Utah county coverage — 29 county pages planned, none individually verified as published
Beaver · Box Elder · Cache · Carbon · Daggett · Davis · Duchesne · Emery · Garfield · Grand · Iron · Juab · Kane · Millard · Morgan · Piute · Rich · Salt Lake · San Juan · Sanpete · Sevier · Summit · Tooele · Uintah · Utah · Wasatch · Washington · Wayne · Weber.
Utah city and community pages — planned by verified service radius
Start with St. George, Washington, Ivins, Santa Clara, Hurricane, Cedar City, Salt Lake City, West Valley City, West Jordan, Sandy, Ogden, Layton, Provo, Orem, Lehi, American Fork, Park City, Heber City, Logan, Tooele, Vernal, Price and Moab. Expand within each county only when local expertise, client evidence, useful media and distinct intent are documented.
URL pattern to evaluate: /[service]/[industry]/[state]/[county]/[city]/ (or a shorter canonical structure approved in the SEO Blueprint). Each live route needs a unique URL contract, keyword intent, internal links and canonical; do not publish empty permutations.
Top-down page acceptance gates
These gates apply from the first visible section to the footer on every page. Record a PASS/FAIL with evidence; an Elementor template or saved draft alone never counts as a finished page.
01 · URL and search intent
One audience, purpose and primary query per URL; descriptive business-first slug; title/H1/meta alignment; canonical, indexability, sitemap presence and no competing duplicate.
02 · Every visible container
For each section record its purpose, heading level, factual source, user question answered, links, CTA, image/video rights and alt/caption. Check crawlable text and semantic HTML in visual reading order.
03 · E-E-A-T and YMYL
Named authors or accountable reviewers where material; real experience and sources; evidence-backed claims; clear limits, update dates and appropriate expert review for health, finance or legal topics.
04 · SERP, AEO and AI search
Answer the actual question early; useful definitions, process, proof, FAQs and comparisons; accurate entity names and geography; excerpts that make sense without surrounding sales copy.
05 · Schema mapped to visible evidence
Validate each section for eligible entities, then emit correct, non-duplicated JSON-LD at page level. Use only schema supported by visible content; test syntax, required properties and page/entity consistency.
06 · Links, media and conversion
Contextual crawlable internal links; no orphan pages; human imagery where people are the subject; actual video where promised; accessible controls; functioning forms, phone/SMS, cart and analytics events.
07 · Mobile, accessibility, performance
Test phone header icons, image crop, carousel touch controls, contrast, keyboard/focus, labels, reduced motion, Core Web Vitals and no layout shift or freezing at desktop, tablet and mobile.
08 · Editorial and legal review
Confirm client permissions, partnership terms, results, testimonials, photo rights, location details, privacy/consent and pricing before publication. Do not promise rankings, syndication or outcomes without substantiation.
Structured-data note: schema is validated against the whole page/entity graph, not mechanically added to every Elementor container. Container-by-container means trace each section’s visible facts to its supported page-level entities and remove duplicate or misleading markup.
Reusable design templates already in Elementor
These are reusable library objects, not individual published pages. “Preview” opens their published Elementor library route; confirm display conditions and the rendered site usage before treating a template as deployed.
| Template | Preview | State |
|---|---|---|
| Global header | Preview · Edit | Published library item; live header also includes custom theme elements |
| Global footer | Preview · Edit | Published library item; verify conditions and mobile layout |
| Home starter | Preview · Edit | Published library item; homepage now uses page 268 |
| Service starter | Preview · Edit | Published library item; individual page review pending |
| Pricing, request quote, FAQ, contact | Pricing · Request quote · FAQ · Contact | Reusable designs; not proof that corresponding offer pages are complete |
| Blog archive and single post | Blog · Single post · Archive | Reusable designs; audit post population and archive routing |
| Project list and detail | Project list · Project detail | Reusable designs; individual verified portfolio entries needed |